ikkhksvu 发表于 2024-7-9 17:40:24

视频号怎么做关键词排名和视频号推广？

<strong style="color: blue;"><span style="color: black;">视频号SEO是什么？</span></strong><span style="color: black;">视频号SEO是什么？</span><span style="color: black;">视频号SEO<span style="color: black;">便是</span>视频号搜索关键词排名优化。</span><span style="color: black;">再白话一点<span style="color: black;">便是</span>指视频号账号和账号上的短视频在视频号搜索结果与<span style="color: black;">微X</span>搜一搜搜索结果里的排名。</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">倘若</span>你能做到视频号里搜索排名<span style="color: black;">第1</span>，基本都在搜一搜排名<span style="color: black;">第1</span>，这个和公众号SEO排名其实<span style="color: black;">规律</span><span style="color: black;">同样</span>。举例：</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号内搜索“电影剪辑”</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6avicibib1LNywIgAaGK4VcQ4jx8fFM9C5JuB1E7oia3yaNnkD1DwkKv4GVg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">微信搜一搜<span style="color: black;">所有</span>搜索<span style="color: black;">“电影剪辑”</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6ajJUxVHKjZAMDQU7xEgD2DvTtuibntrmjib8wFwuBtAVeibQUYrscGOAibw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">微X</span>搜一搜视频号栏目搜索“电影剪辑”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6aySAHW8Lsyup7j4ODcxATG9epWIcYDJ4YicI8tZKAcPExIOFN6MHwmOA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">看完上图举例，大概明白视频号搜索关键词排名是什么意思了吧？</span><span style="color: black;"><span style="color: black;">倘若</span>站在用户<span style="color: black;">方向</span>来看，真正做视频号SEO排名有用的就两个<span style="color: black;">地区</span>：一个是视频号内搜索做到前三，另一个是在搜一搜<span style="color: black;">所有</span>那里账号做到<span style="color: black;">第1</span><span style="color: black;">或</span>内容做到前二，<span style="color: black;">无</span>多少用户会在搜一搜点视频号专栏去找。</span><strong style="color: blue;"><span style="color: black;">怎么做视频号账号关键词排名？</span></strong><span style="color: black;"><span style="color: black;">咱们</span>在做传统百度SEO<span style="color: black;">大众</span>应该<span style="color: black;">晓得</span>，做网站SEO<span style="color: black;">重点</span>是站内优化和站外优化，而百度搜索排名呢<span style="color: black;">重点</span><span style="color: black;">便是</span><span style="color: black;">关联</span>性与网站权重。</span><span style="color: black;"><span style="color: black;">因此</span>用在视频号<span style="color: black;">来讲</span>其实是<span style="color: black;">同样</span>的，</span><span style="color: black;">站内优化指视频号内容优化，站外优化指视频号数据优化</span><span style="color: black;">（</span><span style="color: black;">粉丝数<span style="color: black;">或</span>播放数、点赞数、点赞率等</span><span style="color: black;">）。而<span style="color: black;">关联</span>性，<span style="color: black;">便是</span>指</span><span style="color: black;">账号或发布短视频里关键词与用户搜索关键词<span style="color: black;">关联</span>，权重指视频号权重。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么做视频号账号在视频号或搜一搜关键词排名呢？</p>
    </span><span style="color: black;">1、账号里<span style="color: black;">包括</span>关键词</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>，你要做哪个关键词排名，<span style="color: black;">那样</span>最好是账号里<span style="color: black;">包括</span>，在账号里排名<span style="color: black;">这儿</span>，账号<span style="color: black;">包括</span>是最<span style="color: black;">要紧</span>的。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6a9NpszYXboHT5M5ViceVKLTf6DpA17hGNmzt3CqGe4KnVcUI5fhzMWYg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、给账号作官方认证</p>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在视频号账号排名里，有认证大于没认证，<span style="color: black;">况且</span>认证<span style="color: black;">亦</span>有等级，等级越高排名越靠前。视频号分<span style="color: black;">公司</span>蓝V与个人灰、银、黄等认证，如图：</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6a3rRDe3DueKicxvXYCwuN39yt0u2z76Pg3nRpZpI9Hc1VQkuNDY7makQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3、给账号<span style="color: black;">增多</span>关注粉丝数</span><span style="color: black;">4、账号本身内容<span style="color: black;">连续</span>更新</span><strong style="color: blue;"><span style="color: black;">怎么做视频号视频关键词排名？</span></strong><span style="color: black;"><span style="color: black;">正如上</span>面<span style="color: black;">所讲，百度SEO里网站权重对应是视频号账号权重。</span><span style="color: black;">而视频号账号的权重高低<span style="color: black;">亦</span>影响所发短视频的搜索排名，和公众号账号影响公众号<span style="color: black;">文案</span>排名是<span style="color: black;">同样</span>的，<span style="color: black;">详细</span>怎么做？</span></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、发布短视频描述<span style="color: black;">或</span>标签里带<span style="color: black;">相关</span>键词</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6aByC3ysdyfyMZwXXzCCk2ZY1wheDfqLG546QYmmhckruOrR6PPibRJeQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、账号权重影响视频号排名</p>
    </span><span style="color: black;">简单理解<span style="color: black;">便是</span>，视频号账号权重越高，它发布的视频排名就会越好。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、视频号视频用户数据影响排名</p>
    </span><span style="color: black;">视频号视频用户数据<span style="color: black;">重点</span>有播放数、点赞数、评论数、转发数与播赞比。影响排名的<span style="color: black;">重点</span>是播赞比、评论数这两个核心数据。至于完播率那个是影响上<span style="color: black;">举荐</span>的。而转发数这个，自己<span style="color: black;">亦</span>好操作，<span style="color: black;">因此</span>影响不大。</span><strong style="color: blue;"><span style="color: black;">视频号推广怎么做？</span></strong><span style="color: black;">视频号推广分两种，一种是免费推广，另一种是付费推广。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>视频号视频免费推广方式</span></strong><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">伴侣</span>圈推广</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号的作品<span style="color: black;">能够</span>直接分享<span style="color: black;">伴侣</span>圈（如图），<span style="color: black;">倘若</span>别人觉得你的内容不错，看了可能会关注你的视频号。</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0423AEESC9NRXZuaw405GC2zgNuMzQLdM6SXiaY1wE2SdXJsWsTLiczaTqibWgY8rNKe95GH4ruFswH0xw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（视频号截图）</span><span style="color: black;"><span style="color: black;">倘若</span>觉得<span style="color: black;">不足</span>直接，在自己视频号分享处生成二维码，直接发<span style="color: black;">伴侣</span>圈，麻烦<span style="color: black;">大众</span>关注一下之类，<span style="color: black;">这儿</span>还<span style="color: black;">能够</span>找<span style="color: black;">伴侣</span><span style="color: black;">伴侣</span>圈互推之类。</span><strong style="color: blue;"><span style="color: black;">2、公众号推广</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你有公众号的话，这是前提。<span style="color: black;">倘若</span><span style="color: black;">无</span>，你<span style="color: black;">亦</span><span style="color: black;">能够</span>找<span style="color: black;">伴侣</span><span style="color: black;">或</span>花钱让别人帮你发。</span><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">微X</span>群推广</span></strong><span style="color: black;">关于在<span style="color: black;">微X</span>群里推广，其实<span style="color: black;">亦</span>有两种方式，一种是在原有群让<span style="color: black;">大众</span>关注，发红包，发说明；一种是自己建的视频号群来互<span style="color: black;">关联</span>注。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0423AEESC9NRXZuaw405GC2zgPt12GwdvojaKKruYY1QbRJDhqSaZbvPQmbHtMcnJvwZ3AL6xXz5nnw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（视频号群，已解散）</span><span style="color: black;"><span style="color: black;">这儿</span>说明一下。你<span style="color: black;">倘若</span>是做健身的，<span style="color: black;">那样</span>，你找到群最好与健身<span style="color: black;">关联</span>的群，<span style="color: black;">必定</span>要找到<span style="color: black;">关联</span>的人群关注可能会更好。</span><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">微X</span>好友推广</span></strong><span style="color: black;"><span style="color: black;">微X</span>好友推广，你<span style="color: black;">能够</span>理解一对一推广，<span style="color: black;">或</span>一对多<span style="color: black;">暗里</span>群发。当然，你的视频号<span style="color: black;">必定</span>要发<span style="color: black;">有些</span>内容，<span style="color: black;">而后</span>向<span style="color: black;">她们</span>说，让<span style="color: black;">她们</span>帮忙关注一下。<span style="color: black;">例如</span>某个视频号大佬，<span style="color: black;">初期</span><span style="color: black;">亦</span><span style="color: black;">这般</span>发过。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0423AEESC9NRXZuaw405GC2zggVH2kpJsQErIDj09kXpickrSSVoWGpuDS65qjYQZrHibXPibEGKEKUwGw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、视频号<span style="color: black;">举荐</span>推广</p>
      </span></strong><span style="color: black;">视频号<span style="color: black;">举荐</span>推广，这个<span style="color: black;">重点</span>是两种，一种<span style="color: black;">便是</span><span style="color: black;">伴侣</span><span style="color: black;">举荐</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>你的<span style="color: black;">微X</span>好友点赞了你的视频，他会把你的视频<span style="color: black;">举荐</span>给他的<span style="color: black;">伴侣</span>看到。另一种是<span style="color: black;">倘若</span>你的视频上了热门，推广涨粉容易<span style="color: black;">有些</span>。</span><strong style="color: blue;"><span style="color: black;">6、线下推广涨粉</span></strong><span style="color: black;">线下还能推广涨粉？当然了，以前公众号涨粉，小程序涨粉都有这么做过。什么体重秤，饭店，做活动你见过吧。</span><span style="color: black;">线下<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试用二维码分享，比如大学生校园就<span style="color: black;">能够</span>用这种方式。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0423AEESC9NRXZuaw405GC2zgE2N2s9Wa6bg48hSPCRXPOZrTdqFia6LY6ibz8blWan518s5MrLFKdqKQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>视频号视频付费推广方式</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号视频付费推广<span style="color: black;">亦</span>有两种，一种是找人来做，一种是在官方投放。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、找人</span></strong><strong style="color: blue;"><span style="color: black;">付费推广</span></strong></p><span style="color: black;">关于付费推广这个，其实在前面不管<span style="color: black;">伴侣</span>圈，还是公众号，你都<span style="color: black;">能够</span>花钱让别人来发，<span style="color: black;">乃至</span>你在群里发红包，其实<span style="color: black;">便是</span>在付费推广了。</span><span style="color: black;">除了这些呢，其实还有一种，按理<span style="color: black;">来讲</span><span style="color: black;">不该</span>该说，我就顺带一句，<span style="color: black;">大众</span>自己理解，<span style="color: black;">便是</span>一个字【</span><span style="color: black;">买fen</span><span style="color: black;">】。</span><strong style="color: blue;"><span style="color: black;">2、官方投放付费推广</span></strong><span style="color: black;">视频号官方投放付费推广流程：</span><span style="color: black;"><span style="color: black;">第1</span>步，打开你的视频号，进入你的创作者中心</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6aPnV2Yjx6vpiatsEKBeYCxNGn0muyPrgRt5yH6b6iccfRYNGGP9SgerOw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">第二步，在创作者服务找到创作者流量包进入<span style="color: black;">选取</span>视频</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6aEceiaOxVDPkZsuGOlhGMPIFibxmYcibhtw7hRgnJdGibT3EYKPqpum6aSw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">第三步，进入流量包后<span style="color: black;">选取</span>推广目的，你<span style="color: black;">倘若</span>为了账号涨粉，<span style="color: black;">能够</span>优先<span style="color: black;">提高</span><span style="color: black;">目的</span>选粉丝数<span style="color: black;">就可</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422nsuISlaRNwvrIQ5LWTe6asGueoPZ5SFJSH476Eicglhc2OqXhYD9g2CMaDvuhEfmRnVibSTjtV0PQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">第四步，点下一步，支付<span style="color: black;">花费</span>，即可<span style="color: black;">起始</span>投放。</span>




星☆雨 发表于 2024-9-4 04:02:27

感谢你的精彩评论，为我的思绪打开了新的窗口。

b1gc8v 发表于 2024-9-29 18:54:04

太棒了、厉害、为你打call、点赞、非常精彩等。

7wu1wm0 发表于 2024-10-15 14:26:26

外链发布论坛学习网络优化SEO。
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