论坛 › 甘肃 › 竞价危矣？2022，百度竞价还能做多久？

fny5jt9 发表于 2024-7-9 15:56:20

竞价危矣？2022，百度竞价还能做多久？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/POiaJveRVs16BMleM4X6iahurG8uW3lCaibiaRicicuCXofOw7oWssVLOwl2ph37srEGD4A0aVWwGXYBdrSBRvQojWicQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">竞价QQ交流群：971149066</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">信息流QQ交流群：<strong style="color: blue;">641068170</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/m9xHKNkNnWMHFzXjlcJ0EqT13kNiaibhjXibiakA2C4jHMBHRVYGRFN9ibCtjAlAcTU2icXBVcBocknUkVYWypCK7kDQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年，百度竞价到底还能<span style="color: black;">不可</span>做？还能做多久？还有<span style="color: black;">无</span>发展前景？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想，这大概是<span style="color: black;">非常多</span>竞价员<span style="color: black;">皆想</span><span style="color: black;">晓得</span>的问题，<span style="color: black;">数年</span>来，百度竞价<span style="color: black;">长时间</span><span style="color: black;">处在</span>竞价推广的“霸主”地位，尽管关于“搜索已死”的<span style="color: black;">专题</span>有<span style="color: black;">非常多</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span>仍有<span style="color: black;">非常多</span><span style="color: black;">公司</span><span style="color: black;">选取</span>百度竞价，</span></strong><span style="color: black;">这些从每年的开户数据中就能<span style="color: black;">发掘</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>随着近年来流量趋势的变化、信息流的诞生、短视频的崛起，不可否认，百度竞价的流量的确被瓜分了<span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这<span style="color: black;">亦</span><span style="color: black;">引起</span>大<span style="color: black;">都数</span>人的效果<span style="color: black;">起始</span>变差、成本<span style="color: black;">提升</span>、质量变差。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但有一点毋庸置疑：百度竞价还远没到不行的地步。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">由于</span>百度竞价胜在成熟，根基<span style="color: black;">稳妥</span>，只要用户有搜索的需求，竞价推广就会<span style="color: black;">始终</span>存在！</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span>玩法，是<span style="color: black;">必定</span>会变，<span style="color: black;">乃至</span><span style="color: black;">已然</span>变了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台早就不在是靠抢排名来线索的时代了，<span style="color: black;">然则</span>大<span style="color: black;">都数</span>人却还抱着抢排名的思路去优化，<strong style="color: blue;">平台的规则<span style="color: black;">已然</span>更新了好几遍，<span style="color: black;">然则</span>你的优化方向，还停留在几年前。</strong>这就<span style="color: black;">好似</span>，用勺子吃面条<span style="color: black;">同样</span>，用错了方式，但却<span style="color: black;">不可</span>说面条<span style="color: black;">不可</span>吃。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">日前</span>的市场来看，尚且<span style="color: black;">无</span>任何一种模式能代替搜索引擎去覆盖它能锁定的受众人群，<strong style="color: blue;"><span style="color: black;">将来</span>的网络营销市场，搜索引擎虽然<span style="color: black;">再也不</span>独霸天下，但<span style="color: black;">亦</span>不会消亡，</strong>它会<span style="color: black;">作为</span>网络营销其中的一个分支，利用自己的特性发挥自己应有的<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">之<span style="color: black;">因此</span>效果<span style="color: black;">欠好</span>，是<span style="color: black;">由于</span>竞价员<span style="color: black;">没</span>法应对平台的变化，<span style="color: black;">选取</span>了错误的优化方向！</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，竞价员该<span style="color: black;">怎样</span>应对平台的变化呢？<span style="color: black;">怎么样</span>在变革的环境中，取得理想的效果呢？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在厚昌学院的第九期《实战竞价课程》中，共总结了103个知识点，<span style="color: black;">所有</span>内容的设置都是<span style="color: black;">按照</span>平台规则制定的最新玩法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">厚昌学院是一家具备十年竞价培训经验的老牌培训<span style="color: black;">公司</span></span></strong>，是国内首批竞价培训<span style="color: black;">公司</span>之一，《实战竞价课程》专门为竞价员量身定制，<strong style="color: blue;"><span style="color: black;">专注<span style="color: black;">处理</span>竞价<span style="color: black;">困难</span></span></strong>，<span style="color: black;">内容对竞价员的<span style="color: black;">平常</span>工作几乎做到100%全面覆盖，全面<span style="color: black;">处理</span>竞价推广的<span style="color: black;">平常</span>账户<span style="color: black;">困难</span>，<strong style="color: blue;">整期课程20天，<span style="color: black;">经过</span>20天的直播学习，教会你<span style="color: black;">处理</span>问题的能力，一期课程就能让你赚回学费，<span style="color: black;">乃至</span>10倍。</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>课程详情，参考下方课程表：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs17YtFH6UenSZItWXKFbQahj23aP0pjOIgHOrBrJKz3fCGnSPrxgxvccxgoTT7QzXW8EwJev46VsKA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来我将用3分钟的时间来为<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍这门课程。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">课程讲师介绍</strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲师郝明亮老师，2012年从事竞价推广，10年竞价推广实战经验，2020年受邀<span style="color: black;">作为</span>360商学院特邀讲师，每年<span style="color: black;">定时</span>为360官方<span style="color: black;">供给</span>定制培训。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs17YtFH6UenSZItWXKFbQahj0y0yhciatys9GgSE239h2SxiakQda6P8E8z41ibsic1keqUibHHyUqEXaGQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">曾<span style="color: black;">指点</span>0<span style="color: black;">基本</span>学员花213元推广<span style="color: black;">花费</span>完成100万业绩；<span style="color: black;">指点</span>学员线索量在一天之内<span style="color: black;">提升</span>10倍，成本仅为学习前的10%。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs16x6QWIXfFT8tbFDica14lDTpP34iaQQNvQN1PLc1e1qP86H4hicZBNWpG2aIMApKnSsWnGG2ul5ZPhA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第九期《实战竞价课程》正在招生中，课程采用小班<span style="color: black;">教育</span>，头天上课，次日答疑，20天教你<span style="color: black;">提高</span>账户效果，专业售后团队，随时随地<span style="color: black;">处理</span>账户问题。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一期课程20天学习，就能让你赚回学费，</span></strong><span style="color: black;">扫描下方海报二维码，添加助理西瓜咨询课程详情！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs16x6QWIXfFT8tbFDica14lDTfXvibgAXNDk2ymW1zgFn0gkknPJA9jGmv9C9baRoFfibCLUHNP3p80zA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">课程内容详情</strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程共分为6大板块，103个知识点，分别从</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">竞价<span style="color: black;">规律</span>梳理、账户流量、页面承载、转化效果<span style="color: black;">提高</span>、ocpc智能投放、数据分析，</span></strong><span style="color: black;">这6大板块全面讲解竞价推广的<span style="color: black;">规律</span>与玩法。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01.竞价<span style="color: black;">规律</span>梳理：</strong><span style="color: black;">经过</span><span style="color: black;">规律</span>梳理，让你<span style="color: black;">知道</span><span style="color: black;">为何</span>推广效果<span style="color: black;">欠好</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02.账户流程<span style="color: black;">掌控</span>：</strong>从关键词、匹配、出价、ocpc、数据分析、创意等多方面讲解<span style="color: black;">怎样</span><span style="color: black;">提高</span>效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">03.页面承载优化：</strong><span style="color: black;">经过</span>优化推广页面，把转化效果<span style="color: black;">提高</span>到最佳状态，能够承载<span style="color: black;">更加多</span>流量，便于转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">04.转化效果<span style="color: black;">提高</span>：</strong>从多方面分析影响转化效果的<span style="color: black;">原因</span>，以转化量为<span style="color: black;">基本</span>目的优化账户各项设置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">05.Ocpc智能投放：</strong>从ocpc的算法<span style="color: black;">规律</span>，到ocpc的投放技巧，效果优化、成本<span style="color: black;">掌控</span>、零门槛的玩法，在这个板块中都有讲解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">06.数据分析：</strong>数据分析是竞价员<span style="color: black;">调节</span>账户的<span style="color: black;">基本</span>，从数据分析的<span style="color: black;">规律</span>、<span style="color: black;">办法</span>、表格函数、<span style="color: black;">各样</span>报告的<span style="color: black;">运用</span><span style="color: black;">办法</span>都有实操讲解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这103个知识点，是竞价员的<span style="color: black;">必须</span>技能，<span style="color: black;">经过</span>老师的讲解，把103个知识点连贯成一套完整的优化<span style="color: black;">规律</span>，在多种优化技巧下，实现<span style="color: black;">最后</span>的效果<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">有一句说得好“你不尝试永远不<span style="color: black;">晓得</span>真相，门的另<span style="color: black;">一边</span>是好还是坏，<span style="color: black;">仅有</span>打开门的人才<span style="color: black;">晓得</span>”</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span>给自己一次<span style="color: black;">提高</span>的机会！</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第九期《实战竞价课程》正在招生中，课程采用小班<span style="color: black;">教育</span>，头天上课，次日答疑，20天教你<span style="color: black;">提高</span>账户效果，专业售后团队，随时随地<span style="color: black;">处理</span>账户问题。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一期课程20天学习，就能让你赚回学费，</span></strong>扫描下方海报二维码，添加助理西瓜咨询课程详情！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs16x6QWIXfFT8tbFDica14lDTuZ3vicqQ6k1yWAW1Tx1NKm3hDamMibr3phOaZMTwXt46PFzMFicsV6pgQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲ 关注【厚昌学院】，回复“推广<span style="color: black;">工具</span>”领取112节课程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期<span style="color: black;">举荐</span></strong></span></p><a style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">厚昌学院2021全年信息流资料免费领取！</span></strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2022-01-14</p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs14t7vhQzKaJv3XoC8yPGXyUeyURJyhBY5zZMsqRRIfuVqvqic4vP6sNBia3979v9EDMcr3UiaHiaNXjzw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2022年，还做信息流吗？</span></strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2022-01-10</p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs16aEFC9GEefjNppAUTxG2a2CGTqZyZhtykLH7GG7vMiaNCV1ibu9ictghS2mToiadqvdwcUOgwZp2Llrw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
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听听海 发表于 2024-9-8 05:36:46

认真阅读了楼主的帖子，非常有益。

b1gc8v 发表于 2024-9-29 13:21:06

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

1fy07h 发表于 2024-10-19 22:12:55

我完全同意你的看法，期待我们能深入探讨这个问题。

查看完整版本: 竞价危矣？2022，百度竞价还能做多久？