搜索引擎优化(SEO优化）之网站排名靠前的缘由居然是这般的
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/NFjDePXpmB6zODEPN6vvvj9Q2Mf7TNicKw4V1w8ASLYGqMZaLX1OaDXEktLhicUhQrztgaibPjiaG6H4qXaYxVjseA/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/ianq03UUWGmKBiaFRAtInJGYgEuY433yBFgW5ZVw1V5BZ7LQknTJXrvAdPp18DzaicuZdIpkXGRKaD5ib8uWMTO5GQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要弄清楚搜索引擎优化排名的<span style="color: black;">奥密</span>，<span style="color: black;">咱们</span><span style="color: black;">首要</span>要<span style="color: black;">晓得</span>搜索引擎是怎么工作的。<span style="color: black;">首要</span>，搜索引擎会用一个算法去抓取网站的内容，<span style="color: black;">咱们</span>把这个算法叫做蜘蛛。蜘蛛把这个网站上的内容抓取过来，<span style="color: black;">经过</span>判断这些内容的优劣性，把<span style="color: black;">欠好</span>的内容丢掉，把好的内容存放在数据库<span style="color: black;">其中</span>。当用户搜索这些内容<span style="color: black;">关联</span>的<span style="color: black;">重要</span>词的时候，搜索引擎就会把这些它存放在服务器<span style="color: black;">其中</span>的内容按<span style="color: black;">必定</span>的规则呈现出来。</span></p><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">）链接还是最<span style="color: black;">要紧</span><span style="color: black;">原因</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">首要</span>，<strong style="color: blue;">外链总数越多，排名还是越好</strong>。不管有多少人声<span style="color: black;">叫作</span>，外链<span style="color: black;">无</span>用啦什么的，统计<span style="color: black;">显示</span>，与排名最<span style="color: black;">关联</span>的还是外链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 尤其是，<span style="color: black;">外边</span>链接总域名数是与排名最正<span style="color: black;">关联</span>的<span style="color: black;">原因</span>。从</span><span style="color: black;">10</span><span style="color: black;">个<span style="color: black;">区别</span>域名得到各一个链接比从一个域名得到</span><span style="color: black;">10</span><span style="color: black;">个链接效果好得多。<span style="color: black;">或</span>说，一个域名一张票，投票</span><span style="color: black;">10</span><span style="color: black;">次，<span style="color: black;">亦</span>许效果比一张票多点，但不会变成</span><span style="color: black;">10</span><span style="color: black;">张票。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）域名权威度高，页面排名就好</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个域名权威度搜索引擎不告诉<span style="color: black;">咱们</span>，但<span style="color: black;">非常多</span>外链工<span style="color: black;">拥有</span>估算值，<span style="color: black;">例如</span></span><span style="color: black;">Ahrefs</span><span style="color: black;">的</span><span style="color: black;">domain rating</span><span style="color: black;">，</span><span style="color: black;">Moz</span><span style="color: black;">的</span><span style="color: black;">domain authority</span><span style="color: black;">之类。域名的权威值比页面本身的权威值与排名更有<span style="color: black;">关联</span>性。</span><span style="color: black;"><span style="color: black;">因此</span>，<strong style="color: blue;">给某个页面带来链接，受益的是<span style="color: black;">全部</span>域名，所有页面。</strong></span></p><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">）深度主题内容有利于排名素</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">此刻</span></span><span style="color: black;">Google</span><span style="color: black;">的排名<span style="color: black;">再也不</span>局限于<span style="color: black;">经过</span>页面上<span style="color: black;">显现</span>的<span style="color: black;">重要</span>词来计算<span style="color: black;">关联</span>性，</span><span style="color: black;">Google</span><span style="color: black;"><span style="color: black;">此刻</span>能理解<span style="color: black;">查找</span>词的<span style="color: black;">道理</span>。这点<span style="color: black;">能够</span>参考</span><span style="color: black;">Google</span><span style="color: black;">蜂鸟算法帖子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4）篇幅长的页面排名好</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前<span style="color: black;">通常</span><span style="color: black;">意见</span>页面内容最好在两三百字以上，<span style="color: black;">此刻</span>看来可能还是<span style="color: black;">不足</span>。</span><span style="color: black;">Google</span><span style="color: black;"><span style="color: black;">第1</span>页结果的平均内容长度居然达到了</span><span style="color: black;">1890</span><span style="color: black;">个单词。中文比较简洁，应该<span style="color: black;">无</span>这么长，但折半的话<span style="color: black;">亦</span>够长的了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 篇幅长可能与前面第</span><span style="color: black;">3</span><span style="color: black;">条<span style="color: black;">亦</span><span style="color: black;">相关</span>，要深度，就得篇幅长。有其他统计<span style="color: black;">显示</span>，篇幅长的页面<span style="color: black;">亦</span><span style="color: black;">更易</span>得到社会化网络的分享，如</span><span style="color: black;">FB, twitter</span><span style="color: black;">等。</span></p><strong style="color: blue;"><span style="color: black;">5</span></strong><strong style="color: blue;"><span style="color: black;">）https有<span style="color: black;">必定</span><span style="color: black;">帮忙</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">运用</span></span><span style="color: black;">https</span><span style="color: black;">的页面排名有些<span style="color: black;">优良</span>，但不是很大。</span><span style="color: black;">Google</span><span style="color: black;">前年就<span style="color: black;">颁布</span>过给予</span><span style="color: black;">https</span><span style="color: black;">页面排名<span style="color: black;">提高</span>。百度去年</span><span style="color: black;">5</span><span style="color: black;">月<span style="color: black;">亦</span>跟进，<span style="color: black;">颁布</span>给予</span><span style="color: black;">https</span><span style="color: black;">页面收录和排名优先对待。（<span style="color: black;">因此</span>，前面两点说明的第</span><span style="color: black;">2</span><span style="color: black;">条不是瞎说的。再想想</span><span style="color: black;">Google</span><span style="color: black;">的熊猫、企鹅更新，百度的绿萝、石榴算法。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">倘若</span>是新网站，当然直接做成</span><span style="color: black;">https</span><span style="color: black;">的。老网站怎么办？<span style="color: black;">意见</span>从</span><span style="color: black;">http</span><span style="color: black;">版本做</span><span style="color: black;">301</span><span style="color: black;">到</span><span style="color: black;">https</span><span style="color: black;">版本，但建</span><span style="color: black;">https</span><span style="color: black;">版本并不是加个证书<span style="color: black;">那样</span>简单，可能面临<span style="color: black;">有些</span>技术问题，<span style="color: black;">日前</span>好处没<span style="color: black;">那样</span><span style="color: black;">显著</span>，先<span style="color: black;">谨慎</span>点吧，不必仅仅为</span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">原由</span>改成</span><span style="color: black;">https</span><span style="color: black;">版。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6）schema 标注<span style="color: black;">无</span><span style="color: black;">功效</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 用</span><span style="color: black;">schema</span><span style="color: black;">做页面结构化数据标注是</span><span style="color: black;">Google</span><span style="color: black;">、百度都支持并提倡的。</span><span style="color: black;">Google</span><span style="color: black;">排名与<span style="color: black;">是不是</span>用</span><span style="color: black;">schema</span><span style="color: black;">标注<span style="color: black;">无</span><span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">不外</span></span><span style="color: black;">Schema</span><span style="color: black;">标注经常对页面展现有<span style="color: black;">帮忙</span>，例如电子商务网站页面列表可能列出价格、<span style="color: black;">是不是</span>有货、用户<span style="color: black;">评估</span>等信息，从而对点击率可能有<span style="color: black;">帮忙</span>。<span style="color: black;">因此</span>，能做就做。</span><span style="color: black;">Google</span><span style="color: black;">的</span><span style="color: black;">John Mueller</span><span style="color: black;">说过，以后</span><span style="color: black;">Schema</span><span style="color: black;">标注可能<span style="color: black;">作为</span>排名<span style="color: black;">原因</span>。</span></p><strong style="color: blue;"><span style="color: black;">7</span></strong><strong style="color: blue;"><span style="color: black;">）短URL有利于排名</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，短</span><span style="color: black;">URL</span><span style="color: black;">看着舒服。其次，短</span><span style="color: black;">URL</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">寓意</span>着离首页更近。</span></strong><span style="color: black;">最早的</span><span style="color: black;">SEO</span><span style="color: black;"><span style="color: black;">每日</span>一贴的帖子</span><span style="color: black;">URL</span><span style="color: black;">是<span style="color: black;">运用</span></span><span style="color: black;">WordPress</span><span style="color: black;">的缺省设置，</span><span style="color: black;">URL</span><span style="color: black;">里是带着日期的，这个目录形式：年</span><span style="color: black;">/</span><span style="color: black;">月</span><span style="color: black;">/</span><span style="color: black;">日</span><span style="color: black;">/</span><span style="color: black;">帖子名，看着很不顺眼，<span style="color: black;">因此</span>后来把</span><span style="color: black;">URL</span><span style="color: black;">结构改<span style="color: black;">成为了</span>：<span style="color: black;">归类</span>名</span><span style="color: black;">/</span><span style="color: black;">帖子名，看着舒服多了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8）<span style="color: black;">运用</span><span style="color: black;">照片</span>有利于排名</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">运用</span><span style="color: black;">最少</span>一个<span style="color: black;">照片</span>有利于排名。再多放<span style="color: black;">照片</span>就<span style="color: black;">无</span><span style="color: black;">显著</span>区别了</strong>。</span><span style="color: black;">这个我在博客及《</span><span style="color: black;">SEO</span><span style="color: black;">实战<span style="color: black;">暗码</span>》都说过，<span style="color: black;">文案</span>里有<span style="color: black;">照片</span>比没<span style="color: black;">照片</span>要赏心悦目得多，有利于用户体验。</span></p><strong style="color: blue;"><span style="color: black;">9</span></strong><strong style="color: blue;"><span style="color: black;">）Title中完整匹配<span style="color: black;">显现</span><span style="color: black;">重要</span>词对排名有一点<span style="color: black;">功效</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是经典</span><span style="color: black;">SEO</span><span style="color: black;">技术了，有一点<span style="color: black;">功效</span>，但<span style="color: black;">关联</span>性并不是很强。<span style="color: black;">日前</span><span style="color: black;">因为</span>语义分析的进步，对完整匹配<span style="color: black;">显现</span><span style="color: black;">重要</span>词的<span style="color: black;">需求</span><span style="color: black;">已然</span>大大降低。<span style="color: black;">一样</span>，搜索引擎正在<span style="color: black;">尽可能</span>理解<span style="color: black;">道理</span>，而不是<span style="color: black;">重要</span>词匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">10）</span></span></strong><strong style="color: blue;"><span style="color: black;">速度快网站<span style="color: black;">显著</span>比速度慢排名好</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排名<span style="color: black;">显著</span><span style="color: black;">提高</span><span style="color: black;">是不是</span>是速度快的直接结果，并<span style="color: black;">不可</span>肯定。前面说过，<span style="color: black;">关联</span>性不是因果关系。<span style="color: black;">亦</span>许速度快带来了好的用户体验，<span style="color: black;">从而</span><span style="color: black;">加强</span>排名。<span style="color: black;">亦</span>许<span style="color: black;">由于</span>有钱的<span style="color: black;">机构</span>既能<span style="color: black;">加强</span>打开速度，又能做高水平</span><span style="color: black;">SEO</span><span style="color: black;">。</span></p><strong style="color: blue;"><span style="color: black;">11</span></strong><strong style="color: blue;"><span style="color: black;">）</span></strong><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完全匹配锚文字链接与排名强正<span style="color: black;">关联</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google</span><span style="color: black;">企鹅更新后，<span style="color: black;">通常</span>认为，链接锚文字是完全匹配的<span style="color: black;">重要</span>词，是比较危险的，可能带来<span style="color: black;">处罚</span>。而统计结果<span style="color: black;">显示</span>，完全匹配<span style="color: black;">重要</span>词的锚文字与好排名有很强的正<span style="color: black;">关联</span>。这可让</span><span style="color: black;">SEO</span><span style="color: black;">们为难了，这之中的度是很难把握的。还是保守点好。</span></p>
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回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 这篇文章真的让我受益匪浅，外链发布感谢分享！ “NB”（牛×的缩写，表示叹为观止） “板凳”（第三个回帖的人） 交流如星光璀璨，点亮思想夜空。
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