百度推广账户搭建思路之关键词筛选
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 做百度推广竞价账户<span style="color: black;">守护</span>的时候，并不是拿到一个账户就<span style="color: black;">茫然</span>的去搭建账户，而是<span style="color: black;"><strong style="color: blue;"><span style="color: black;">必须</span>有一个<span style="color: black;">规律</span>性的思考之后再去行动</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLks0aMmEOYzYTWB7CpbGwo4QibmAeujo7icttT3zMPQRFUV24WZc4eZuIgaAU03zMBjcBib7lib6ibbQ8wyeQ6y2fg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对</span>百度竞价新手<span style="color: black;">来讲</span>，</strong></span>常规的账户搭建<span style="color: black;">办法</span>基本上<span style="color: black;">便是</span><span style="color: black;">按照</span><span style="color: black;">制品</span>类别来做推广计划，<span style="color: black;">按照</span><span style="color: black;">制品</span>型号来做推广单元，<span style="color: black;">而后</span><span style="color: black;">陈列</span><span style="color: black;">重要</span>词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">这般</span>做其实<span style="color: black;">亦</span><span style="color: black;">无</span>什么不对的，<span style="color: black;"><strong style="color: blue;">然而<span style="color: black;">为何</span></strong></span>有的百度竞价账户花钱少，流量高，而有些百度竞价账户花钱多，还流量少，区别就在<span style="color: black;">这儿</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 当<span style="color: black;">咱们</span>拿到一个百度推广账户的时候，<span style="color: black;">咱们</span><span style="color: black;">必须</span>做的<strong style="color: blue;"><span style="color: black;">并不是急于搭建账户</span></strong>，而是<span style="color: black;">必须</span>对<span style="color: black;">制品</span>做一个全面的<span style="color: black;">认识</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLks0aMmEOYzYTWB7CpbGwo4QibmAeujo2yibR1Qo41zwuFLotO9ic5ZibicIeHxYxBPwktQPPlXX7qLBDUNhfLhZZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">例如</span>一个做木工机械的<span style="color: black;">机构</span>，有木门锁孔机和木门合页机两个<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;"> <span style="color: black;">首要</span>，</strong></span><span style="color: black;">咱们</span>要先<span style="color: black;">认识</span>木门锁孔机和木门合页机分别是什么类型的<span style="color: black;">制品</span>，<span style="color: black;">运用</span>场景是什么，<span style="color: black;">目的</span>客户是谁，客户<span style="color: black;">叫作</span>呼该<span style="color: black;">制品</span>时的叫法是什么……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;"> 其次，</span></strong><span style="color: black;">咱们</span>要<span style="color: black;">认识</span>木门锁孔机和木门合页机在这个木工机械<span style="color: black;">机构</span>里，哪一个<span style="color: black;">制品</span>带来的利润更大，这两个<span style="color: black;">制品</span>在同行业中的竞争程度有多大。<span style="color: black;">按照</span>利润和竞争程度对两个<span style="color: black;">制品</span>采用<span style="color: black;">区别</span>的推广策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;">再次，</strong></span><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>客户<span style="color: black;">区别</span>心理需求<span style="color: black;">周期</span>来筛选<span style="color: black;">重要</span>词。<span style="color: black;">通常</span><span style="color: black;">状况</span>下分为三个需求<span style="color: black;">周期</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLks0aMmEOYzYTWB7CpbGwo4QibmAeujoHUmpty4clv0ke8vvib4fWhCecDx8LfSMTaKUUArQuLYqtoms9Vn8ZaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">1、观察期。</span>这个<span style="color: black;">周期</span>是客户在市场上进行搜寻和<span style="color: black;">认识</span>的<span style="color: black;">周期</span>，<span style="color: black;">例如</span>这个<span style="color: black;">制品</span>都有哪个<span style="color: black;">机构</span>在卖，<span style="color: black;">区别</span><span style="color: black;">机构</span>的<span style="color: black;">区别</span><span style="color: black;">制品</span>的<span style="color: black;">区别</span>之处是什么，<span style="color: black;">她们</span>各自的<span style="color: black;">优良</span>是什么。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">2、咨询期。</span>当客户对各个<span style="color: black;">机构</span>的<span style="color: black;">制品</span>做了<span style="color: black;">有些</span><span style="color: black;">认识</span>的时候，就<span style="color: black;">起始</span>货比三家了，在这个时候，客户想要的是性价比比较高的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">3、决策期。</span>当客户决定购买<span style="color: black;">制品</span>的时候，<span style="color: black;">通常</span><span style="color: black;">状况</span>下是就近原则在心里做主导，客户最想看的是在自己<span style="color: black;">周边</span>有<span style="color: black;">无</span><span style="color: black;">这般</span>的<span style="color: black;">制品</span>，售后服务<span style="color: black;">即时</span>不<span style="color: black;">即时</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;">综上所述，三个<span style="color: black;">区别</span>需求<span style="color: black;">周期</span>，所对应的<span style="color: black;">重要</span>词<span style="color: black;">亦</span>是<span style="color: black;">区别</span>的。<span style="color: black;">例如</span><span style="color: black;">第1</span><span style="color: black;">周期</span><span style="color: black;">通常</span><span style="color: black;">状况</span>下是泛词，第二<span style="color: black;">周期</span><span style="color: black;">通常</span>是价格词，第三<span style="color: black;">周期</span><span style="color: black;">通常</span>是地区词。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上是对百度推广账户<span style="color: black;">重要</span>词筛选的简要分析，如觉得对您稍有启发，可扫描下方二维码关注“实战全网营销”<span style="color: black;">微X</span>公众号，<span style="color: black;">更加多</span>网络营销干货，尽情获取。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/WLks0aMmEOYKS5dXkxehbtq1FnHnHsw7SNhmTiccZu5wE8C7GwEqldYMHj0hTwohd2OqwVg7acYuEYy0LzykZXw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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