怎么样用百度行业定投增加20%的线索？经验分享
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIESico6EFLt3fIq1ruH4BFpSdHsicBdvmspHmMogxX35y9L5KPbP5nKE0OHsT5ZDqx6AndEoNkcyVJw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIH0pgHnuYONA4rvYqUbLV59qSG2eIgATwYZd8fBNrSoowFbTkwazFRn2FevIbgJaaQxhTfZUrDgQg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本文由艾奇在线</span></strong></span><span style="color: black;"><strong style="color: blue;">明星优化师·新写作计划</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出品</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>一段时间百度大搜流量不太好，<span style="color: black;">博主</span>我尝试了一下别的办法，<span style="color: black;">发掘</span><strong style="color: blue;">行业定投</strong>的效果还不错。</span></p><span style="color: black;">其实此前在医疗的时候有尝试过，但没啥效果。由此可见，<strong style="color: blue;">行业定投行业<span style="color: black;">区别</span>，效果差异还是很大的</strong>。<span style="color: black;">亦</span>有<span style="color: black;">伴侣</span>做加盟的，效果非常好。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>你<span style="color: black;">近期</span>大搜的<span style="color: black;">状况</span><span style="color: black;">亦</span>不是很好，<span style="color: black;">能够</span>尝试一下。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下分享下自己的实操心得，不<span style="color: black;">必定</span>适用所有行业，<span style="color: black;">大众</span><span style="color: black;">自动</span>吸收。</p>
搭建篇<span style="color: black;"><span style="color: black;">首要</span>是搭建。<span style="color: black;">非常多</span>人连入口在哪都不<span style="color: black;">晓得</span>。</span><span style="color: black;">搭建<span style="color: black;">能够</span>从<strong style="color: blue;">后台搭建</strong><span style="color: black;">亦</span><span style="color: black;">能够</span>从<strong style="color: blue;">助手搭建</strong>，行业定投计划和普通计划的差异<span style="color: black;">便是</span>，<strong style="color: blue;">普通计划投的是<span style="color: black;">重要</span>词，行业定投投放的是网址</strong>，<span style="color: black;">因此</span><span style="color: black;">能够</span>这么理解，在百度搜索推广中，网址=<span style="color: black;">重要</span>词。只是<span style="color: black;">详细</span>载体<span style="color: black;">区别</span>，在物料层次上是等同的关系。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIFNT7tZfPodb2XILPf6oHdvUSTyo07tOzuBpibrhPI58RibBG7HXevvBgHAYxqXuupa8JGQ5aU2Lkhw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">另一</span>，行业定投还有两个差异，一是<strong style="color: blue;"><span style="color: black;">无</span>匹配模式</strong>，自然<span style="color: black;">亦</span><span style="color: black;">无</span>分匹配模式了；二是<strong style="color: blue;">定投投放的是网址</strong>，不像<span style="color: black;">重要</span>词<span style="color: black;">那样</span>一看就懂，行业定投<span style="color: black;">必须</span>打开网页，自己去分出页面意向度。</span><span style="color: black;">在账户的搭建上，基本和普通计划一致，设备端口、预算、创意展现方式、时间、地域、否词等等，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span>搭建一下，<span style="color: black;">火速</span>就搭建好了。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>1：</span></strong></span><span style="color: black;">搭建两个计划，一个移动计划，一个pc计划；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>2：</span></strong></span><span style="color: black;">单元最好是小单元，一个单元最好30个网址以内，如网址较多，可分成几个单元。</span></p>找网站<span style="color: black;">找网址是行业定投的核心，就我尝试的<span style="color: black;">办法</span>中，有<span style="color: black;">有些</span><span style="color: black;">办法</span>可行，有些<span style="color: black;">办法</span>没用，我<span style="color: black;">这里</span><span style="color: black;">亦</span>分享出来，<span style="color: black;">大众</span><span style="color: black;">能够</span>参考。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>1：</span></strong></span><span style="color: black;">后台搜索，从系统<span style="color: black;">举荐</span>的网址中去收集整理，这是最主流的<span style="color: black;">办法</span>；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIFNT7tZfPodb2XILPf6oHdvHnmYW4qzRJfZ89xabEyWShU6bzU992LPP34pTRyHW6HNc7RLZC1Cng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>2：</span></strong></span><span style="color: black;">seo快照（自然排名）前两页网址，<span style="color: black;">重点</span>在百度搜，pc和移动网址都要；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>3：</span></strong></span><span style="color: black;">行业站，业务<span style="color: black;">关联</span>站。搜自己行业的<span style="color: black;">有些</span>站点，<span style="color: black;">或</span>和自己行业业务相近的站点。</span><span style="color: black;">拿“门窗加盟”为例，<span style="color: black;">能够</span>搜一下“中国门窗网”、“中华门窗网”等等词，找自己的行业站点，业务<span style="color: black;">关联</span>站，<span style="color: black;">例如</span>你是做木门的，铝合金门窗<span style="color: black;">关联</span>的网址<span style="color: black;">亦</span><span style="color: black;">能够</span>投放。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>4：</span></strong></span><span style="color: black;">百度系<span style="color: black;">制品</span>链接，百科、<span style="color: black;">晓得</span>、文库、经验这些。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>5：</span></strong></span><span style="color: black;">二级页或三级页面（即目录页和单页），<span style="color: black;">触及</span>你行业的站点的二级页或三级页都<span style="color: black;">能够</span>用。</span><span style="color: black;"><span style="color: black;">例如</span>你业务是门窗加盟，那你<span style="color: black;">能够</span>在加盟类的网站中，把其<span style="color: black;">触及</span>门窗加盟的二级<span style="color: black;">或</span>三级页面拿来投放。小站点（流量较小的行业小站，靠平时的搜集）或个人站点，其它b2b站点等等。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找网址<span style="color: black;">办法</span>6：</span></strong></span><span style="color: black;">同行网站，知名的不知名的都加，推广页面。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">办法</span>中，<strong style="color: blue;">重点参考前3点，比较有效。</strong></span></p>优化篇<span style="color: black;">行业定投的优化和<span style="color: black;">重要</span>词优化<span style="color: black;">同样</span>，大同小异。但<span style="color: black;">这儿</span>要<strong style="color: blue;">强调8个点，<span style="color: black;">期盼</span>能对<span style="color: black;">大众</span>有启发：</strong></span><span style="color: black;">1. 行业定投在助手<span style="color: black;">没</span>法下载报告数据，<span style="color: black;">因此</span><span style="color: black;">大众</span>要</span><span style="color: black;">多去后台下载报告</span><span style="color: black;">；</span><span style="color: black;">2<span style="color: black;">.</span><span style="color: black;">区别</span>行业行业定投的流量<span style="color: black;">区别</span>，有些行业匹配好，有些行业匹配差，</span><span style="color: black;">要经常否词</span><span style="color: black;">，<span style="color: black;">意见</span>3天<span style="color: black;">或</span>5天否一次；</span><span style="color: black;">3<span style="color: black;">. </span></span><span style="color: black;">拓网址</span><span style="color: black;">，<span style="color: black;">通常</span><span style="color: black;">能够</span>半个月<span style="color: black;">或</span><span style="color: black;">一月</span>拓一次网址，当然，这个<span style="color: black;">亦</span>要<span style="color: black;">按照</span>效果，你<span style="color: black;">能够</span><span style="color: black;">自动</span>尝试；</span><span style="color: black;">4<span style="color: black;">. </span>投放的网址<span style="color: black;">必定</span>要看一下，<span style="color: black;">瞧瞧</span>网页内容怎么样，从而自己心里有个数，给个适应的价格。<span style="color: black;">重要</span>词分词性有规律，但行业定投是<span style="color: black;">无</span>规律的，<span style="color: black;">必须</span>自己去总结和<span style="color: black;">归类</span>；</span><span style="color: black;">5<span style="color: black;">. </span>刚<span style="color: black;">起始</span>出价不<span style="color: black;">意见</span>过高，一点一点去加；</span><span style="color: black;">6<span style="color: black;">. </span>投放第<span style="color: black;">1星期</span><span style="color: black;">无</span>效果，先不要急，<span style="color: black;">瞧瞧</span>有<span style="color: black;">无</span>展现和点击，再<span style="color: black;">瞧瞧</span>搜索词怎么样，<span style="color: black;">倘若</span>都<span style="color: black;">能够</span>还是<span style="color: black;">无</span>咨询，很大<span style="color: black;">原由</span>可能是投放的网址不行。<span style="color: black;">倘若</span>再试还是没效果，基本<span style="color: black;">能够</span>肯定，这个<span style="color: black;">制品</span>对你的行业不太见效；</span><span style="color: black;">7<span style="color: black;">. </span><span style="color: black;">亦</span>有说，行业定投投多了投久了会影响正常关键词的效果，这<span style="color: black;">必须</span><span style="color: black;">大众</span><span style="color: black;">重视</span>，<span style="color: black;">发掘</span><span style="color: black;">这般</span>的趋势，就该<span style="color: black;">掌控</span>了；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8<span style="color: black;">. </span><span style="color: black;">由于</span>投的是行业网站，<span style="color: black;">因此</span>创意我<span style="color: black;">意见</span>写</span><span style="color: black;">通用创意，<span style="color: black;">能够</span>多写几条</span><span style="color: black;">，不必针对太细化的词性去写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总 结</span></p><span style="color: black;">以上<span style="color: black;">便是</span>对行业定投的<span style="color: black;">有些</span>总结，就我<span style="color: black;">日前</span>而言，线索<span style="color: black;">提高</span>了20%，效果还不错。但<span style="color: black;">因为</span>这个<span style="color: black;">制品</span>和<span style="color: black;">重要</span>词还是有很大的差异，网址<span style="color: black;">区别</span>，流量不可控，<span style="color: black;">因此</span><span style="color: black;">区别</span>行业效果差别<span style="color: black;">很强</span>。<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span>尝试，有效果<span style="color: black;">能够</span>用，<span style="color: black;">无</span>效果就要优化<span style="color: black;">或</span>放弃了。</span><span style="color: black;">当然，这只是我<span style="color: black;">日前</span>初期实操经验，后期有<span style="color: black;">更加多</span><span style="color: black;">办法</span>，我<span style="color: black;">亦</span>会修正和<span style="color: black;">弥补</span>。<span style="color: black;">亦</span>欢迎有经验的<span style="color: black;">伴侣</span><span style="color: black;">弥补</span>，感谢阅读，欢迎探讨！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fbac17wmeIEOk7309IAAtWsRWQx74jiajyCbVsb5G5hAAc9bOEjneDOXKUWhSJwTxiaGiaUEMnIkkkv3XNhKMSylA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">咱们</span>的</span><span style="color: black;"><strong style="color: blue;">专栏</strong><strong style="color: blue;"><span style="color: black;">作者-</span></strong><strong style="color: blue;">木比白</strong></span><span style="color: black;">本期给<span style="color: black;">大众</span>分享的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span><span style="color: black;">善于</span>营销推广，<span style="color: black;">巴望</span><span style="color: black;">提高</span>自己的行业影响力，<span style="color: black;">那样</span>欢迎加入</span><a style="color: black;">艾奇</a>在线明星优化师·新写作计划<span style="color: black;">，和百位明星优化师<span style="color: black;">一块</span>做分享，<span style="color: black;">作为</span>更有影响力的推广人。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▼作者往期精选▼</span></h2><a style="color: black;"><span style="color: black;">实例：</span><span style="color: black;"><span style="color: black;">怎样</span>将搜索推广的在线咨询<span style="color: black;">加强</span>3倍？</span></a>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">医疗妇科实操案例：</span></a><a style="color: black;"><span style="color: black;">新接手成本降低40%</span></a></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><a style="color: black;"><span style="color: black;">怎样</span>依据<span style="color: black;">重要</span>词报告中的平均排名调价？</a></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>SEM技能<span style="color: black;">提高</span>，</span><span style="color: black;"><span style="color: black;">点击底部<strong style="color: blue;">阅读原文</strong>报名学习</span><strong style="color: blue;">SEM账户分析及优化策略</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIFelCO6pNlZibbyOoeK4iaFMekHB07CXeSsydwWIgVS8ranZOogWb73DMics6mPbrUb7NJnice3XA0JUw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
你的话深深触动了我，仿佛说出了我心里的声音。 我赞同你的看法，你的智慧让人佩服，谢谢分享。 请问、你好、求解、谁知道等。
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