解密百度营销技巧：怎么样让车型关键词展现量飙升
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/klSiaYKiaIibCiaXMrvGta152KSLFpypxb07oUiaIx4YD0kQvUiaiaDY384oxpyranuiaokL2CUxEGLOCNnGvLONQ9lp3g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[ 导读 ]</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">咱们</span>都<span style="color: black;">始终</span>在谈论<span style="color: black;">怎样</span><span style="color: black;">提高</span>线索，简单的说，<span style="color: black;">守护</span>好垂直网站的就能<span style="color: black;">海量</span>的<span style="color: black;">提高</span>线索量。但真的是<span style="color: black;">这般</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/潜客集结 张勇俊</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着竞争的日趋激烈，<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>垂直网站再<span style="color: black;">亦</span>不像之前那样了，它<span style="color: black;">必须</span>认真的<span style="color: black;">守护</span>，用心的推送，<span style="color: black;">才可</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的线索量。除此之外，那还有其他<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">提高</span>线索吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案是有的，那<span style="color: black;">便是</span>营销利器——搜索引擎营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">什么是搜索引擎营销（SEM）？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SME是Search Engine Marketing的缩写，中文直译搜索引擎营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单的说SEM<span style="color: black;">便是</span>为了让用户在搜索引擎搜索<span style="color: black;">关联</span><span style="color: black;">重要</span>词时，页面中能够<span style="color: black;">表现</span>跟本<span style="color: black;">公司</span><span style="color: black;">关联</span>的信息，这些信息<span style="color: black;">能够</span><span style="color: black;">同期</span>在站内站外<span style="color: black;">表示</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM<span style="color: black;">重点</span>的手段有：SEO、竞价排名、百度底层营销、站外优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klSiaYKiaIibCiahJpkTjoRrv1pJzVQO1TIOvKPn5PmSPA3LoScUnTbEicfxrr0dvkgEngnmbEwErUnE5eFAiagaHuoQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">竞价排名中<span style="color: black;">重要</span>词的匹配方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度<span style="color: black;">重要</span>词有个匹配模式，<span style="color: black;">区别</span>的匹配模式展示率<span style="color: black;">区别</span>，当然<span style="color: black;">精细</span>范围<span style="color: black;">亦</span><span style="color: black;">区别</span>。<span style="color: black;">一样</span>的词，展示率越高，用户范围越广，当然用户的<span style="color: black;">精细</span>比例<span style="color: black;">亦</span>会降低。<span style="color: black;">按照</span>市场行情，和自己的策略，灵活<span style="color: black;">调节</span>匹配模式，<span style="color: black;">能够</span>最大范围的抓住潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">百度推广的匹配模式分为：</strong>广泛、短语（短语-核心匹配、短语-同义匹配、短语-<span style="color: black;">精细</span>匹配）、<span style="color: black;">精细</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">展示力度：</strong>广泛 > 短语-核心匹配 > 短语-<span style="color: black;">一样</span>匹配 > 短语-<span style="color: black;">精细</span>匹配 > <span style="color: black;">精细</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">客户<span style="color: black;">精细</span>度：</strong>广泛 < 短语-核心匹配 < 短语-<span style="color: black;">一样</span>匹配 < 短语-<span style="color: black;">精细</span>匹配 < <span style="color: black;">精细</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、广泛匹配</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>广泛匹配，当网民搜索词与您的<span style="color: black;">重要</span>词高度<span style="color: black;">关联</span>时，即使您并未提交这些词，您的推广结果<span style="color: black;">亦</span>可能<span style="color: black;">得到</span>展现机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以<span style="color: black;">重要</span>词“英语培训”为例，在广泛匹配方式下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能触发推广结果的搜索词<span style="color: black;">包含</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同义近义词：英语培训、英文培训</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>词：外语培训 英语暑期培训</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">变体形式（如，加空格、语序颠倒、错别字等）：英语 培训、暑期培训 英语</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完全<span style="color: black;">包括</span><span style="color: black;">重要</span>词的短语（语序<span style="color: black;">不可</span>颠倒）：英语培训暑期班、哪个英语培训<span style="color: black;">公司</span>好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广泛匹配<span style="color: black;">能够</span>定位<span style="color: black;">更加多</span>潜在客户，<span style="color: black;">提高</span>品牌知名度，节省您的时间。基于这些<span style="color: black;">优良</span>，广泛匹配是应用最多的匹配方式，<span style="color: black;">亦</span>是系统自动为您<span style="color: black;">选取</span>的匹配方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">精细</span>匹配</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>精确匹配，仅当网民的搜索词与您提交的<span style="color: black;">重要</span>词完全一致时，您的推广结果才有展现机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网民的搜索习惯千差万别，在表达对同一种<span style="color: black;">制品</span>/业务的需求时，他们可能<span style="color: black;">运用</span>的搜索词是多种多样的。<span style="color: black;">倘若</span><span style="color: black;">运用</span>精确匹配，您<span style="color: black;">必须</span>一一<span style="color: black;">陈列</span>网民可能<span style="color: black;">运用</span>的搜索词，<span style="color: black;">做为</span><span style="color: black;">重要</span>词提交到系统中来，<span style="color: black;">同期</span>，<span style="color: black;">因为</span>不可能<span style="color: black;">陈列</span>完全，<span style="color: black;">运用</span>精确匹配会大大降低您获取潜在客户的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klSiaYKiaIibCiahJpkTjoRrv1pJzVQO1TIONciabPLlqrJxcrbOnwlANQj6n2P7sIrf6hyYIibGW7tvpQ4H5rSwMmQg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、短语匹配</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短语匹配<span style="color: black;">供给</span>了三种匹配<span style="color: black;">选取</span>，分别是短语-核心<span style="color: black;">包括</span>、短语-同义<span style="color: black;">包括</span>、短语-精确<span style="color: black;">包括</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短语-精确<span style="color: black;">包括</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网民的搜索词完全<span style="color: black;">包括</span>您的<span style="color: black;">重要</span>词时，系统才有可能会自动展现您的推广结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>此短语匹配<span style="color: black;">选取</span>可能会失去很大一部分有价值的搜索流量，请<span style="color: black;">谨慎</span>进行。与短语-核心<span style="color: black;">包括</span>相比，短语-精确<span style="color: black;">包括</span>在更<span style="color: black;">精细</span>地定位潜在客户的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>会丧失<span style="color: black;">海量</span>的展现机会，<span style="color: black;">意见</span>您<span style="color: black;">小心</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短语-同义<span style="color: black;">包括</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网民搜索词完全<span style="color: black;">包括</span>您的<span style="color: black;">重要</span>词及您<span style="color: black;">重要</span>词的<span style="color: black;">插进</span>、颠倒和同义形态时，系统才有可能会自动展现您的推广结果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>此短语匹配<span style="color: black;">选取</span>可能会失去一部分有价值的搜索流量，请<span style="color: black;">谨慎</span>进行。与短语-核心<span style="color: black;">包括</span>相比，短语-同义<span style="color: black;">包括</span>在较<span style="color: black;">精细</span>地定位潜在客户的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>会丧失部分的展现机会，<span style="color: black;">意见</span>您<span style="color: black;">小心</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短语-核心<span style="color: black;">包括</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网民搜索词<span style="color: black;">包括</span>您<span style="color: black;">重要</span>词或您<span style="color: black;">重要</span>词的核心部分，<span style="color: black;">或</span><span style="color: black;">包括</span>您<span style="color: black;">重要</span>词或您<span style="color: black;">重要</span>词核心部分的<span style="color: black;">插进</span>、颠倒和同义形态时，系统才有可能会自动展现您的推广结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">咱们</span>以“<span style="color: black;">公众</span>帕萨特改装”为例给<span style="color: black;">大众</span>呈现展现内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klSiaYKiaIibCiahJpkTjoRrv1pJzVQO1TIOb89BfSllnA7q00fYSDCSD9lZReBrbBAPuOYpfmzpTQFgqhcGcfMLwQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实以上讲解的<span style="color: black;">便是</span>百度<span style="color: black;">重要</span>词的匹配模式和<span style="color: black;">办法</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>的<span style="color: black;">状况</span>进行优化推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：<span style="color: black;">上汽<span style="color: black;">公众</span>Vtraining，特此感谢</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">责任编辑：网友投稿</span>大牙</span></p>
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