论坛 › 西藏 › 百度智能小程序SEO指南【官方原文】

lbk60ox 发表于 2024-7-9 18:09:11

百度智能小程序SEO指南【官方原文】

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注我 标星或置顶 <span style="color: black;">第1</span>时间获取精彩内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/a0MjDHIXbZibezCyerUGQe69zibUYno4rSticBLypSaicBI3z9GIHWA0tcoXytkf3sIJNb9zlfRDcs1yDfJ6OddH5A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">内容很长，大约<span style="color: black;">必须</span>5分钟读完，长，说明<span style="color: black;">要紧</span>。</span><span style="color: black;">怕麻烦？找珍岛做百度智能小程序，一家服务商，搭建全网平台，做全网营销。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">第1</span>章、智能小程序建设<span style="color: black;">怎样</span>对搜索友好</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>页面结构<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>页面结构清晰、各模块划分清晰。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;">归类</span>划分<span style="color: black;">知道</span>，设置醒目，<span style="color: black;">归类</span>主题的<span style="color: black;">文案</span>对应发布到相应<span style="color: black;">归类</span>下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">Web</span>化<span style="color: black;">url</span>结构清晰，易提炼成正则规则，<span style="color: black;">倘若</span>有对应<span style="color: black;">H5</span>网站，<span style="color: black;">意见</span>形成对应关系。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>页面导航设置<span style="color: black;">恰当</span>，<span style="color: black;">设备</span>可读、位置<span style="color: black;">明显</span>，用户能很好得知所<span style="color: black;">拜访</span>页面在小程序中的位置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>链接</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接在移动端依然起着至关<span style="color: black;">要紧</span>的<span style="color: black;">功效</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>：链接结构清晰，不要过于冗杂，链接组织的版式结构<span style="color: black;">意见</span>保持一致，有利于spider的抓取及处理。。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二章、智能小程序内</span><span style="color: black;">容优化方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>页面<span style="color: black;">基本</span>信息：标题、摘要和keywords</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、页面<span style="color: black;">基本</span>信息<span style="color: black;">包含</span>标题、摘要、<span style="color: black;">Keywords</span>等信息。这些页面<span style="color: black;">基本</span>信息内容，会影响到小程序在搜索结果页中的呈现方式，<span style="color: black;">必须</span><span style="color: black;">研发</span>者进行符合搜索<span style="color: black;">需求</span>的设置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">1</span>）<strong style="color: blue;">标题</strong>：能够更加快速洞察页面内容，<span style="color: black;">认识</span>该结果与需求的<span style="color: black;">关联</span>性，<span style="color: black;">一般</span>是用来决定用户点击哪个结果的<span style="color: black;">重点</span>信息。<span style="color: black;">因此</span>，<span style="color: black;">运用</span>高质量的页面标题对小程序<span style="color: black;">来讲</span>至关<span style="color: black;">要紧</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">2</span>）<strong style="color: blue;">摘要</strong>：小程序首页、栏目页、<span style="color: black;">归类</span>页的摘要非常<span style="color: black;">要紧</span>，<span style="color: black;">由于</span>有可能在搜索结果中直接被用户看到，影响到用户<span style="color: black;">是不是</span><span style="color: black;">选取</span>点击查看详情。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">3</span>）<strong style="color: blue;"><span style="color: black;">Keywords</span></strong>：小程序<span style="color: black;">研发</span>者给网站某个页面设定的词汇，以便让搜索引擎更好地理解页面价值。<span style="color: black;">keywords</span><span style="color: black;">表率</span>了小程序主题内容，<span style="color: black;">没</span>论是首页、内页还是栏目页，关键词<span style="color: black;">通常</span>都<span style="color: black;">表率</span>的是当前页面<span style="color: black;">或</span>栏目内容的主体。<span style="color: black;">研发</span>者<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>设置<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：<span style="color: black;">因为</span><span style="color: black;">每一个</span>页面<span style="color: black;">基本</span>信息和页面内容强<span style="color: black;">关联</span>，<span style="color: black;">意见</span>先<span style="color: black;">经过</span><span style="color: black;">&nbsp;swan.request&nbsp;</span>请求<span style="color: black;">研发</span>者<span style="color: black;">&nbsp;server&nbsp;</span>，由<span style="color: black;">研发</span>者<span style="color: black;">&nbsp;server&nbsp;</span>返回<span style="color: black;">关联</span>信息，再<span style="color: black;">经过</span>页面<span style="color: black;">基本</span>信息的<span style="color: black;">&nbsp;API&nbsp;</span>设置到页面中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面<span style="color: black;">基本</span>信息<span style="color: black;">经过</span><span style="color: black;">&nbsp;swan.setPageInfo()</span>设置。在<span style="color: black;">&nbsp;Web&nbsp;</span>化环境下，页面<span style="color: black;">基本</span>信息会<span style="color: black;">经过</span><span style="color: black;">&nbsp;meta&nbsp;</span>标签<span style="color: black;">插进</span>页面<span style="color: black;">&nbsp;head&nbsp;</span>中。恰当的页面<span style="color: black;">基本</span>信息<span style="color: black;">能够</span><span style="color: black;">帮忙</span>爬虫更<span style="color: black;">精细</span>的理解页面内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面<span style="color: black;">基本</span>信息的设置应与页面本身的内容<span style="color: black;">关联</span>。<span style="color: black;">例如</span>：贴吧的一篇贴子详情页，应该以贴子的标题作为页面标题而不是<span style="color: black;">运用</span>“百度贴吧”<span style="color: black;">这般</span>的标题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的页面标题与小程序页面<span style="color: black;">&nbsp;json&nbsp;</span>配置中设置的<span style="color: black;">navigationBarTitleText</span><span style="color: black;">区别</span>，<span style="color: black;">navigationBarTitleText</span>仅用于页面顶部展示；页面<span style="color: black;">基本</span>信息中的<span style="color: black;">title&nbsp;</span>不会在页面中展示，而是在<span style="color: black;">&nbsp;Web&nbsp;</span>化的<span style="color: black;">&nbsp;title</span>标签中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBI5Q27GnKAvibhvibSlf1PqxTO2XMN5xuSMpLTx4QeMxb3BNoNrV9QhFLg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、百度搜索未承诺在搜索结果中严格<span style="color: black;">根据</span>页面编写的标题和摘要的内容进行展示，尤其是摘要，会<span style="color: black;">按照</span>用户检索的关键词，自动匹配展示合适的摘要内容，让用户<span style="color: black;">认识</span>页面的<span style="color: black;">重点</span>内容，影响用户的<span style="color: black;">行径</span>决策。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">Keywords</span>里的内容，百度搜索用来参考，但<span style="color: black;">没</span>法<span style="color: black;">保准</span>页面在这些关键词下的排位<span style="color: black;">必定</span>靠前。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>标题优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题<span style="color: black;">针对</span>搜索用户<span style="color: black;">来讲</span>，能够<span style="color: black;">帮忙</span>他快速洞察页面内容，<span style="color: black;">认识</span>该结果与需求的<span style="color: black;">关联</span>性。它<span style="color: black;">一般</span>是用来决定用户点击哪个结果的<span style="color: black;">重点</span>信息。<span style="color: black;">因此</span>，<span style="color: black;">运用</span>高质量的页面标题对小程序<span style="color: black;">来讲</span>至关<span style="color: black;">要紧</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>设置标题的原则</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）&nbsp;</span>小程序应<span style="color: black;">保证</span>该小程序下的<span style="color: black;">每一个</span>页面都有指定的标题，且同一小程序的<span style="color: black;">区别</span>页面应分别<span style="color: black;">运用</span><span style="color: black;">区别</span>的标题，切勿多页面标题重复。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）&nbsp;</span>页面标题应准确概括页面内容，避免<span style="color: black;">运用</span>模糊和不<span style="color: black;">关联</span>的描述。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）&nbsp;</span>页面标题应简明扼要，避免<span style="color: black;">运用</span>冗长的标题，避免关键词堆砌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）&nbsp;</span>页面标题的符号<span style="color: black;">运用</span>正确，<span style="color: black;">意见</span>参考百度<span style="color: black;">意见</span>的标题符号用法：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBIjcBfugHrdwcJmNhQicNibt9jTnIKx1x6BVEkfgn2epM1CYIurReribxlA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>制作<span style="color: black;">优秀</span>标题的<span style="color: black;">意见</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优秀</span>的标题，不仅能<span style="color: black;">知道</span>表达页面的主旨目的，更能给搜索用户有效的引导，吸引<span style="color: black;">目的</span>用户点击。对符合<span style="color: black;">优秀</span>规范的标题，百度将会给予<span style="color: black;">更加多</span>的展现优待。小程序标题的写法与<span style="color: black;">H5</span>网站是相通的，以下内容供<span style="color: black;">研发</span>者参考：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题的<span style="color: black;">形成</span>。页面标题<span style="color: black;">能够</span>概括为<span style="color: black;">“</span>核心词<span style="color: black;">+</span>修饰词<span style="color: black;">”</span>的格式，修饰词<span style="color: black;">意见</span>不多于<span style="color: black;">3</span>个。<span style="color: black;">详细</span>说明如下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）首页</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面类型说明：首页是<span style="color: black;">全部</span>小程序的入口</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>标题格式：小程序名<span style="color: black;">/</span>品牌名<span style="color: black;">&nbsp;-&nbsp;</span>首页<span style="color: black;">/</span>官网<span style="color: black;">/slogan</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：此类页面的核心词为品牌词<span style="color: black;">/</span>小程序名<span style="color: black;">叫作</span>，修饰词<span style="color: black;">包含</span>官方小程序、首页、主页、<span style="color: black;">Home</span>、<span style="color: black;">slogan</span>、小程序父品牌词等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优酷首页</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">京东<span style="color: black;">&nbsp;-&nbsp;</span>正品低价、品质<span style="color: black;">保证</span>、配送<span style="color: black;">即时</span>、<span style="color: black;">容易</span>购物！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）列表页</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面类型说明：小程序内频道<span style="color: black;">/</span>列表类页面</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>标题格式：列表<span style="color: black;">/</span>频道名<span style="color: black;">&nbsp;-&nbsp;</span>上级频道<span style="color: black;">(</span>可省略<span style="color: black;">) –&nbsp;</span>小程序名</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：此类页面的核心词为列表<span style="color: black;">/</span>频道方向内容，修饰词<span style="color: black;">能够</span>是小程序名和上级频道内容，小程序名为修饰词时<span style="color: black;">必要</span>放在最末尾</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">男士频道<span style="color: black;">&nbsp;-&nbsp;</span>唯品会</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优酷财经<span style="color: black;">&nbsp;-&nbsp;</span>优酷</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3）主题聚合页</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面类型说明：主体聚合页是围绕某一主题各方面属性聚合而成的内容集合。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>标题格式：主题<span style="color: black;">&nbsp;-&nbsp;</span>属性<span style="color: black;">1 -&nbsp;</span>属性<span style="color: black;">2 –&nbsp;</span>小程序名</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：此类页面的核心词是围绕的主题，修饰词<span style="color: black;">能够</span>是主题的属性、上级频道内容、小程序名，小程序名为修饰词时<span style="color: black;">必要</span>放在最末尾</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成都旅游攻略<span style="color: black;">&nbsp;-&nbsp;</span>玩法路线<span style="color: black;">&nbsp;-&nbsp;</span>自由行攻略<span style="color: black;">&nbsp;-&nbsp;</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">携程旅行</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）内容页</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面类型说明：内容页<span style="color: black;">指的是</span><span style="color: black;">详细</span>的内容页，<span style="color: black;">例如</span><span style="color: black;">文案</span>详情页、商品详情页、<span style="color: black;">详细</span>视频的播放页等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>标题格式：标题格式：内容标题<span style="color: black;">&nbsp;-&nbsp;</span>列表<span style="color: black;">/</span>频道名<span style="color: black;">(</span>可省<span style="color: black;">) –&nbsp;</span>小程序名</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●此类页面的核心词是内容的主体说明，<span style="color: black;">例如</span><span style="color: black;">文案</span>的标题、视频的名<span style="color: black;">叫作</span>、商品</span><span style="color: black;">/</span><span style="color: black;">店铺的名<span style="color: black;">叫作</span>等，修饰词<span style="color: black;">能够</span>是上级频道内容、小程序名，小程序名为修饰词时<span style="color: black;">必要</span>放在最末尾</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">●内容标题<span style="color: black;">意见</span>一句话<span style="color: black;">显示</span>，不重复表述，重复不超过<span style="color: black;">3</span>次</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：红烧肉的做法<span style="color: black;">&nbsp;-&nbsp;</span>菜谱<span style="color: black;">&nbsp;-&nbsp;</span>香哈菜谱<span style="color: black;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;18</span>号台风<span style="color: black;">“</span>泰利<span style="color: black;">”</span>生成<span style="color: black;">,</span>或成今年<span style="color: black;">“</span>风王<span style="color: black;">”! -&nbsp;</span>中国<span style="color: black;">资讯</span>网</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">平常</span>标题设置问题</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了方便搜索引擎分析和展示页面内容，在设置标题时，应区分清楚<span style="color: black;">tag title</span>、<span style="color: black;">real title</span>和<span style="color: black;">page title</span>。其中<span style="color: black;">tag title</span><span style="color: black;">指的是</span>页面<span style="color: black;">&nbsp;&lt;title&gt;&nbsp;</span>标签中的标题，对应<span style="color: black;">HTML</span>页面中的&nbsp;<span style="color: black;">&lt;head&gt;&lt;title&gt;&lt;/title&gt;&lt;head&gt;</span>；<span style="color: black;">real title&nbsp;</span><span style="color: black;">指的是</span>页面正文中的标题，即用户看到的内容标题；<span style="color: black;">page title</span><span style="color: black;">指的是</span>页面顶部的标题组件，<span style="color: black;">一般</span>为网站名<span style="color: black;">叫作</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">运用</span>户能正常在搜索结果中看到对应页面的标题内容，<span style="color: black;">tag title</span>应与<span style="color: black;">real title</span>一致，即<span style="color: black;">&lt;title&gt;</span>标签中的标题应与页面正文标题一致。若不一致，则可能会影响该页面在搜索结果中的展现效果。以下为几个<span style="color: black;">badcase</span>及对应修改方式：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）问题<span style="color: black;">状况</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">tag title：汽车之家</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">real title:&nbsp;&nbsp;</span>后备箱放<span style="color: black;">2</span>箱<span style="color: black;">果蔬</span>被交警罚款？车主：我要这后备箱有何用？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">page title:&nbsp;</span><span style="color: black;">文案</span>详情</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBIEryjycbibDJ32DpeAuQAG4xIibiaeyjcDTwxN9UzTwPUWoB7UenEBiaicyA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">应改为：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tag title</span>：后备箱放<span style="color: black;">2</span>箱<span style="color: black;">果蔬</span>被交警罚款？车主：我要这后备箱有何用？<span style="color: black;">-&nbsp;</span>汽车之家</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（即下图红框部分应修改如上）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBIibzoOUiayiawHdzk4OGT8icEO3yXV3IJUHQwmzZgSJBictxaBCy3B4MUwDw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">page title</span>：汽车之家（<span style="color: black;">亦</span>可为当前频道名<span style="color: black;">叫作</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）问题<span style="color: black;">状况</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tag title</span>：世界很<span style="color: black;">繁杂</span>，百度更懂你</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBI1cQJc8pl7gKWR1CXicYHELj0lqBW8dYyiaJDRBqicU0fe7uOBMuRC2Iww/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">应改为</strong>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tag title</span>：纽宾凯楚悦酒店小程序上线啦&nbsp;<span style="color: black;">– xxx</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（即下图红框部分应修改如上）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/a0MjDHIXbZ9u4X2xms1UKfcFqYY1EnBISPzy9ogM9xZhDmbM5hdaMORVZkicibb1SjzSghEBsGNvicfjObsxH0FqA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">age title</span><span style="color: black;">：</span><span style="color: black;">亿齐通科技（<span style="color: black;">亦</span>可为当前频道名<span style="color: black;">叫作</span>）&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、不<span style="color: black;">准许</span><span style="color: black;">显现</span>的标题类型</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）&nbsp;</span>标题内容虚假。指标题和页面内容不相符，<span style="color: black;">诈骗</span>诱导用户点击的<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）&nbsp;</span>标题重复、堆砌。指小程序<span style="color: black;">经过</span>页面标题过度重复或堆砌等手段，获取不正当流量的<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>摘要优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小程序首页、栏目页、<span style="color: black;">归类</span>页的摘要非常<span style="color: black;">要紧</span>，<span style="color: black;">由于</span>有可能在搜索结果中直接被用户看到，影响到用户<span style="color: black;">是不是</span><span style="color: black;">选取</span>点击查看详情：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">尽可能</span>在前<span style="color: black;">150</span>个字符中<span style="color: black;">表现</span>出描述与<span style="color: black;">目的</span>关键词的<span style="color: black;">关联</span>性（注：汉字及中文标点符号等于<span style="color: black;">2</span>个字符，英文字母、英文符号及数字等于<span style="color: black;">1</span>个字符）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">目的</span>关键词中最核心的词汇，<span style="color: black;">必要</span>完整地出<span style="color: black;">此刻</span>描述中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、首页：将首页的标题、关键词和<span style="color: black;">有些</span>特殊栏目的内容融合到里面，写成简单的介绍形式，不要只写关键词。栏目：将栏目的标题、关键字、<span style="color: black;">归类</span>列表名<span style="color: black;">叫作</span>，<span style="color: black;">尽可能</span>的写入<span style="color: black;">description</span>中，仍是<span style="color: black;">尽可能</span>写成介绍形式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">归类</span>：将这个栏目中的<span style="color: black;">重点</span>关键字写入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、避免<span style="color: black;">每一个</span>页面的摘要都是<span style="color: black;">同样</span>的，<span style="color: black;">由于</span>不可能<span style="color: black;">每一个</span>页面的内容都一致。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、避免在摘要中重复堆砌关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>keywords优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Keywords<span style="color: black;">本来</span>是一个网站管理者给网站某个页面设定的词汇，以便让搜索引擎更好地理解页面价值，小程序<span style="color: black;">亦</span><span style="color: black;">一样</span><span style="color: black;">必须</span>这个设置。<span style="color: black;">keywords</span><span style="color: black;">表率</span>了小程序主题内容，<span style="color: black;">没</span>论是首页、内页还是栏目页，关键词<span style="color: black;">通常</span>都<span style="color: black;">表率</span>的是当前页面<span style="color: black;">或</span>栏目内容的主体。<span style="color: black;">研发</span>者<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>设置<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三章</span><span style="color: black;">、</span><span style="color: black;">搜</span><span style="color: black;">索对智能小程序内容质量的<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>拒绝低质页面</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">资源方存在<span style="color: black;">海量</span>低质页面会影响搜索引擎的收录及<span style="color: black;">评估</span>，并会对网站<span style="color: black;">&amp;</span>小程序中其他有价值内容的收录、排序<span style="color: black;">导致</span>影响。为了<span style="color: black;">保准</span>用户和您的<span style="color: black;">自己</span>权益，请<span style="color: black;">即时</span>对低质内容进行处理。以下低质<span style="color: black;">没</span>效页面，是百度搜索不欢迎的：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>内容死链：页面<span style="color: black;">能够</span>正常打开，但页面内容<span style="color: black;">没</span>任何有价值信息，如页面不存在、内容已转移、帖子删除、空间被关闭等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>空白页：页面<span style="color: black;">没</span>任何有效内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>资源失效：某一个内容质量和浏览体验都较好的专题页或中间页，点击页面内容<span style="color: black;">显现</span>下游资源<span style="color: black;">不可</span><span style="color: black;">运用</span>或已失效（点击播放，下游的视频、音频已死；点击下载，下游的下载资源已失效）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>过期信息页面：商品、团购等下架、<span style="color: black;">没</span>货；招聘、交易类信息过期，<span style="color: black;">没</span>法再满足用户需求。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>比较<span style="color: black;">平常</span>的违规<span style="color: black;">行径</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、过度优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）</span>关键词刻意重复。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）</span>文不对题，或标题存在歧义。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）</span><span style="color: black;">运用</span>虚假关键词吸引点击，如<span style="color: black;">XX</span>官方小程序等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）质量低下粗制滥造，<span style="color: black;">包含</span>但不限于：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; ●</span>低成本采集复制拼凑加工互联网上已有资源。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●语音不明，病句、错别字较多有碍于读者理解阅读。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●内容空短，<span style="color: black;">或</span>有很少量的内容，却<span style="color: black;">不可</span>支撑页面的<span style="color: black;">重点</span>意图。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●问答页有问<span style="color: black;">没</span>答，或回答完全<span style="color: black;">不可</span><span style="color: black;">处理</span>问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●图文之间<span style="color: black;">没</span><span style="color: black;">相关</span>；<span style="color: black;">照片</span>质量低、画面不清晰。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）</span>以<span style="color: black;">宣传</span>推广为目的，<span style="color: black;">包含</span>但不限于：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">●商品<span style="color: black;">宣传</span>，如：淘宝店、微店等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●推广内容里含有网址。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●推广内容里含有联系方式，<span style="color: black;">tel</span>、<span style="color: black;">微X</span>、<span style="color: black;">QQ</span>群等，<span style="color: black;">没</span>论二维码还是图文等形式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●推广<span style="color: black;">微X</span>或<span style="color: black;">微X</span>公众号，带有<span style="color: black;">显著</span>营销意图的、<span style="color: black;">运用</span>文字变种，如「威信」、「薇信」、「微<span style="color: black;">^</span>信公众<span style="color: black;">`</span>号」等，情节严重者将予以封禁。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●诱导用户点击<span style="color: black;">/</span>关注本小程序之外的其他帐号，如：关注领奖、关注看答案、关注获取下载资源等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6）内容虚假。<span style="color: black;">包含</span>但不限于：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●违背科学常理，与基本<span style="color: black;">规律</span>相悖的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; ●<span style="color: black;">没</span>中生有的内容或污诬蔑造谣。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>作<span style="color: black;">坏处</span><span style="color: black;">行径</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度搜索会对<span style="color: black;">运用</span>作<span style="color: black;">坏处</span><span style="color: black;">行径</span>的小程序进行严厉打击，作<span style="color: black;">坏处</span><span style="color: black;">行径</span><span style="color: black;">包含</span>但不限于：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）堆词作<span style="color: black;">坏处</span>：重复堆积与页面内容<span style="color: black;">关联</span>、不<span style="color: black;">关联</span><span style="color: black;">或</span>多余的热门关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）穿插作<span style="color: black;">坏处</span>：内容穿插<span style="color: black;">通常</span>出<span style="color: black;">此刻</span>页面的<span style="color: black;">重点</span>内容（主<span style="color: black;">身体</span>容）中，在<span style="color: black;">文案</span>中随意穿插<span style="color: black;">2</span>个以上关键词，破坏原有语义，令人<span style="color: black;">没</span>法读通。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）标题作<span style="color: black;">坏处</span>：<span style="color: black;">经过</span>设置虚假<span style="color: black;">title</span>来吸引用户点击，<span style="color: black;">或</span>在<span style="color: black;">title</span>中<span style="color: black;">增多</span><span style="color: black;">太多</span>的修饰词，来<span style="color: black;">期盼</span>获取<span style="color: black;">更加多</span>的流量的<span style="color: black;">行径</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）文不对题：在页面内容中找不到与正文标题<span style="color: black;">关联</span>的内容，用户看到页面正文标题后会认为页面中会<span style="color: black;">包括</span>的内容，而<span style="color: black;">实质</span>页面内容中找不到有用的信息。最<span style="color: black;">卑劣</span>的文不对题<span style="color: black;">指的是</span>页面正文标题和内容完全说的是两码事，<span style="color: black;">没</span>任何交集。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）受益作<span style="color: black;">坏处</span>：受益作<span style="color: black;">坏处</span>分为受益联系方式和受益链接两类，前者<span style="color: black;">包含</span><span style="color: black;">tel</span>、邮箱、<span style="color: black;">QQ</span>、<span style="color: black;">微X</span>、二维码、旺旺等<span style="color: black;">IM</span>聊天<span style="color: black;">工具</span>，后者则<span style="color: black;">包含</span>看得见的链接和<span style="color: black;">没</span>法看见的链接。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6）<span style="color: black;">隐匿</span>文字作<span style="color: black;">坏处</span>：将作<span style="color: black;">坏处</span>的文字（关键词）用透明字体写在页面上，从搜索引擎骗取关键词的<span style="color: black;">关联</span>性，但从正常的页面上是看不见的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7）<span style="color: black;">照片</span><span style="color: black;">/</span>视频类作<span style="color: black;">坏处</span>：将以上多种作<span style="color: black;">坏处</span>手段中的违法、诈骗信息打在<span style="color: black;">照片</span>或视频中。此种作<span style="color: black;">坏处</span>，与违法信息、受益作<span style="color: black;">坏处</span>、引导用户<span style="color: black;">行径</span>会有重复，区别在于展现形式<span style="color: black;">区别</span><span style="color: black;">.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8）软文：<span style="color: black;">经过</span>讲一个故事、<span style="color: black;">报告</span>一篇<span style="color: black;">资讯</span>、介绍一种经验等在页面内容中间变向做<span style="color: black;">商场</span>推广。其真实目的是为了宣传<span style="color: black;">公司</span><span style="color: black;">或</span><span style="color: black;">制品</span>，目的性非常强的推广，并不是为了客观介绍。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第四章、搜索对小程序用户体验的<span style="color: black;">需求</span></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>页面结构<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面结构差，浏览体验<span style="color: black;">没</span>从谈起。页面结构<span style="color: black;">优秀</span>，想给用户更好的浏览体验，<span style="color: black;">首要</span><span style="color: black;">重视</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>主体<span style="color: black;">明显</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面主体中的文本内容和背景色应有<span style="color: black;">显著</span>的区分度，<span style="color: black;">运用</span>户浏览<span style="color: black;">容易</span>、<span style="color: black;">没</span><span style="color: black;">阻碍</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>排版精良</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面主体中的文本内容应段落分明，排版精良，以下是百度用户体验部在<span style="color: black;">科研</span>了移动端的浏览体验后给出的<span style="color: black;">意见</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span>）主<span style="color: black;">身体</span>容含文本段落时，正文字号<span style="color: black;">举荐</span><span style="color: black;">14px</span>，行间距<span style="color: black;">举荐</span>（<span style="color: black;">0.42~0.6</span>）<span style="color: black;">*</span>字号，正文字号不<span style="color: black;">少于</span><span style="color: black;">10px</span>，行间距不<span style="color: black;">少于</span><span style="color: black;">0.2*</span>字号。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span>）主<span style="color: black;">身体</span>容含多图时，除<span style="color: black;">照片</span>质量外，应设置<span style="color: black;">照片</span>宽度一致位置统一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span>）主<span style="color: black;">身体</span>容含多个文字链时，文字链字号<span style="color: black;">举荐</span><span style="color: black;">14px</span>或<span style="color: black;">16px</span>：字号为<span style="color: black;">14px</span>时，纵向间距<span style="color: black;">举荐</span><span style="color: black;">13px</span>；字号为<span style="color: black;">16px</span>时，纵向间距<span style="color: black;">举荐</span><span style="color: black;">14px</span>；文字链整体可点区域不<span style="color: black;">少于</span><span style="color: black;">40px</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span>）主<span style="color: black;">身体</span>容中的其他可点区域，宽度和高度应大于<span style="color: black;">40px</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5</span>）需<span style="color: black;">重视</span>交互一致性，同一页面<span style="color: black;">不该</span><span style="color: black;">运用</span>相同手势完成<span style="color: black;">区别</span>功能。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>资源易用性<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>功能按钮</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span>）功能按钮的位置<span style="color: black;">必要</span>固定，不可抖动或闪烁。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span>）按钮功能<span style="color: black;">必要</span>可用，且<span style="color: black;">实质</span>功能需与文字描述完全一致，不可<span style="color: black;">显现</span>诱导信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span>）功能按钮不可与页面其他内容重叠，避免<span style="color: black;">导致</span>用户误操作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span>）功能按钮的位置应符合用户习惯。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>禁止任何形式的<span style="color: black;">APP</span>自动调起</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span>）原则上禁止落地页自动调起<span style="color: black;">APP</span>，或强制下载<span style="color: black;">APP</span>的<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span><span style="color: black;">）原则上禁止<span style="color: black;">运用</span>评论、咨询、查看全文等功能时强制<span style="color: black;">需求</span>下载</span><span style="color: black;">APP</span><span style="color: black;">，或存在其他权限限制的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>音视频资源</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span>）音频、视频资源播放时，进度条应可被拖拽。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span>）视频资源应<span style="color: black;">能够</span>全屏播放；竖屏视频在全屏播放时，应保持竖屏模式的全屏播放。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span>）视频不可<span style="color: black;">显现</span>抖动、颤抖、卡顿多次的<span style="color: black;">状况</span>，避免<span style="color: black;">损伤</span>用户体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span><span style="color: black;">）音乐资源播放页，歌词<span style="color: black;">必须</span>与歌曲有映射关系，保持同步。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>小程序<span style="color: black;">照片</span>页资源标准</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页中主<span style="color: black;">身体</span>容<span style="color: black;">包含</span><span style="color: black;">照片</span>的<span style="color: black;">状况</span>下，<span style="color: black;">照片</span>应能点击调起大图、缩小放大功能<span style="color: black;">运用</span>自如，手势支持顺滑，图集能自由切换。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>体验<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">宣传</span>内容给用户带来干扰，不管<span style="color: black;">宣传</span>面积和位置<span style="color: black;">是不是</span>符合规范，都会<span style="color: black;">作为</span>被打击的对象。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>对<span style="color: black;">宣传</span>内容的<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）</span>低俗违禁内容。在用户正常浏览页面时，低俗违禁<span style="color: black;">宣传</span><span style="color: black;">没</span>论是<span style="color: black;">照片</span>还是文字链，都对用户产生<span style="color: black;">极重</span>的干扰，百度对此将严厉打击。对低俗违禁<span style="color: black;">宣传</span>（<span style="color: black;">包含</span>但不限于色情、赌博、法律规定的违禁品或服务）<span style="color: black;">更加是</span>从重从严。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）虚假<span style="color: black;">宣传</span>。<span style="color: black;">针对</span>带有诱导、<span style="color: black;">诈骗</span>、虚假内容的<span style="color: black;">宣传</span>，百度会坚决予以打击。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>对<span style="color: black;">宣传</span>体验的<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span><span style="color: black;">不该</span>该给用户带来<span style="color: black;">消极</span>体验，<span style="color: black;">消极</span>体验<span style="color: black;">包含</span>但不限于：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）</span>悬浮<span style="color: black;">宣传</span>、弹窗<span style="color: black;">宣传</span>、遮屏<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）</span><span style="color: black;">宣传</span>与功能按钮过于接近<span style="color: black;">乃至</span>重叠。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）</span><span style="color: black;">宣传</span>抖动或轮播，面积和位置要固定。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）</span><span style="color: black;"><span style="color: black;">宣传</span>不经用户同意便自动播放，干扰用户的视线。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>对<span style="color: black;">宣传</span>位置和面积的<span style="color: black;">需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）</span><span style="color: black;">文案</span>内容页或信息详情页，从页面顶端到正文内容结束前，禁止<span style="color: black;">插进</span>任何形式的<span style="color: black;">宣传</span>。注：<span style="color: black;">文案</span>下方的评论、分享、<span style="color: black;">举荐</span>等不算正文内容，翻页功能区算正文。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span>）列表页或检索结果页面，一屏的<span style="color: black;">宣传</span>面积<span style="color: black;">必要</span><span style="color: black;">少于</span><span style="color: black;">1/3</span>，且<span style="color: black;">宣传</span>内容视觉感知上<span style="color: black;">不可</span>与原生内容反差很大。<span style="color: black;">照片</span>列表页中的<span style="color: black;">宣传</span><span style="color: black;">亦</span>会被计算为<span style="color: black;">宣传</span>面积。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你还想看到什么样的内容，请留言给我吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识在于分享，收获在于行动！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">点击<span style="color: black;">认识</span>珍岛T云</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在看的你，不点个在看再走吗？</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

lq1614 发表于 2024-8-24 20:23:25

“NB”（牛×的缩写，表示叹为观止）‌

taiker 发表于 2024-8-26 02:08:35

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

听听海 发表于 2024-9-10 00:55:36

楼主继续加油啊！外链论坛加油！

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