GoogleSEO优化搜寻排名的技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7个<span style="color: black;">提高</span>Google搜寻排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的SEO技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(Google RankBrain)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240418/2d753ad3fd1749d8b64260856855b958.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google RankBrain 是一种搜寻引擎演算法,Google RankBrain 是基于人工智慧来自动判断搜寻者的搜寻意图,<span style="color: black;">同期</span><span style="color: black;">亦</span>将网页概念化,利用动态排序方式来对应搜寻关键字与搜寻结果,使其<span style="color: black;">表示</span>最佳的搜寻结果,<span style="color: black;">咱们</span>在Google RankBrain 权威指南<span style="color: black;">其中</span>非常详尽的解释Google RankBrain 的运作原理,深入理解Google RankBrain <span style="color: black;">针对</span>2018 以后的SEO <span style="color: black;">来讲</span>非常<span style="color: black;">要紧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稍微认识了Google RankBrain 之后,接着<span style="color: black;">咱们</span><span style="color: black;">能够</span>继续来<span style="color: black;">按照</span>Google RankBrain 提出<span style="color: black;">各样</span>新颖的优化方式,来<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>的网站能<span style="color: black;">得到</span>更好的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1关键字<span style="color: black;">科研</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键字<span style="color: black;">便是</span>谷歌SEO的<span style="color: black;">基本</span>,不管是入门SEO还是进阶SEO都离不开关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:什么是关键字<span style="color: black;">科研</span>优化?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:关键字<span style="color: black;">科研</span>优化指的是,找出网站<span style="color: black;">其中</span>最适合的关键字,或是找出<span style="color: black;">运用</span>者最常搜寻的关键字与最适合自己网站的关键字,为了找出这些关键字,<span style="color: black;">咱们</span><span style="color: black;">必要</span>要<span style="color: black;">认识</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>正确地找出这些关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>人可能会就广义的关键字<span style="color: black;">做为</span><span style="color: black;">重点</span>的关键字,但这种广义的关键字<span style="color: black;">大众</span><span style="color: black;">皆想</span>要,虽然搜寻量高,但相对的竞争程度<span style="color: black;">亦</span>高,<span style="color: black;">通常</span>SEOer很难能够<span style="color: black;">短期</span>内优化到<span style="color: black;">第1</span>页,<span style="color: black;">因此呢</span>关键字<span style="color: black;">科研</span>的优化旨在找出中尾关键字与长尾关键字,找到其他仍有流量且有效的关键字来优化,透过这些关键字来<span style="color: black;">得到</span><span style="color: black;">更加多</span>的有效流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重新定义同义词的长尾关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>透过Google SERP 搜寻结果来找到并<span style="color: black;">做为</span>初步的长尾关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例<span style="color: black;">来讲</span>,搜寻「google seo」<span style="color: black;">能够</span>从下拉搜寻框与底部的<span style="color: black;">关联</span><span style="color: black;">查找</span>结果来得知该关键字的长尾关键字:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240418/6940f7bfb02e4fb1bdfd1ea4fee16123.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——google下拉选单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240418/1179fe348ae540c78b18cb0115a1fe5c.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管如此,但在Google RankBrain 演算法后,长尾关键字就<span style="color: black;">已然</span>失去<span style="color: black;">功效</span>了,以往<span style="color: black;">来讲</span>,透过这些方式来执行长尾关键字的优化,<span style="color: black;">能够</span><span style="color: black;">得到</span>良好的成效,<span style="color: black;">然则</span><span style="color: black;">因为</span>Google RankBrain 会将页面概念化,<span style="color: black;">因此呢</span>类似与<span style="color: black;">关联</span>的长尾关键字都会被Google RankBrain 视为是同一种概念,因而失去了各个长尾关键字的<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:既然长尾关键字<span style="color: black;">已然</span><span style="color: black;">没</span>法如以往如此有效了,那该<span style="color: black;">怎样</span>进行关键字<span style="color: black;">科研</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:透过中尾关键字,就能够有效的区别各个页面的概念,使Google RankBrain 能够区分<span style="color: black;">各样</span>中尾关键字,将其视为是<span style="color: black;">区别</span>的概念。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2中尾关键字优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>长尾关键字<span style="color: black;">已然</span><span style="color: black;">没</span>法有效的设置<span style="color: black;">区别</span>页面带来的<span style="color: black;">区别</span>长尾关键字排名,<span style="color: black;">因此呢</span>如今演变成优化「中尾关键字」才是较佳的优化方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(中尾关键字由Whoops SEO 提出且定义,英译暂定为「middle-tail keywords」。)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例<span style="color: black;">来讲</span>,假设今天要优化的<span style="color: black;">重点</span>关键字是「苹果派」,<span style="color: black;">那样</span>基于关键字「苹果派」的中尾关键字<span style="color: black;">能够</span>得出:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240418/a502ce1e63234d73988428958d44a17e.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>看到中尾关键字的<span style="color: black;">科研</span>与长尾关键字略有<span style="color: black;">区别</span>,长尾关键字倾向于基于<span style="color: black;">重点</span>关键字为主,利用<span style="color: black;">重点</span>关键字加上其他动名词延伸出<span style="color: black;">关联</span>的词语;中尾关键字<span style="color: black;">同样</span>是基于<span style="color: black;">重点</span>关键字为主,<span style="color: black;">然则</span>利用<span style="color: black;">重点</span>关键字为主轴,提出<span style="color: black;">各样</span><span style="color: black;">区别</span>,但却仍与<span style="color: black;">重点</span>关键字<span style="color: black;">关联</span>的<span style="color: black;">区别</span>词语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3添加潜在语意关键字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">潜在语意关键字(Latent Semantic Indexing Keywords,简<span style="color: black;">叫作</span>LSI Keywors)是<span style="color: black;">供给</span>Google RankBrain 有<span style="color: black;">更加多</span><span style="color: black;">选取</span>的好<span style="color: black;">办法</span>,虽然长尾关键字效果<span style="color: black;">区别</span>以往了,但添加<span style="color: black;">更加多</span>的潜在语意关键字有类似长尾关键字的效果,但基于Google RankBrain 所<span style="color: black;">表示</span>的结果,比长尾关键字的效益好<span style="color: black;">更加多</span>,稍微偷吃步的说法,你<span style="color: black;">能够</span>将潜在语意关键字视为长尾关键字2.0。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google RankBrain 会将页面概念化并存放好,等到<span style="color: black;">运用</span>者搜寻某一关键字时,再将该关键字概念化,并从资料库<span style="color: black;">其中</span>挑选出最接近其概念的页面,并<span style="color: black;">供给</span>最加的结果,<span style="color: black;">因此呢</span>潜在语意关键字能够让Google RankBrain 让你的潜在语意关键字<span style="color: black;">亦</span>能够出<span style="color: black;">此刻</span>搜寻关键字的<span style="color: black;">关联</span>结果<span style="color: black;">其中</span>,当<span style="color: black;">运用</span>者搜寻<span style="color: black;">关联</span>的关键字时你的潜在语意关键字就派上用场了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举<span style="color: black;">刚才</span>的「苹果派」为例子,潜在语意关键字<span style="color: black;">能够</span><span style="color: black;">运用</span>下列词句:</p>低卡热量食谱变胖瘦身配料品牌好吃<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>透过这些潜在语意关键字来创造<span style="color: black;">更加多</span>与「苹果派」<span style="color: black;">关联</span>的页面,但要<span style="color: black;">重视</span>这些潜在语意关键字要避免和同义的长尾关键字<span style="color: black;">同样</span>,如此就会变成长尾关键字而失去其潜在语意关键字的<span style="color: black;">道理</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4<span style="color: black;">文案</span>标题优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">文案</span>标题<span style="color: black;">能够</span><span style="color: black;">增多</span>自然点击率(Click Through Rate,简<span style="color: black;">叫作</span>「CTR」),而CTR是影响SEO排名的其中一项<span style="color: black;">要紧</span><span style="color: black;">原因</span>,Google RankBrain 的其中一项技术<span style="color: black;">便是</span>透过<span style="color: black;">运用</span>者的点击、停留、跳出. ..等反馈,来决定更加合适的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要改善SEO排名,CTR绝对不容<span style="color: black;">忽略</span>,而要<span style="color: black;">得到</span>良好的CTR,<span style="color: black;">首要</span>你就得有好的标题来吸引<span style="color: black;">运用</span>者点击进入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①在标题中加入括号与数字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">科研</span>指出,在标题<span style="color: black;">其中</span><span style="color: black;">包括</span>括号与数字<span style="color: black;">能够</span>更吸引<span style="color: black;">运用</span>者点击进入, 透过这种方式,<span style="color: black;">能够</span><span style="color: black;">特别有</span>效的<span style="color: black;">增多</span>你的CTR,让<span style="color: black;">更加多</span>的人会被你的标题所吸引从而进入网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②在标题中附上<span style="color: black;">科研</span>数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了在标题中<span style="color: black;">能够</span><span style="color: black;">运用</span>数字(例:19个对<span style="color: black;">瘦身</span>有效的<span style="color: black;">食品</span>),<span style="color: black;">亦</span><span style="color: black;">能够</span>直接将研究数据标注在标题<span style="color: black;">其中</span>(例:<span style="color: black;">瘦身</span>圣经:80%的人都说有效!)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③别忘了<span style="color: black;">重点</span>关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在标题<span style="color: black;">其中</span>除了<span style="color: black;">能够</span>透过<span style="color: black;">有些</span>小技巧吸引人点击进入之外,<span style="color: black;">亦</span>别忘了要将你的<span style="color: black;">重点</span>关键字融入其中,以<span style="color: black;">以上</span>的例子<span style="color: black;">来讲</span>,<span style="color: black;">瘦身</span>似乎<span style="color: black;">便是</span><span style="color: black;">咱们</span>的<span style="color: black;">重点</span>关键字,而<span style="color: black;">咱们</span>确实<span style="color: black;">无</span>忘记这个<span style="color: black;">重点</span>的关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5减少跳出率与<span style="color: black;">增多</span>停留时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>吸引了CTR之后,再来<span style="color: black;">便是</span><span style="color: black;">想要</span>办法让<span style="color: black;">运用</span>者待的更久,并降低<span style="color: black;">运用</span>者跳离网站寻找下一个网页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google RankBrain 会将CTR纳入SEO<span style="color: black;">原因</span>,<span style="color: black;">同期</span><span style="color: black;">亦</span>会将跳出率与停留时间纳入SEO<span style="color: black;">原因</span>之中,即使你的CTR高,<span style="color: black;">然则</span>跳出率<span style="color: black;">亦</span>高,停留时间短时,你的网站排名依然是有减<span style="color: black;">没</span>增,<span style="color: black;">实质</span>上又回到的「内容为皇」的重点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与以往内容为王外链为皇<span style="color: black;">区别</span>,如今更着重于内容而非外链,<span style="color: black;">因此呢</span>「皇」应比「王」的地位更高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多SEO观念与作法仍是沿袭以往的旧思维,<span style="color: black;">期盼</span>日后所带来的是最新的观念与新作法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google RankBrain 非常注重「跳换率」,跳换率指的是,当<span style="color: black;">运用</span>者进入<span style="color: black;">第1</span>个页面后,在<span style="color: black;">短期</span>内右跳出上一页,<span style="color: black;">同期</span>往下一个连结进入,此时对第一个网页<span style="color: black;">来讲</span>跳换率就产生了。当Google RankBrain <span style="color: black;">重视</span>到许多<span style="color: black;">运用</span>者先点击你的网页后,又马上换下一个页面,并且待的比你的页面久,渐渐的你的页面排名就会往下,而该页面就会往上;相反的,即使你的页面一<span style="color: black;">起始</span>排名较低,<span style="color: black;">然则</span>大部分人先点击另一个页面后又快速换成进入你的页面,并且待的很久,渐渐地你的排名<span style="color: black;">亦</span>会往上,另一个页面则会往下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6简洁有力的页面描述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">咱们</span><span style="color: black;">晓得</span>Meta Tag Description,<span style="color: black;">亦</span><span style="color: black;">便是</span>网页叙述,<span style="color: black;">供给</span><span style="color: black;">运用</span>者在搜寻结果<span style="color: black;">其中</span><span style="color: black;">表示</span><span style="color: black;">咱们</span>页面的概要,这是<span style="color: black;">第1</span>眼<span style="color: black;">能够</span>大略<span style="color: black;">认识</span>你的<span style="color: black;">文案</span>大义的<span style="color: black;">机会</span>,好的叙述能够让<span style="color: black;">运用</span>者<span style="color: black;">认识</span>这篇<span style="color: black;">文案</span>内容<span style="color: black;">是不是</span>足够吸引<span style="color: black;">运用</span>者进入,<span style="color: black;">因此呢</span>放一点心力在编写页面描述上,对吸引CTR是非常有<span style="color: black;">帮忙</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,当<span style="color: black;">运用</span>者进入后,在开头你<span style="color: black;">亦</span><span style="color: black;">能够</span>写一段主旨或概要,来涵盖或是开启这篇<span style="color: black;">文案</span>,将你的<span style="color: black;">重点</span>关键字、次要关键字<span style="color: black;">包括</span>于其中,除了能够让<span style="color: black;">运用</span>者有兴趣的往下阅读之外,<span style="color: black;">亦</span>能让搜寻引擎一进入就<span style="color: black;">晓得</span>你<span style="color: black;">全部</span>页面的概念。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7<span style="color: black;">长时间</span>经营深度内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深度内容始终是最棒的,但要创造出一篇深度内容除了要具有非常专业的知识之外,<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">必须</span>花费<span style="color: black;">海量</span>的时间去阐述与撰写,<span style="color: black;">针对</span>时间与成本<span style="color: black;">来讲</span>,要创造出深度内容不是一件容易的事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但就<span style="color: black;">由于</span>深度内容<span style="color: black;">很难</span>创造,<span style="color: black;">因此呢</span>才会<span style="color: black;">显出</span>如此<span style="color: black;">宝贵</span>,<span style="color: black;">亦</span><span style="color: black;">因此呢</span>这内型的页面内容<span style="color: black;">常常</span><span style="color: black;">才可</span>够<span style="color: black;">得到</span>高排名,<span style="color: black;">由于</span>深度内容<span style="color: black;">针对</span><span style="color: black;">公众</span><span style="color: black;">来讲</span>是非常有<span style="color: black;">帮忙</span>的,<span style="color: black;">因此呢</span>较容易<span style="color: black;">得到</span>高<span style="color: black;">评估</span>与高权重,<span style="color: black;">亦</span>容易<span style="color: black;">导致</span>社群效应,让<span style="color: black;">运用</span>者争相分享、相传,<span style="color: black;">因此呢</span>相较于内容农场与<span style="color: black;">没</span><span style="color: black;">道理</span>的短文,当你有心要经营SEO时,<span style="color: black;">咱们</span>仍<span style="color: black;">意见</span>将深度内容纳入你的<span style="color: black;">长时间</span>计画<span style="color: black;">其中</span>,并从开头就慢慢经营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深度内容除了有<span style="color: black;">以上</span>这些优点之外,<span style="color: black;">针对</span>品牌<span style="color: black;">亦</span>是非常<span style="color: black;">拥有</span>效益的,当你<span style="color: black;">长时间</span>的透过深度内容来聚合群众,就容易营造社群向心力,<span style="color: black;">针对</span>品牌的经营着实有效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>Google RankBrain 演算法所带来的排名影响不晓得你<span style="color: black;">是不是</span><span style="color: black;">已然</span>感受到了,依据Google <span style="color: black;">持续</span>更新演进他的演算法的频率来看,2018年的SEO是越来越难以掌控了,唯有真正对<span style="color: black;">运用</span>者有用的内容,<span style="color: black;">才可</span>够在<span style="color: black;">持续</span>更新的演算法之中存活,就从<span style="color: black;">此刻</span><span style="color: black;">起始</span>跟着道一学习正确的白帽谷歌SEO优化吧!<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">责任编辑:</p>
“沙发”(SF,第一个回帖的人) 对于这个问题,我有不同的看法...
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