qzmjef 发表于 2024-7-9 00:16:31

详解SEO布词以及网站排名优化技巧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，谈谈新手以及老手在认知上容易<span style="color: black;">显现</span>的SEO误区，我认为有以下几点<span style="color: black;">原因</span>，不容<span style="color: black;">忽略</span>。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">1、SEO优化<span style="color: black;">便是</span>为了排名、<span style="color: black;">便是</span>发外链</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不少人认为做SEO<span style="color: black;">便是</span>为了排名，完全不<span style="color: black;">思虑</span>网站<span style="color: black;">文案</span>的质量、可读性以及用户体验，<span style="color: black;">乃至</span><span style="color: black;">不吝</span><span style="color: black;">运用</span><span style="color: black;">有些</span>软件、站群，<span style="color: black;">这般</span>做，即使排名上去了，<span style="color: black;">亦</span><span style="color: black;">没</span>法留住客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了做SEO拼命地发外链，完全不<span style="color: black;">思虑</span>外链的质量，认为只要量上去了，排名就会上去，<span style="color: black;">并不</span>然，<span style="color: black;">这般</span>做会被搜索引擎认定为作<span style="color: black;">坏处</span>，会有降权的<span style="color: black;">危害</span>。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2、网站首页<span style="color: black;">重要</span>词<span style="color: black;">显现</span>得越多越好</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把<span style="color: black;">海量</span>的<span style="color: black;">重要</span>词堆积在首页，不仅对优化有影响，还会降低用户体验度，<span style="color: black;">咱们</span>应把<span style="color: black;">重要</span>词<span style="color: black;">经过</span>长尾<span style="color: black;">重要</span>词的方式展现出来，这不仅不会影响用户体验，还能使流量来得更加定向。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">3、只追求网站首页排名</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曾有<span style="color: black;">伴侣</span>问: “<span style="color: black;">为何</span>我的网站主词都上去了，流量<span style="color: black;">亦</span>有了，<span style="color: black;">便是</span><span style="color: black;">无</span>人咨询呢?”这是<span style="color: black;">由于</span>他只做首页的排名、主词的排名，<span style="color: black;">想要</span>让用户进一步<span style="color: black;">认识</span>详情，<span style="color: black;">她们</span><span style="color: black;">必要</span>做好长尾<span style="color: black;">重要</span>词。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">4、<span style="color: black;">文案</span>原创就好，可读性不<span style="color: black;">要紧</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要</span>做好SEO,原创是必需的，除此之外，<span style="color: black;">文案</span>还要有<span style="color: black;">必定</span>的可读性，并做到图文并茂，条理明晰。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此外，<span style="color: black;">大众</span><span style="color: black;">必须</span>改变一种认识： 网站权重<span style="color: black;">便是</span>百度权重，原则上<span style="color: black;">基本</span>就<span style="color: black;">无</span>百度权重一说，它只是第三方平台给子网站的一个<span style="color: black;">评估</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Yw6riczH5jwVJCI5Kia0kWDxmrKuFwQaPhFlVyqSHvASSE4f9ykjBFUEM8trsswesD2eFucTsWj9hKviavibCicc7rA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">SEO之布词技巧</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">布词，<span style="color: black;">首要</span>要学会定词和选词，要做好SEO,这些很<span style="color: black;">重要</span>。接下来探讨下这些<span style="color: black;">办法</span>技巧：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">定词+选词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定词是做好SEO的<span style="color: black;">第1</span>步 ，假如<span style="color: black;">咱们</span>的网站是**，<span style="color: black;">重点</span>从事品牌推广业务，<span style="color: black;">那样</span>，<span style="color: black;">咱们</span>的定词就<span style="color: black;">能够</span>是品牌推广、网络推广、网络营销等，这些<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>定的词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选词<span style="color: black;">重点</span>有三种<span style="color: black;">办法</span>：<strong style="color: blue;">搜索引擎选词法、借助<span style="color: black;">工具</span>选词法、参考对手选词法。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、搜索引擎+借助<span style="color: black;">工具</span>选词法</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如<span style="color: black;">咱们</span>做网络推广，<span style="color: black;">咱们</span>就应该把“网络推广”输入到百度上去，你会<span style="color: black;">发掘</span>下拉框中<span style="color: black;">举荐</span>有<span style="color: black;">有些</span>词，如网络推广<span style="color: black;">机构</span>哪家好、网络推广<span style="color: black;">方法</span>等，<span style="color: black;">经过</span>滚动点向下拉一下，就会有一个<span style="color: black;">关联</span>热度(<span style="color: black;">重点</span>针对百度)，<span style="color: black;">亦</span>会有<span style="color: black;">有些</span>长尾词<span style="color: black;">举荐</span>，拉到最下面，会有<span style="color: black;">关联</span>搜索。<span style="color: black;">按照</span>你的搜索词给予<span style="color: black;">关联</span>的匹配。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>借助一此搜索引擎问答平台， <span style="color: black;">例如</span>搜狗问答，在你输入某个词的时候，网站底部或右侧都会给你展现<span style="color: black;">关联</span>的词汇，供你<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助<span style="color: black;">工具</span>这块，这是用得比较多的一种<span style="color: black;">办法</span>，简单方便，且易上手。<span style="color: black;">例如</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>借助百度推广助手里的挖掘<span style="color: black;">重要</span>词、<span style="color: black;">重要</span>词规划师、站长<span style="color: black;">工具</span>等去选词，这种选词<span style="color: black;">办法</span>以长尾<span style="color: black;">重要</span>词为主。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、参考对手选词法</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到排名靠前的网站，进入该网站后，在空白处点击右键查看源代码，<span style="color: black;">能够</span>看到网站标题、<span style="color: black;">重要</span>词、描述等<span style="color: black;">关联</span>内容，这些都为<span style="color: black;">咱们</span>选词<span style="color: black;">供给</span>了依据。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>布词呢？</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">布词<span style="color: black;">便是</span>把词选好后，进行<span style="color: black;">恰当</span>的分布，<span style="color: black;">一般</span>网站标题以核心<span style="color: black;">重要</span>词、主词为主;<span style="color: black;">归类</span><span style="color: black;">目的</span>、栏目以<span style="color: black;">目的</span><span style="color: black;">重要</span>词为主;<span style="color: black;">文案</span>页面以长尾词为主，<span style="color: black;">重视</span>要进行<span style="color: black;">恰当</span>的分配。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、网站标题(title)+网站描述</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题是网站优化的重中之重，布局<span style="color: black;">必定</span>要严谨，<span style="color: black;">表现</span>核心<span style="color: black;">重要</span>词，如<span style="color: black;">咱们</span>是做网络推广的，品牌是某某，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>的网站标题就<span style="color: black;">能够</span>是“某某一致力于网络推广、网络营销、品牌推广<span style="color: black;">机构</span>”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">显现</span>了四个<span style="color: black;">重要</span>词，即网络推广、网络营销、品牌推广、品牌推广<span style="color: black;">机构</span>，<span style="color: black;">咱们</span>的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌推广、 品牌推广<span style="color: black;">机构</span>、品牌推广<span style="color: black;">机构</span>哪家好”，“品牌推广”这个词在标题中重复了三次，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">显著</span>的<span style="color: black;">重要</span>词堆砌，会影响优化，还有可能被认定为作<span style="color: black;">坏处</span>，<span style="color: black;">意见</span><span style="color: black;">重要</span>词在标题中只<span style="color: black;">显现</span>一次<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个好的描述，不仅可<span style="color: black;">提高</span>排名，还能让用户更好地<span style="color: black;">认识</span><span style="color: black;">机构</span><span style="color: black;">状况</span>，<span style="color: black;">况且</span><span style="color: black;">这儿</span><span style="color: black;">亦</span>是进行优化的好<span style="color: black;">地区</span>，网站描述中的<span style="color: black;">重要</span>词<span style="color: black;">能够</span>重复2-3次，描述要专业，有吸引力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人习惯在描述中加上联系方式，虽然<span style="color: black;">这般</span>用户<span style="color: black;">不消</span>点击网站就能联系到你，但会使描述的内容<span style="color: black;">不可</span>展现得太多，<span style="color: black;">意见</span>描述的字数<span style="color: black;">掌控</span>在120字以内。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、网站<span style="color: black;">重要</span>词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">重要</span>词主要分布在网站主页、<span style="color: black;">归类</span>页面、目录页面所体验的keywords，虽然这对网站优化不会有直接<span style="color: black;">功效</span>，用户<span style="color: black;">亦</span><span style="color: black;">仅有</span>在点击网站源代码后<span style="color: black;">才可</span>看到，但可<span style="color: black;">加强</span>用户体验。<span style="color: black;">一般</span>放<span style="color: black;">有些</span>核心<span style="color: black;">重要</span>词<span style="color: black;">就可</span>，数量为3到5个。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Yw6riczH5jwVJCI5Kia0kWDxmrKuFwQaPhzF6wf2zqv6ZRT3HAsicbcCbHwiaEmr8TzNCkpKs3rtjwMzxP4V4jtv5A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>进行网站SEO优化呢？</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>站内优化技巧</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站内优化，顾名思义<span style="color: black;">便是</span>指网站内部优化，即网站本身内部的优化，SEO站内优化<span style="color: black;">包含</span><strong style="color: blue;">代码和标签优化、内容优化、URL优化。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、代码优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为网站<span style="color: black;">瘦身</span><span style="color: black;">能够</span>进行代码优化，代码优化最直接的表现<span style="color: black;">便是</span>用户兼容。<span style="color: black;">此刻</span>手机用户飞速增长，即便你的网站页面设置再<span style="color: black;">美丽</span>，排名再好，若点击之后是错位，<span style="color: black;">那样</span>用户的流失率<span style="color: black;">亦</span>会很大，影响后期的转化。除了兼容性，还要<span style="color: black;">思虑</span>些至的、空白符等，这<span style="color: black;">亦</span>会影响搜索引擎蜘蛛的体验，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">加强</span>网站<span style="color: black;">拜访</span>速度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">拜访</span>速度<span style="color: black;">亦</span>会影响网站优化，你<span style="color: black;">能够</span><span style="color: black;">经过</span>第三方站长<span style="color: black;">工具</span>来<span style="color: black;">查找</span>网站<span style="color: black;">拜访</span>速度，<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">选取</span>国内数一数二的空间商，虽然贵些， 但安全性、 稳定性还有速度都会有<span style="color: black;">保证</span>，当然<span style="color: black;">亦</span>利于搜索引擎优化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、网站导航、次导航的优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的站长会在网站导航处放上<span style="color: black;">制品</span>展现、 在线留言等内容，我认为这是不要的，在<span style="color: black;">这儿</span><span style="color: black;">插进</span><span style="color: black;">目的</span><span style="color: black;">重要</span>词，既便优化，又能为用户<span style="color: black;">供给</span>方便。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、首页放最新<span style="color: black;">资讯</span>/<span style="color: black;">新闻</span>，更有利于优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网站首页放最新<span style="color: black;">资讯</span>或<span style="color: black;">新闻</span>，井<span style="color: black;">定时</span>去更新、当蜘蛛<span style="color: black;">发掘</span>最新<span style="color: black;">新闻</span>进场更新，就会更好地去优化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、URL优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">静态的URL,不仅用户看得舒服，<span style="color: black;">亦</span>很受蜘蛛的<span style="color: black;">喜爱</span>， <span style="color: black;">那样</span><span style="color: black;">怎样</span>判断网页<span style="color: black;">是不是</span>是静态的呢?从网址上就<span style="color: black;">能够</span>区分，静态的网址<span style="color: black;">通常</span>是: www.xxx. com/sdds/134.html,而动态的一股会<span style="color: black;">显现</span>“?”，<span style="color: black;">倘若</span>网站不是静态的，<span style="color: black;">咱们</span><span style="color: black;">能够</span>做成伪静态。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、优化层不宜超过四层</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，URL每一个“/”就<span style="color: black;">表率</span>一层，权重越低，层次越深，搜索引擎抓取越困难，排名<span style="color: black;">亦</span>会越差。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、<span style="color: black;">照片</span>优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>优化应站在用户视觉、适合蜘蛛抓取等<span style="color: black;">方向</span>来<span style="color: black;">思虑</span>，<span style="color: black;">照片</span>太大或太小都<span style="color: black;">欠好</span>。<span style="color: black;">意见</span><span style="color: black;">照片</span>宽度在500~600像素之间，高300~ 400像素之间，像素1M以内，居中展现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、alt尾性优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上传<span style="color: black;">照片</span>时，会有alt提示，它提示<span style="color: black;">咱们</span>可<span style="color: black;">按照</span><span style="color: black;">文案</span>、<span style="color: black;">目的</span><span style="color: black;">重要</span>词进行设置，<span style="color: black;">照片</span><span style="color: black;">亦</span>方便蜘蛛识别，在有效<span style="color: black;">增多</span><span style="color: black;">重要</span>词密度的<span style="color: black;">同期</span>，可使排名更好地展现，还有利于<span style="color: black;">照片</span>优化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9、<span style="color: black;">文案</span><span style="color: black;">重要</span>词密度需<span style="color: black;">恰当</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span><span style="color: black;">重要</span>词的密度应为2%~8%，<span style="color: black;">插进</span><span style="color: black;">恰当</span>，内容图文并茂。如要<span style="color: black;">认识</span><span style="color: black;">文案</span><span style="color: black;">重要</span>词的密度，<span style="color: black;">咱们</span><span style="color: black;">能够</span>借助第三方<span style="color: black;">工具</span>，网上有<span style="color: black;">非常多</span><span style="color: black;">查找</span>网页<span style="color: black;">重要</span>词密度的检测、<span style="color: black;">能够</span>借助<span style="color: black;">照片</span>的"alt" 适当地<span style="color: black;">插进</span>，如密度过大就会被搜索引擎认定为作<span style="color: black;">坏处</span>，从而影响排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span>高质量的<span style="color: black;">文案</span>，<span style="color: black;">连续</span>的更新</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>的质量要高，最好原创，做不到原创，对<span style="color: black;">文案</span>的修改程度<span style="color: black;">亦</span>要大于60%，且做到<span style="color: black;">文案</span>有层次感，段落分明。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>的更新切勿三天打鱼两天晒网，要持久地<span style="color: black;">保持</span>下去，若<span style="color: black;">无</span><span style="color: black;">那样</span>大的精力，<span style="color: black;">能够</span>找代理<span style="color: black;">机构</span>或制定<span style="color: black;">关联</span>程序。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11、用户体验优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">登录网站后，要给人以舒适之感，即<span style="color: black;">加强</span>用户的体验度，这<span style="color: black;">包含</span>网站的设计、客服以及联系方式的设置，尤其是客户栏目，可多做几个客服、QQ<span style="color: black;">微X</span>，方便用户<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12、PV优化、<span style="color: black;">加强</span>用户粘度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PV，即网页浏览量，<span style="color: black;">按照</span>PV<span style="color: black;">能够</span>分析出用户的停留时间，这是衡量用户体验度的<span style="color: black;">要紧</span>指标，PV高则说明用户粘度高，PV数据可<span style="color: black;">经过</span>第三方统计<span style="color: black;">工具</span>获取。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span><span style="color: black;">提高</span>PV呢?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">文案</span><span style="color: black;">关联</span>的引导性的链接，用户有<span style="color: black;">必须</span>就会点击，或在网站底部加一个扩展阅读。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13、网站友情链接优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的友情链接应<span style="color: black;">掌控</span>在50个以内，友情链接<span style="color: black;">能够</span><span style="color: black;">经过</span>平台、友链群去交换，<span style="color: black;">或</span>是购买，友情链接最大的<span style="color: black;">功效</span><span style="color: black;">便是</span>方便蜘蛛抓取，有效的<span style="color: black;">加强</span>排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14、网站地图优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站地图优化可<span style="color: black;">经过</span>开源程序的插件来实现，网站地图是为蜘蛛而设置的，方便它对<span style="color: black;">咱们</span>的数据进行抓取。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15、学会<span style="color: black;">运用</span>404<span style="color: black;">工具</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时<span style="color: black;">咱们</span>在优化时会把内链加错或内容删除，<span style="color: black;">此时</span><span style="color: black;">咱们</span>就<span style="color: black;">必须</span><span style="color: black;">运用</span>404<span style="color: black;">工具</span>进行<span style="color: black;">解救</span>，以挽回用户的流失率。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>站外优化技巧</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站外优化相比于站内优化要简单<span style="color: black;">有些</span>，<span style="color: black;">详细</span>优化<span style="color: black;">办法</span>与技巧如下:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、进行友情链接、外链时，要<span style="color: black;">小心</span>nofollow</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">nofollow<span style="color: black;">便是</span>告诉用户“不要<span style="color: black;">跟踪</span>此网页上的链接或不要<span style="color: black;">跟踪</span>此特定链接”，<span style="color: black;">咱们</span>在交换友情链接的时候，<span style="color: black;">倘若</span>别人网站加上了nofollow, 就<span style="color: black;">成为了</span>单反链接，友链本来是<span style="color: black;">能够</span>相互传递权重的，如加上了nofollow, 就<span style="color: black;">寓意</span>着你给他传递权重，他不给你传递权重。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>在交换友链的时候，要<span style="color: black;">瞧瞧</span>它的源代码上面有<span style="color: black;">无</span>给你加上rel= "nofollow" 标注。发外链<span style="color: black;">亦</span>是<span style="color: black;">一样</span>的道理。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、搜索引擎收录提交</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>蜘蛛<span style="color: black;">无</span><span style="color: black;">即时</span>抓取<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>，就<span style="color: black;">没</span>法收录，不收录则<span style="color: black;">没</span>法在搜索引擎上展现，此时，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>搜索引擎提交入口进行提交，让它收录。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度单个网页提交入口、360搜索引擎登录入口以及搜狗网站收录提交入口。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">归类</span>目录提交</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若网站是新站，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>网站<span style="color: black;">归类</span>目录进行提交收录，加快网站收录，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">归类</span>目录获取<span style="color: black;">有些</span>流量的展现。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、外链建设</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">来讲</span>说博客外链建设。博客外链可借助新浪、天涯等博客平台，其平台上发布<span style="color: black;">文案</span>，<span style="color: black;">而后</span>在博客中加入<span style="color: black;">咱们</span>的“网站链接”，或在博客中添加一个友链链接栏目，加上<span style="color: black;">咱们</span>网站<span style="color: black;">必须</span>优化的<span style="color: black;">目的</span><span style="color: black;">重要</span>词或核心<span style="color: black;">重要</span>问。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，再<span style="color: black;">来讲</span>说论坛外链建设。论坛外链用得最多，操作简单，成本较低，蜘蛛抓取数量大，<span style="color: black;">况且</span>论坛<span style="color: black;">触及</span>了各行各业，是一个交流分享的好<span style="color: black;">地区</span>，自然<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>引外链的圣地。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后说一说软文外链建设。 这种外链质量最好，<span style="color: black;">亦</span>最难， <span style="color: black;">咱们</span><span style="color: black;">能够</span>自己投稿，在网站底部加上<span style="color: black;">咱们</span><span style="color: black;">必须</span>优化的词，<span style="color: black;">亦</span><span style="color: black;">能够</span>找第三方软文代发平台进行发布，其成本会高<span style="color: black;">有些</span>。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">最后，SEO优化建议</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">咱们</span>讲了SEO优化的技巧，接下来我分享<span style="color: black;">有些</span> 自己进行SEO优化的经验，<span style="color: black;">期盼</span><span style="color: black;">大众</span>能从中受到启发。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>点：做好长尾词登记</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">有些</span>长尾词，为了让优化更好地<span style="color: black;">表现</span>，应做好登记，先把<span style="color: black;">重要</span>词汇总F来，哪个长尾词对应哪个网站都要记录，若下次<span style="color: black;">文案</span>中<span style="color: black;">必须</span><span style="color: black;">显现</span>这些词，就<span style="color: black;">能够</span>进行网站内部互换，以<span style="color: black;">加强</span>用户黏度，<span style="color: black;">亦</span>方便我们<span style="color: black;">查找</span>长尾词排名。<span style="color: black;">查找</span>长尾词排名<span style="color: black;">能够</span>借助第三方<span style="color: black;">工具</span>批量<span style="color: black;">查找</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二点：购买、互换链接需<span style="color: black;">小心</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在购买友情链接的时候，<span style="color: black;">必定</span>要在查一下对方网站链了多少格， 如大于50条，则不<span style="color: black;">意见</span>购买。<span style="color: black;">另一</span>，对方友链中有<span style="color: black;">有些</span><span style="color: black;">违法</span>词的， <span style="color: black;">亦</span>不要购买，这<span style="color: black;">能够</span><span style="color: black;">经过</span>第三方友链检测<span style="color: black;">工具</span>进行检测。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为<span style="color: black;">增多</span>友链最好的方式还是互换，你可以<span style="color: black;">经过</span>友链交换平台、QQ群主来找<span style="color: black;">有些</span>和自己网站权重差不多的去谈，一个网站友链应<span style="color: black;">掌控</span>在 50条以内。一次不要<span style="color: black;">增多</span>太多，以<span style="color: black;">1星期</span><span style="color: black;">增多</span>1-2条为宜，循序渐进。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三点：借助<span style="color: black;">工具</span>事半功倍&nbsp;</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">运用</span>长尾<span style="color: black;">例如</span>，<span style="color: black;">咱们</span>在找长尾词的时候，不<span style="color: black;">必须</span>手动，一个个地去找，<span style="color: black;">运用</span>长尾词挖掘<span style="color: black;">工具</span>、百度推广助手规则师。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四点：多向对手学习、借鉴</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知己知彼，方能百战百胜。<span style="color: black;">咱们</span>要<span style="color: black;">重视</span>观察竞争对手的变化。如<span style="color: black;">文案</span>更新频率、排名<span style="color: black;">状况</span>、友链等，从中<span style="color: black;">发掘</span>对方的优点，学会取长补短，以<span style="color: black;">加强</span>自己。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AWTVpzlzltozrUT3a5krLgyJnRkABaJ4t8FhtdAATs2icfczYicEyoYmIBibs1KKnaTpWffOicZRv3JTsKwZO3EfKA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">SEO实战干货：利用高权重网站借力操作<span style="color: black;">重要</span>词快速排名!</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">5000字长文告诉你，SEO每日流量<span style="color: black;">怎样</span>从0到10000+</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">SEO优化：<span style="color: black;">怎样</span>抓取手机网站<span style="color: black;">照片</span></a></p>




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