微X发布最严外链公告又松口放行,暗地里的规律是什么?
<img src="https://mmbiz.qpic.cn/mmbiz_png/7vVCg0fibtSCyS2crMgBk46RgsTnEluWSAUkSLKtLwHjWMoibPwRwLxBeaxGTtlFUACVews5QMUwFeWpjVPlKocw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- 烹小鲜,<span style="color: black;">发掘</span>娱乐<span style="color: black;">鲜嫩</span>价值! -</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">discover the new value of entertainment</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7vVCg0fibtSCyS2crMgBk46RgsTnEluWSRqK12o7lYWACib624pvNBYwkApEuqicUNGVicN86xuHicqXMMkDSQxZlkA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导 语</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">做为</span>一款<span style="color: black;">百姓</span>级社交平台显然<span style="color: black;">必须</span>优先将海量用户利益与需求置于<span style="color: black;">商场</span>利益之上,况且这<span style="color: black;">亦</span>并不符合腾讯开放平台的大战略,<span style="color: black;">乃至</span>会触犯众怒将合作伙伴与盟友推向竞争对手的阵营</span><span style="color: black;">,<span style="color: black;">亦</span><span style="color: black;">有害</span>于腾讯这么多年来品牌形象的塑造,<span style="color: black;">乃至</span>在舆论的反弹下,可能又要重蹈“全网公敌”的前车之鉴。<span style="color: black;">因此呢</span>,<span style="color: black;">微X</span>这么一反思一克制,再次将<span style="color: black;">自己</span>拉回到了正确的轨道上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者</span></strong><span style="color: black;">|王新喜</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">源自</span></span></strong><span style="color: black;">|热点微评</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月18日,腾讯官方发布一个《关于进一步升级外链管理规则的公告》,<span style="color: black;">知道</span>提出“<span style="color: black;">外边</span>链接不得在未取得信息网络传播视听节目许可等法定证照的<span style="color: black;">状况</span>下,以任何形式传播含有视听节目的内容”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据不完全统计,<span style="color: black;">最少</span>有21款视频会受影响,<span style="color: black;">包含</span>快手、<span style="color: black;">博客</span>(视频)、抖音、梨视频、斗鱼、懒人听书、秒拍、映客、花椒、美拍、西瓜、火山、百度好看、360快视频、秒拍波波视频、小咖秀、人人视频、nice等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/zqVctIP24mOyzvq4Xy8B7mODsqSfQGFjCGPm80jnTBPhhr26vQdwzyDth1aoZvYAibSxt7MibwkzUbDqPZf3iaNmQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>在5月21日凌晨三时,<span style="color: black;">微X</span>发布《关于升级外链管理规则的<span style="color: black;">弥补</span>公告》<span style="color: black;">叫作</span>,公告发布后,收到了部分<span style="color: black;">研发</span>者的反馈意见。有鉴于此,现<span style="color: black;">弥补</span>说明并修改:1,<span style="color: black;">微X</span>派于2018年5月18日发布的外链管理规则公告是针对<span style="color: black;">伴侣</span>圈的管理规范;2,删除<span style="color: black;">以上</span>公告第二条。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这第二条,<span style="color: black;">便是</span><span style="color: black;">诱发</span>争议的规范视听内容传播规定。<span style="color: black;">微X</span><span style="color: black;">暗示</span>,平台会进一步与<span style="color: black;">研发</span>者<span style="color: black;">科研</span><span style="color: black;">方法</span>,<span style="color: black;">一起</span>做好视频内容的质量和合规性管理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/zqVctIP24mOyzvq4Xy8B7mODsqSfQGFjvY8b9bMpS8S5m8g0PfP70Zpm1YCEhP0dQnqxTMiaxQmyS43Ppxne3CQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此次<span style="color: black;">微X</span>虽然取消了用许可证来规范视听内容这一项,但<span style="color: black;">必要</span>指出的是,未取得《信息网络传播视听节目许可证》的视听内容平台,前途依然是堪忧的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早在2007年总局下发的《互联网视听节目服务管理规定》中<span style="color: black;">知道</span>规定,从事互联网视听节目服务,应当<span style="color: black;">按照</span>本规定取得广播电影电视主管<span style="color: black;">分部</span><span style="color: black;">颁布</span>的《信息网络传播视听节目许可证》,未<span style="color: black;">根据</span>本规定取得广播电影电视主管<span style="color: black;">分部</span><span style="color: black;">颁布</span>的《许可证》或履行备案手续,任何单位和个人不得从事互联网视听节目服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息网络传播视听节目许可证这个证的含金量是非常高的,它<span style="color: black;">不仅</span>是短视频、直播<span style="color: black;">必须</span>的一个证,<span style="color: black;">亦</span>是拍摄综艺、影视剧离不开的一个证。该证的业务类别分为播放自办节目、转播节目和<span style="color: black;">供给</span>节目集成运营服务等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>来看,监管<span style="color: black;">分部</span>正在从资格审查及内容导向两方面加强短视频平台的监督和管理。<span style="color: black;">包含</span>国家广播电视总局严肃约谈了“今日头条”、“快手”两家网站<span style="color: black;">重点</span>负责人,责令整改;责令关停“内涵段子”等低俗视听<span style="color: black;">制品</span>。今年两会后,广电总局连续开展了多项整治行动,对未持证互联网<span style="color: black;">公司</span>进行了处罚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不久前国家广电总局发展<span style="color: black;">科研</span>中心的彭锦说到<span style="color: black;">这般</span>一句:“近几个月只要跟业内的人接触,<span style="color: black;">大众</span>都会问一个问题,是不是监管会越来越严,其实政策对行业的监管<span style="color: black;">必定</span>会越来越规范。内容审核、播出管理、原创红线、审核流程等方面都有了<span style="color: black;">仔细</span>规定。”这或许预示在短视频服务<span style="color: black;">行业</span>内持证开展业务<span style="color: black;">已然</span><span style="color: black;">作为</span>对<span style="color: black;">关联</span><span style="color: black;">公司</span>的必然<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而从这个<span style="color: black;">道理</span>来看,<span style="color: black;">微X</span>限制短视频外链传播是基于政策的一种<span style="color: black;">敏锐</span>性。况且短视频分享一多,<span style="color: black;">微X</span>在监管层面很难跟得上,一旦有低俗违规的视频出<span style="color: black;">此刻</span>社交网络引爆,<span style="color: black;">首要</span>受到牵连<span style="color: black;">亦</span>将是<span style="color: black;">微X</span>,<span style="color: black;">由于</span><span style="color: black;">微X</span><span style="color: black;">亦</span><span style="color: black;">必须</span>承担视频审核不力的连带责任。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是<span style="color: black;">微X</span>规范<span style="color: black;">外边</span>链接管理规则,一方面确实是基于<span style="color: black;">保证</span>用户隐私安全的<span style="color: black;">这般</span>一个目的,<span style="color: black;">由于</span><span style="color: black;">外边</span>链接中<span style="color: black;">运用</span>浮层可能<span style="color: black;">引起</span>用户头像、昵<span style="color: black;">叫作</span>等信息<span style="color: black;">泄密</span>,全网统一封杀<span style="color: black;">外边</span>短视频<span style="color: black;">能够</span>有效将这种隐私安全的<span style="color: black;">危害</span>降到最低,其次短视频分享链接太多,对社交体验多少有<span style="color: black;">损伤</span>,<span style="color: black;">这般</span><span style="color: black;">亦</span>有利于<span style="color: black;">守护</span><span style="color: black;">伴侣</span>圈社交体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面,从短视频平台<span style="color: black;">日前</span>的运作模式来看,基本是算法+人工,<span style="color: black;">重点</span>是算法为主,这给低俗类短视频传播<span style="color: black;">供给</span>了空间,<span style="color: black;">微X</span>封杀短视频外链,<span style="color: black;">亦</span>是基于自保的一种需求。<span style="color: black;">由于</span><span style="color: black;">微X</span><span style="color: black;">无</span>理由来分摊<span style="color: black;">那样</span>多人力来<span style="color: black;">帮忙</span>其他短视频平台来审核违规短视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,说<span style="color: black;">微X</span><span style="color: black;">无</span>私心<span style="color: black;">亦</span>是不对的。<span style="color: black;">非常多</span>人第<span style="color: black;">始终</span>觉可能是觉得腾讯要扶持微视来狙击抖音,这个理由或许成立,<span style="color: black;">由于</span>当前抖音与腾讯战火正浓,腾讯与抖音频频掐架,前有年初“<span style="color: black;">伴侣</span>圈屏蔽抖音”的<span style="color: black;">专题</span>引爆<span style="color: black;">博客</span>,后有张一鸣与马化腾<span style="color: black;">伴侣</span>圈互怼<span style="color: black;">亦</span>将两家的短视频暗战放到了明面上,接下来抖音关于“<span style="color: black;">第1</span>届文物戏精大会”的H5视频被<span style="color: black;">微X</span>封杀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但继张一鸣<span style="color: black;">伴侣</span>圈晒数据直接怼腾讯之后,微视基于诱导分享的理由封杀抖音H5视频,但抖音再次回击<span style="color: black;">微X</span>,发布了关于《<span style="color: black;">微X</span>官方号<span style="color: black;">微X</span>派不实言论的声明》,指出诱导分享的按钮在随后删除,并发送了申请解封邮件,但<span style="color: black;">无</span>收到任何回复邮件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>,因<span style="color: black;">微X</span>公众号“快微课”发布的《抖音,请放过<span style="color: black;">孩儿</span>》一文中,虚构其视频<span style="color: black;">源自</span>,将<span style="color: black;">显著</span>带有“北京时间”、“秒拍”、“腾讯视频”水印的视频认定为是<span style="color: black;">源自</span>于抖音短视频的视频,抖音还将腾讯告上了法庭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,从种种迹象来看,抖音对<span style="color: black;">微X</span>流量是非常<span style="color: black;">巴望</span>的,但抖音反击的态度很强硬,叙事<span style="color: black;">规律</span>很清晰,腾讯<span style="color: black;">亦</span>很头疼。<span style="color: black;">况且</span>在公众舆论层面,人们愿意站在弱势的一方,有业内人士就指出,一向<span style="color: black;">根据</span>自己的规则办事儿的<span style="color: black;">微X</span>,这次<span style="color: black;">好似</span>不太站得住脚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>面对抖音,腾讯<span style="color: black;">必须</span>一个新的规则来确定这是自己的地盘,<span style="color: black;">况且</span>不落人口实。而<span style="color: black;">日前</span><span style="color: black;">包含</span>抖音在内,市面上<span style="color: black;">非常多</span>视频平台似乎并不持有网络视听许可证。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,还有一个<span style="color: black;">原由</span>,短视频是腾讯内容+连接大战略的一环,<span style="color: black;">微X</span>可能<span style="color: black;">亦</span>要抢占这一市场蛋糕。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早在去年9月,腾讯内容平台部副总经理陈鹏在第二届“腾讯创业节”上就<span style="color: black;">暗示</span>,<span style="color: black;">微X</span>“看一看”将来会在短视频<span style="color: black;">行业</span>做开放,把优秀企鹅号短视频内容接入到<span style="color: black;">微X</span>看一看里边去,区域类、美食类、游戏类、高端的、商务的内容<span style="color: black;">微X</span>是很欢迎的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">短视频<span style="color: black;">行业</span>做开放或许<span style="color: black;">不仅</span>是说一说<span style="color: black;">罢了</span>,<span style="color: black;">由于</span><span style="color: black;">微X</span>在内容<span style="color: black;">行业</span>的动作向来消<span style="color: black;">没</span>声息,说来就来有时毫<span style="color: black;">没</span>征兆。细心的公众号运营者或许<span style="color: black;">能够</span><span style="color: black;">发掘</span>,不久前<span style="color: black;">微X</span>公众号后台有了重大改版,在新建图文—添加图文下面,<span style="color: black;">能够</span>直接添加视频<span style="color: black;">信息</span>、音频<span style="color: black;">信息</span>、<span style="color: black;">照片</span><span style="color: black;">信息</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/zqVctIP24mOyzvq4Xy8B7mODsqSfQGFj6QOHXic8iaicQaEopx6BWW4RhIplzp0SGGKR4Geia5hxXDtlMrspdASyEA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中直接添加视频<span style="color: black;">信息</span><span style="color: black;">能够</span>说是其中最大的亮点了,其中,规定了视频<span style="color: black;">不可</span>超过20M,超过20M的视频可至腾讯视频上传后添加,<span style="color: black;">亦</span><span style="color: black;">便是</span>说,公众号运营者<span style="color: black;">能够</span>直接在后台发布短视频了。而与抖音等粗放式的短视频平台不<span style="color: black;">同样</span>的是,公众号本身就具备视频内容的粉丝人群、流量、数据等分析能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>抖音<span style="color: black;">来讲</span>,微视短视频在数据层面暂时还构不成任何威胁。<span style="color: black;">然则</span><span style="color: black;">倘若</span>是<span style="color: black;">微X</span><span style="color: black;">起始</span>引导短视频创作者入驻<span style="color: black;">微X</span>,相信它的撬动<span style="color: black;">功效</span>是非常大的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知,<span style="color: black;">微X</span>是所有内容创业者的后花园,<span style="color: black;">每一个</span>人都<span style="color: black;">晓得</span><span style="color: black;">微X</span>的粉丝才是自己的,其他中心化平台的粉丝则未必是你的,在<span style="color: black;">商场</span>价值层面来看<span style="color: black;">亦</span>是如此。<span style="color: black;">由于</span>信息流的<span style="color: black;">制品</span><span style="color: black;">规律</span><span style="color: black;">明显</span>内容的<span style="color: black;">揭发</span>率和系统<span style="color: black;">举荐</span>,而公众号的 定位是打造个人品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>信息流<span style="color: black;">制品</span>最后<span style="color: black;">挣钱</span><span style="color: black;">必定</span>是平台本身,<span style="color: black;">例如</span>今日头条去年90%的收入来自于信息流<span style="color: black;">宣传</span>。抖音当前透露给外界的一个信号是,在上面涨粉很容易,发几个视频涨几万<span style="color: black;">乃至</span>几十万粉的大有人才,但正是<span style="color: black;">由于</span>涨粉很容易,<span style="color: black;">因此</span>粉丝的价值是有待商榷的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">没</span>论是短视频平台<span style="color: black;">亦</span>好,还是其他<span style="color: black;">新闻</span>类信息流<span style="color: black;">制品</span>,都是中心化的<span style="color: black;">举荐</span>机制,引导用户<span style="color: black;">持续</span>刷屏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>正<span style="color: black;">由于</span>如此,一个用户看到一个抖音<span style="color: black;">美丽</span>妹子顺手就点了关注按钮,<span style="color: black;">然则</span>用户玩抖音的惯性是不断刷<span style="color: black;">举荐</span>视频,而不会去看关注者的短视频内容,<span style="color: black;">因此</span>即便粉丝多,但触达用户有限,忠诚度有限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">微X</span>则不<span style="color: black;">同样</span>。<span style="color: black;">微X</span>是去中心化机制,背靠稳定的社交网络,内容创业者愿意相信<span style="color: black;">微X</span>粉丝更为稳定,用户价值更高,<span style="color: black;">亦</span><span style="color: black;">便是</span>说,<span style="color: black;">针对</span>内容创业者<span style="color: black;">来讲</span>,最有价值的流量在<span style="color: black;">微X</span>里,你<span style="color: black;">倘若</span>去看抖音<span style="color: black;">或</span>快手短视频,许多大V都在个人页面展示<span style="color: black;">自己</span>的<span style="color: black;">微X</span>ID<span style="color: black;">或</span>公众号<span style="color: black;">或</span><span style="color: black;">博客</span>、购物链接,用抖音给<span style="color: black;">博客</span>/公众号引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总的<span style="color: black;">来讲</span>,中心化<span style="color: black;">规律</span>下的<span style="color: black;">制品</span>是基于兴趣内容的分发,而公众号的去中心化机制是要更有利于打造个人品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而直播短视频这种<span style="color: black;">制品</span>的尝鲜机制设计,用户留存、活跃度、稳定性要远<span style="color: black;">小于</span>基于社交网络刚需的<span style="color: black;">微X</span>用户。换句话说,短视频可能过几年就不火了,用户会跑到其他平台尝鲜玩其他有趣的新潮<span style="color: black;">制品</span>了,但<span style="color: black;">微X</span>依然还会是向大山<span style="color: black;">同样</span>的存在<span style="color: black;">没</span>人<span style="color: black;">能够</span>撼动,它的粉丝稳定性远超其他平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">微X</span>在内容层面<span style="color: black;">起始</span>去引导短视频创作者从内容层面打造个人品牌,<span style="color: black;">每一个</span>短视频大V可能都会有<span style="color: black;">认识</span>的要在<span style="color: black;">微X</span>开辟一个稳定的后花园,<span style="color: black;">保证</span>稳定的后路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">倘若</span><span style="color: black;">微X</span>的社交流量只能是<span style="color: black;">微X</span>短视频独享,短视频创作者的这种意愿自然更高。你在抖音快手影响力起来了,<span style="color: black;">倘若</span><span style="color: black;">没</span>法穿透<span style="color: black;">微X</span>这个最大的社交流量池,都是一种遗憾与局限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>短视频平台<span style="color: black;">来讲</span>,<span style="color: black;">倘若</span><span style="color: black;">没</span>法触及<span style="color: black;">微X</span>QQ的社交流量与用户,都会<span style="color: black;">火速</span>碰到流量的天花板。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>抖音<span style="color: black;">为何</span><span style="color: black;">针对</span>进入<span style="color: black;">微X</span>这么渴求,<span style="color: black;">针对</span>链接的封杀反弹这么激烈的<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">笔者早前曾经说过这样一句:<span style="color: black;">微X</span>的封闭社交生态本质如同塑造了一座<span style="color: black;">没</span>形高墙,用户在封闭化的高墙内的社交、分享、电商支付等都有一种被集体同化、牵引、引导的<span style="color: black;">没</span>形力量,这<span style="color: black;">亦</span>是一种体制化的过程。一<span style="color: black;">起始</span>你不习惯用某一功能,但久而久之,当越来越多的人<span style="color: black;">起始</span>体验该功能的时候,你就不得不去<span style="color: black;">运用</span>(被牵引与同化的力量),之后你就会离不开它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/zqVctIP24mOyzvq4Xy8B7mODsqSfQGFjFLe85eibYoUXuehsLMWrB0JHIeFml6ibWHCNcYvoojCf7nJ5PsFUMekQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一种强大的集体<span style="color: black;">没</span><span style="color: black;">认识</span>的习惯性的力量,而封闭体系会抵触外界同类竞争<span style="color: black;">制品</span>的干扰来破除这种用户习惯与对体系内部生态的依赖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从几年前<span style="color: black;">微X</span>与阿里的封杀之战中<span style="color: black;">能够</span>看到,双方一旦在自己的围城领地遭遇对手入侵,在入口,流量、用户群遭遇威胁时,都是毫不留情的斩断入口,不给对手一丁点反击的机会。BAT都是从丛林时代一路走过来,<span style="color: black;">危险</span>感都是与生俱来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>在<span style="color: black;">日前</span>,<span style="color: black;">微X</span>又暂时取消了第二条,<span style="color: black;">暗示</span><span style="color: black;">一起</span>做好视频内容质量与合规性管理,<span style="color: black;">暗地里</span><span style="color: black;">亦</span>有<span style="color: black;">许多</span><span style="color: black;">思虑</span>,<span style="color: black;">由于</span>基于这种一刀切的封杀容易<span style="color: black;">诱发</span>外界舆论的反弹,以及给予外界以社交垄断地位来进行不正当竞争的质疑与口实,继而<span style="color: black;">引起</span>其舆论口碑的下滑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">按照</span>《中国人民共和国反不正当竞争法》第十二条规定:经营者利用网络从事生产经营活动,应当遵守本法的各项规定。经营者不得利用技术手段,<span style="color: black;">经过</span>影响用户<span style="color: black;">选取</span><span style="color: black;">或</span>其他方式,实施下列妨碍、破坏其他经营者合法<span style="color: black;">供给</span>的网络<span style="color: black;">制品</span><span style="color: black;">或</span>服务正常运行的<span style="color: black;">行径</span>。其中,对其他经营者合法<span style="color: black;">供给</span>的网络<span style="color: black;">制品</span><span style="color: black;">或</span>服务实施不兼容<span style="color: black;">亦</span>是不正常竞争的手段之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去3Q大战之前的腾讯给外界的形象是<span style="color: black;">无</span><span style="color: black;">伴侣</span>,<span style="color: black;">乃至</span>是全网公敌。但在今天,在腾讯开放+投资战略下,腾讯有了<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>与合作伙伴,其给予外界的印象在逐步改良,从全网公敌变为友好开放的老大哥。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这次封杀<span style="color: black;">触及</span>到了腾讯<span style="color: black;">许多</span>合作伙伴与<span style="color: black;">关联</span>产业链上的同盟,不少于32款市面主流短视频和直播<span style="color: black;">制品</span>链接<span style="color: black;">没</span>法<span style="color: black;">经过</span><span style="color: black;">微X</span>传播,被波及用户数量以亿计。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">做为</span>一款国民级社交平台显然<span style="color: black;">必须</span>优先将海量用户利益与需求置于<span style="color: black;">商场</span>利益之上,况且这<span style="color: black;">亦</span>并不符合腾讯开放平台的大战略,<span style="color: black;">乃至</span>会触犯众怒将合作伙伴与盟友推向竞争对手的阵营</span></strong><span style="color: black;">,<span style="color: black;">亦</span><span style="color: black;">有害</span>于腾讯这么<span style="color: black;">数年</span>来品牌形象的塑造,<span style="color: black;">乃至</span>在舆论的反弹下,可能又要重蹈“全网公敌”的前车之鉴。<span style="color: black;">因此呢</span>,<span style="color: black;">微X</span>这么一反思一克制,再次将<span style="color: black;">自己</span>拉回到了正确的轨道上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">END</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">【往期精彩内容回顾】</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7vVCg0fibtSBmhqQFS9PLr3RscwiaQKUbz54mP4syyicZFI7JJGCRvTQLxr8nlgSAGYwPeWJw5F420WbzW96NWvkA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">观众审美在<span style="color: black;">提高</span>,当现实照进童话《温暖的弦》能否打动你?</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/7vVCg0fibtSCyS2crMgBk46RgsTnEluWS17C1O6ZaMB3KXWW0eTabs5N8vp7t8z09eicPibl4RCiaGJBC6UMrtamibQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p><a style="color: black;"><span style="color: black;">戛纳最后的夜晚,江湖儿女被小偷家族偷走了</span></a><strong style="color: blue;"><span style="color: black;">【烹小鲜】</span>现已入驻</strong><span style="color: black;">今日头条|百度百家|一点<span style="color: black;">新闻</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新浪看点|网易号|凤凰网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新浪<span style="color: black;">博客</span>|企鹅号|UC头条</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">pengxx01</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
感谢您的精彩评论,为我带来了新的思考角度。 回顾历史,我们不难发现:无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
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