微商推广之百度推广《二》 ：软文写作与优化技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ibppvbW9RXnMvfIqjYpRHmv9cK1kBznrULBrv3iaiaYS100xPh7lNibpzCetbTmW0xyx31bwCkSCia3LNNkoC23097Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各位微商小伙伴们，继上一篇<span style="color: black;">文案</span><span style="color: black;">《微商推广之 － 百度推广入门》</span>跟<span style="color: black;">大众</span>聊了百度推广的入门知识。这一篇<span style="color: black;">咱们</span>更深入的去给<span style="color: black;">大众</span>解析针<span style="color: black;">针对</span>百度推广的软文写作与优化技巧；<span style="color: black;">亦</span><span style="color: black;">便是</span>教<span style="color: black;">大众</span><span style="color: black;">怎么样</span>写软文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>提醒<span style="color: black;">大众</span>的是，<span style="color: black;">这儿</span>与其说是百度推广，<span style="color: black;">实质</span>上是<strong style="color: blue;"><span style="color: black;">针<span style="color: black;">针对</span>百度、谷歌、搜狗、360搜索</span></strong>等主流搜索引擎优化。说成百度推广是为了照顾<span style="color: black;">有些</span>刚做网络<span style="color: black;">营销</span>的<span style="color: black;">伴侣</span>，担心有些<span style="color: black;">伴侣</span><span style="color: black;">不睬</span>解。<span style="color: black;">由于</span>之前我和<span style="color: black;">有些</span>做微商的会员说“搜索引擎优化”，好多人说太深奥，不想看，可后来我一说是“百度推广”，<span style="color: black;">大众</span>就<span style="color: black;">马上</span>明白了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说，<span style="color: black;">咱们</span>做推广是为了迎合<span style="color: black;">各样</span>搜索引擎，<span style="color: black;">不可</span>单单只为了百度。<span style="color: black;">由于</span>除了百度，其他搜索引擎<span style="color: black;">例如</span>360搜索，还是有<span style="color: black;">非常多</span>人<span style="color: black;">运用</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回到正题，<span style="color: black;">咱们</span>要让潜在客户<span style="color: black;">经过</span>百度、360搜索等搜到<span style="color: black;">咱们</span>的信息，那应该什么做呢？请往下看：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先静下来，<span style="color: black;">你的微商<span style="color: black;">制品</span>或项目，<span style="color: black;">目的</span>客户<span style="color: black;">重点</span>有<span style="color: black;">那些</span></span>，每一篇<span style="color: black;">文案</span>目的是吸引谁来看的，一一列出来。<span style="color: black;">而后</span>有针对性的写软文标题和内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，你<span style="color: black;">能够</span>拿你的<span style="color: black;">制品</span>去百度搜一下，在搜索结果页的最下方“<span style="color: black;">关联</span>搜索”会<span style="color: black;">表示</span><span style="color: black;">关联</span>的<span style="color: black;">重要</span>词，<span style="color: black;">亦</span><span style="color: black;">便是</span>人们搜得多的<span style="color: black;">重要</span>词。<span style="color: black;">这儿</span>举个栗子：你的<span style="color: black;">目的</span>客户是想做微商的人，那你打开百度搜索框，搜一下“微商”，会<span style="color: black;">显现</span>如下图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ibppvbW9RXnMvfIqjYpRHmv9cK1kBznrUicB1Kt2qjshicicnkpBEnItSiaUdXUTa6FOXBy4mjppg2HLNG4AZTsCUaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到这个“<span style="color: black;">关联</span>搜索”后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>写<span style="color: black;">咱们</span>的软文标题了，<span style="color: black;">例如</span><span style="color: black;">能够</span>写成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“2017年微商卖什么<span style="color: black;">制品</span><span style="color: black;">挣钱</span>？”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“XXX品牌微商是传销吗？”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“宝妈（<span style="color: black;">女性</span>）做什么微商最<span style="color: black;">挣钱</span>？”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“2017年，挣钱的微商产品有<span style="color: black;">那些</span>？”</span></strong>等等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>要举一反三，<span style="color: black;">按照</span>自已<span style="color: black;">制品</span>、品牌来写相应的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文的内容当然是<span style="color: black;">根据</span>标题的主线来写，<span style="color: black;">不外</span>要<span style="color: black;">重视</span>的是软文的内容里要适当的<span style="color: black;">包括</span>有标题的<span style="color: black;">重要</span>词,但千万<span style="color: black;">不可</span>叠加<span style="color: black;">重要</span>词，要<span style="color: black;">否则</span>百度等搜索引擎会认为你这篇<span style="color: black;">文案</span>作<span style="color: black;">坏处</span>，会得不偿失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">举个例子，标题是：</strong></span>“2017年微商卖什么<span style="color: black;">制品</span><span style="color: black;">挣钱</span>？”，内容<span style="color: black;">能够</span><span style="color: black;">这般</span>写“进入2017年，<span style="color: black;">全部</span>微商行业….，做过微商的人和没做过的，都在寻求能真正<span style="color: black;">挣钱</span>的<span style="color: black;">制品</span>和品牌”，那2017年，到底有<span style="color: black;">无</span>一个<span style="color: black;">可靠</span>的能<span style="color: black;">挣钱</span>的微商品牌呢？ ……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来分析上面的例子：上面标题<span style="color: black;">便是</span>一个长尾词，<span style="color: black;">包括</span>“2017”、“微商”、“<span style="color: black;">制品</span>”、“ <span style="color: black;">挣钱</span>”等<span style="color: black;">重要</span>词，内容中<span style="color: black;">亦</span>适当的<span style="color: black;">显现</span>这些<span style="color: black;">重要</span>词。而搜索引擎就是<span style="color: black;">按照</span>标题与内容的<span style="color: black;">关联</span>性来进行收录并排名的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span>举一反三，<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>、品牌来写软文标题与内容哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得一提的是，<span style="color: black;">重要</span>词的<span style="color: black;">选取</span><span style="color: black;">大众</span>除了上面介绍的搜百度，查看<span style="color: black;">关联</span><span style="color: black;">举荐</span>得到<span style="color: black;">重要</span>词以外，更专业的是<span style="color: black;"><strong style="color: blue;">“百度指数”</strong></span>，<span style="color: black;">大众</span><span style="color: black;">能够</span>去搜百度指数<span style="color: black;">认识</span>一下。懂得运用大数据来分析是<span style="color: black;">将来</span>创业者要<span style="color: black;">把握</span>的技能之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，这篇我们就讲到这，<span style="color: black;">把握</span>了软文写作的要领，接下来就要<span style="color: black;">晓得</span>，应该要<strong style="color: blue;">把软文投放到<span style="color: black;">那些</span>平台才会<span style="color: black;">得到</span>更好的百度排名</strong>呢，下一篇<span style="color: black;">文案</span><span style="color: black;">咱们</span>继续为<span style="color: black;">大众</span>讲解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击下面<strong style="color: blue;"><span style="color: black;">阅读原文</span></strong>，学习<span style="color: black;">更加多</span>推广引流<span style="color: black;">办法</span>。</p>
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