b1gc8v 发表于 2024-7-9 11:32:16

连载一:百度搜索推广账户搭建与数据优化


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度推广是百度平台的一种按效果付费的网络推广方式。<span style="color: black;">这儿</span>讲到的效果简单<span style="color: black;">来讲</span>,<span style="color: black;">便是</span><span style="color: black;">咱们</span>获取的流量。<span style="color: black;">因此</span>百度推广<span style="color: black;">能够</span>划分为三个流量<span style="color: black;">途径</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索流量、联盟流量、匹配流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索流量:搜索推广、信息流推广;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联盟流量:网盟推广;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌流量:品牌推广、<span style="color: black;">照片</span>推广、百科微站等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在百度推广这三种流量形式中,对<span style="color: black;">咱们</span>学员而言,搜索流量是最为<span style="color: black;">基本</span>、<span style="color: black;">亦</span>是最为核心。(信息流推广教程视频已发布)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">----------------------------------------------------------------------------------------------------------------------------</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">账户搭建流程:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>创建计划</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjcuTWzUWVVEX5bsSZuDuyYloFia1I0hWc9PPV4X1oCiaZ9P1p4nmYribpQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如图:新建计划—填写计划名<span style="color: black;">叫作</span>---<span style="color: black;">选取</span>创意展现方式---设置投放地域---设置推广设备</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、创意展现方式:优选与轮替,<span style="color: black;">这儿</span><span style="color: black;">选取</span>优选,系统将<span style="color: black;">选取</span>表现更优、网民更认可的创意予以<span style="color: black;">更加多</span>的展现,自动优化推广效果</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、推广地域:<span style="color: black;">通常</span>北京、港澳台不投,西北地区<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来看,<span style="color: black;">能够</span>选择不投放。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、推广设备:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动设备优先:当<span style="color: black;">选取</span>移动设备优先是,<span style="color: black;">重要</span>词出价以移动端为主,计算机端出价只能以比例形式来设置。如:单元出价0.6,计算机端出价比例为0.1,则,<span style="color: black;">重要</span>词出价移动端为0.6,PC端为0.06(0.6*0.1),当<span style="color: black;">必须</span>设置移动端计划的时候,<span style="color: black;">选取</span>移动设备优先。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">计算机设备优先:同移动设备优先相反,<span style="color: black;">重要</span>词出价以PC端为主,<span style="color: black;">必须</span>设置PC端计划的时候,<span style="color: black;">选取</span>计算机设备优先。(移动PC都投的话,修改移动<span style="color: black;">或</span>计算机出价比例<span style="color: black;">就可</span>)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>计划设置</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjicwibibZWfeu1Y0ibCdrx9EBe6IpMHbGUyANQWvn4WGeXeXFQOT8TPEBSw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">计划创建好之后,<span style="color: black;">必须</span>进行设置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、预算:设置该计划的投放预算,<span style="color: black;">按照</span>自己的消费能力来设置,前期<span style="color: black;">能够</span>设置200,以防出价设置过高、网页打不开等<span style="color: black;">状况</span><span style="color: black;">导致</span>损失;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、推广地域:这个在上面创建计划时<span style="color: black;">已然</span>设置;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、推广时段:前期<span style="color: black;">能够</span>全天投放进行加粉测试,再<span style="color: black;">按照</span>加粉结果进行时间段的优化;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、否定<span style="color: black;">重要</span>词:这个<span style="color: black;">必须</span>有了推广之后有了数据,再<span style="color: black;">按照</span>用户搜索词,否定<span style="color: black;">有些</span>跟<span style="color: black;">制品</span><span style="color: black;">没</span>关的词</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp;&nbsp;&nbsp;否定<span style="color: black;">重要</span>词:当且仅当网民的搜索词中完全<span style="color: black;">包括</span>否定<span style="color: black;">重要</span>词时,推广结果不会展现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精细</span>否定<span style="color: black;">重要</span>词:当且仅当网民的搜索词与精确否定<span style="color: black;">重要</span>词完全一致时,推广结果不会展现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>新建单元</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjvxb8b4Qb82vyDJaoEKBUu4qEIUGgA2zODQkapJGibXibhMkKVOall8SA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、单元名<span style="color: black;">叫作</span>:<span style="color: black;">按照</span><span style="color: black;">重要</span>词词义<span style="color: black;">归类</span>来写单元名<span style="color: black;">叫作</span>,<span style="color: black;">例如</span>祛痘项目,单元名<span style="color: black;">叫作</span>有:祛痘、去痘、祛痘<span style="color: black;">办法</span>、怎么等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、单元出价:单元出价即为该推广单元内所有<span style="color: black;">重要</span>词所设定的出价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的,<span style="color: black;">按照</span><span style="color: black;">重要</span>词的<span style="color: black;">归类</span>,新建多个单元,<span style="color: black;">这般</span><span style="color: black;">咱们</span>的一个账户的基础搭建<span style="color: black;">已然</span>完成。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的<span style="color: black;">地区</span><span style="color: black;">便是</span>,在搭建账户的是,新建单元<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">重要</span>词<span style="color: black;">归类</span>来定,<span style="color: black;">因此</span>就<span style="color: black;">必须</span><span style="color: black;">咱们</span>先找好<span style="color: black;">重要</span>词,并且对<span style="color: black;">重要</span>词进行<span style="color: black;">归类</span>好,这就<span style="color: black;">必须</span><span style="color: black;">咱们</span>在搭建账户的时候,先找好<span style="color: black;">重要</span>词并且分好类。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要</span>词:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要</span>词是搜索推广的核心<span style="color: black;">基本</span>,<span style="color: black;">一样</span>的一个<span style="color: black;">制品</span>,有的人能找到几千上万个<span style="color: black;">关联</span>的<span style="color: black;">重要</span>词,有的人只能找到几百个,<span style="color: black;">一样</span>的<span style="color: black;">状况</span>下,几千上万个<span style="color: black;">重要</span>词所获取的<span style="color: black;">揭发</span>量,<span style="color: black;">亦</span><span style="color: black;">便是</span>展现量,远高于几百个<span style="color: black;">重要</span>词,这<span style="color: black;">便是</span>搜索推广中很<span style="color: black;">要紧</span>的一点:<span style="color: black;">重要</span>词多面性、全面性。(前提是<span style="color: black;">重要</span>词与<span style="color: black;">制品</span><span style="color: black;">关联</span>)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>找词<span style="color: black;">办法</span>:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、下拉框</p>搜索<span style="color: black;">制品</span>词,<span style="color: black;">例如</span>祛痘、狐臭等<span style="color: black;">制品</span>词,如图:
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjaebCtV1tsAPKw4rjyqh6DRC8GC6iaiaK6cPTxSeyNqxhTlzAsRQyulfA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjibKicwQ8oWVst98nEBhC7TMHYdBQnPXsnPCibicpIIb4mN2APWlIzqUVicw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端找的根词:祛痘、祛痘小妙招、祛痘<span style="color: black;">制品</span>;移动端找到的根词:祛痘绝招、祛痘<span style="color: black;">制品</span>、祛痘印、祛痘印的<span style="color: black;">平常</span><span style="color: black;">办法</span>、祛痘<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">关联</span>搜索</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端和移动端搜索结果页最下面的<span style="color: black;">关联</span>搜索,如图:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjLYrHrqcAq3QSicj4MMC3WPVo3UEeDMCA51OIERy0vQ9j5OdvtCSXt5g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjKFwMBuSicSd9smEAsXMSWXUYhRo0ic4seicl8bWqSGPqSFvlLhdR9b6WQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>搜索是<span style="color: black;">非常多</span>用户经常点击的<span style="color: black;">地区</span>,这<span style="color: black;">亦</span>是找<span style="color: black;">重要</span>词根词的<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">重要</span>词规划师</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要</span>词规划师是百度后台的一个找词<span style="color: black;">工具</span>,如图:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjuLyuibL20YHDlW2MwS9jRBrrQJ4YHTPM8nxSLVNxQPlAR4DibVnlP1zQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、搜索量从高到低</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">重要</span>词规划师,搜索<span style="color: black;">制品</span>词,如:祛痘,</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjL2PPvUWPEUFoaJwaU9iashH04e6XfosfjfJ7YKibYdxewfJOrqMXyg8w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按搜索量从高到低排,<span style="color: black;">选取</span>高搜索量的词<span style="color: black;">做为</span>根词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>上面四种<span style="color: black;">办法</span>找到根词之后,把这些根词列出来,筛选去重之后,把这些词根分布用<span style="color: black;">重要</span>词规划师去搜索,<span style="color: black;">而后</span>进行下载,如图:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp;<img src="http://mmbiz.qpic.cn/mmbiz_png/S0IFo9jSiaqWSESmdxBKexUg8rKXvia8sjwnWCnYSaTr0EibblicaxFdHnbAup071eiaoK7klzseWFNumqDv9HOESNg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>,<span style="color: black;">咱们</span>就能把词根搜索出来的词都用excel下载下来,下载完之后,新建一个excel,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">最后</span>的<span style="color: black;">重要</span>词汇总excel,把之前下载的excel里的词都复制进去,进行去重复操作,剩下的都是<span style="color: black;">无</span>重复的<span style="color: black;">重要</span>词,<span style="color: black;">而后</span>再对这些<span style="color: black;">重要</span>词进行<span style="color: black;">归类</span>筛选。分完类之后,再<span style="color: black;">按照</span><span style="color: black;">重要</span>词的<span style="color: black;">归类</span>去新建单元,上传相应的<span style="color: black;">重要</span>词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在进行<span style="color: black;">重要</span>词<span style="color: black;">归类</span>的时候,是<span style="color: black;">非常多</span>学员不太会操作的一个<span style="color: black;">过程</span>,其实<span style="color: black;">重要</span>词<span style="color: black;">归类</span>很简单,最常用的<span style="color: black;">便是</span><span style="color: black;">按照</span><span style="color: black;">重要</span>词词义去划分。<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>讲到的祛痘,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">归类</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>词:祛痘、去痘、去青春痘、祛青春痘、去痘印、除痘印等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>、技巧:祛痘<span style="color: black;">办法</span>、祛痘最快<span style="color: black;">办法</span>、祛痘绝招等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么、<span style="color: black;">怎样</span>:怎么去痘、怎么去痘印、<span style="color: black;">怎样</span>祛痘等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">治疗词:治疗青春痘等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么办:脸上有痘印痘坑怎么办、满脸痘印怎么办等等;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">重要</span>词词义去对<span style="color: black;">重要</span>词进行划分,是最方便<span style="color: black;">亦</span>是最简单有效的<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创意编写:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>而言,一个单元2-3条创意<span style="color: black;">就可</span>,多了<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">道理</span>。创意的目的<span style="color: black;">便是</span>为了满足用户的搜索,用户搜索某个<span style="color: black;">重要</span>词,就<span style="color: black;">必须</span><span style="color: black;">按照</span>他这个搜索词,去传达合适的创意展现给用户看,符合了用户的需求,他才会产生点击<span style="color: black;">行径</span>,从而<span style="color: black;">加强</span>点击率,点击率<span style="color: black;">加强</span>了<span style="color: black;">重要</span>词质量度自然而然获取权重累计来<span style="color: black;">提高</span>,<span style="color: black;">按照</span>排名=出价*质量度、点击单价(cpc)=下一家推广<span style="color: black;">重要</span>词的出价x质量度/自己的质量度+0.01,<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到,质量度<span style="color: black;">提高</span>,<span style="color: black;">宣传</span>排名会<span style="color: black;">加强</span>,点击单价<span style="color: black;">亦</span>会降低。<span style="color: black;">因此</span>创意的编写,<span style="color: black;">亦</span><span style="color: black;">便是</span>点击率的<span style="color: black;">加强</span>很<span style="color: black;">要紧</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创意编写要素:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、&nbsp;飘红:飘红的目的<span style="color: black;">便是</span>为了吸引用户关注,这<span style="color: black;">亦</span>是通配符的<span style="color: black;">功效</span>,<span style="color: black;">因此</span>在写创意的时候,<span style="color: black;">必定</span>要<span style="color: black;">插进</span>通配符;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、&nbsp;<span style="color: black;">关联</span>性:单元<span style="color: black;">重要</span>词与创意的<span style="color: black;">关联</span>性,<span style="color: black;">每一个</span>单元的<span style="color: black;">重要</span>词都是<span style="color: black;">咱们</span>分好类的,这类<span style="color: black;">重要</span>词的创意<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">重要</span>词来写,用户搜索<span style="color: black;">重要</span>词的时候,<span style="color: black;">区别</span>的<span style="color: black;">重要</span>词,用户的意图<span style="color: black;">亦</span>不<span style="color: black;">同样</span>,<span style="color: black;">因此</span>创意与<span style="color: black;">重要</span>词<span style="color: black;">关联</span>性高,<span style="color: black;">亦</span><span style="color: black;">便是</span>创意与用户意图匹配度高,<span style="color: black;">这般</span>能有效<span style="color: black;">加强</span>点击率;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、&nbsp;通顺度:创意的语句通顺<span style="color: black;">针对</span>用户的体验来讲是很<span style="color: black;">要紧</span>的,创意<span style="color: black;">倘若</span>读不通顺,用户产生点击的<span style="color: black;">行径</span>就会降低;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、&nbsp;特殊词:特殊词语的目的<span style="color: black;">便是</span>吸引用户的<span style="color: black;">重视</span>力,像:必看、震惊、疯传、绝大部分等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>一个账户搭建的完整流程,下一篇会讲到账户的优化技巧。<span style="color: black;"><span style="color: black;">文案</span>由<span style="color: black;">宣传</span>圈整理发布,加<span style="color: black;">宣传</span>圈技术QQ4951816,<span style="color: black;">微X</span>ggq-vip 可进一步交流成长学习!</span></p>




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