在做百度SEO优化排名时,网站流量断崖下跌6个原由
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0422VOf2sXhxdGM4kwtDTFibFDMzqib1J8icpqiaXr3cq0iaA77UUBiaJTTRO9VFhibuFlwvUzBoqEJ1jl0vbA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">在做SEO的过程中,有的时候<span style="color: black;">咱们</span>每一个神经都是“紧绷”的状态,<span style="color: black;">由于</span>你真的不<span style="color: black;">晓得</span>,明天的流量会是<span style="color: black;">怎样</span>波动,这<span style="color: black;">便是</span><span style="color: black;">咱们</span>当下做SEO真实写照,即使你是一个经验非常丰富的从业者。</span><span style="color: black;"><span style="color: black;">尤其</span>是有的时候,<span style="color: black;">咱们</span>在遭遇流量断崖下跌的时候,<span style="color: black;">基本</span>不清楚自己到底出了什么问题。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UvYrJZbAXpkWS0DTXTLy2AjibdbecD9dOD0KXgg61ic0ymTYlbxT5zc6DspN45ibBMPc1TtT1riakqhGHWThGhdPAw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">那样</span>,<span style="color: black;">咱们</span>经常遭遇流量断崖下跌意想不到的<span style="color: black;">状况</span>有<span style="color: black;">那些</span>?</span><span style="color: black;"><span style="color: black;">按照</span>以往SEO实战的经验,蝙蝠侠IT,将<span style="color: black;">经过</span>如下内容阐述:</span><span style="color: black;"><strong style="color: blue;">1、内容采集</strong></span><span style="color: black;"><span style="color: black;">针对</span>一个SEO从业者,<span style="color: black;">尤其</span>是刚入行的小伙伴,<span style="color: black;">咱们</span>经常非常<span style="color: black;">仰慕</span><span style="color: black;">能够</span>操作权重站的<span style="color: black;">有些</span>SEO专家,<span style="color: black;">尤其</span>是<span style="color: black;">咱们</span>经常会看到<span style="color: black;">有些</span>网站内容都是采集与组合的,而网站权重确是<span style="color: black;">始终</span>在斜线上涨。</span><span style="color: black;"><span style="color: black;">针对</span>这种<span style="color: black;">状况</span>来讲,<span style="color: black;">一般</span>而言,都是老域名操作,<span style="color: black;">通常</span>来讲是<span style="color: black;">始终</span>在运营中的老域名是更佳的,基于<span style="color: black;">初期</span>的搜索信任度,当频繁更新的时候,基于内容增量的<span style="color: black;">原由</span>,网站的权重会<span style="color: black;">连续</span><span style="color: black;">提升</span>。</span><span style="color: black;">但<span style="color: black;">咱们</span>经常<span style="color: black;">常常</span>忽略后续的问题,那<span style="color: black;">便是</span>当这个采集量达到<span style="color: black;">必定</span>级别的时候,搜索引擎可能对站点就会有一个二次<span style="color: black;">评定</span>,这个时候的排名就会想抛物线,一但搜索引擎认定对方网站<span style="color: black;">无</span><span style="color: black;">实质</span>价值,不符合搜索预期,就很容易<span style="color: black;">显现</span>断崖式下跌的<span style="color: black;">状况</span>。</span><span style="color: black;"><strong style="color: blue;">2、标题设计</strong></span><span style="color: black;">这是一个看似非常不起眼的小毛病,但在众多的<span style="color: black;">公司</span>网站中经常会遇到标题设计这个问题,有人讲我之前<span style="color: black;">始终</span>都是<span style="color: black;">这般</span>设置<span style="color: black;">重要</span>词<span style="color: black;">为何</span><span style="color: black;">无</span>被算法识别。</span><span style="color: black;">个人觉得任何一个搜索引擎算法的排序策略,都是有一个识别周期,之前网站排名<span style="color: black;">无</span>波动可能是<span style="color: black;">无</span>被监测到,<span style="color: black;">尤其</span>是<span style="color: black;">有些</span>网站标题<span style="color: black;">运用</span>不规范的<span style="color: black;">状况</span>,例如:<span style="color: black;">海量</span><span style="color: black;">包括</span>【】这个项目符号。</span><span style="color: black;"><strong style="color: blue;">3、更新频率</strong></span><span style="color: black;">这是一个非常尴尬的事情,有<span style="color: black;">非常多</span>网站推广员经常会遇到<span style="color: black;">这般</span>的一个<span style="color: black;">状况</span>,在某一个特<span style="color: black;">按时</span>间里进行<span style="color: black;">海量</span>内容的更新,基于内容增量的<span style="color: black;">原因</span>,整站的权重<span style="color: black;">亦</span>是随之<span style="color: black;">持续</span>的攀升。</span><span style="color: black;">但<span style="color: black;">倘若</span>你在某一个时间节点过于的“激进”可能你的页面增量,超出同行业网站页面的平均增长量(某一个特定的指标),这个时候可能就会触发搜索引擎进行“人工审核”。</span><span style="color: black;"><span style="color: black;">倘若</span>你的网站内容质量<span style="color: black;">通常</span>,并<span style="color: black;">无</span>太多的<span style="color: black;">实质</span>价值,即使你是运营很久的老站,<span style="color: black;">也</span>或是<span style="color: black;">日前</span>排名较好,看着比你用户体验较差的网站排名在你前面,你的整站<span style="color: black;">亦</span><span style="color: black;">特别有</span>可能被“算法降权”</span><span style="color: black;"><strong style="color: blue;">4、<span style="color: black;">行业</span>垂直</strong></span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">行业</span>垂直而言,蝙蝠侠IT<span style="color: black;">始终</span>认为它是熊掌号时代的产物,但最近很<span style="color: black;">有些</span>站长交流的过程中,<span style="color: black;">发掘</span><span style="color: black;">倘若</span>你的网站现<span style="color: black;">周期</span>,仍然<span style="color: black;">不可</span>保持<span style="color: black;">行业</span>垂直的话,<span style="color: black;">例如</span>:网站主打历史,又更新娱乐<span style="color: black;">资讯</span>等,就很容易被算法识别误伤,<span style="color: black;">尤其</span>是当你内容质量<span style="color: black;">不良</span>的时候,就更加容易<span style="color: black;">显现</span>断崖式下跌的<span style="color: black;">状况</span>。</span><span style="color: black;"><strong style="color: blue;">5、重定向错误</strong></span><span style="color: black;"><span style="color: black;">针对</span>一个刚接触SEO的小伙伴,这经常是一个致命性的错误,<span style="color: black;">因为</span>自己<span style="color: black;">持续</span>的在学习<span style="color: black;">关联</span>知识,可能从某个途径<span style="color: black;">认识</span>到网站<span style="color: black;">必须</span>做域名重定向,规范化首选域。</span><span style="color: black;">但有的时候<span style="color: black;">常常</span><span style="color: black;">因为</span>自己的错误操作,<span style="color: black;">引起</span>网站流量大幅度下跌,<span style="color: black;">例如</span>:</span><span style="color: black;">①301重定向配置成302</span><span style="color: black;">②本来排名是www,而301重定向到非www域名。</span><span style="color: black;">③301重定向只做了主页,而<span style="color: black;">无</span>整站301。</span><span style="color: black;"><strong style="color: blue;">6、错误解析</strong></span><span style="color: black;">这是一个毋庸置疑的<span style="color: black;">专题</span>,有的时候,<span style="color: black;">因为</span>自己错误的操作,<span style="color: black;">例如</span>:<span style="color: black;">调节</span>网站域名的解析,<span style="color: black;">因为</span>缓存的问题,经常是自己<span style="color: black;">能够</span><span style="color: black;">拜访</span>网站,而在其他地区<span style="color: black;">常常</span><span style="color: black;">不可</span>正常解析。</span><span style="color: black;">这<span style="color: black;">引起</span>百度蜘蛛<span style="color: black;">不可</span><span style="color: black;">恰当</span>的<span style="color: black;">拜访</span>与抓取页面,面对<span style="color: black;">这般</span>的<span style="color: black;">状况</span>就很容易<span style="color: black;">引起</span>流量断崖下跌,<span style="color: black;">重要</span>词排名大幅度丢失。</span><strong style="color: blue;"><span style="color: black;">总结:</span></strong><span style="color: black;">仍然有<span style="color: black;">许多</span>细节与<span style="color: black;">原因</span>,可能<span style="color: black;">导致</span>网站流量断崖下跌,而<span style="color: black;">以上</span>内容,仅供参考!</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关联</span><span style="color: black;">举荐</span>:</strong></span><a style="color: black;"><span style="color: black;">SEO诊断</span></a>:网站有收录但没排名的8个<span style="color: black;">原由</span>和<span style="color: black;">处理</span><span style="color: black;">方法</span><a style="color: black;"><span style="color: 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