干货 | 企业怎么样做百度照片的搜索排名优化？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibU1FuL2xUSuV5ibwQzH1R3ibkxEibpgiapqfXyfwtIQvnRa4A2wu9rltb0r7iaGLWehFH4ZPwoeCnj6hQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>排名优化对网站推广的<span style="color: black;">要紧</span>性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做网站的推广运营中，关键词很<span style="color: black;">要紧</span>、<span style="color: black;">文案</span>很<span style="color: black;">要紧</span>，<span style="color: black;">照片</span><span style="color: black;">亦</span>是必不可少的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">公司</span>来讲<span style="color: black;">寓意</span>着什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有经验的运营都<span style="color: black;">晓得</span>，一套出彩的<span style="color: black;">照片</span>，不仅能够吸引客户的点击、<span style="color: black;">增多</span>顾客购买的欲望，<span style="color: black;">况且</span>经过SEO优化的<span style="color: black;">照片</span>还<span style="color: black;">能够</span><span style="color: black;">增多</span>搜索引擎的收录，从而<span style="color: black;">加强</span>网站的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">照片</span>的搜索和排名<span style="color: black;">针对</span>一个<span style="color: black;">公司</span><span style="color: black;">来讲</span>，<span style="color: black;">亦</span>是非常<span style="color: black;">要紧</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eyc4ReGTQL9GNUviabObzY9icIMDl8ypMfxCPsDu50mkVibY7QTRhK1PfoZI1SnQiciaKfk6hGicLefzX1gAGqr8qibjg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">公司</span><span style="color: black;">必须</span>准备<span style="color: black;">那些</span><span style="color: black;">照片</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 <span style="color: black;">公司</span>文化类：<span style="color: black;">公司</span>形象、活动<span style="color: black;">照片</span>、厂房、<span style="color: black;">媒介</span>发布、展会、<span style="color: black;">机构</span>员工活动<span style="color: black;">照片</span>、内部文化培训<span style="color: black;">照片</span>、客户服务、签约<span style="color: black;">照片</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 <span style="color: black;">制品</span>类：<span style="color: black;">制品</span><span style="color: black;">照片</span>、生产过程图、细节<span style="color: black;">照片</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>什么样的<span style="color: black;">照片</span>才有营销力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 清晰、美观、不毛边、不变形</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 有多种角度和<span style="color: black;">制品</span>细节的展示</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、 <span style="color: black;">照片</span>上要加上logo<span style="color: black;">或</span>网址</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、 <span style="color: black;">照片</span>卖点展示清楚</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>展示<span style="color: black;">照片</span>卖点？展示<span style="color: black;">照片</span>卖点<span style="color: black;">能够</span>从以下3个方面来做：PK对比；数据化；场景化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>各平台的<span style="color: black;">照片</span>尺寸</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 手机端<span style="color: black;">照片</span>宽度<span style="color: black;">通常</span>在640像素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 淘宝阿里的主<span style="color: black;">照片</span>尺寸为800*800像素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、 首页主<span style="color: black;">宣传</span>图的尺寸为1920像素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、 <span style="color: black;">制品</span>描述（即详情页）尺寸宽度<span style="color: black;">通常</span>在750像素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eyc4ReGTQL8zQz1DNp8diapMynPCLpVHUKUFvoTaZ3oTyvWpZH4bhWys0SAZq3dfPZFQXMxcT3dPXjXEcoIJRLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>在百度做好<span style="color: black;">照片</span>的SEO优化</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>营销光做这些是远远<span style="color: black;">不足</span>的，<span style="color: black;">想要</span><span style="color: black;">加强</span><span style="color: black;">公司</span><span style="color: black;">照片</span>在百度<span style="color: black;">照片</span>搜索的展现量和排名，<span style="color: black;">咱们</span>就要做百度<span style="color: black;">照片</span>的SEO优化了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老牛先帮<span style="color: black;">大众</span><span style="color: black;">认识</span>一下影响百度<span style="color: black;">照片</span>的工作原理和排名<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>百度<span style="color: black;">照片</span>抓取和展示原理</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度蜘蛛针对<span style="color: black;">照片</span>的读取，<span style="color: black;">重点</span><span style="color: black;">经过</span>“alt标签”及<span style="color: black;">照片</span><span style="color: black;">周边</span>的描述性关键词（<span style="color: black;">包含</span>上下文描述、<span style="color: black;">照片</span>说明、alt属性、<span style="color: black;">照片</span>title，以及<span style="color: black;">照片</span>anchor）来判断<span style="color: black;">照片</span>的内容，<span style="color: black;">因此</span>记得不管是在做<span style="color: black;">资讯</span><span style="color: black;">新闻</span>，还是自己的官网上，<span style="color: black;">显现</span><span style="color: black;">照片</span>内容<span style="color: black;">必定</span>要动手添加alt标签和描述文字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>百度<span style="color: black;">照片</span>抓取和排名<span style="color: black;">原因</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">照片</span><span style="color: black;">尽可能</span>清晰。百度<span style="color: black;">照片</span>搜索排序时，在其他<span style="color: black;">要求</span>相当的<span style="color: black;">状况</span>下，更高清的<span style="color: black;">照片</span><span style="color: black;">能够</span>得到优先展现；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2<span style="color: black;">.</span>百度<span style="color: black;">照片</span>搜索会参考网站在百度网页搜索体系中的<span style="color: black;">评估</span>打分，<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">倘若</span>网站在网页搜索体系中<span style="color: black;">持有</span>可信度、不存在恶意作<span style="color: black;">坏处</span>和过度SEO<span style="color: black;">行径</span>的话，在<span style="color: black;">照片</span>搜索中<span style="color: black;">亦</span>会有较好的表现；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.网站所在服务器稳定，网站打开速度流畅。百度<span style="color: black;">照片</span>搜索当然不<span style="color: black;">期盼</span>用户看到<span style="color: black;">关联</span><span style="color: black;">照片</span>后，满怀<span style="color: black;">期盼</span>地点击网页<span style="color: black;">位置</span>换来的却是<span style="color: black;">很久</span><span style="color: black;">没</span>尽的等待；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4<span style="color: black;">.</span>与清晰度<span style="color: black;">类似</span>的是<span style="color: black;">照片</span>尺寸，尺寸<span style="color: black;">体积</span>应与所表现的内容相匹配，并非越大越好，尺寸小的<span style="color: black;">照片</span><span style="color: black;">亦</span>不<span style="color: black;">必定</span>就会受到<span style="color: black;">卑视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eyc4ReGTQLicibnjfWputPiaiaNtDETPKOEfBtmugr9mC4cVQGvcdp7xUqnsbV2hGXgD0Kd8PNXrrHumiaKG9vanvOg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">照片</span>搜索引擎排名优化的<span style="color: black;">办法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体说来，<span style="color: black;">照片</span>的排名机制和关键字的排名综合得分<span style="color: black;">同样</span>，<span style="color: black;">亦</span>分为<span style="color: black;">基本</span>得分、站内得分、站外得分和用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">基本</span>得分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基本</span>得分<span style="color: black;">便是</span><span style="color: black;">照片</span>本身的质量、原创性、展示内容、格式、<span style="color: black;">体积</span>、<span style="color: black;">照片</span>命名等。<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">照片</span>的宽高比例越好越有利于排名（<span style="color: black;">通常</span>4:3）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）清晰度越清晰越有利于排名，百度是不会把不清晰的<span style="color: black;">照片</span>放在首页的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">照片</span>宽度<span style="color: black;">意见</span>大于300（>=300）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">照片</span>的张数，单个页面<span style="color: black;">照片</span>的张数越多越有利于排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）<span style="color: black;">照片</span>的<span style="color: black;">关联</span>性（匹配度）越强越有利于排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.站内得分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站内得分<span style="color: black;">重点</span><span style="color: black;">源自</span>于这2点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>，<span style="color: black;">照片</span>所在页面<span style="color: black;">状况</span>：页面权重、网页布局、网站结构、页面的打开速度、URL路径、<span style="color: black;">宣传</span>、js代码等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，<span style="color: black;">照片</span>与内容<span style="color: black;">关联</span><span style="color: black;">状况</span>：<span style="color: black;">照片</span>命名、ALT信息（alt描述因避免重复啰嗦。<span style="color: black;">通常</span>参考14个汉字，28个字母为标准）、<span style="color: black;">照片</span>锚文字、<span style="color: black;">照片</span><span style="color: black;">周边</span>信息等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.站外得分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>排名很关键的<span style="color: black;">便是</span><span style="color: black;">照片</span>的外链数、引用广泛度等。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.用户体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和网页关键词排名<span style="color: black;">同样</span>，<span style="color: black;">照片</span><span style="color: black;">能够</span>被收录、被展现只是<span style="color: black;">第1</span>步，关键是用户体验要好，<span style="color: black;">亦</span><span style="color: black;">便是</span>前面<span style="color: black;">基本</span>得分、<span style="color: black;">照片</span>与网页<span style="color: black;">关联</span>性的升华。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">照片</span>命名与内容<span style="color: black;">关联</span>联</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>的文件名最好与<span style="color: black;">照片</span>的内容<span style="color: black;">关联</span>联，从SEO的<span style="color: black;">方向</span><span style="color: black;">来讲</span>，星牛网<span style="color: black;">意见</span><span style="color: black;">照片</span>的alt属性应该用便于记忆和识别的文字描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">倘若</span>HTML页面上的文字内容以及<span style="color: black;">照片</span><span style="color: black;">周边</span>的文本与该<span style="color: black;">照片</span><span style="color: black;">关联</span>，<span style="color: black;">亦</span>会有助于百度或其他搜索引擎索引<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">保准</span><span style="color: black;">照片</span>能被搜索引擎索引到，请<span style="color: black;">保证</span><span style="color: black;">照片</span><span style="color: black;">运用</span>的是BMP、GIF、JPEG、PNG、WebP或SVG等格式，以及此网页是<span style="color: black;">能够</span>被抓取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">期待<span style="color: black;">公司</span><span style="color: black;">火速</span>能<span style="color: black;">加强</span><span style="color: black;">公司</span><span style="color: black;">照片</span>在百度<span style="color: black;">照片</span>搜索的展现量和排名，从而<span style="color: black;">提高</span>网站的排名，<span style="color: black;">增多</span>网站流量，最后<span style="color: black;">增多</span>询盘、<span style="color: black;">加强</span>利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然除了做百度搜索方面的优化</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">--END--</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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期待更新、坐等、迫不及待等。 我深受你的启发，你的话语是我前进的动力。
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