百度竞价账户干消费没转化线索、对话率少！原由分析+优化办法!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对话率低的三种<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有点击<span style="color: black;">没</span>对话</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">连续</span><span style="color: black;">每日</span>点击100次以上，<span style="color: black;">或</span>接近100次，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、对话率<span style="color: black;">连续</span><span style="color: black;">小于</span>1%-2%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">推广效果不稳定</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、点击数量<span style="color: black;">连续</span>超过100次，<span style="color: black;">或</span>接近100次</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、效果不稳定，效果和成本波动比<span style="color: black;">很强</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">账户<span style="color: black;">无</span>跑起来</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">每日</span>点击次数少，<span style="color: black;">仅有</span>几十次</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">连续</span>性的<span style="color: black;">无</span>转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形成<span style="color: black;">原由</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240417/dc20d5ff049842fea841ac742109c637.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有点击<span style="color: black;">没</span>对话</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、页面问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面<span style="color: black;">关联</span>性差、抵达率低、转化环节设置不<span style="color: black;">恰当</span>都有可能<span style="color: black;">引起</span>账户有点击<span style="color: black;">没</span>对话。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">意见</span>先<span style="color: black;">检测</span>抵达率，抵达率<span style="color: black;">没</span>法<span style="color: black;">保准</span>，做再多的操作<span style="color: black;">亦</span>是<span style="color: black;">没</span>用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次<span style="color: black;">便是</span><span style="color: black;">检测</span>页面的问题，<span style="color: black;">倘若</span>页面<span style="color: black;">没</span>法承载现有的流量，要么优化页面，要么<span style="color: black;">即时</span>更换页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、流量问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量数量少、流量质量差都属于流量问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">状况</span>在小预算账户比较<span style="color: black;">平常</span>，<span style="color: black;">由于</span>预算少，均价高就会<span style="color: black;">引起</span>点击数量少，流量数量越少，对话率就越<span style="color: black;">没</span>法<span style="color: black;">保准</span>。流量质量差，<span style="color: black;">重点</span>指高意向流量少、垃圾流量多，这<span style="color: black;">亦</span>是影响对话的<span style="color: black;">要紧</span><span style="color: black;">原因</span>!其中较为典型的<span style="color: black;">便是</span>恶意点击流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广效果不稳定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导致</span>推广效果不稳定的<span style="color: black;">原由</span><span style="color: black;">重点</span>有4个方面：<strong style="color: blue;">基数少、流量波动、抵达率不稳定、账户频繁操作。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量基数少，最简单的<span style="color: black;">处理</span>办法<span style="color: black;">便是</span>加预算，要么降低平均点击价格来<span style="color: black;">增多</span>流量基数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量波动<span style="color: black;">通常</span>是<span style="color: black;">因为</span>大盘流量变化<span style="color: black;">引起</span>的，这种<span style="color: black;">状况</span>常常出<span style="color: black;">此刻</span>季末节前，<span style="color: black;">通常</span>不<span style="color: black;">意见</span><span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点记录不稳定可能有两种<span style="color: black;">状况</span>，<strong style="color: blue;">一种是恶点比较严重，<span style="color: black;">引起</span>点击率快速<span style="color: black;">上升</span><span style="color: black;">然则</span>不转化，另一种<span style="color: black;">便是</span><span style="color: black;">由于</span>服务器<span style="color: black;">反常</span><span style="color: black;">引起</span>的抵达率不稳定。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后账户频繁操作是大忌。账户<span style="color: black;">调节</span>之后是<span style="color: black;">必须</span>时间<span style="color: black;">才可</span>反应出来的，<span style="color: black;">因此</span>切记频繁<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户没跑起来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如<span style="color: black;">每日</span>的推广预算一千元，<span style="color: black;">然则</span>总是花不出去钱，这种就叫做账户没跑起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户消费不动，<strong style="color: blue;">点击率低<span style="color: black;">不仅</span>是<span style="color: black;">由于</span>创意，还和<span style="color: black;">重要</span>词排名、<span style="color: black;">重要</span>词搜索量、质量度、出价等<span style="color: black;">原因</span><span style="color: black;">关联</span></strong>。<span style="color: black;">必须</span><span style="color: black;">按照</span>账户数据来进行判断。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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