禁止屏蔽外链,仅剩3天!微X、淘宝、抖音们怎么样拆“围墙”?
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">★玺承电商,集合电商<span style="color: black;">新闻</span>,电商干货</span></h2>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">玺承</span><span style="color: black;">电商(ID:xcds--)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑 | 小玺君</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>、淘宝、抖音们真的要互相打通了?</span></strong><span style="color: black;">据多家<span style="color: black;">媒介</span><span style="color: black;">报告</span>,9月9日下午,工信部<span style="color: black;">相关</span>业务<span style="color: black;">分部</span>组织阿里巴巴、腾讯、字节跳动、百度、华为、小米、陌陌、360、网易等<span style="color: black;">公司</span>召开了“屏蔽网址链接问题行政<span style="color: black;">指点</span>会”。</span><span style="color: black;">会上,工信部提出<span style="color: black;">相关</span>即时通信软件的合规标准,<span style="color: black;">需求</span>9月17日前各平台<span style="color: black;">必要</span>按标准解除屏蔽,否则将依法采取处置<span style="color: black;">办法</span>。</span><span style="color: black;">过去,你封闭我、我屏蔽你,外链不分享、支付不互通,是互联网巨头圈地筑墙的<span style="color: black;">要紧</span>手段。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>,垄断监管之剑<span style="color: black;">最终</span>要终结这一切了?</span><span style="color: black;">这<span style="color: black;">是不是</span><span style="color: black;">寓意</span>着,淘宝、抖音有望接入<span style="color: black;">微X</span>支付?</span><span style="color: black;"><span style="color: black;">微X</span>或将解封淘宝,复制乱码<span style="color: black;">才可</span>在<span style="color: black;">微X</span>分享淘宝商品将<span style="color: black;">作为</span>历史?</span><span style="color: black;">几家巨头<span style="color: black;">机构</span>将迎来大和解?</span></strong><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>,<span style="color: black;">以上</span>合规标准<span style="color: black;">触及</span>三个方面:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>用户分享的同种类型<span style="color: black;">制品</span>或服务的网址链接,展示和<span style="color: black;">拜访</span>形式应保持一致;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在即时通信中发送和接收合法网址链接,点击链接后,在应用内以页面的形式直接打开;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>对特定的<span style="color: black;">制品</span>或服务网址链接附加额外的操作<span style="color: black;">过程</span>,<span style="color: black;">不可</span><span style="color: black;">需求</span>用户手动复制链接后转至系统浏览器打开。</span></p><span style="color: black;">多位业内人士认为,这有助于让我国的互联网环境、平台经济生态从“各自封闭”回归“开放”,对用户体验、市场竞争环境有多重<span style="color: black;">好处</span>。腾讯、阿里等互联网新老巨头,打破过去的藩篱,<span style="color: black;">长时间</span><span style="color: black;">亦</span>都能造出更大“蛋糕”。</span><span style="color: black;">从学术<span style="color: black;">方向</span>来看,互联互通<span style="color: black;">表率</span>的是<span style="color: black;">区别</span>软件应用之间的互操作、数据可携带。</span><strong style="color: blue;"><span style="color: black;">但从<span style="color: black;">实质</span>操作层面来看,<span style="color: black;">微X</span>月活用户超过12亿,淘宝月活用户超9亿,一旦互相打通,会<span style="color: black;">诱发</span><span style="color: black;">那些</span>行业变化?用户隐私、用户安全、用户权益在变局中会遭遇<span style="color: black;">那些</span>挑战?这些都<span style="color: black;">必须</span>重点关注。</span></strong><span style="color: black;">综合来看,各平台互联互通是一个系统性工程,<span style="color: black;">必须</span>做好相应的准备工作,开放<span style="color: black;">才可</span>发挥出最大的价值。</span><span style="color: black;">01</span><strong style="color: blue;">开放外链,会带来什么?</strong><span style="color: black;">其实,<span style="color: black;">以上</span>合规标准和此前工信部对APP的专项整治,尤其重点整治恶意屏蔽网址链接的态度是一脉相承的。</span><span style="color: black;">从PC时代到移动互联网时代,相互之间的屏蔽愈来愈烈,巨头平台不畅通<span style="color: black;">火速</span>带来一系列问题。如今互联互通是打破孤岛和派系,让互联网回归“开放”的常态。</span><span style="color: black;">从学术<span style="color: black;">方向</span>看,互联互通<span style="color: black;">表率</span>的是<span style="color: black;">区别</span>软件应用之间的互操作、数据可携带。前者<span style="color: black;">触及</span>到<span style="color: black;">区别</span>软件应用之间的协作,<span style="color: black;">例如</span>,用户在淘宝中挑选好物品,<span style="color: black;">而后</span>用淘宝<span style="color: black;">起步</span>并完成<span style="color: black;">微X</span>支付。后者指的是平台<span style="color: black;">按照</span>用户的<span style="color: black;">需求</span>,向指定的第三方传输和自己<span style="color: black;">关联</span>的数据。</span><strong style="color: blue;"><span style="color: black;">就以开放外链为例来看,<span style="color: black;">微X</span>放开外链是实现平台之间互联互通的<span style="color: black;">要紧</span>部分,但开放后<span style="color: black;">怎样</span>监管,对<span style="color: black;">微X</span>提出了更高的<span style="color: black;">需求</span>。</span></strong><span style="color: black;">过去几年里,<span style="color: black;">微X</span>为了<span style="color: black;">保证</span>用户体验和安全,对<span style="color: black;">外边</span>链接的管理越来越严格,曾于2016年<span style="color: black;">颁布</span>“<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范”,并<span style="color: black;">这里</span>后多次修订并新增违规信息的范畴。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“不转不是中国人”、“请好心人转发一下”、“转发后<span style="color: black;">一辈子</span><span style="color: black;">安全</span>”等语言夸张、诱导转发及<span style="color: black;">转</span>的内容,最先遭殃;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到后来,<span style="color: black;">伴侣</span>圈里如微商<span style="color: black;">宣传</span>连续<span style="color: black;">颁布</span>七八条霸屏<span style="color: black;">伴侣</span>圈,这类过度营销推广的信息会被折叠;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“砍一刀”、“帮我加速吧”等助力、砍价、违规拼团的活动,以及H5游戏及测试、<span style="color: black;">流言</span>欺诈、<span style="color: black;">违法</span>获取和<span style="color: black;">运用</span>用户数据和信息等<span style="color: black;">关联</span>内容,<span style="color: black;">亦</span>都被<span style="color: black;">微X</span>列为违规信息。</span></p><span style="color: black;">乃至连腾讯旗下的腾讯<span style="color: black;">资讯</span><span style="color: black;">显现</span>“打开腾讯<span style="color: black;">资讯</span>,阅读原文”这类<span style="color: black;">必须</span>用户<span style="color: black;">转</span>或下载第三方APP的内容时,<span style="color: black;">关联</span>链接<span style="color: black;">亦</span>会被<span style="color: black;">微X</span>屏蔽。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/oZsJseC8PzVBzcRiblHu9zpPsGtf5HjCmyDicK0uwXIy1DEa67xfmiaNqMpc0uUVoicTvIuNalysUOwHSjI5soR4lw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">源自</span> / <span style="color: black;">微X</span>安全中心</span><span style="color: black;">但在“变平的互联网生态”里,想约束违规外链,难度会更高。试想,一旦外链这道门槛完全放开,用户在<span style="color: black;">得到</span>一部分便利的<span style="color: black;">同期</span>,<span style="color: black;">亦</span>可能会遇到<span style="color: black;">有些</span><span style="color: black;">困惑</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>新型的<span style="color: black;">流言</span>可能会借助<span style="color: black;">微X</span>的传播力量更加剧烈;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用来聊天的<span style="color: black;">微X</span>群可能<span style="color: black;">亦</span>会被推广链接、活动邀请<span style="color: black;">霸占</span>;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享电商平台的内容和活动到<span style="color: black;">微X</span>,<span style="color: black;">再也不</span><span style="color: black;">必须</span>发口令,<span style="color: black;">能够</span>直接发链接,亲戚<span style="color: black;">伴侣</span>发来的“砍一刀”<span style="color: black;">需求</span>更<span style="color: black;">不可</span><span style="color: black;">没</span>视了。</span></p><span style="color: black;">用户可能<span style="color: black;">必须</span>花费<span style="color: black;">更加多</span>的精力和成本在信息辨识上。营销信息可能会在多个平台之间玩出<span style="color: black;">更加多</span><span style="color: black;">花招</span>;<span style="color: black;">有些</span>灰黑产在各平台之间传播,诈骗、诱导分享、黄色暴力等不安全外链,披上了“<span style="color: black;">微X</span><span style="color: black;">信息</span>”的外衣,更加难以察觉。</span><span style="color: black;">尤其<span style="color: black;">针对</span>中老年用户而言,用“假红包”诈骗曾在<span style="color: black;">她们</span>身上屡屡得手。有报告<span style="color: black;">表示</span>,老年人缺乏防范<span style="color: black;">认识</span>,<span style="color: black;">更易</span>点击诈骗短信中的钓鱼网址,填写个人信息及银行卡信息,<span style="color: black;">引起</span>资金被盗刷。</span><strong style="color: blue;"><span style="color: black;">当外链放开后,辨别能力较弱的中老年用户将面对<span style="color: black;">更加多</span>危险信息。</span></strong><span style="color: black;">杜绝电信诈骗是此前<span style="color: black;">微X</span>严格限制外链的<span style="color: black;">原由</span>之一,当外链放开后,会不会继续有骗子把<span style="color: black;">微X</span><span style="color: black;">做为</span>营销阵地,当用户遇到了诈骗等<span style="color: black;">消极</span>事件,互联互通的各大平台会不会<span style="color: black;">显现</span>责任不<span style="color: black;">知道</span>的<span style="color: black;">状况</span>,这些都是<span style="color: black;">不可</span><span style="color: black;">忽略</span>的问题。</span><span style="color: black;">02</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拆除平台间的“围墙”,要一步步来</strong></p><span style="color: black;">回到互联网平台互联互通的初衷,是促进竞争,以让<span style="color: black;">更加多</span>新入者争取到资源和机会。事实上<span style="color: black;">亦</span>是如此,参与各方大概率都能从中获益。</span><span style="color: black;">将目光转向海外,美国的大型互联网平台<span style="color: black;">亦</span>走过激烈的封杀<span style="color: black;">周期</span>,但到2017年以后,出于<span style="color: black;">商场</span>利益逐步和解了。脸书跟推特结束了长达七年的封杀对峙,亚马逊和谷歌的视频内容都<span style="color: black;">能够</span>在智能硬件设备上播放。</span><span style="color: black;">中国信息通信<span style="color: black;">科研</span>院政策与经济<span style="color: black;">科研</span>所监管<span style="color: black;">科研</span>部袁玮的观点是,我国互联网平台正<span style="color: black;">处在</span>美国2010-2016年的打架<span style="color: black;">周期</span>,<span style="color: black;">最后</span>可能<span style="color: black;">亦</span>会<span style="color: black;">由于</span><span style="color: black;">商场</span>利益,<span style="color: black;">经过</span>市场或<span style="color: black;">外边</span>调节,走向和解。</span><strong style="color: blue;"><span style="color: black;">但在老大和老二互通的过程中,“会不会<span style="color: black;">引起</span>对老三和老四腰部和尾部<span style="color: black;">公司</span>产生灭绝性的<span style="color: black;">损伤</span>?<span style="color: black;">怎样</span>防止平台互联互通带来的<span style="color: black;">有些</span>新问题?”都<span style="color: black;">必须</span>关注。</span></strong><span style="color: black;"><span style="color: black;">针对</span>前一个问题,南开大学竞争法<span style="color: black;">科研</span>中心<span style="color: black;">专家</span>、法学院教授陈兵认为<span style="color: black;">日前</span>尚<span style="color: black;">没</span><span style="color: black;">结论</span>。站在巨头的<span style="color: black;">方向</span>,相互开放是能创造出更大的“蛋糕”的。<span style="color: black;">同期</span>《比较》杂志<span style="color: black;">科研</span>部主管陈永伟<span style="color: black;">暗示</span>,破垄断、促进竞争的效应可能并不<span style="color: black;">显著</span>。</span><span style="color: black;">加布里埃尔·尼古拉斯和迈克尔·温伯格在合作的一篇论文中说明了,即使一个平台复制了脸书的数据,<span style="color: black;">亦</span><span style="color: black;">不可</span>在和脸书的竞争中胜出。</span><span style="color: black;">至于后一个问题,<span style="color: black;">有些</span>行业人士认为值得重点探讨。</span><span style="color: black;">“互联互通是肯定要做的,政府要制定好游戏规则。”陈兵在一次科技论坛上<span style="color: black;">暗示</span>。陈永伟认为,<span style="color: black;">关联</span><span style="color: black;">分部</span><span style="color: black;">必须</span>就数据安全、技术安全等问题设立红线,规范平台<span style="color: black;">行径</span>的边界;开放外链既<span style="color: black;">必须</span><span style="color: black;">思虑</span>用户<span style="color: black;">运用</span>体验的影响,<span style="color: black;">亦</span><span style="color: black;">必须</span>判断所带来的社会成本和社会收益<span style="color: black;">是不是</span>平衡。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/oZsJseC8PzVBzcRiblHu9zpPsGtf5HjCmybUxPXzVeqicGh9IWxkcuw4DicWROw2JjrlHvfDGecL4TL1t3DTst1vg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">源自</span> / Pexels</span><span style="color: black;">以<span style="color: black;">微X</span>为例,陈永伟把互联互通里的“数据可携带”总结为几种<span style="color: black;">状况</span>:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户留下的身份信息、聊天记录等,应该是公认<span style="color: black;">能够</span>迁移的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">按照</span>用户留下的<span style="color: black;">各样</span>信息进行的用户画像和归类等,<span style="color: black;">一般</span>不会被纳入可携带的范畴;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但用户在<span style="color: black;">微X</span>上的<span style="color: black;">运用</span>时长、点击数量等,该<span style="color: black;">怎样</span>被定性,可能有争议,<span style="color: black;">由于</span>这类数据的形成是用户和应用方<span style="color: black;">一起</span>参与的。</span></p><span style="color: black;">平台开放了,用户体验改善了,数据共享<span style="color: black;">运用</span>、切换平台方便了。但用户个人信息在多个平台之间传送,<span style="color: black;">寓意</span>着隐私<span style="color: black;">泄密</span><span style="color: black;">危害</span>加大,平台数据安全<span style="color: black;">保证</span>难度加大。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>,用户关心的是,获取用户信息的伪装红包和测试、电商平台的虚假宣传等,骚扰<span style="color: black;">乃至</span>窃取用户信息的外链会不会复燃。</strong></span><span style="color: black;">互联互通,会不会<span style="color: black;">作为</span>阻碍创新的<span style="color: black;">原因</span>?陈永伟认为“数据可携带”可能会降低平台对数据进行投资的积极性,“互操作”可能会带来搭便车<span style="color: black;">状况</span>,“<span style="color: black;">有些</span>用户较少的平台就会将关注的重点放在<span style="color: black;">怎样</span>蹭数量<span style="color: black;">更加多</span>的巨头平台的流量上”。</span><span style="color: black;">与此<span style="color: black;">同期</span>,互联互通之下的巨头平台或能拿到更全面、更准确的用户信息数据,这<span style="color: black;">寓意</span>着其<span style="color: black;">针对</span>用户的个性化画像越准确,容易<span style="color: black;">诱发</span>新的<span style="color: black;">乱用</span><span style="color: black;">行径</span>,而用户在互联网上就更加<span style="color: black;">没</span>处可逃,隐私空间越来越小。</span><span style="color: black;">独立电信分析师付亮在前述科技论坛上<span style="color: black;">亦</span><span style="color: black;">暗示</span>,互联网巨头们今日打得你死我活,明日又能够达成协议互相合作的案例比比皆是,互联互通<span style="color: black;">亦</span>极有可能形成垄断。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,要避免平台巨头互相开放后合谋垄断。</span><span style="color: black;">过去,<span style="color: black;">微X</span><span style="color: black;">针对</span>外链的管理逐步递进,<span style="color: black;">持续</span>规避部分违规信息的<span style="color: black;">危害</span>。而要放开外链,有行业人士提醒,<span style="color: black;">亦</span><span style="color: black;">能够</span>分<span style="color: black;">周期</span>、有<span style="color: black;">要求</span>、限范围的试点进行,在探索的过程中找到合适的平衡点。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">或</span>,<span style="color: black;">微X</span><span style="color: black;">能够</span>将打开外链的决定权在用户手上,就如同此前算法<span style="color: black;">举荐</span>的<span style="color: black;">关联</span>管理意见提出,算法推荐服务<span style="color: black;">供给</span>者应当向用户<span style="color: black;">供给</span>关闭算法<span style="color: black;">举荐</span>服务的选项。</span></strong><span style="color: black;">总的<span style="color: black;">来讲</span>,开放外链互联互通是牵一发而动全身的,是大方向,<span style="color: black;">亦</span>是一个系统性工程。打破“高墙”<span style="color: black;">必须</span>制定<span style="color: black;">详细</span>规则,以激发平台的主动性,防范数据安全问题,与此<span style="color: black;">同期</span>,<span style="color: black;">有些</span><span style="color: black;">重要</span>点<span style="color: black;">例如</span>开放外链,在<span style="color: black;">详细</span>实操落地时<span style="color: black;">必须</span>循序渐进。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/5ichCnWH60HG419IlfMxbCkEn6rb18cYEJlzytdkHBInUIbKgxwIbYBc1YspWEKlnicoicTqhic4a4a6aJ82f5Utbw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 互动留言 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">﹀</span></p><strong style="color: blue;"><span style="color: black;">你对各大平台开放外链怎么看?</span></strong>
</h1><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一块</span>来聊聊吧~</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/5ichCnWH60HG419IlfMxbCkEn6rb18cYEJlzytdkHBInUIbKgxwIbYBc1YspWEKlnicoicTqhic4a4a6aJ82f5Utbw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ov7HqWicFibhfrAkufCgXJia6O5lVEw46ltPpWicXLEFlchNlKWTAMurtbiaicBm1mduB7addJv7ZpSmZ6m1qHaYGNNw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">点击“</strong></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">在看</strong></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">”</strong></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">,销量翻番</strong></strong></span></strong></span></p>
感谢你的精彩评论,带给我新的思考角度。 期待你更多的精彩评论,一起交流学习。 你的努力一定会被看见,相信自己,加油。 你字句如珍珠,我珍藏这份情。
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