小红书笔记/直播外链带货教程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>有多少品牌在小红书上挂外链？据我<span style="color: black;">认识</span>的品牌群里一百多个商家，挂外链的占比不超过2%。小红书虽然开通了这个外链功能，<span style="color: black;">然则</span>真正在<span style="color: black;">运用</span>的品牌商家还是很少的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-0379ecbfc1bf267f27bd6427b78b197d_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-65c27b89dc1b23e9f6b960bc15755ac0_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>（我刷了下小红书首页，笔记链接挂的全是小红书店铺）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>？<span style="color: black;">由于</span>挂了外链，就失去了小红书种草的<span style="color: black;">道理</span>，<span style="color: black;">经过</span>外链进店铺就只是成交那一单，却失去了更大的价值。<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>小红书是侧重笔记种草，虽然它在做直播闭环、给淘宝外链权限，但<span style="color: black;">咱们</span>用户重点还是冲笔记种草去的。<span style="color: black;">包含</span>达人的想法<span style="color: black;">亦</span>是同理，合作直播前最好合作笔记种草，<span style="color: black;">经过</span>笔记先<span style="color: black;">创立</span>认知和信任，后面上直播转化<span style="color: black;">亦</span>会更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些达人你不合作笔记，是<span style="color: black;">基本</span><span style="color: black;">无</span>上直播的机会，排除来滥竽圈钱的，这都侧面验证小红书的生态还是以笔记种草为重。挂外链，效果还不如评论区引流。这篇<span style="color: black;">文案</span>，是写给看完对外链感兴趣，<span style="color: black;">或</span>想挂外链的品牌商家。<span style="color: black;">首要</span>，挂外链<span style="color: black;">必须</span>达人和品牌商家两方<span style="color: black;">协同</span>来操作：<span style="color: black;">1、</span>达人（达人开通<span style="color: black;">指点</span>）开通<span style="color: black;">要求</span>:①完成实名认证②粉丝数量 > 1000即满足操作流程：①在[我]的界面，点击左上角②进入选品中心，笔记<span style="color: black;">举荐</span><span style="color: black;">就可</span>查看是否<span style="color: black;">已然</span>开通权限</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-df72d8abe82e52e075424165f7d1c38b_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-14e922427fb7c1f93973cdf9db2aa422_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③开通权限后需绑定淘宝账号</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④绑定完成之后需申请挂外链品牌的定向计划品牌会给到推广的外链定向计划链接，复制链接到浏览器打开，登录绑定小红书的淘宝账号，点击申请推广，备注小红书昵<span style="color: black;">叫作</span>，品牌会在淘宝客后台审核<span style="color: black;">经过</span>。<span style="color: black;">2、</span>品牌商家（品牌商家开通<span style="color: black;">指点</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>小红书笔记/直播都支持<span style="color: black;">转</span>天猫的链路<span style="color: black;">经过</span>淘宝联盟 CPS，笔记/直播展示如下图：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-3b021a1910eb7171f3b228dcb42484e1_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①外链带货门槛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘宝店铺（仅支持淘宝的特定类目商品ifashion、极有家、飞猪），合作模式<span style="color: black;">能够</span><span style="color: black;">经过</span>蒲公英后台进行付费合作，<span style="color: black;">或</span>商家在淘宝联盟推广中设置商品，让达人在选品中心＞淘宝外链＞<span style="color: black;">选取</span>并带货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天猫店铺（ DSR＞=4.8），合作模式<span style="color: black;">能够</span><span style="color: black;">经过</span>蒲公英后台进行付费合作，<span style="color: black;">或</span>商家在淘宝联盟推广中设置商品，让达人在选品中心＞淘宝外链＞<span style="color: black;">选取</span>并带货<span style="color: black;">重视</span>：<span style="color: black;">经过</span>蒲公英后台付费合作外链<span style="color: black;">必须</span>开通“好物<span style="color: black;">举荐</span>组件权限”（<span style="color: black;">日前</span>此权限为定向邀约制，由平台人员主动邀约开通）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-d25e984df7220a47d5ed4e812ce19d65_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②外链带货商家后台设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方式一：<span style="color: black;">必须</span>商家在淘宝联盟推广商品，设置“营销推广”佣金，设置完毕之后<span style="color: black;">持有</span>外链权限的博主<span style="color: black;">能够</span>在“小红书选品中心＞淘宝外链＞淘口令”中<span style="color: black;">选取</span>，随后达人<span style="color: black;">能够</span>在发布笔记的时候<span style="color: black;">选取</span>高级选项进行添加商品。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-027ec12257314d356aedb5e0ff37f5df_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方式二：<span style="color: black;">经过</span>蒲公英后台进行付费合作，找到合作的达人（请<span style="color: black;">保证</span>达人有外链带货的权限），商家登录蒲公英后台下单账号充值＞<span style="color: black;">选取</span>创作者合作＞填写合作需求＞添加好物<span style="color: black;">举荐</span>组件且填写商品链接＞等待达人接单＞达人发布笔记＞确认笔记＞合作完成。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-d10ecc9ae2f09f1078937a8175c356f0_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="data:image/svg+xml;utf8," style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①商家号/<span style="color: black;">公司</span>号/官方号<span style="color: black;">所有</span>不支持挂链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②小红书上淘宝客推广扣费政策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扣费<span style="color: black;">包含</span>：淘宝联盟内容专项服务费+淘宝联盟技术服务费+小红书平台抽成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书<span style="color: black;">途径</span>淘宝联盟内容专项服务费为商品<span style="color: black;">实质</span>成交额的 2%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">佣金金额扣除“内容专项服务费后”，剩余部分<span style="color: black;">根据</span>：1（淘宝联盟技术服务费）：7（达人<span style="color: black;">实质</span>到手）：2（小红书平台抽成）进行分成</p>
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