白杨SEO第6课：一份完整的企业网站SEO诊断报告（下）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">引言：</strong>此为白杨SEO第6课，诊断报告的下篇。虽然<span style="color: black;">仅有</span>四个方面，比上篇 内容可能<span style="color: black;">更加多</span>。<span style="color: black;">倘若</span>看上一篇，关注本公众号，历史记录<span style="color: black;">就可</span>。话不多说，看以下正文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【备注说明一下，<span style="color: black;">每一个</span>诊断点有ABCD四点，<span style="color: black;">通常</span><span style="color: black;">第1</span>点即A点为最好，D点为最差，我怕<span style="color: black;">大众</span>看不懂哈哈】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>页面布局与细节优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、页面布局</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">采用Div+CSS设计，代码简洁，符合W3C标准，标题、<span style="color: black;">重要</span>词<span style="color: black;">部署</span><span style="color: black;">恰当</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.采用Div+CSS设计，代码冗长，随意性强，标题、<span style="color: black;">重要</span>词<span style="color: black;">部署</span><span style="color: black;">恰当</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.采用table设计，代码冗长，标题、<span style="color: black;">重要</span>词<span style="color: black;">部署</span>不<span style="color: black;">恰当</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.采用iframe或flash设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">诊断<span style="color: black;">办法</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>判断网站<span style="color: black;">是不是</span>Div+Css设计？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开页面源代码（点击<span style="color: black;">工具</span>栏查看页面源代码，<span style="color: black;">或</span>在网页空白处点击鼠标右键）如下图所示</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开源代码，如下图所示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421rQcWBRSKEEZdQacNKrJOEQibH0r5l3tOmCCpzxHYBDK8WeicesLtFN5XicNC3NAauag3tJNicqkuoRA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（我前前<span style="color: black;">机构</span>日贸通网站首页源代码截图）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DIV+CSS源代码界面示意图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<head></head>标签中，你会找到<link href=”style.css” rel=”stylesheet” type=”text/css” />类似的代码；在<body>标签后面，你会<span style="color: black;">发掘</span>有<span style="color: black;">非常多</span><div></div>标签，<span style="color: black;">那样</span>这个网站<span style="color: black;">便是</span>采用DIV+CSS设计的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>判断网站<span style="color: black;">是不是</span>Table设计？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同上，打开源代码后，在<body>标签后面，<span style="color: black;">显现</span>的更<span style="color: black;">大都是</span><table ….><tr><td>……</td></tr></table>，那<span style="color: black;">便是</span>Table设计的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题、<span style="color: black;">重要</span>词<span style="color: black;">部署</span><span style="color: black;">是不是</span><span style="color: black;">恰当</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网页正文的大标题上（H1）<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">重要</span>词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在H2<span style="color: black;">或</span>子标题上<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">重要</span>词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在正文<span style="color: black;">第1</span>段内容中<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">重要</span>词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">关联</span><span style="color: black;">制品</span>/<span style="color: black;">举荐</span><span style="color: black;">制品</span>的描文本中<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">重要</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">要紧</span>的<span style="color: black;">制品</span><span style="color: black;">照片</span>alt属性上<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">重要</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>都<span style="color: black;">显现</span>了，那优化就OK了，那啥，我就不截图了，懂的人都懂啊</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Title优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.在标题上充分优化<span style="color: black;">重要</span>词和长尾<span style="color: black;">重要</span>词，与内容高度<span style="color: black;">关联</span>，<span style="color: black;">拥有</span><span style="color: black;">独一</span>性，长短适宜；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.标题优化过度，有堆砌<span style="color: black;">重要</span>词嫌疑，内容<span style="color: black;">关联</span>性稍差；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.标题偏短（优化差或<span style="color: black;">无</span>优化）、有标题重复等现象；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.标题完全重复或大部分页面重复</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title优化技巧：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.最<span style="color: black;">要紧</span>的放在最前面；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">重要</span>词适当的重复2~3次；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>重复，长尾词<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>选相对热门的词搭配。<span style="color: black;">例如</span><span style="color: black;">重要</span>词为“二级管”，用“二级管”去百度搜索，百度搜索框的下拉框中会<span style="color: black;">显现</span>一批词，这些词<span style="color: black;">便是</span>相对热门的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0421rQcWBRSKEEZdQacNKrJOElaSOnvCUrVe2xfF5LwpV5o2ICiaJ32lLsSz8XicXJpTplTTJhfciboLQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图是搜索“二级管”时，百度<span style="color: black;">显现</span>的下拉框</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还<span style="color: black;">能够</span>在百度的搜索结果页面下方，找到与“二级管”匹配的热门<span style="color: black;">关联</span>词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图是搜索“二级管”时，百度结果页下方<span style="color: black;">显现</span>的<span style="color: black;">关联</span><span style="color: black;">重要</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结合网页内容、<span style="color: black;">关联</span>搜索<span style="color: black;">重要</span>词，你就<span style="color: black;">能够</span>组合出最佳Title长尾<span style="color: black;">重要</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.Title最佳长度26~30个中文字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、Meta标签</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.充分优化<span style="color: black;">重要</span>词和长尾<span style="color: black;">重要</span>词，<span style="color: black;">重要</span>词密度、长度均适宜，与内容高度<span style="color: black;">关联</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.有优化过渡、内容<span style="color: black;">关联</span>性差、有堆砌<span style="color: black;">重要</span>词嫌疑；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.Meta标签有个别重复、存在空Meta标签；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.完全<span style="color: black;">无</span>或绝大部分页面<span style="color: black;">无</span>Meta标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">诊断<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>把握<span style="color: black;">重要</span>词密度，长度<span style="color: black;">是不是</span>适宜？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.看长尾<span style="color: black;">重要</span>词<span style="color: black;">是不是</span>都在内容中<span style="color: black;">显现</span>，<span style="color: black;">或</span>有组织这方面的内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.Keywords<span style="color: black;">通常</span><span style="color: black;">掌控</span>在3~7个 <span style="color: black;">（<span style="color: black;">此刻</span>不<span style="color: black;">那样</span><span style="color: black;">要紧</span>了）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.Description<span style="color: black;">通常</span>在200~400字之间，中间<span style="color: black;">显现</span>3~5次主<span style="color: black;">重要</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、页面<span style="color: black;">重要</span>词密度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">重要</span>词密度<span style="color: black;">恰当</span>（2~8%），<span style="color: black;">重要</span>词<span style="color: black;">部署</span>自然，有H、B等标签；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">重要</span>词密度偏低（少于2%），有H、B标签；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">重要</span>词密度偏低（少于2%），<span style="color: black;">无</span>H、B等标签；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.有堆砌<span style="color: black;">重要</span>词等SEO作<span style="color: black;">坏处</span>现象</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要</span>词密度<span style="color: black;">查找</span><span style="color: black;">工具</span>：http://tool.chinaz.com/Tools/Density.aspx</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、<span style="color: black;">照片</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">要紧</span><span style="color: black;">照片</span>有Alt属性，并在<span style="color: black;">照片</span><span style="color: black;">周边</span>做简要说明；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421rQcWBRSKEEZdQacNKrJOEXlQwzbRcxwLpK2uiaK5D1yghW1gAnrRwp9VBeHSdNwcW3BmllJNxzPw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（这是我以前带的日本站举例，看不懂日文，我<span style="color: black;">亦</span>不懂 ，咱们看的是<span style="color: black;">照片</span><span style="color: black;">是不是</span>有alt标签哈哈）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.部分<span style="color: black;">照片</span><span style="color: black;">无</span>Alt属性；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.完全<span style="color: black;">无</span>Alt属性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.有堆砌<span style="color: black;">重要</span>词等SEO作<span style="color: black;">坏处</span>现象</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>内链与外链分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">要紧</span>内容内链分布</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.在首页或栏目首页有主打<span style="color: black;">制品</span>/服务的简要描述和链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.部分页面有，<span style="color: black;">或</span><span style="color: black;">仅有</span>部分主打<span style="color: black;">制品</span>/服务的简要描述和链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.很少有或<span style="color: black;">无</span>，有简要描述但<span style="color: black;">无</span>链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.完全<span style="color: black;">无</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">诊断说明：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页、栏目首页的权重相对较高，在这些页面上放上链接和描述<span style="color: black;">更易</span><span style="color: black;">得到</span>好排名；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在链接<span style="color: black;">周边</span>文本<span style="color: black;">显现</span>与该链接<span style="color: black;">关联</span>的内容，<span style="color: black;">亦</span>能<span style="color: black;">加强</span>该<span style="color: black;">重要</span>词的排名，<span style="color: black;">因此</span>要放上简要描述。记住上面提到两个字<strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">制品</span>、<span style="color: black;">新闻</span>、技术资料等正文中的内链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.正文内容围绕主打<span style="color: black;">制品</span>/服务展开，有高度<span style="color: black;">关联</span>性，正文中有<span style="color: black;">重要</span>词内链，且链接描文本丰富多样；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.正文中有<span style="color: black;">重要</span>词内链，<span style="color: black;">然则</span>描文本固定不变，且内容<span style="color: black;">关联</span>性差；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">仅有</span>少量的正文中<span style="color: black;">显现</span><span style="color: black;">重要</span>词内链；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.完全<span style="color: black;">无</span>在正文中<span style="color: black;">显现</span>内链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">诊断说明</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那些</span>位置<span style="color: black;">显现</span>的链接更具价值？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.内容高度<span style="color: black;">关联</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.出<span style="color: black;">此刻</span>页面<span style="color: black;">第1</span>屏比出<span style="color: black;">此刻</span>页面底部更具价值；搜索引擎更<span style="color: black;">注意</span>在上面的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.链接<span style="color: black;">周边</span>文本密度与文本数量（正文中的链接比普通链接更具价值）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.相同页面上，<span style="color: black;">区别</span>锚文本的链接<span style="color: black;">能够</span>传递多次权重，<span style="color: black;">因此</span>首页页面有<span style="color: black;">区别</span>链接到其它页面，其实每多一次<span style="color: black;">便是</span>在传递权重啦哈哈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">关联</span><span style="color: black;">制品</span>/服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.在<span style="color: black;">制品</span>/服务的页面上，有该<span style="color: black;">制品</span>/服务的高度<span style="color: black;">关联</span>的（或<span style="color: black;">举荐</span>）<span style="color: black;">制品</span>/服务的链接。同理在网站的其它栏目上，如<span style="color: black;">公司</span>动态、技术应用等页面<span style="color: black;">亦</span>有丰富的<span style="color: black;">关联</span>内容链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.部分栏目有<span style="color: black;">关联</span>内容链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.部分栏目有<span style="color: black;">关联</span>内容链接，<span style="color: black;">然则</span>这些内容<span style="color: black;">关联</span>性差，<span style="color: black;">或</span><span style="color: black;">关联</span>内容一成不变；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.完全<span style="color: black;">无</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421rQcWBRSKEEZdQacNKrJOExpfibpImoY3lWB1iae3cEMGez5xShjaGwuibtnQTDUwBm4fggPvbPSibBg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、网站导航</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.网站的<span style="color: black;">每一个</span>页面都有从首页到该页面的导航链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.部分页面<span style="color: black;">无</span>，<span style="color: black;">或</span>导航不清晰；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.完全<span style="color: black;">无</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是A，最好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、高质量外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.在行业内的大部分权威/知名/网站上（>50个）有外链，且链接锚文本有<span style="color: black;">显现</span><span style="color: black;">重要</span>词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.在以上网站上有较少外链（10~50个），行业<span style="color: black;">关联</span>性、知名度稍差；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.更少的外链（<10个），行业<span style="color: black;">关联</span>性、知名度差</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.完全<span style="color: black;">无</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>判断<span style="color: black;">那些</span>网站属于权威/知名网站？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.政府网站（.gov / .gon.cn）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.教育<span style="color: black;">公司</span>/学校网站（.edu）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.PR>=4的收录量庞大（>10万）的行业平台，门户网站，以前PR有用，<span style="color: black;">此刻</span>PR没更新了，看百度权重吧。用爱站<span style="color: black;">工具</span>看，又给爱站打了次<span style="color: black;">宣传</span>哈哈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.有<span style="color: black;">必定</span>影响力、知名度的<span style="color: black;">公司</span>/个人网站（PR/百度权重较高，可能收录量少）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、外链的分布</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.外链数量多（>200个），分布网站广，锚文本形式丰富多样，<span style="color: black;">况且</span>自然；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.外链数量多，数量<span style="color: black;">重点</span>集中在几个网站上（<10个），<span style="color: black;">大都是</span>友情交换链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.外链较少，友情交换链接<span style="color: black;">占多数</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.外链更少（<10个）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span><span style="color: black;">查找</span>命令：domain: dzsc.com –site: dzsc.com –site:hi1718.com-……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些命令啥意思啊，请关注我公众号，以 后SEO高级会讲<span style="color: black;">各样</span>指令哈哈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、目录网站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.网站被DMOZ、YAHOO等知名目录网站收录；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.被目录网站收录，但知名度不高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">无</span>被收录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://dir.yahoo.com 雅虎目录 国外<span style="color: black;">要紧</span>，国内看hao123 就<span style="color: black;">能够</span>了哈哈哈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://dmoz.org DMOZ</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、社区、<span style="color: black;">博客</span>网站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.网站在社区、<span style="color: black;">博客</span>网站开通账号，并能经常<span style="color: black;">守护</span>、更新网站内容；积极发动、参与<span style="color: black;">各样</span>活动；互动性强；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.网站在社区、<span style="color: black;">博客</span>网站开通账号，并宣传<span style="color: black;">公司</span>的<span style="color: black;">制品</span>/服务内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">无</span>开通账号，<span style="color: black;">亦</span>不参与</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>的社区网站：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Myspace</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google+</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Linkedin</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Twitter</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新浪/腾讯<span style="color: black;">博客</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人人网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开心网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天际网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">漂亮</span>说/蘑菇街/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span>搜索引擎表现分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、搜索引擎收录<span style="color: black;">状况</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.绝大部分页面被收录（95%以上）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.1/3页面被收录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.少量页面被收录（10个页面以下）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">无</span>收录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、百度快照更新</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.隔日更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.3~10天更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.1个月以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.从不更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、网站主<span style="color: black;">重要</span>词排名</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.主<span style="color: black;">重要</span>词<span style="color: black;">所有</span>排名前10，部分前3；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.部分主<span style="color: black;">重要</span>词排名前10；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.部分主<span style="color: black;">重要</span>词排名前30；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">无</span>排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">十、有<span style="color: black;">没</span>不良SEO<span style="color: black;">行径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、框架、FLASH结构</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.网站框架结构非常<span style="color: black;">有害</span>于SEO，能<span style="color: black;">不消</span>就<span style="color: black;">不消</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.搜索引擎还<span style="color: black;">不可</span>很好的识别Flash内容，<span style="color: black;">倘若</span>网站非要采用Flash或Flash结构，最好<span style="color: black;">供给</span>一个文字版本的网站，或在Flash旁边加上文字说明。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：-15分，B：-20分（整站Flash或Flash导航）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：有些Flash的<span style="color: black;">宣传</span>是为了<span style="color: black;">提高</span><span style="color: black;">公司</span>形象，不扣分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">重要</span>词堆砌</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.在标题、Meta标签中堆砌<span style="color: black;">重要</span>词，且<span style="color: black;">重要</span>词数量<span style="color: black;">非常多</span>（>7个）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.在内容中<span style="color: black;">海量</span>堆砌<span style="color: black;">重要</span>词，且该内容对用户<span style="color: black;">无</span><span style="color: black;">帮忙</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.站内频繁的<span style="color: black;">显现</span>以上2种<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、导出链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.导出链接到被<span style="color: black;">处罚</span>的网站；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.多个站相互交叉链接(我有ABC三个站，我A上连接了BC，B上连接了AC，C上连接了AB)；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>判断网站<span style="color: black;">是不是</span>被<span style="color: black;">处罚</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.收录量很少（个位数）或为零（这一条<span style="color: black;">通常</span>用于判断高权重网站，正常的应该有10万以上的收录量）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.用网站名<span style="color: black;">叫作</span>或域名搜索，看<span style="color: black;">是不是</span>是<span style="color: black;">第1</span>名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">转</span>页面、桥页、伪装页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同一个页面，<span style="color: black;">经过</span>技术手段，用户看到的和搜索引擎看到的页面不是<span style="color: black;">一样</span>的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">301<span style="color: black;">转</span>是<span style="color: black;">准许</span>的，博主的www.baiyangseo.com博客<span style="color: black;">便是</span>老域名www.yanghonglin.com跳过来的。哈哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">隐匿</span>内容、<span style="color: black;">隐匿</span>链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">供给</span><span style="color: black;">重要</span>词排名，故意堆积<span style="color: black;">海量</span><span style="color: black;">隐匿</span>内容/链接（用户看不到，搜索引擎能看到）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、复制内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站站大部分信息照抄照搬别人的网站内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：<span style="color: black;">复制内容越多，越容易被搜索引擎降权。<span style="color: black;">能够</span><span style="color: black;">经过</span>修改内容来达到伪原创。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span><span style="color: black;">是不是</span>要复制的标准：这些内容<span style="color: black;">是不是</span>对我的用户有价值，它们放在这儿能<span style="color: black;">帮忙</span>到用户吗？<span style="color: black;">倘若</span><span style="color: black;">无</span>搜索引擎，我还会复制这些内容吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最终</span>写完了，快饿死我了，上篇加这篇大约3小时，呜呜~ </span>里面<span style="color: black;">有些</span>常规是曾学SEO整理的，感谢我的前前前前老大洪师兄。本文配图不多，<span style="color: black;">由于</span>文字太多了，<span style="color: black;">倘若</span>有不懂的<span style="color: black;">地区</span>加我个人<span style="color: black;">微X</span>交流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>许有人会说，你把这个SEO诊断<span style="color: black;">方法</span>弄出来了，那以后SEO怎么<span style="color: black;">挣钱</span>，我想说就算写出来了，懂的人懂，不懂的人还是<span style="color: black;">必须</span><span style="color: black;">持续</span>学习。下一篇，可能会写SEO优化<span style="color: black;">方法</span>之类的。<span style="color: black;">倘若</span>还有什么想看的，留言给我，选题来写哈~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文白杨SEO原创，转载请注明<span style="color: black;">源自</span>，白杨，专注SEO<span style="color: black;">科研</span>八年，SEO实战派。前杰恩西运营总监，现自由职业。个人<span style="color: black;">微X</span>（<strong style="color: blue;">y13754326987</strong>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
哈哈、笑死我了、太搞笑了吧等。 论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。
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