好心扶贫助农却收到烂货？这些坑必定要避开……
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自打扶贫助农的号角被吹响，<span style="color: black;">一晚上</span>之间天南地北的农<span style="color: black;">制品</span>纷纷滞销。橙子菠萝苹果梨，大蒜白菜莲藕姜，官媒，明星，慈善<span style="color: black;">公司</span>，电商，自<span style="color: black;">媒介</span>统统打上助农旗号。全民积极参与，真真假假谁<span style="color: black;">亦</span>分不清楚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>细数一下网友们在扶贫助农中上过的<span style="color: black;">哪些</span>当~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某直播间标榜的助农血橙，价格高出市场价，结果收到的一半都是烂果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-aed2810d2632d027b41cc91a6bb2b3de_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一位网友在豆瓣小组晒出了自己买的助农草莓，近40个草莓大多都已发黑腐烂。过秤后<span style="color: black;">发掘</span>，承诺的3斤货<span style="color: black;">实质</span>不足2斤，和客服联系了一次<span style="color: black;">亦</span>没得到回复。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-d48fcd32f47f283d516c50cc41c77238_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某网友看了半天助农页面，买了一份甘薯。结果打开以后……确定这不是要扔掉的甘薯？<span style="color: black;">显著</span>断头的<span style="color: black;">亦</span>都打包放到了箱子里。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-03a20a283adc4ab5b067940d12227578_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">非常多</span>网友<span style="color: black;">亦</span>遇到了类似的<span style="color: black;">状况</span>。烂掉的橘子、烂掉的蔬菜、发霉的腊肉等等等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>问题来了，买助农<span style="color: black;">制品</span>真的是一个看人品的游戏吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实你是<span style="color: black;">无</span>选对<span style="color: black;">途径</span>……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（一）<span style="color: black;">没</span>良商家打“助农”旗号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得不说，<span style="color: black;">此刻</span>人做生意都<span style="color: black;">特别有</span>“头脑”。<span style="color: black;">例如</span>说全国正在扶贫攻坚，“助农”是个对消费者<span style="color: black;">特别有</span>打动力的词，<span style="color: black;">因此</span>不少商家在卖农<span style="color: black;">制品</span>时都说是助农。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爱心助农<span style="color: black;">乃至</span><span style="color: black;">已然</span>形<span style="color: black;">成为了</span>一套完整的产业流程。“许多老农照片都是职业模特摆拍，<span style="color: black;">她们</span>的照片你<span style="color: black;">能够</span>在<span style="color: black;">非常多</span><span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>中<span style="color: black;">发掘</span>。”据九山之滨透露，线上卖<span style="color: black;">果蔬</span>的一种操作模式是，专卖落地果。派人去垃圾场、河边、果园捡，“基本零成本”，一年只卖3个月，3个月后<span style="color: black;">休憩</span>，半年后差评归零，<span style="color: black;">而后</span>继续经营。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-93825f59f839ddb49d5dc8d3cb5881bb_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（二）供应链品控及物流问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商场</span><span style="color: black;">行径</span><span style="color: black;">暗地里</span><span style="color: black;">难免</span>有<span style="color: black;">有些</span>利益牵扯。以前的运作形式是，在采购<span style="color: black;">周期</span>，由客商上门收货，客商会尽力压低价格。助农团队<span style="color: black;">通常</span><span style="color: black;">亦</span><span style="color: black;">是由于</span>团队操作的，<span style="color: black;">亦</span>会上门收农<span style="color: black;">制品</span>，价格<span style="color: black;">亦</span>压的很低。有记者曾经调查过，这些助农<span style="color: black;">制品</span>的单件利润空间<span style="color: black;">亦</span>有五六块钱。而这些利润各个层级<span style="color: black;">怎样</span>分配，<span style="color: black;">没</span>从得知。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作方把爱心助农当做一次快速走单的机会，运用社交电商，开展悲情营销，把助农活动做<span style="color: black;">成为了</span>轰轰烈烈的电商营销。然而，却<span style="color: black;">忽略</span>了农<span style="color: black;">制品</span>品控的困难和农村物流体系的脆弱，营销用力过猛，供应链完全跟不上，问题频发自然之中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且，商家利用消费者的善良跑销量，<span style="color: black;">最后</span>的受益者却不是真正<span style="color: black;">必须</span><span style="color: black;">帮忙</span>的人，而是中间商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（三）怎么识别“真助农”？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">助农产业的出发点本是互利共赢，只是经过层层角色的介入，愈发偏离初衷。<span style="color: black;">长时间</span>以往，<span style="color: black;">大众</span>都不会相信助农了，真正<span style="color: black;">必须</span><span style="color: black;">帮忙</span>的农民<span style="color: black;">没</span>端失去了一条出路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>怎么识别<span style="color: black;">那些</span>是“真助农”呢？我总结了两个要点，<span style="color: black;">大众</span><span style="color: black;">能够</span>对照参考一下。<span style="color: black;">第1</span>是原产地直发的，大部分都是真的。第二有政府代言的，100%是直助农。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在贫困地区，当地政府最<span style="color: black;">认识</span><span style="color: black;">状况</span>，<span style="color: black;">亦</span>有最大的责任感去助农扶贫。<span style="color: black;">此刻</span>电商上有<span style="color: black;">非常多</span>政府代言的助农，<span style="color: black;">例如</span>秀友App的“扶贫搭把手，助农拼一单”，<span style="color: black;">便是</span>当地农商行发起的，秀友只<span style="color: black;">供给</span>技术支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且有政府代言的助农，品控都做得还不错，几乎都是<span style="color: black;">有些</span>当地的特产，经过了正规工厂的加工。包装/品质都有<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：你看到的商品图是<span style="color: black;">这般</span>的</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-b5e2131ca473f60b6315e4a50463ce5f_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收到的实物是<span style="color: black;">这般</span>的。<span style="color: black;">能够</span>说几乎<span style="color: black;">无</span>图差，品质<span style="color: black;">亦</span>是实打实的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-8f19cdd1fe578ea23577ce82e26f6670_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扶贫助农不是单纯的献爱心，而是一场互利共赢的战役。为贫困的农民<span style="color: black;">处理</span>销路的<span style="color: black;">同期</span>，消费者<span style="color: black;">亦</span>能购买到<span style="color: black;">优秀</span>的农家特产。<span style="color: black;">期盼</span><span style="color: black;">有些</span>商家不要再消费<span style="color: black;">大众</span>的同情心，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">期盼</span>广大消费者们能够辨别“真助农，假助农”，别再上当啦！</p>
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