“外链没用论”？百度新规则里，外链该怎么样优化！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibNyx86SaesqRm8aIOLUZbbO0SVIIjtqjTeJicR9DoBlicpiaTNtN5MSq11AujYRsmJqCj49KMxjZ55A/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUJqNemH7HKicFy1Bugjn3V2SsgTY4EhsoVZRwvlAX0AVLuryjdVFEibiaQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;"><strong style="color: blue;"><span style="color: black;">周三·实战篇</span></strong></span>牛商网出品 必属精品<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUkS6fZ71cE4DWnQuqaMdA9YRV36T9CNdcr5tvy0niaszJicCXcicFXO1Ug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带着问题去阅读学习，<span style="color: black;"><span style="color: black;">这次</span>实战篇</span><span style="color: black;">习题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.发布外链时，链接首页和链接内链的<span style="color: black;">恰当</span>比例是（？）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：6:4 B：5:5 C：4:6</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答题有奖：</span><span style="color: black;">答对即有机会</span><span style="color: black;">免费</span><span style="color: black;"><span style="color: black;">得到</span></span><span style="color: black;">牛商网董事长单仁博士</span><span style="color: black;">所著</span><span style="color: black;">价值39元</span><span style="color: black;">《抢道》一本！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答题<span style="color: black;">办法</span>：戳<span style="color: black;">文案</span>尾部</span><span style="color: black;">写留言</span>，<span style="color: black;">回复答案选项，</span><span style="color: black;"><span style="color: black;">截止</span>4月8日，答案</span><span style="color: black;">正确且</span><span style="color: black;">留言点赞数最多即有机会<span style="color: black;">得到</span>！</span></p><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUHXP8LStjJCEzH9FBpoNkYJmA0Ou9WklN7SzgichQbJycPHqwY8sZDtQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年下半年，百度公开申明降低外链的得分<span style="color: black;">功效</span>。这倒是给外链做的<span style="color: black;">欠好</span>的<span style="color: black;">伴侣</span>一个冠冕堂皇的理由了；在SEO行业<span style="color: black;">乃至</span><span style="color: black;">已然</span>传开了“外链<span style="color: black;">没</span>用论”。<span style="color: black;">非常多</span>SEOer<span style="color: black;">没</span>计可施了，还有<span style="color: black;">有些</span>新手<span style="color: black;">乃至</span>还不<span style="color: black;">晓得</span>这规则，依旧在埋头发外链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUHcVAkyhicWUuIbM8WribKiaVGXYyHicFvPrgncR9OdiaFTNSqcNhrYXctAw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外链</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">To be</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Or not tobe？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不可否认，百度确实在削弱外链的<span style="color: black;">功效</span>。在几年前，发布100条外链能<span style="color: black;">得到</span>100张投票；<span style="color: black;">此刻</span>发布100条，顶多<span style="color: black;">仅有</span>5张投票效果。这<span style="color: black;">引起</span><span style="color: black;">非常多</span>人认为外链的时代<span style="color: black;">已然</span>“终结”，但老牛<span style="color: black;">经过</span>对几十个<span style="color: black;">区别</span>网站进行排名<span style="color: black;">原因</span>对比<span style="color: black;">发掘</span>：除了域名年龄、网站结构、网站内容之外；<strong style="color: blue;"><span style="color: black;">外链仍然是影响网站排名的<span style="color: black;">要紧</span><span style="color: black;">原因</span>，外链的数量和质量依然起着至关<span style="color: black;">要紧</span>的<span style="color: black;">功效</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然外链在百度排名算法中仍然起着举足轻重的<span style="color: black;">功效</span>，那百度还为啥还整这么一出？<span style="color: black;">首要</span><span style="color: black;">咱们</span>得<span style="color: black;">晓得</span>百度是怎么想的，<span style="color: black;">根据</span>他的规则去玩，<span style="color: black;">才可</span>取得好的效果。</span></p><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUUpdoib3Tjia2JqSVsbJbhVlSe08kss76JfYGJJKWCdYpuYkfvia91TUrQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 百度<span style="color: black;">为何</span>要降低外链的<span style="color: black;">功效</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几年前，<span style="color: black;">搜索引擎的内容资源少；SEOer只要</span>随便在<span style="color: black;">有些</span>论坛和博客发布内容，<span style="color: black;">外链</span>都会<span style="color: black;">火速</span>被抓取，促进网站的收录排名。<span style="color: black;">引起</span><span style="color: black;">非常多</span>网站即使内容再查，<span style="color: black;">由于</span>有<span style="color: black;">非常多</span>外链支撑，却依然能有一个好的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展现给用户的网站内容<span style="color: black;">不足</span><span style="color: black;">优秀</span>的话，必然<span style="color: black;">引起</span>大部分用户流失。百度市场份额由85%降低到55%，<span style="color: black;">已然</span>快失去半壁江山了。<span style="color: black;">因此呢</span>，百度降低外链的投票<span style="color: black;">功效</span>，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">是<span style="color: black;">期盼</span><span style="color: black;">公司</span>做出更好的网站，把重心由<span style="color: black;">外边</span>转移到内部，满足<span style="color: black;">更加多</span>的用户</span></strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老牛去年年底写过一篇</span><span style="color: black;"><strong style="color: blue;">《<span style="color: black;">在百度新算法下，<span style="color: black;">怎样</span>进行内链优化？》，回复“内链”查</span></strong><strong style="color: blue;"><span style="color: black;">看学习。</span></strong></span><span style="color: black;"><span style="color: black;">接下来老牛会告诉你，</span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span>迎合度娘的口味</span><span style="color: black;"></span>的<span style="color: black;"></span><span style="color: black;"><span style="color: black;"></span>外链新玩法儿？达到“内外兼修”！</span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span><span style="color: black;"></span></p><strong style="color: blue;"><span style="color: black;">1、</span>发外链的目的</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>咱们发布外链是为了达到这3个目的：<strong style="color: blue;">引蜘蛛、</strong><strong style="color: blue;">传递权重(已被削弱)</strong>、<strong style="color: blue;">引流。</strong><span style="color: black;">非常多</span>站长发布的外链仅仅只是满足前两步，<span style="color: black;">乃至</span>有的网站加上“nofollow”，既不传递权重<span style="color: black;">亦</span><span style="color: black;">不可</span>吸引蜘蛛抓取，引流就别谈了，这类的外链发布出去一点效果<span style="color: black;">亦</span><span style="color: black;">无</span>，发布的外链<span style="color: black;">日前</span>最好要做到引流，引流的外链才是最<span style="color: black;">优秀</span>的外链</span><span style="color: black;">。</span></p><strong style="color: blue;"><span style="color: black;">2、</span>外链的<strong style="color: blue;">发布</strong>比例</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人在做外链的时候，不管关键词是啥，都<span style="color: black;">爱好</span>单独做首页的锚文本链接；不管是什么关键词，链接首页是王道。<span style="color: black;">这般</span>的外链其实<span style="color: black;">亦</span>很容易被误判为作<span style="color: black;">坏处</span>，最好的比例是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">锚文本：超链接：纯文本链接=2:3:5</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而链接首页和链接内链的<span style="color: black;">恰当</span>比例是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首页：内页=6:4，</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>既能<span style="color: black;">增多</span>首页权重，<span style="color: black;">亦</span>能带动内页快速<span style="color: black;">提高</span>权重。</span></p><strong style="color: blue;"><span style="color: black;">3、</span>外链的<span style="color: black;">关联</span>性</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所发的外链<span style="color: black;">必定</span>要和自己的网站<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举个例子：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如你做了一篇为【西瓜】的外链，而你首页讲的是<span style="color: black;">果蔬</span>大全，<span style="color: black;">那样</span><span style="color: black;">此时</span>候，把【西瓜】指向比较<span style="color: black;">拥有</span>针对性的栏目里是最好的;<span style="color: black;">一样</span>，<span style="color: black;">倘若</span>你做了一篇外链，关键词是【<span style="color: black;">果蔬</span>大全】，<span style="color: black;">而后</span>连接到首页，<span style="color: black;">这般</span><span style="color: black;">便是</span><span style="color: black;">所说</span>的<span style="color: black;">关联</span>性。<span style="color: black;">亦</span><span style="color: black;">便是</span>本篇<span style="color: black;">文案</span><span style="color: black;">转</span>到<span style="color: black;">目的</span><span style="color: black;">文案</span>的<span style="color: black;">关联</span>性，不要我做狗肉的外链，链接到了猪肉的内容去。</span></p><strong style="color: blue;">四.<strong style="color: blue;"><span style="color: black;">怎样</span></strong>发布的外链能带来流量?</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"></span><span style="color: black;"></span> <span style="color: black;"></span><span style="color: black;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>自己的关键词，寻找<span style="color: black;">有些</span>比较专业的论坛，这些论坛<span style="color: black;">通常</span>是交流比较多的，在上面发布信息，最好采用自问自答的发布形式。<span style="color: black;">非常多</span>SEOer只会去网上搜索<span style="color: black;">有些</span><span style="color: black;">文案</span>，加入关键词，<span style="color: black;">而后</span>带上链接就完事了，这类的小软文<span style="color: black;">日前</span><span style="color: black;">已然</span>很难吸引到用户了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举个例子：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个做装修的，他去网上搜索<span style="color: black;">有些</span>装修比较差的<span style="color: black;">照片</span>，贴在在百度贴吧里抱怨，<span style="color: black;"><span style="color: black;">大众</span>快来看啊，</span>某某装修<span style="color: black;">机构</span>，把我家装修成<span style="color: black;">这般</span>。吸引了不少网友进来看，有评论安慰他的，有默默看图的。过了两天，他<span style="color: black;">再也不</span>抱怨了，而是话锋一转：虽然之前被坑得够呛，但还好重新找了一家比较专业的装修<span style="color: black;">机构</span>，叫XXX，链接是XXXX，下面我来分享一下我家<span style="color: black;">日前</span>的<span style="color: black;">照片</span>。<span style="color: black;">而后</span>在贴<span style="color: black;">有些</span><span style="color: black;">美丽</span>的装修效果图。果不其然，那个流量可是杠杠的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">案例中的SEOer虽然花了3天时间，只做了这么一条外链，<span style="color: black;">然则</span>效果却是最好的，浏览量<span style="color: black;">基本</span><span style="color: black;">无</span>断过。<span style="color: black;">因此</span>，想要发布外链带来流量，<span style="color: black;">首要</span><strong style="color: blue;">要<span style="color: black;">思虑</span>你发布的外链<span style="color: black;">是不是</span>对用户<span style="color: black;">拥有</span>参考价值，</strong><span style="color: black;">倘若</span>有参考价值，<span style="color: black;">那样</span>带上自己的链接，<span style="color: black;">没</span>疑是锦上添花，若是<span style="color: black;">无</span>价值，带多少个链接都<span style="color: black;">没</span>济于事。</span></p><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQL9hkFYJT2S9e2P5z4aoqGIUicOY7ESAjAFLVYGsTf4e9raNbic5nIb86atoVaia8ssX3Rm15S3IX36HQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;">写</span>在最后<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以前，</span><span style="color: black;">发外链只是一个苦力活儿；如今<span style="color: black;">更加是</span>技术活儿，除了<span style="color: black;">必须</span><span style="color: black;">保持</span>外，还要更走心的琢磨！</span>不管是什么样的外链，收录的外链才是有效果的外链；不收录，就算<span style="color: black;">文案</span>再牛，别人<span style="color: black;">亦</span>看不到。想要外链收录，除了<span style="color: black;">保准</span>外链的质量，还要去<span style="color: black;">有些</span>权威的平台，<span style="color: black;">况且</span><span style="color: black;">不易</span>删帖的<span style="color: black;">地区</span>发布，<span style="color: black;">很久</span>稳定。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想让搜索引擎更<span style="color: black;">爱好</span>您的网站请点击<span style="color: black;">“阅读原文”</span>进入专题页面！</span></p>
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