零基本学习新媒介SEO（下）：文案外边优化的3个技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>是半撇私塾为</span><span style="color: black;"><strong style="color: blue;">0-3年<span style="color: black;">基本</span>的新<span style="color: black;">媒介</span>运营者</strong></span><span style="color: black;">推出的</span><span style="color: black;"><strong style="color: blue;">《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO》</strong></span><span style="color: black;">系列<span style="color: black;">文案</span>。共分为《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO（上/下）》2篇<span style="color: black;">文案</span>。想要<span style="color: black;">详细</span><span style="color: black;">认识</span><span style="color: black;">怎样</span>做页内SEO，<span style="color: black;">能够</span>参考<span style="color: black;">咱们</span>的上一篇<span style="color: black;">文案</span><a style="color: black;">《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO（上）：页内SEO优化的3个技巧》</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQl2ic4xy2UmicClNWx5z0bH9NTBgbYMicpJJFAib92PvaIqgiciaNJveLaEfhA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你在知乎上搜索“<span style="color: black;">外边</span>SEO”的<span style="color: black;">关联</span>问题，会发现<span style="color: black;">非常多</span>论调<span style="color: black;">叫作</span>“外链为王的时代<span style="color: black;">已然</span>过去”。的确，随着搜索引擎的算法<span style="color: black;">持续</span>优化，外链在SEO中发挥的<span style="color: black;">功效</span>被大大地削弱了。但<span style="color: black;">日前</span><span style="color: black;">能够</span>肯定的是，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>SEO虽然发挥的<span style="color: black;">功效</span>不如以前，但<span style="color: black;">日前</span>在百度，外链依然<span style="color: black;">要紧</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">知道</span><span style="color: black;">外边</span>SEO是什么？</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>SEO优化，一个方面是<span style="color: black;">经过</span><span style="color: black;">创立</span>高质量且有效的<span style="color: black;">外边</span>链接，来<span style="color: black;">增多</span><span style="color: black;">文案</span>的曝光和权威性，从而<span style="color: black;">提高</span><span style="color: black;">文案</span>在搜索引擎中的排名。而*</strong></span><span style="color: black;">*<span style="color: black;">外边</span>链接，又简<span style="color: black;">叫作</span>外链，指<span style="color: black;">位置于</span>你的<span style="color: black;">文案</span>页面之外，又指向你的<span style="color: black;">文案</span>网址的超链接。**</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>搜索引擎在决定<span style="color: black;">是不是</span><span style="color: black;">举荐</span>你的<span style="color: black;">文案</span>时，它会智能地参考别人的<span style="color: black;">意见</span>。<span style="color: black;">因此</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>SEO优化的<span style="color: black;">规律</span>，<span style="color: black;">便是</span>要尽可能地让自己的<span style="color: black;">文案</span>被别人引用，从而告诉搜索引擎这篇<span style="color: black;">文案</span>的价值</strong></span><span style="color: black;">。就像是一个应届生在参加招聘的时候，他可能会<span style="color: black;">经过</span>内推、或别人引荐的方式，来增大自己被HR看重的优先权和可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlx7OPoMXznbzgSQGzHfDCjgZt7TwxkAc2ODPGpBXNMUo40g1dt8siarg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在半撇私塾一<span style="color: black;">起始</span>做SEO的时候，<span style="color: black;">文案</span>的<span style="color: black;">外边</span>SEO比内部SEO，让我觉得更加不知所措。<span style="color: black;">由于</span><span style="color: black;">外边</span>SEO更<span style="color: black;">大都是</span>在于别的站长，<span style="color: black;">或</span>用户<span style="color: black;">是不是</span><span style="color: black;">举荐</span>你的<span style="color: black;">文案</span>，其中有太多的不可控<span style="color: black;">原因</span>。<span style="color: black;">然则</span>随着深入地做SEO，我渐渐地发现，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>SEO有其固定的游戏规则，只要<span style="color: black;">咱们</span>遵守游戏规则，就<span style="color: black;">能够</span>不被搜索引擎<span style="color: black;">处罚</span>，<span style="color: black;">乃至</span>还<span style="color: black;">得到</span>搜索引擎<span style="color: black;">举荐</span>的福利</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">看清</span>了<span style="color: black;">外边</span>SEO的<span style="color: black;">要紧</span>性和运作<span style="color: black;">规律</span>之后，<span style="color: black;">咱们</span>接下来就从</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">选取</span>权威的<span style="color: black;">外边</span>链接、<span style="color: black;">关联</span>的<span style="color: black;">外边</span>链接、利用社交<span style="color: black;">媒介</span>做免费外链，这三个最基本的方面</strong></span><span style="color: black;">，<span style="color: black;">没</span>先后<span style="color: black;">次序</span>地，来<span style="color: black;">详细</span>地谈谈该<span style="color: black;">怎样</span>从零<span style="color: black;">起始</span>做<span style="color: black;">外边</span>的SEO，<span style="color: black;">期盼</span><span style="color: black;">能够</span>对<span style="color: black;">起始</span>学习SEO优化的你有所<span style="color: black;">帮忙</span>和启发。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">外边</span>SEO技巧1：<span style="color: black;">选取</span>权威的<span style="color: black;">外边</span>链接</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>把互联网上的信息理解为<span style="color: black;">没</span>数个网页的叠加。当用户在检索想要的讯息的时候，搜索引擎蜘蛛会<span style="color: black;">按照</span>用户输入的关键词，爬取内容<span style="color: black;">关联</span>的网页<span style="color: black;">举荐</span>给用户。<span style="color: black;">经过</span>在别的网页上<span style="color: black;">创立</span><span style="color: black;">更加多</span>的外链，来指向<span style="color: black;">咱们</span><span style="color: black;">文案</span>的页面，从而加大<span style="color: black;">文案</span>的<span style="color: black;">揭发</span>率，不仅</span><span style="color: black;"><strong style="color: blue;">让搜索引擎蜘蛛<span style="color: black;">更易</span>检索到<span style="color: black;">咱们</span>的网页</strong></span><span style="color: black;">，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">经过</span>这种推广方式</span><span style="color: black;"><strong style="color: blue;">带来<span style="color: black;">更加多</span>转化</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但并不是所有的<span style="color: black;">外边</span>链接都是有利于排名的。权重越高的<span style="color: black;">外边</span>链接，会带来更高的效益。就<span style="color: black;">例如</span>说当一个运营<span style="color: black;">分部</span>的经理看好你的能力，愿意为你写<span style="color: black;">举荐</span>信，和一个运营<span style="color: black;">分部</span>的职员愿意为你写<span style="color: black;">举荐</span>信，你认为招聘的HR会更加看重谁的意见呢？当然是运营<span style="color: black;">分部</span>经理的<span style="color: black;">举荐</span>信啦。同理，搜索引擎<span style="color: black;">亦</span>会更加看重权重高的<span style="color: black;">外边</span>链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">晓得</span>，自己的<span style="color: black;">文案</span><span style="color: black;">得到</span>了一个权重高的<span style="color: black;">外边</span>链接呢？影响<span style="color: black;">外边</span>链接的权重有<span style="color: black;">非常多</span>，<span style="color: black;">咱们</span><span style="color: black;">这儿</span>谈谈几个最<span style="color: black;">重点</span>的方面：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">链接所在网站的权重</strong></span><span style="color: black;">：网站权重是搜索引擎对网站权威性的<span style="color: black;">评估</span>。网站的权重高，就说明其网站的信任度越高。影响网站权重的<span style="color: black;">原因</span>就有<span style="color: black;">非常多</span>了，<span style="color: black;">例如</span>网站架构、关键词排名、导入链接的质量等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">链接所在页面中的位置</strong></span><span style="color: black;">：<span style="color: black;">外边</span>链接处在页面上方的位置，比处在页面下方的位置，有更高的权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">链接呈现的方式</strong></span><span style="color: black;">：链接的表现形式有<span style="color: black;">非常多</span>，<span style="color: black;">咱们</span>常看到有<span style="color: black;">经过</span>文字<span style="color: black;">或</span><span style="color: black;">照片</span>链接到站外网页的，但总地<span style="color: black;">来讲</span>，文字链接的权重远大于<span style="color: black;">照片</span>链接的权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">链接存在的历史时间</strong></span><span style="color: black;">：搜索引擎时时会更新，会<span style="color: black;">引起</span><span style="color: black;">咱们</span><span style="color: black;">发掘</span>自己的外链丢失，<span style="color: black;">倘若</span>不<span style="color: black;">定时</span>做好外链的监测，<span style="color: black;">即时</span>地<span style="color: black;">认识</span>外链丢失的<span style="color: black;">状况</span>，<span style="color: black;">那样</span>尽管在一<span style="color: black;">起始</span><span style="color: black;">咱们</span><span style="color: black;">得到</span>了一个高质量的外链，<span style="color: black;">那样</span><span style="color: black;">亦</span>对SEO<span style="color: black;">没</span>益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQledboTXCAciaBh2ibnb7CRJhz1RXXuUicC355jkEQC3Tj45zQft2HycR7g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了影响<span style="color: black;">外边</span>链接的权重<span style="color: black;">原因</span>之后，<span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">保准</span>自己<span style="color: black;">能够</span><span style="color: black;">得到</span>这些权重高的<span style="color: black;">外边</span>链接呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">充分利用SEO的<span style="color: black;">关联</span><span style="color: black;">工具</span></strong></span><span style="color: black;">：国内<span style="color: black;">近期</span><span style="color: black;">亦</span>出了<span style="color: black;">有些</span>好用的监测外链的SEO<span style="color: black;">工具</span>箱，<span style="color: black;">例如</span></span><span style="color: black;"><span style="color: black;">站长<span style="color: black;">工具</span></span></span><span style="color: black;">、</span><span style="color: black;"><span style="color: black;">爱站网</span></span><span style="color: black;">。若要<span style="color: black;">查找</span>百度权重，更<span style="color: black;">举荐</span><span style="color: black;">运用</span></span><span style="color: black;"><span style="color: black;">站长<span style="color: black;">工具</span></span></span><span style="color: black;">，在上面<span style="color: black;">能够</span>很清楚直观地看到，你将要<span style="color: black;">安置</span>外链的网站在百度上的权重是多少？网站所覆盖关键词在百度<span style="color: black;">第1</span>页的有多少个？<span style="color: black;">例如</span>，在下图中，<span style="color: black;">咱们</span>看到简书和知乎在百度权重<span style="color: black;">同样</span>的<span style="color: black;">状况</span>下，简书在<span style="color: black;">第1</span>页的关键词数高于知乎<span style="color: black;">第1</span>页的关键词数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlZaGcEW8JpmUTgl9Uf88akUKnAbBgjLGxnlLIkYiaOpmqP2B5fXiblJ8w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">利用搜索引擎寻找权威站点</strong></span><span style="color: black;">：拓展与自己行业<span style="color: black;">关联</span>的行业，在这些行业的关键词下面，寻找在搜索引擎中排名比较靠前的站点，做外链的交换。<span style="color: black;">例如</span>说，半撇私塾的<span style="color: black;">重点</span><span style="color: black;">制品</span>是新<span style="color: black;">媒介</span>运营，但这<span style="color: black;">亦</span>并不妨碍<span style="color: black;">咱们</span><span style="color: black;">能够</span>找<span style="color: black;">有些</span>做互联网培训、设计培训、PS培训、线上课堂等业务的网站，进行外链的交换。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlE67d4crymUm24sL9jdic9OvA95S3vHYy7QcibUAecCfbwhKPdYvYvdVg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">模仿同行做得好的外链建设</strong></span><span style="color: black;">：<span style="color: black;">认识</span>并学习自己的同行<span style="color: black;">亦</span>是一种策略。在自己要做的关键词下，找到排行前5的同行，<span style="color: black;">认识</span><span style="color: black;">她们</span><span style="color: black;">通常</span>会在哪里<span style="color: black;">安置</span>外链后，模仿着去建设自己的外链就<span style="color: black;">能够</span>了。但你在一<span style="color: black;">起始</span>可能会网罗到<span style="color: black;">非常多</span>的外链，一个个去模仿是<span style="color: black;">基本</span>不可能的事情，<span style="color: black;">因此</span>就<span style="color: black;">必须</span><span style="color: black;">咱们</span>对这些搜集的外链进行过滤。过滤掉<span style="color: black;">有些</span><span style="color: black;">没</span>法<span style="color: black;">拜访</span>的、带毒的、一眼就看出质量很差的站点，过滤剩下的外链<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>分析和模仿的部分了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlLWrSX8QbBE0n8C1VF4GNXIvFjef9952aic8ibR0rO2YP1hu68QicRg9Ug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">外边</span>SEO技巧2：<span style="color: black;">选取</span><span style="color: black;">关联</span>性高的<span style="color: black;">外边</span>链接</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>刚<span style="color: black;">起始</span>做SEO的<span style="color: black;">伴侣</span>，可能像我<span style="color: black;">同样</span>认为外链的数量越多越好，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>找到在网上找到<span style="color: black;">海量</span>交换外链的<span style="color: black;">地区</span>，就<span style="color: black;">能够</span>做好SEO了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并不</span>然，做外链一个很关键的要点<span style="color: black;">便是</span>“<span style="color: black;">关联</span>性”，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关联</span>性的<span style="color: black;">评定</span>有两个维度：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">页面内容的<span style="color: black;">关联</span>性：</strong></span><span style="color: black;">这个比较好理解，<span style="color: black;">便是</span>指你的外链所在的页面，要和你的网站内容是直接<span style="color: black;">关联</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">站点垂直度<span style="color: black;">关联</span>性：</strong></span><span style="color: black;">就拿我将要发布的这篇<span style="color: black;">文案</span>《SEO(下）：<span style="color: black;">文案</span><span style="color: black;">外边</span>优化的3个技巧》为例，其内容是属于SEO这个大类之下的一个小内容，而SEO又是新<span style="color: black;">媒介</span>运营中的一个小内容，<span style="color: black;">那样</span>我就会把这篇<span style="color: black;">文案</span>投稿给与SEO<span style="color: black;">关联</span>的博客、贴吧<span style="color: black;">这般</span>的网站，<span style="color: black;">或</span>是鸟哥笔记<span style="color: black;">这般</span>做运营知识分享的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了这两点之外，一个<span style="color: black;">优秀</span>的<span style="color: black;">外边</span>链接，最好还要<span style="color: black;">安置</span>在页面中上下文<span style="color: black;">关联</span>联的位置处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>的外链<span style="color: black;">无</span>出<span style="color: black;">此刻</span>行业<span style="color: black;">关联</span>的网站内，而是零散地出<span style="color: black;">此刻</span>各大<span style="color: black;">行业</span>的网站中，这不仅会让搜索引擎蜘蛛很难爬取到<span style="color: black;">咱们</span>的内容，<span style="color: black;">况且</span>搜索引擎的算法<span style="color: black;">亦</span><span style="color: black;">知道</span>地说明会打击<span style="color: black;">这般</span>建设外链的<span style="color: black;">办法</span>，最终招来搜索引擎对你的<span style="color: black;">处罚</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">怎样</span>寻找<span style="color: black;">关联</span>性高的<span style="color: black;">外边</span>链接呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">参考同行的外链</strong></span><span style="color: black;">：和之前说过的“模仿竞争对手外链建设”这一点类似。找到你要做的关键词，<span style="color: black;">由于</span>有些关键词下做的好的同行不<span style="color: black;">必定</span>是和你做完全<span style="color: black;">同样</span>的<span style="color: black;">制品</span>，<span style="color: black;">因此</span>在过滤外链的时候，<span style="color: black;">亦</span>要记得留意<span style="color: black;">亦</span>要过滤掉<span style="color: black;">哪些</span>与你的网站内容<span style="color: black;">没</span>关的外链，只<span style="color: black;">保存</span>下<span style="color: black;">拥有</span><span style="color: black;">关联</span>性的外链。<span style="color: black;">例如</span>下图<span style="color: black;">便是</span><span style="color: black;">咱们</span>做的好同行【创客贴】的外链列表。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlag3y8unrsnOBgCIxIIc4sstUVOjq10HKricVHk7q8Wq6KpbyCnorG1w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经过</span>用户调研寻找<span style="color: black;">关联</span>站点*</strong></span><span style="color: black;">*：**<span style="color: black;">咱们</span><span style="color: black;">经过</span>用户访谈的直接方式，<span style="color: black;">认识</span>用户经常<span style="color: black;">运用</span>的软件<span style="color: black;">工具</span>，以及用户经常浏览 的、与“新<span style="color: black;">媒介</span>运营”<span style="color: black;">关联</span>的网站。<span style="color: black;">例如</span>说用户会经常<span style="color: black;">运用</span>的利器有【<span style="color: black;">西红柿</span>闹钟】和【秀米编辑器】，<span style="color: black;">然则</span>前者<span style="color: black;">这般</span>的时间效率管理<span style="color: black;">工具</span>和新<span style="color: black;">媒介</span>运营行业并不直接<span style="color: black;">关联</span>，而【秀米编辑器】<span style="color: black;">便是</span>和运营直接<span style="color: black;">关联</span>的。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>在收集用户信息时，<span style="color: black;">亦</span>记得要筛选<span style="color: black;">关联</span>站点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQltEKibsHLLFbJB4p4krP1icxFd1ibYnclhib8DAqWnJlRAZ5aK6aib2TTuBg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">外边</span>SEO技巧3：利用社交<span style="color: black;">媒介</span>做免费外链</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如<span style="color: black;">咱们</span>在<span style="color: black;">文案</span>一<span style="color: black;">起始</span>所说的，<span style="color: black;">外边</span>SEO优化，<span style="color: black;">不仅</span>是只<span style="color: black;">创立</span><span style="color: black;">更加多</span>高质量的<span style="color: black;">外边</span>链接，<span style="color: black;">同期</span><span style="color: black;">亦</span>是在做品牌效应的优化。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span></span><span style="color: black;"><strong style="color: blue;">在社交<span style="color: black;">媒介</span>上<span style="color: black;">增多</span>外链，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">创立</span>起品牌的权威性和可信赖性</strong></span><span style="color: black;">，从而</span><span style="color: black;"><strong style="color: blue;">有利于<span style="color: black;">咱们</span>在搜索引擎中的排名</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>说品牌效应<span style="color: black;">亦</span>有助于搜索引擎优化呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说，当<span style="color: black;">咱们</span>在谈论火锅的时候，大<span style="color: black;">都数</span>用户就会联想到“海底捞”这个品牌，<span style="color: black;">那样</span>用户在搜索引擎中搜索火锅的时候，就<span style="color: black;">更易</span>打开与“海底捞”<span style="color: black;">关联</span>的网页和网站链接。从而，间接地<span style="color: black;">提高</span>“海底捞”官方网站在搜索引擎中的排名。这，就是品牌效应所带来的好处。之前，我看到别的<span style="color: black;">文案</span>里有句话说：</span><span style="color: black;"><strong style="color: blue;">“不要为了做SEO而做SEO”</strong></span><span style="color: black;">。<span style="color: black;">因此</span>，不要觉得社交<span style="color: black;">媒介</span>和搜索引擎<span style="color: black;">没</span>关，而限制了自己做SEO的思维。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoetpAD9Z2t3v7bWVzPwscicQlsgGYevx2H1aw8bcnuUBq3YmEvn9bJtmT6JlQfXhYqtABF9HicvgK9iaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>利用社交<span style="color: black;">媒介</span>，来建设品牌和免费外链呢？<span style="color: black;">咱们</span>就从几个比较受欢迎的社交<span style="color: black;">媒介</span>来谈谈<span style="color: black;">详细</span>操作：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">博客</span></strong></span><span style="color: black;">：</span><span style="color: black;"><strong style="color: blue;">在<span style="color: black;">博客</span>上<span style="color: black;">发布</span>自己的<span style="color: black;">文案</span>短链接</strong></span><span style="color: black;">，形成外链。<span style="color: black;">能够</span>使得用户直接地打开<span style="color: black;">目的</span>网站页面，<span style="color: black;">倘若</span><span style="color: black;">文案</span>内容足够<span style="color: black;">优秀</span>的话，<span style="color: black;">亦</span>会<span style="color: black;">得到</span>别的粉丝的转发和分享，从而形成<span style="color: black;">更加多</span>的<span style="color: black;">外边</span>链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">知乎</strong></span><span style="color: black;">：虽然知乎在百度<span style="color: black;">途径</span>上的权重降低了，百度搜索引擎不太会在首页推送知乎的<span style="color: black;">文案</span>。<span style="color: black;">然则</span>在用户群体中，</span><span style="color: black;"><strong style="color: blue;">知乎的权威性和可信赖性是很高的</strong></span><span style="color: black;">，用户在搜索引擎中搜索问题时，更愿意打开知乎的链接来<span style="color: black;">得到</span>信息，<span style="color: black;">况且</span>知乎<span style="color: black;">亦</span><span style="color: black;">能够</span>添加外链，<span style="color: black;">因此</span>知乎<span style="color: black;">途径</span><span style="color: black;">亦</span>是大多做SEO的运营者不会小觑的<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">豆瓣：</strong></span><span style="color: black;">这两个<span style="color: black;">途径</span><span style="color: black;">能够</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">重点</span>来负责做长尾关键词</strong></span><span style="color: black;">，<span style="color: black;">能够</span>简短地发一篇300字以内，与流量多的长尾关键词<span style="color: black;">关联</span>的短内容，<span style="color: black;">而后</span>在最后放上你<span style="color: black;">期盼</span><span style="color: black;">提高</span>排名的URL链接，进行截流到自己想要<span style="color: black;">提高</span>排名的网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">简书</strong></span><span style="color: black;">：简书<span style="color: black;">近期</span></span><span style="color: black;"><strong style="color: blue;">在百度上的权重越来越高</strong></span><span style="color: black;">了，当你输入一个关键词的时候，<span style="color: black;">非常多</span>时候都会看到简书的链接出<span style="color: black;">此刻</span>首页前几位。<span style="color: black;">况且</span>简书<span style="color: black;">插进</span>外链的方式<span style="color: black;">亦</span><span style="color: black;">非常</span>地边界，<span style="color: black;">无</span>任何阻力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">荔枝FM</strong></span><span style="color: black;">：<span style="color: black;">近期</span><span style="color: black;">咱们</span>做<span style="color: black;">途径</span>运营的时候，<span style="color: black;">发掘</span>荔枝FM的权重<span style="color: black;">亦</span>在<span style="color: black;">提高</span>，受到了搜索引擎的<span style="color: black;">注重</span>。<span style="color: black;">况且</span><span style="color: black;">此刻</span>各大<span style="color: black;">途径</span>都<span style="color: black;">举荐</span>把文字转换为音频、视频等<span style="color: black;">更加多</span>元的形式，在自己的<span style="color: black;">文案</span>中<span style="color: black;">插进</span>一段FM，再在荔枝FM的音频介绍中添加外链，<span style="color: black;">亦</span>是一个值得<span style="color: black;">举荐</span>的<span style="color: black;">外边</span>SEO<span style="color: black;">办法</span>。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">结语</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>SEO，简单<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>在<span style="color: black;">保准</span><span style="color: black;">文案</span>质量这一大前提下的技术活。</strong></span><span style="color: black;"><span style="color: black;">因此</span>，最最最<span style="color: black;">要紧</span>的是，<span style="color: black;">咱们</span>要<span style="color: black;">持续</span>地注重<span style="color: black;">提高</span>自己的<span style="color: black;">文案</span>质量，写出用户<span style="color: black;">爱好</span>并欣赏的内容。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">仅有</span>把内容做好了，才有足够的自信去做SEO优化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你对新<span style="color: black;">媒介</span>运营的知识<span style="color: black;">或</span>技能感兴趣，<span style="color: black;">或</span>想要更系统的学习新<span style="color: black;">媒介</span>运营技巧，<span style="color: black;">能够</span>关注【半撇私塾】公众号，回复【</span><span style="color: black;"><strong style="color: blue;">WX</strong></span><span style="color: black;">】，免费领取行业内权威的</span><span style="color: black;"><strong style="color: blue;">《新<span style="color: black;">媒介</span>运营入门》电子书</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>点击【<strong style="color: blue;">阅读原文</strong>】，<strong style="color: blue;">免费体验7天新<span style="color: black;">媒介</span>运营线上课程</strong>，教你从零<span style="color: black;">基本</span>运营小白到资深运营大神。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoev50ym8feymAkAcXWAhnHRCHy1wsHDXx1qlRMm6rzDBdBmLYocV53ibVmUvFaVPPYjbaGybJdMVjxw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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