月入20K的信息流优化师，是怎么优化百度信息流账户的？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/POiaJveRVs15GXQ9AkKsBufbbBJ7DLnHHBLbWHXCtjBv3PFRkDqdR2gdkfKJgILMR78PjFvA9KuoxX70j4kVOIQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">竞价QQ交流群：482183592</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">信息流QQ交流群：340191802</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">整合营销交流群：543613831</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/m9xHKNkNnWMHFzXjlcJ0EqT13kNiaibhjXibiakA2C4jHMBHRVYGRFN9ibCtjAlAcTU2icXBVcBocknUkVYWypCK7kDQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度是流量三大巨头之一，国内大<span style="color: black;">都数</span>用户都在<span style="color: black;">运用</span>它的搜索引擎。而百度信息流则是在百度首页、百度贴吧等版位中穿插展<span style="color: black;">此刻</span>信息流中的原生<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度信息流虽然起步较晚，但<span style="color: black;">近期</span>两年发展极为迅猛。<span style="color: black;">由于</span>它有搜索的底子，<span style="color: black;">因此</span>摆脱不了它的惯性思维——<span style="color: black;">重要</span>词，<span style="color: black;">因此</span><strong style="color: blue;">投百度信息流<span style="color: black;">必要</span>有<span style="color: black;">重要</span>词，<span style="color: black;">况且</span><span style="color: black;">重要</span>词词包是影响流量的<span style="color: black;">要紧</span><span style="color: black;">原由</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs14yiaUnxsM3vWWpn1ATIc41qeMcKxiaCmuqEh2M5f00f0c3XMFZQ9Y2xiaByibfVcRqz5gnlTlibrIL2Dw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度信息流<span style="color: black;">途径</span>特性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">宣传</span>平台：</strong><span style="color: black;">手机百度、百度贴吧、好看视频、百青藤 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">优良</span>：</span></strong><span style="color: black;">有搜索<span style="color: black;">基本</span>、<span style="color: black;">重要</span>词定向、用户<span style="color: black;">精细</span>度、质量高</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、缺点：</span></strong><span style="color: black;">算法较差，对操作技术<span style="color: black;">需求</span>高，流量相对其他平台较少</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、投放<span style="color: black;">意见</span>：</span></strong><span style="color: black;">中小<span style="color: black;">公司</span>、TO B 行业、小预算账户<span style="color: black;">意见</span>投放</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">途径</span>特点：</span></strong><span style="color: black;">搜索智能<span style="color: black;">途径</span>（仍然是基于意图词的算法机制，虽然<span style="color: black;">此刻</span><span style="color: black;">经过</span>ocpm和新兴趣<span style="color: black;">能够</span>不依赖意图词，但平台本身还是依赖搜索<span style="color: black;">行径</span>）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、<span style="color: black;">第1</span>要素：</span></strong><span style="color: black;">意图词</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、次要<span style="color: black;">原因</span>：</span></strong><span style="color: black;">兴趣、页面、出价等</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、出价方式优选：</span></strong><span style="color: black;">OCPC、OCPM、CPC</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、各版位流量人群属性：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs14V4QAzysE5PoiazuhvMw7QLqRJ5BfvJmwKicMeOmOPrZGaibg99wNcibIRzIXDrkoRVuWdtjSiaeO2TXQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs17w2v91GPbBM8U6UQ5bmbKkSLKJmjDKPiaxzF1Fbh7IZ1ny7ySUib1EVt13Vz7AFwW525zWf6KGp53w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">实操账户优化</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">柯楠</span><span style="color: black;">老师<span style="color: black;">实质</span>分析了几位学员的账户，<span style="color: black;">重点</span>从以下几个方面分别对账户进行分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/POiaJveRVs15qc2Ae3Zo7XnBTF7WiapwBpgljX04yViaLE3tAYeZWQpBzwgNyBDsWibj2OenaEHljqn8vFVDzVR7XA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.账户。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>想要看账户的营销流程表后台的分日数据报告，分析流量的大方向，分析每一天的展现量、点击率和转化率，找出变动指数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.大流量分析。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以单元为维度，找出消费最大、或变动最大的单元，分析版位流量、年龄、性别、地区查看主要消费人群，是都是<span style="color: black;">咱们</span>行业的受众人群。这是新账户就要<span style="color: black;">重视</span>的问题，<span style="color: black;">必定</span>要看<span style="color: black;">重点</span>消费人群和之前人群分析的时候是不是一类人群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.意图词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>分析<span style="color: black;">重点</span>消费的意图词<span style="color: black;">是不是</span>为行业意向意图词。看里面有<span style="color: black;">无</span><span style="color: black;">有些</span>不<span style="color: black;">关联</span>的意图词消费比<span style="color: black;">很强</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">分析</span>兴趣<span style="color: black;">归类</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对比一下<span style="color: black;">重点</span>消费兴趣都是与转化较好的单元兴趣一致。<span style="color: black;">这儿</span><span style="color: black;">必须</span><span style="color: black;">重视</span>：百度的兴趣消费和头条、广点通等其他平台<span style="color: black;">区别</span>，头条、广点通等分析的是后台转化人群的所有兴趣，而百度单元是独立的，<span style="color: black;">能够</span><span style="color: black;">精细</span>的看到<span style="color: black;">每一个</span>单元是哪个兴趣消费的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>账户、大流量、意图词、兴趣去<span style="color: black;">瞧瞧</span><span style="color: black;">实质</span>账户中<span style="color: black;">咱们</span>该进行数据分析，当然最<span style="color: black;">要紧</span>的要先看页面，页面<span style="color: black;">倘若</span>有问题，其他流量再好<span style="color: black;">亦</span>是白费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">实质</span>分析自己账户的时候，应该<span style="color: black;">重视</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①当遇到<strong style="color: blue;"><span style="color: black;">cpc</span></strong>账户优化的时候，不要只<span style="color: black;">创立</span>一个单一的单元，大概新建3-5个单元，<span style="color: black;">增多</span>一部分<span style="color: black;">重要</span>词和意图词，老单元<span style="color: black;">无</span>消费和展现量少的词新建单元去投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而展现量高却<span style="color: black;">无</span>转化的兴趣拉黑只针对当前账户，<span style="color: black;">每一个</span>账户都要单独分析兴趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<strong style="color: blue;"><span style="color: black;">在优化ocpc的时候，<span style="color: black;">能够</span>直接在原计划更改：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">△<span style="color: black;">能够</span>进行小幅度的改动，提价降价在5%的幅度，<span style="color: black;">每日</span><span style="color: black;">能够</span><span style="color: black;">增多</span>两个词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">△成本很高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">△消费少没量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不可</span>直接在原计划上大改：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">△效果<span style="color: black;">能够</span>接受</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">△消费稍高，想降成本，可删除不相干但消费大的意图词，删除一个消费大的二级兴趣或降价5%，<span style="color: black;">每日</span>最多改两次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">实质</span>分析自己账户的时候，可<span style="color: black;">按照</span>分析和优化的思路<span style="color: black;">详细</span>的进行分析，找出变动最大的单员<span style="color: black;">详细</span>做出优化思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>优化师都觉得做信息流数据分析太难，它不像竞价行业，只<span style="color: black;">必须</span><span style="color: black;">经过</span>数据分析得出表格，找出那个词转化好进行优化，信息流的成本比竞价更高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>在优化账户的时候感到迷茫，不知<span style="color: black;">怎样</span>下手。</span><span style="color: black;"><span style="color: black;">那样</span>就来<strong style="color: blue;"><span style="color: black;">认识</span>一下多维度数据分析法，学会用数据透视账户效果。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs14oB7aTcNbaiavGA032fJoa8YfQUkBOLk3Fib2DrGP4uSttxh2fejGBZCmUt4x0pI0YowKHBtTjTdDA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播主题：</span></strong><span style="color: black;"><strong style="color: blue;">《百度信息流账户优化实操》</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播时间：</span></strong><span style="color: black;">3月7日（今天），<span style="color: black;">夜晚</span>八点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">听课方式：</span></strong><span style="color: black;">扫描海报二维码，加蓝莓V信，<span style="color: black;">认识</span>课程详情！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3om7M8ndo5GA5OY5Yt3vstwo2BsECN9RhqgDIYtXuZLIFs7V6nH95eURiamgY7TL96aiceAxvKVXCrhg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs14ibItCuQcJ0YibrS1W9xd9gId9EMlTV70sn4NkhVQlnibWScNAia4eFmiarQUMu3h40icUvhSfgl8suWFQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">- END -</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6BGNLOQxwBmMTOGmO0dSd31LlXL5HoZWBH6fKtSSeKQ2DOeTfVR7nHVXl0U7RSAchUVoia2bErYfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">晓得</span>你“<strong style="color: blue;">在看</strong>”</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC6BGNLOQxwBmMTOGmO0dSd3NmOWsZBMWg3BC1msdwtyvBkNLYh1xGLQibm4QsHibClwxWfzuibicbJcIA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC6iavic0tIJIoZCwKvUYnFFiaibgSm6mrFp1ZjAg4ITRicicuLN88YodIuqtF4DcUs9sruBa0bFLtX59lQQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">戳<span style="color: black;">“<strong style="color: blue;">阅读原文</strong>”</span><span style="color: black;">一块</span>来充电吧！
论坛外链网http://www.fok120.com/ 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
页:
[1]