账户老被推销人员点击，怎么避免呢？百度晓得营销应该怎么样优化？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/fbac17wmeIF7Hksn9lUYlTlsYGTJDexZCEicWjNH2AlK0juHXt1EPZUGdoPemzRffUCw8Zp2kZyDHk3qiaDp9gqg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">SEM/DSP/信息流/SEO等推广问题 底部留</span><span style="color: black;">言提问</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">出品©</span>艾奇学院 27sem.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问1：账户老是遇到来打<span style="color: black;">宣传</span>的人来点击，例如<span style="color: black;">哪些</span>建站的、做SEO的，<span style="color: black;">花费</span>都被<span style="color: black;">她们</span>浪费了不少，能怎么避免呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">艾奇先生（<span style="color: black;">微X</span>：710554356）答：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杜绝这种办法，有三个小妙招：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、IP排除，看到点<span style="color: black;">宣传</span>的人进来了，就去看实时访客，看他是什么IP，<span style="color: black;">即时</span>排除就行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、拉下数据，观察<span style="color: black;">那些</span>词是经常被恶意点击的，<span style="color: black;">评定</span>其转化成本，适当对<span style="color: black;">有些</span>转化较差，又被乱点的多的词进行调低出价<span style="color: black;">或</span>干脆暂停投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、以上两种办法都是治标不治本。<span style="color: black;">自己</span>认为最有效果的杜绝恶意点击（<span style="color: black;">亦</span>适用于这种推销人员点<span style="color: black;">宣传</span>）的<span style="color: black;">办法</span>是不去杜绝，而是运用SEM的长尾策略。其<span style="color: black;">实质</span>应用之一是低价广泛策略（当然<span style="color: black;">亦</span>有低价精确策略，<span style="color: black;">倘若</span>你词量够多的话）。这种策略，流量巨大，ACP（单次点击成本）极低，恶意点击带来的消耗占比极低（<span style="color: black;">由于</span>同行要找到<span style="color: black;">宣传</span>有难度，其次就算找到<span style="color: black;">宣传</span>，点击一次<span style="color: black;">导致</span>的浪费<span style="color: black;">亦</span>是极低），<span style="color: black;">这般</span><span style="color: black;">咱们</span>账户整体有效消费的占比就高了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面说的长尾策略还有<span style="color: black;">许多</span><span style="color: black;">优良</span>，例如稳定账户数据，降低工作强度，<span style="color: black;">提高</span>深层次的转化效果。<span style="color: black;">这儿</span>不得不安利一本艾奇学院出品的刚上线的新书，岳鹏飞：《SEM长尾搜索营销策略解密》。京东<span style="color: black;">已然</span><span style="color: black;">起始</span>预售了！这本书还真是“低价广泛策略”的理论基石！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIHQy3FFCojXw3cacGAUtcdhiaSCIVibn6WBt3iaIGMDIgRibzZ1ORaDAYE6oPav0bAFicHCyWcgha7xAqQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问2：做了百度<span style="color: black;">晓得</span>咨询很少，怎么优化呢，<span style="color: black;">或</span>说<span style="color: black;">公司</span>有必要做百度<span style="color: black;">晓得</span>吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">艾奇小染（<span style="color: black;">微X</span>：aiqijun02）答：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经确认，你所说的百度<span style="color: black;">晓得</span><span style="color: black;">指的是</span>百度知识营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公司</span>有必要做知识营销吗，私以为是有必要的。<span style="color: black;">首要</span>知识营销的花费并不高，耗费得<span style="color: black;">更加多</span>的可能是人力，<span style="color: black;">由于</span>要设置<span style="color: black;">非常多</span>问题，并且设置中间页面物料等。而在<span style="color: black;">实质</span>投放中，知识营销的流量<span style="color: black;">一般</span><span style="color: black;">亦</span>不会<span style="color: black;">尤其</span>大，<span style="color: black;">然则</span>会比较<span style="color: black;">精细</span>，它所<span style="color: black;">捉捕</span>的是在百度上提出了<span style="color: black;">详细</span>而确切需求，且<span style="color: black;">已然</span>为这个需求寻找<span style="color: black;">处理</span><span style="color: black;">方法</span>的受众，这部分受众是非常<span style="color: black;">精细</span>的。<span style="color: black;">另一</span>，知识营销<span style="color: black;">一样</span>是按点击付费，出价不高，<span style="color: black;">况且</span>暂时<span style="color: black;">无</span><span style="color: black;">作为</span>竞争对手恶点的对象，<span style="color: black;">实质</span>消费相比搜索推广，<span style="color: black;">能够</span>说是九牛一毛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我说知识营销有必要做，是<span style="color: black;">由于</span>它<span style="color: black;">能够</span><span style="color: black;">做为</span>除搜索推广之外的<span style="color: black;">弥补</span>流量的一个好<span style="color: black;">途径</span>，<span style="color: black;">然则</span>你<span style="color: black;">不可</span>把它<span style="color: black;">做为</span>一个<span style="color: black;">重点</span>的推广<span style="color: black;">途径</span>，<span style="color: black;">亦</span><span style="color: black;">不可</span>像<span style="color: black;">需求</span>搜索推广<span style="color: black;">同样</span>对它有很高的展点消、ROI等<span style="color: black;">需求</span>。<span style="color: black;">倘若</span>说经过一段时间投放，<span style="color: black;">发掘</span>这边<span style="color: black;">始终</span>在浪费点击<span style="color: black;">花费</span>，<span style="color: black;">然则</span><span style="color: black;">无</span>任何产出，经过优化<span style="color: black;">亦</span><span style="color: black;">无</span>什么改善，就<span style="color: black;">能够</span>停掉了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于知识营销优化的<span style="color: black;">地区</span>，一个是问题，一个是着陆页。这两个方面完全<span style="color: black;">根据</span>受众的需求来，基本上转化不会有太大问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">专家团阿义（<span style="color: black;">微X</span>：wumosujian）答：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我这边针对百度<span style="color: black;">晓得</span>的营销说两句。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做推广讲究的是<span style="color: black;">关联</span>性，关键词跟创意<span style="color: black;">关联</span>，关键词跟着陆页<span style="color: black;">关联</span>。<span style="color: black;">因为</span>字数限制，百度<span style="color: black;">晓得</span>只能展示一部分回答。当访客点击你们的网站，想要作进一步<span style="color: black;">认识</span>的时候，网站上关于刚才的问题啥都没<span style="color: black;">表现</span>，访客就郁闷了，会离开，<span style="color: black;">乃至</span>会骂客服。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此类问题<span style="color: black;">意见</span>链接到专门的网站的答疑解惑页面，或者<span style="color: black;">平常</span>问题列表页面<span style="color: black;">或</span><span style="color: black;">文案</span>列表页（对网站的软文有<span style="color: black;">必定</span>的<span style="color: black;">需求</span>），此类问题是<span style="color: black;">必须</span>慢慢完善的，不跟大搜的那种，几小时就把关键词都做出来了。要做就做精细了，只要你着陆页有<span style="color: black;">关联</span>的页面就<span style="color: black;">能够</span>。<span style="color: black;">公司</span><span style="color: black;">能够</span>做，要的是搜索量大的长尾词，<span style="color: black;">而后</span>着陆页的软件给予<span style="color: black;">协同</span>才<span style="color: black;">能够</span>，<span style="color: black;">不可</span>连接到首页<span style="color: black;">或</span>活动单页。（此类问题多想想他搜这个词的目的是啥，<span style="color: black;">无</span>咨询转化就明白<span style="color: black;">原由</span>了）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">针对</span>SEM/信息流等网络营销推广有疑问，欢迎评论区留言~</span></span></p><span style="color: black;">点击标签云</span>
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对于这个问题，我有不同的看法...
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