英文SEO站群建设（中）：更新高质量内容吸引用户
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO云：“内容为王，外链为皇”。站群<span style="color: black;">做为</span>SEO常用的一种链接方式，虽然初期见效较慢但后劲十足，且带来SEO价值的<span style="color: black;">同期</span>，运营得当还可源源<span style="color: black;">持续</span>的带来流量，深受资深SEO的<span style="color: black;">喜爱</span>。站群建设<span style="color: black;">触及</span>到三大问题：网站搭建、内容更新和站群<span style="color: black;">自己</span>权重的获取，乐思蜀将这三点分上中下三篇<span style="color: black;">文案</span>进行分享，<span style="color: black;">期盼</span>能够给<span style="color: black;">必须</span>的<span style="color: black;">伴侣</span><span style="color: black;">供给</span><span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在上篇中乐思蜀给<span style="color: black;">大众</span>分享了<span style="color: black;">怎样</span><span style="color: black;">运用</span>Blogger搭建站群，这篇<span style="color: black;">文案</span>的内容讲述<span style="color: black;">怎样</span>为站群更新高质量的内容，吸引过来用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>来归纳一下在英文SEO中，最<span style="color: black;">平常</span><span style="color: black;">亦</span>最受用户欢迎的内容体裁，方便后面讲到的撰写或获取<span style="color: black;">文案</span>环节有所<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">New Press：<span style="color: black;">资讯</span>性质，<span style="color: black;">通常</span>为介绍<span style="color: black;">机构</span>、网站，进行宣传推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Article：<span style="color: black;">文案</span>，<span style="color: black;">通常</span>为分享<span style="color: black;">有些</span>知识、技巧、心得，为用户<span style="color: black;">供给</span><span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Review：评论，<span style="color: black;">重点</span>为用户针对<span style="color: black;">制品</span>的评测、<span style="color: black;">评估</span>和<span style="color: black;">运用</span>体会，<span style="color: black;">亦</span>有<span style="color: black;">针对</span><span style="color: black;">机构</span>、网站的评论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Guide：<span style="color: black;">指点</span>，区别于Aritcle的是Guide不以知识分享为目的，<span style="color: black;">指的是</span>导用户去完成某个<span style="color: black;">目的</span>，例如：在XX网站购物<span style="color: black;">怎样</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些体裁中，又以“Where ……”、“What is ……”、“How to ……”等<span style="color: black;">专题</span>式的标题和相应的内容，最受用户关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络<span style="color: black;">文案</span>本<span style="color: black;">没</span><span style="color: black;">尤其</span>的风格，但<span style="color: black;">先辈</span>们在实操过程中，总结出来这些体裁最受用户<span style="color: black;">喜欢</span>，<span style="color: black;">咱们</span>完全<span style="color: black;">能够</span>善加利用，让<span style="color: black;">咱们</span>的站群更能吸引用户。</p>站群内容获取<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以SEO为目的的站群，<span style="color: black;">必定</span>要协调好搜索引擎、用户之间的关系。做好搜索引擎友好的<span style="color: black;">同期</span>适度应用SEO<span style="color: black;">办法</span>和技巧，以<span style="color: black;">加强</span>搜索引擎的权重和排名；<span style="color: black;">同期</span>更要针对用户友好，为用户<span style="color: black;">供给</span>有价值的信息，才会真正的吸引用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">自己撰写</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是最累但<span style="color: black;">亦</span>是最有效的<span style="color: black;">办法</span>。真正好的内容是分享，为用户<span style="color: black;">供给</span>价值；以纯营销为目的的<span style="color: black;">文案</span>，是不可能<span style="color: black;">得到</span>用户<span style="color: black;">喜爱</span>的。<span style="color: black;">瞧瞧</span>国内的自<span style="color: black;">媒介</span>，呕心沥血的写作，带来的收益<span style="color: black;">亦</span>是可观的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自己人工为站群撰写内容<span style="color: black;">能够</span><span style="color: black;">做为</span>站群运营人员的一个备选项，不必刻意去做，但在经营站群的过程中，要<span style="color: black;">做为</span>一个弹性化的工作任务。信息大爆炸时代，工作中会接触到<span style="color: black;">各样</span>各样的信息，方便的时候收集整理归纳一下，发布到网站中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">兼职撰写</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是英文SEO最常用的<span style="color: black;">办法</span>了，联系兼职或在兼职平台（Fiverr.com、Elance.com）上找兼职撰写News Press、Review等内容，<span style="color: black;">非常多</span>SEO都在用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">经过</span>国外兼职平台找国外兼职撰写，中国人写出来的英语<span style="color: black;">文案</span>读起来<span style="color: black;">通常</span>都有<span style="color: black;">那样</span>一点Chinglish风格；价格<span style="color: black;">通常</span>在$5-$10不等，<span style="color: black;">怎样</span><span style="color: black;">需求</span>比较多的<span style="color: black;">状况</span>下还会再加价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">兼职撰写<span style="color: black;">文案</span>的成本，以站群<span style="color: black;">必须</span>的<span style="color: black;">文案</span>数量计算，总<span style="color: black;">花费</span>还是挺可观的，<span style="color: black;">因此</span>在站群建设中，<span style="color: black;">能够</span><span style="color: black;">做为</span>内容部分的“调料”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">学生兼职</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在校英语专业大学生，<span style="color: black;">通常</span><span style="color: black;">每日</span>都会练笔，写<span style="color: black;">有些</span>老师安排的或<span style="color: black;">自动</span>安排的<span style="color: black;">专题</span>。学生大多会在电脑上进行写作，更方便了<span style="color: black;">文案</span>的收集。<span style="color: black;">咱们</span>完全<span style="color: black;">能够</span><span style="color: black;">查询</span><span style="color: black;">有些</span>兼职QQ群，找到一批大学生兼职，以较低的价格收回来<span style="color: black;">她们</span>平时写作的<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>能找到学校的任课老师，<span style="color: black;">能够</span>安排你所<span style="color: black;">必须</span>的主题，<span style="color: black;">做为</span>作业让全班<span style="color: black;">朋友</span>进行同一<span style="color: black;">专题</span>的写作，所产生的<span style="color: black;">花费</span>就更低了，当然<span style="color: black;">亦</span>看你怎么联系、怎么谈了，呵呵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类的<span style="color: black;">文案</span>带给用户的价值可能并不大，但胜在基数和原创性，会受到搜索引擎的<span style="color: black;">喜欢</span>。站群中<span style="color: black;">能够</span>把这部分内容<span style="color: black;">做为</span>“主菜”，承担<span style="color: black;">连续</span>更新、保持活跃的任务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">有效征文</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拿出<span style="color: black;">必定</span>数额的奖品预算，设计出一套有奖征文<span style="color: black;">方法</span>，限定写作主题，写好征文细则，并在介绍中说明举办方有权<span style="color: black;">运用</span>投稿的<span style="color: black;">文案</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将这套有效征文<span style="color: black;">方法</span>的<span style="color: black;">仔细</span>说明，找人发布到<span style="color: black;">资讯</span>站（顶级门户网站行情价￥200-300，<span style="color: black;">没</span>链接入口，<span style="color: black;">能够</span>搜索“<span style="color: black;">资讯</span>发布”找到）。拿门户<span style="color: black;">资讯</span>站的<span style="color: black;">资讯</span><span style="color: black;">做为</span>噱头，把你能发布到的<span style="color: black;">地区</span>，<span style="color: black;">微X</span>、QQ、论坛、问答……全都覆盖到，<span style="color: black;">尤其</span>是大学生活动频繁的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有效征文的ROI取决于收到的<span style="color: black;">文案</span>数量，由你的策划<span style="color: black;">方法</span>、宣传力度、作者互动等<span style="color: black;">原因</span>决定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一期征文下来，能够收到<span style="color: black;">海量</span>的<span style="color: black;">优秀</span><span style="color: black;">文案</span>，活动宣传给力的话，数量和质量上会更可观。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">让利互惠</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前面<span style="color: black;">说到</span>的New Press题材，是<span style="color: black;">咱们</span>SEO的宣传推广和获取外链的方式，<span style="color: black;">针对</span>其他<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">同样</span>。当站群中某些网站<span style="color: black;">揭发</span>较多时，会有其他<span style="color: black;">机构</span>的SEO联系，<span style="color: black;">期盼</span>发布这类的<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>完全<span style="color: black;">能够</span>提出<span style="color: black;">需求</span><span style="color: black;">必要</span>是纯原创的前提下，为其他<span style="color: black;">机构</span>少量发布宣传<span style="color: black;">文案</span>。咋一看挺不划算，但在你手中的<span style="color: black;">文案</span>内容不足以维持站群<span style="color: black;">连续</span>更新的<span style="color: black;">要求</span>下，不失是一个可选的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">翻译<span style="color: black;">文案</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">翻译别的语言的<span style="color: black;">文案</span>发布到自己的站群中，<span style="color: black;">触及</span>到的问题<span style="color: black;">重点</span>是信息源、版权问题、翻译投入和翻译过来的<span style="color: black;">文案</span>价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>要<span style="color: black;">保准</span>翻译过来的<span style="color: black;">文案</span>要有价值，<span style="color: black;">针对</span>用户要有可读性和能<span style="color: black;">供给</span>价值。运营站群不可能人工去逐字翻译<span style="color: black;">文案</span>，<span style="color: black;">运用</span><span style="color: black;">工具</span>翻译的话，将中文翻译成英文你会<span style="color: black;">发掘</span><span style="color: black;">基本</span>没法看下去。<span style="color: black;">意见</span>信息源<span style="color: black;">选取</span>和英语比较接近和有渊源的语言，如法语、德语等。<span style="color: black;">通常</span><span style="color: black;">资讯</span>、时事，除<span style="color: black;">尤其</span>注明的，都<span style="color: black;">能够</span>有限的<span style="color: black;">运用</span>（<span style="color: black;">咱们</span>的站群本身就不是真正<span style="color: black;">做为</span>商用）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span>尝试一下<span style="color: black;">运用</span>Google翻译将一篇德语的<span style="color: black;">资讯</span>翻译成英语，<span style="color: black;">而后</span>再将翻译出来的英语翻译成德语，对照原文一下<span style="color: black;">瞧瞧</span>，几乎<span style="color: black;">无</span>太大变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将信息源的<span style="color: black;">没</span>版权<span style="color: black;">守护</span>的内容放到Google翻译中进行翻译，这个工作<span style="color: black;">能够</span>人工来完成，但<span style="color: black;">亦</span>比较消耗时间。有<span style="color: black;">研发</span>能力的<span style="color: black;">能够</span><span style="color: black;">运用</span>API<span style="color: black;">研发</span>一个适合自己的小程序，减少人力投入。我见过有人<span style="color: black;">研发</span>出一个Wordpress插件，自动采集信息源的内容，<span style="color: black;">经过</span>API翻译成英语，发布出去；供参考。</p>内 容 发 布<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>上面6点<span style="color: black;">咱们</span><span style="color: black;">处理</span><span style="color: black;">文案</span><span style="color: black;">源自</span>问题了，<span style="color: black;">此时</span><span style="color: black;">能够</span><span style="color: black;">创立</span>一个自己的<span style="color: black;">文案</span>库（<span style="color: black;">举荐</span><span style="color: black;">运用</span>Wordrpess在本地搭建一个博客），进行有计划有安排的内容发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起始</span>发布前，要说下Blogger的“帖子设置”-“安排”功能，这是一个<span style="color: black;">按时</span>发布的方式，<span style="color: black;">能够</span>设置<span style="color: black;">文案</span>在指定的时间发布，SEO应该都比较熟悉，就不罗嗦了。运营站群不可能<span style="color: black;">每日</span>去登录发布<span style="color: black;">文案</span>，完全<span style="color: black;">能够</span>将一批<span style="color: black;">文案</span>，放在同一时间上传，设置好发布时间<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">发布方式一：手工发布</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种是最传统的方式，将<span style="color: black;">文案</span>复制粘贴到Blogger后台，手工一一发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">发布方式二：邮件发布</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Blogger支持<span style="color: black;">运用</span>指定的邮箱向设定的邮箱<span style="color: black;">位置</span>发送邮件，将邮件内容<span style="color: black;">做为</span><span style="color: black;">文案</span>发布出去的发布方式。<span style="color: black;">能够</span>在Blogger后台点击“设置”-“移动设备和电子邮件”进行相应的设置，如图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/icNq9ra8s5ibV26eemkqIrDWY0FImEARDKyfT1EJibdfOf0YGb3hEGk66Ll4AyBInWnO5eUnfO0TQgicj2keLd1cZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>SecretWords设定接受邮件的<span style="color: black;">位置</span>，即你要发布<span style="color: black;">文案</span>，发给哪个邮箱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置接收到<span style="color: black;">文案</span>后采取的处理方式，是存为草稿还是立即发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置有权<span style="color: black;">经过</span>邮箱发布<span style="color: black;">文案</span>的邮箱<span style="color: black;">位置</span>，除设定的邮箱之外的邮箱发送邮件不会进行处理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过上面的设置，就<span style="color: black;">能够</span><span style="color: black;">运用</span>有发布权限的邮箱给设定的邮箱发送邮件，Blogger会将邮件的标题<span style="color: black;">做为</span>帖子标题，邮件内容<span style="color: black;">做为</span>正文，<span style="color: black;">保留</span>成草稿或立即发布出去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">发布方式三：.xml导入</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Blogger支持导入.xml格式的备份文件，Wordpress支持导出.xml格式的备份，<span style="color: black;">因此</span>前面<span style="color: black;">举荐</span><span style="color: black;">运用</span>Wordpress<span style="color: black;">创立</span><span style="color: black;">文案</span>库。在本地Wordpress中组织好<span style="color: black;">文案</span>，导出成.xml文件，<span style="color: black;">就可</span>在Blogger中进行导入（评论<span style="color: black;">亦</span><span style="color: black;">能够</span>导出、导入）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/icNq9ra8s5ibV26eemkqIrDWY0FImEARDKPTKaNTI7Tpr2xUZH1OR4M4ZicEBQv6HjZLxWfAL3KCnhrPmqFmnR5cQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这种方式，<span style="color: black;">能够</span>进行<span style="color: black;">文案</span>的批量发布，<span style="color: black;">文案</span>库在本地，发布前对<span style="color: black;">文案</span>的加工、处理<span style="color: black;">亦</span>非常方便，不<span style="color: black;">必须</span>在线修改<span style="color: black;">调节</span>。</p><span style="color: black;">结语</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容的获取是站群运营中比<span style="color: black;">很强</span>的一部分，既要针对搜索引擎友好、符合搜索引擎味口，又要为用户<span style="color: black;">供给</span>价值，还要在<span style="color: black;">文案</span>数量上满足站群所需。除了<span style="color: black;">这儿</span>说到的<span style="color: black;">办法</span>和技巧，还要<span style="color: black;">持续</span>的探索和尝试其他的方式；培养<span style="color: black;">周期</span>会苦点累点，但当有一天站群如雨后春笋般逐一显现出威力，你会觉得这一切都是值得的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者：乐思蜀（王志炜，<span style="color: black;">微X</span>：evan_wzw）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原创<span style="color: black;">文案</span>，转载请注明出处（<span style="color: black;">微X</span>公众号：<span style="color: black;"><strong style="color: blue;">evanwzw</strong></span>）</span></p>
可以发布外链的网站 http://www.fok120.com/ 我深受你的启发，你的话语是我前进的动力。
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