qzmjef 发表于 2024-7-4 02:13:52

博客园:被爬虫至宕机,初始商场化奋斗

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/fCpd1cf8iacZsiagGnfo755LjzckY6OB42pFuUF5RFGmLB31iaSiaVFDBWKlwfIw2GBmFQNAZ3jbPE73WkCShwbR8w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好,我是Edison。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月29日,国内最大且最纯粹的中文技术社区之一博客园<span style="color: black;">颁布</span>故障公告:<strong style="color: blue;">下班前的暴雨,爬虫爬至园子宕机</strong>。到底是什么样的蜘蛛能让<span style="color: black;">咱们</span>的园子连续宕机呢?下面<span style="color: black;">咱们</span>就来<span style="color: black;">瞧瞧</span>到底是怎么回事儿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明:下面的<span style="color: black;">文案</span>内容均来自 <strong style="color: blue;">博客园官方博客</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3月25日<span style="color: black;">第1</span>次蜘蛛爬虫事故</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天12点<span style="color: black;">上下</span>,它又来了,熟悉的恐怖身影(116开头IP段、山西的某个城市),不是cc攻击,是那只令人“敬畏”的蜘蛛。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年4月3日,它的<strong style="color: blue;">首次来访在园子里掀起<span style="color: black;">暴风</span>暴浪,数据库连接数过万,负载<span style="color: black;">平衡</span>带宽跑满,带宽扩容50%依然跑满</strong>,当时<span style="color: black;">咱们</span><span style="color: black;">经过</span>限制同一个IP<span style="color: black;">每日</span>的请求数侥幸躲过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年5月4日,它如同吃了兴奋剂般变得格外疯狂,<span style="color: black;">因为</span>触发IP请求数限制被重定向到登录站点,但它那龙卷风般的天量请求直接冲垮登录站点,<span style="color: black;">没</span>奈之下,<span style="color: black;">咱们</span>屏蔽了这个IP网段。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它有成千上万的IP,<span style="color: black;">咱们</span>屏蔽的IP网段<span style="color: black;">仅有</span>255个IP,看索引量<span style="color: black;">无</span>大的变化,<span style="color: black;">咱们</span>天真地以为影响不大,却不知<span style="color: black;">因此呢</span>得罪了中文互联网的老大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得罪老大的后果<span style="color: black;">便是</span>:园子遭遇2022年最悲惨的境遇——被它拉黑,在搜索结果中对园子全面降权,让<span style="color: black;">咱们</span>切身体会老大的厉害。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">懊悔</span>自己的天真,感叹老大的厉害,<span style="color: black;">咱们</span>亡羊补牢以求老大网开一面——放开了被屏蔽的IP网段。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">解除屏蔽后观察了1-2月,搜索流量并<span style="color: black;">无</span><span style="color: black;">显著</span>的回升,看来这次真的是惹怒了老大,<span style="color: black;">咱们</span>会<span style="color: black;">懊悔</span>莫及,见识了真正霸气的老大不会给你悔过的机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在观察<span style="color: black;">时期</span>,<span style="color: black;">咱们</span>有了一个惊人的<span style="color: black;">发掘</span>——<span style="color: black;">每日</span>光临园子最多的竟然是它,<span style="color: black;">每日</span>竟然<span style="color: black;">拜访</span>1000多万次,园子的博文总数<span style="color: black;">亦</span>就在1000万篇<span style="color: black;">上下</span>,日理万机的它竟然会<span style="color: black;">每日</span>看园子的每篇博文,难道准备以后改行当程序员?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着,<span style="color: black;">咱们</span>又有一个<span style="color: black;">发掘</span>,<strong style="color: blue;"><span style="color: black;">每日</span>千万次的<span style="color: black;">拜访</span>竟然消耗了园子近一半的带宽<span style="color: black;">花费</span></strong>,<span style="color: black;">针对</span>囊中羞涩的园子<span style="color: black;">来讲</span>有点吃不消,<span style="color: black;">每日</span>让它看园子的每篇博文,还得给它倒贴带宽费,<span style="color: black;">况且</span>在搜索排名中继续被拉黑着。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是,<span style="color: black;">咱们</span>采取了一个应对之策,专门<span style="color: black;">供给</span>一个负载<span style="color: black;">平衡</span>给它<span style="color: black;">拜访</span>并限制了峰值带宽,<span style="color: black;">这般</span>不仅<span style="color: black;">能够</span><span style="color: black;">掌控</span>带宽<span style="color: black;">花费</span>,<span style="color: black;">况且</span>在它发飙的时候<span style="color: black;">能够</span>减少宕机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从去年到今天<span style="color: black;">晌午</span>,它被<span style="color: black;">咱们</span>这个对应之策<span style="color: black;">经过</span>专用负载<span style="color: black;">平衡</span>关进笼子里,即使被限制了带宽,它<span style="color: black;">亦</span>会<span style="color: black;">非常多</span>时候给园子带来3000-4000的QPS,<span style="color: black;">因此</span>来个cc攻击,园子就格外难以撑住。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">晌午</span>,恐怖的事情<span style="color: black;">出现</span>了,<strong style="color: blue;">它<span style="color: black;">起始</span>不遵守针对搜索引擎的dns解析</strong>,从笼子里跑出来了!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近一年后它依然如此彪悍,如此毫<span style="color: black;">没</span>忌惮,园子依然扛不住,除非屏蔽 IP 段,但又不敢再次得罪依然威风凛凛的老大,<span style="color: black;">日前</span>只是临时限制它所<span style="color: black;">拜访</span>的负载<span style="color: black;">平衡</span>的带宽,但这会让<span style="color: black;">拜访</span>这些负载<span style="color: black;">平衡</span>的正常用户受影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常抱歉,这个突发问题给您带来了麻烦,<span style="color: black;">咱们</span>正在进一步想办法,争取找到更好的<span style="color: black;">处理</span><span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【16:30】<span style="color: black;">刚才</span>试着放开<span style="color: black;">有些</span>带宽,数据库连接数<span style="color: black;">火速</span>飙升,这种并发疯狂爬取<span style="color: black;">区别</span>博文,缓存发挥不了<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【16:50】这只蜘蛛今天已疯,<span style="color: black;">咱们</span>不想陪着疯,已暂时屏蔽去年屏蔽过的那个网段,屏蔽后<span style="color: black;">马上</span>恢复正常。如此疯狂的爬取<span style="color: black;">已然</span>和cc攻击没什么区别了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【19:15】今年2月,<span style="color: black;">咱们</span><span style="color: black;">经过</span>“百度搜索资源平台-反馈中心”反馈“抓取频次高的离谱,百度蜘蛛每秒请求数(QPS)竟然高达4000多”问题,百度客户竟然回复让<span style="color: black;">咱们</span>“自查整改”,吓得<span style="color: black;">咱们</span>再<span style="color: black;">亦</span>不敢向百度客服反馈问题了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【19:30】在被全面降权后,<span style="color: black;">咱们</span>被自己的经历惊呆了,百度不打一声招呼随手一掐,<span style="color: black;">每日</span>几百万的搜索流量就没了。<span style="color: black;">倘若</span>是一家依赖搜索流量的<span style="color: black;">机构</span>,百度<span style="color: black;">能够</span>随时要这家<span style="color: black;">机构</span>的命,园子<span style="color: black;">由于</span>不依赖百度流量而躲过一劫。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【20:10】又想起一则百度蜘蛛的故事,那是在2021年,百度蜘蛛模拟<span style="color: black;">区别</span>移动端屏幕尺寸的用户<span style="color: black;">每日</span>以超过百万的 UV <span style="color: black;">拜访</span>园子,但 UA 却不带百度蜘蛛的标识(<span style="color: black;">运用</span>的是正常用户移动端浏览器的UA),<span style="color: black;">导致</span>GA<span style="color: black;">这般</span>的<span style="color: black;">拜访</span>统计软件识别不出来,从而严重干扰了统计数据的准确性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3月29日第二次蜘蛛爬虫事故</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEzSZHI2NggQ2Iqv27I6FeH7xETiatNoAwNzNzVmAxpZ8qBlibyeQPqTavw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下班前的一场暴风雨,让园子一片狼藉。顶着暴风雨,加了服务器,但<span style="color: black;">没</span>济于事。情急之中,断蛛求生立转机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天下班前的 17:00~17:30 <span style="color: black;">上下</span>,<strong style="color: blue;">身份未明的爬虫暴风雨般地袭击园子,<span style="color: black;">导致</span>数据库连接过万,全站宕机</strong>,由此给您带来很大的麻烦,请您谅解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>给百度蜘蛛断网才恢复正常,<span style="color: black;">导致</span>暴风雨的爬虫不<span style="color: black;">必定</span>是百度蜘蛛,<span style="color: black;">因为</span>缺乏足够的数据,这次袭击园子的爬虫身份<span style="color: black;">没</span>法确认。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给百度蜘蛛断网,是为了减少服务器的总负载,在上次故障时<span style="color: black;">咱们</span>只屏蔽了一个网段(255个IP)的百度蜘蛛,还有<span style="color: black;">海量</span>百度蜘蛛<span style="color: black;">每日</span>在园子里爬来爬去,虽然这些蜘蛛被关在笼子里(限制了带宽),但依然会给服务器带来不小的压力,让园子在暴风雨来袭时格外弱不禁风。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度蜘蛛专用负载<span style="color: black;">平衡</span> QPS 监控图:</p>
    <img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEzTV9sqQhbSAHfC3WaECswJESfojp52lWrW2hXMUwLOa2upKNrj1ia3uQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常抱歉!园子这段时间故障有点多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经的一系列故障公告,是<span style="color: black;">咱们</span>鲁莽走进云计算时代初期的痛苦代价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>还未成系列的故障公告,<span style="color: black;">亦</span>许是 AI 时代即将到来的被代价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管怎么样,<strong style="color: blue;">不管是代价还是被代价,AI 时代真的要来了</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【更新】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 11:40 <span style="color: black;">上下</span>:又<span style="color: black;">显现</span>数据库连接数飙升问题,又是<span style="color: black;">经过</span>给百度蜘蛛断网恢复正常。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEzXibCsWnXP52rrJfCSm8JAXSctU0RC9mdUBYktJiaf3ztFkn2E0rtp3UA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 12:10 <span style="color: black;">上下</span>:试着解除百度蜘蛛的断网,放出后 pod CPU 与数据库连接数<span style="color: black;">马上</span>飞快<span style="color: black;">提升</span>,只能继续拉闸。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 12:30 <span style="color: black;">上下</span>:将百度蜘蛛专用负载<span style="color: black;">平衡</span>的带宽限制由130M大幅下调至50M,再次放出百度蜘蛛进行观察。数据库连接数由1700<span style="color: black;">上下</span><span style="color: black;">提升</span>至3000<span style="color: black;">上下</span>,这个连接数在<span style="color: black;">能够</span>承受的范围。12:40 <span style="color: black;">上下</span><span style="color: black;">能够</span><span style="color: black;">起始</span>,数据库连接数稳定在2000<span style="color: black;">上下</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 14:20 <span style="color: black;">上下</span>:数据库连接数拉伸至4000多,将百度蜘蛛专用负载<span style="color: black;">平衡</span>的带宽限制进一步下调至30M,并<span style="color: black;">增多</span>1台服务器,让数据库连接数的拉升变<span style="color: black;">成为了</span>过山车。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEzG3pJHDL8m91QNfEq6Mkn8JgIA1P0byzONt9Ulc8qiah2iakQ0ZGhBk3Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 14:50 <span style="color: black;">上下</span>:数据库连接数飙升至7000多,部分 pod CPU 过载,给百度蜘蛛断网,并屏蔽了来自微软 azure 的一个网段 40.*.*.0/24 ,才<span style="color: black;">掌控</span>住。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEz7RgS87wRYQgu0iaGibGb69Xl9I1ctUwdJYdibjpY6u033KagvkpQCv7Lg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 15:05 <span style="color: black;">上下</span>:数据库连接数又飙升至6000多,追加来自微软 azure 的一个网段 157.*.0.0/16,才再次<span style="color: black;">掌控</span>住。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fCpd1cf8iacYNbbqNMpR9I7yNq747SPEzyKyBzINK0gg7MmY0QkY5uC8bVXbasZVoJuSbbakLzHGO3iaSPpJzVDw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 15:17 更新:从<span style="color: black;">日前</span><span style="color: black;">状况</span>看,<span style="color: black;">针对</span>今天下午<span style="color: black;">显现</span>的问题,屏蔽微软 azure 网段效果最<span style="color: black;">显著</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3-30 16:05 更新:<span style="color: black;">经过</span> dns 反向解析确认被屏蔽的 azure 网段是微软 bing 爬虫之一 msnbot 所<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">博客园的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>开局</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4月2日,博客园官方<span style="color: black;">颁布</span>了《园子的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>-开篇:绝境求商》一文,<span style="color: black;">咱们</span>看到园子<span style="color: black;">日前</span>正在推进的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>,毕竟情怀<span style="color: black;">不可</span>当饭吃。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">便是</span>该<span style="color: black;">文案</span>的原文内容:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2021年的一场<span style="color: black;">危险</span>,给园子来了个做梦<span style="color: black;">亦</span>没想到的<span style="color: black;">忽然</span>袭击,让园子一片狼藉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年的双重困境,让园子在暴风雨之后再添<span style="color: black;">卑劣</span>天气,不给园子一点喘息之机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年困难重重的开局,将园子陷于看不到雨后彩虹的绝地,逼着园子唯有奋起出击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年是园子<strong style="color: blue;"><span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>生死攸关的一年</strong>,<span style="color: black;">咱们</span>将在自己认可的<span style="color: black;">商场</span>化方向上奋力探索,全力以赴找到园子的<span style="color: black;">商场</span>化出路,并<strong style="color: blue;">开启园子现代化升级的新<span style="color: black;">周期</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期待<span style="color: black;">大众</span>的理解与支持,更期待<span style="color: black;">大众</span>的献计献策,<span style="color: black;">帮忙</span>园子找到最适合的<span style="color: black;">商场</span>模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>在推进的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>项目有3个:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)IT人才出海服务:3月底已推出<span style="color: black;">第1</span>站,详见&nbsp;</span><span style="color: black;">https://brands.cnblogs.com/haoron/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)VIP会员服务:预计4月底上线,<span style="color: black;">重点</span>是<span style="color: black;">供给</span>新<span style="color: black;">研发</span>的不常用的<span style="color: black;">制品</span>增值功能,<span style="color: black;">例如</span> github 与博客的同步功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)云市场精品店:与阿里云云市场合作,预计5月推出。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>博客园的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>,<span style="color: black;">有些</span>园子里的大佬们<span style="color: black;">亦</span>提出了自己的看法:</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1)</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">田园里的蟋蟀:</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">已然</span>好久没写<span style="color: black;">文案</span>了,看了下自己的园龄<span style="color: black;">已然</span>10年了,不知道dudu还记得我不,哈哈。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好久没逛园子了,看着首页<span style="color: black;">文案</span>几十的阅读量,这氛围<span style="color: black;">好似</span>和以前差别太大了,靠着一腔热血写<span style="color: black;">文案</span>的人有,但<span style="color: black;">连续</span>写<span style="color: black;">无</span>利益的写又有多少呢?靠这些人把园子活跃起来,给自己带来利益,是不是把人想的太简单了,不是所有人都和你<span style="color: black;">同样</span>,搞自己的个人博客<span style="color: black;">能够</span><span style="color: black;">这般</span>,但<span style="color: black;">做为</span>一个博客平台,有自己的用户,有自己的员工,就太理想了。</p><span style="color: black;">此刻</span>的博客园和n年前还是<span style="color: black;">同样</span>,园子氛围有的话就热一把,<span style="color: black;">无</span>就靠历史<span style="color: black;">文案</span>搜索流量,其他<span style="color: black;">商场</span><span style="color: black;">基本</span><span style="color: black;">无</span>尝试,<span style="color: black;">宣传</span><span style="color: black;">或</span>其他新合作,这种<span style="color: black;">短期</span>的转瞬即逝,并不<span style="color: black;">很久</span>,过去<span style="color: black;">那样</span><span style="color: black;">数年</span>,知识付费发展出<span style="color: black;">那样</span>多的<span style="color: black;">制品</span>,一个<span style="color: black;">无</span>跟进,像极客时间、知乎、知识星球、公众号、xx云服务博客等,人家都发展的很好,其实博客园有很好的资源去搞这些,<span style="color: black;">然则</span><span style="color: black;">无</span>,散养这些博主,靠<span style="color: black;">她们</span>自觉去发博客,<span style="color: black;">无</span>引导<span style="color: black;">无</span>组织<span style="color: black;">无</span>激励<span style="color: black;">无</span>流量,怎么可能<span style="color: black;">很久</span>呢?一批又一批的人,最后还靠这些人留下的<span style="color: black;">文案</span>流量财富来<span style="color: black;">挣钱</span>。。。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我觉得<span style="color: black;">基本</span>还是思想的转变,对自己的博主负责(就像b站的up主),园子的资源才会上来,用户才会上来,流量氛围才会上来,其他<span style="color: black;">亦</span>会随之而来,当然这是对园子的,其实<span style="color: black;">亦</span><span style="color: black;">能够</span>跳出园子本身,围绕这个资源做<span style="color: black;">另一</span>的<span style="color: black;">制品</span>,可能会有新的发展,我觉得这些dudu肯定<span style="color: black;">思虑</span>过,但<span style="color: black;">研发</span>者的思想太固化,尤其是dudu这么极致的<span style="color: black;">研发</span>者,多倾听别人的想法,多<span style="color: black;">思虑</span>用户所想,放开脚步去尝试,而不是围地画圆。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面说的可能不太好听,其实我还是希望园子有好的发展,毕竟园子对我有很大的<span style="color: black;">道理</span>,很感恩,<span style="color: black;">倘若</span>真的<span style="color: black;">必须</span>众筹,我参与哈,毕竟还有<span style="color: black;">那样</span>多<span style="color: black;">文案</span>在里面,哈哈。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2)</span><span style="color: black;">zsea:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我提个思路哈:<span style="color: black;">首要</span><span style="color: black;">便是</span>让跟着园子的人都能挣到钱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">威客平台,这个是很好的连接普通人和程序员的桥梁,<span style="color: black;">况且</span><span style="color: black;">能够</span><span style="color: black;">经过</span>博客园的数据,对程序员进行认证,就相当于程序员的信用认证。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费<span style="color: black;">文案</span>,<span style="color: black;">准许</span><span style="color: black;">发帖</span>设置为收费,别人辛辛苦苦<span style="color: black;">科研</span>的结果,写的<span style="color: black;">文案</span>,能帮到其它人,收一点费<span style="color: black;">亦</span>是<span style="color: black;">恰当</span>的,有<span style="color: black;">必须</span>的人自然会付费。<span style="color: black;">然则</span><span style="color: black;">必须</span>严格管理付费<span style="color: black;">文案</span>的质量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌化,我真不<span style="color: black;">晓得</span>除了这个园子,咱们还有其它什么<span style="color: black;">制品</span>。</span><span style="color: black;">先扩大一下知名度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在挣钱上,我的认识是,不是<span style="color: black;">咱们</span>能<span style="color: black;">供给</span>什么,而是别人<span style="color: black;">必须</span>什么,只要搞清楚了别人<span style="color: black;">必须</span>什么,怎么<span style="color: black;">处理</span>都是有办法的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一块</span>加油。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3)</span><span style="color: black;">zhangdaopin:</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客园<span style="color: black;">做为</span>一个老牌的博客社区,<span style="color: black;">持有</span>着众多的优秀博客博主和活跃用户,但面临着<span style="color: black;">商场</span>化出路不<span style="color: black;">知道</span>、盈利难度大等问题。针对这些困难,博客园<span style="color: black;">能够</span><span style="color: black;">思虑</span>以下几种<span style="color: black;">商场</span>化出路:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>变现:博客园<span style="color: black;">能够</span>吸引品牌商、<span style="color: black;">宣传</span>主等<span style="color: black;">颁布</span><span style="color: black;">宣传</span>,<span style="color: black;">按照</span><span style="color: black;">宣传</span>展示和点击量进行收费,实现<span style="color: black;">宣传</span>变现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>付费服务:博客园<span style="color: black;">能够</span><span style="color: black;">按照</span>用户需求,<span style="color: black;">供给</span><span style="color: black;">各样</span>增值服务,如付费主题、定制化博客、VIP会员等,从中<span style="color: black;">得到</span>资金<span style="color: black;">报答</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合作赞助:博客园<span style="color: black;">能够</span>与<span style="color: black;">关联</span><span style="color: black;">行业</span>的<span style="color: black;">优秀</span><span style="color: black;">公司</span>进行合作,如科技、创业、文化等<span style="color: black;">行业</span>的<span style="color: black;">公司</span>,合作推出<span style="color: black;">关联</span><span style="color: black;">制品</span>,<span style="color: black;">一起</span>促进品牌价值和博客园价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">会员制度:博客园<span style="color: black;">能够</span>推出会员制度,<span style="color: black;">经过</span>付费获取<span style="color: black;">更加多</span>的特权和优惠,如免费下载付费资源、专属社群互动、线下交流活动参与等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之,博客园<span style="color: black;">必须</span>更加积极地寻找<span style="color: black;">商场</span>化出路,创新<span style="color: black;">商场</span>模式,结合<span style="color: black;">自己</span><span style="color: black;">优良</span>和用户需求进行优化,<span style="color: black;">才可</span>在激烈的市场竞争中立于不败之地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4)ycyzharry</span><span style="color: black;">:</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">数年</span>的博主,我<span style="color: black;">供给</span>几个我的思考供参考:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1 学习B站和UP主的关系,多<span style="color: black;">有些</span>文化内容,<span style="color: black;">同期</span>给博主有变现的机会,<span style="color: black;">仅有</span>博主在平台得到了真正好处,才会更积极给平台贡献更好内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2 <span style="color: black;">非常多</span>博主自己出书,那平台<span style="color: black;">能够</span>和博主合作,去<span style="color: black;">帮忙</span>博主出版、推广<span style="color: black;">有些</span><span style="color: black;">优秀</span>内容图书。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3 <span style="color: black;">能够</span>与工厂合作,生产<span style="color: black;">有些</span>商品,程序员<span style="color: black;">关联</span>的,<span style="color: black;">例如</span>活动T恤、背包、礼物公仔等。商品是文化的一部分。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4 博问是不是<span style="color: black;">能够</span>结合ChatGPT这类AI<span style="color: black;">工具</span>来回答<span style="color: black;">有些</span>简单问题。<span style="color: black;">同期</span>博问里面园豆是不是<span style="color: black;">能够</span>兑换现金<span style="color: black;">或</span>其他博客园自营商品来打通闭环。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5 <span style="color: black;">此刻</span><span style="color: black;">非常多</span>程序员找不到工作,<span style="color: black;">亦</span>找不到女<span style="color: black;">伴侣</span>,平台<span style="color: black;">能够</span>引入招聘、红娘类似活动。<span style="color: black;">期盼</span>后面有技术人员真的<span style="color: black;">经过</span>博客园找到了工作和另一半。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6 短视频是一个很好的<span style="color: black;">宣传</span>平台,博客园<span style="color: black;">为何</span>不在抖音<span style="color: black;">或</span>视频号去开通账号,<span style="color: black;">为何</span><span style="color: black;">不可</span>去尝试<span style="color: black;">有些</span>和直播<span style="color: black;">关联</span>的业务,新东方做了农<span style="color: black;">制品</span>带货,博客园<span style="color: black;">能够</span>做自己<span style="color: black;">特殊</span>,<span style="color: black;">例如</span>找大牛技术直播等等啊。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7 园子的<span style="color: black;">商场</span>化<span style="color: black;">奋斗</span>3个方向中我最看好第2个,第1个仍有<span style="color: black;">有些</span>问题,例如价格偏贵、客户<span style="color: black;">怎样</span>相信平台、安全<span style="color: black;">怎样</span><span style="color: black;">保证</span>、工作介绍的<span style="color: black;">详细</span>是啥、<span style="color: black;">是不是</span>有<span style="color: black;">更加多</span>职业例如测试、运维、<span style="color: black;">制品</span>等等。第3个还要看<span style="color: black;">详细</span>合作的是啥。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8 博客园<span style="color: black;">优良</span>是啥,初心是啥,这些是<span style="color: black;">基本</span>,不<span style="color: black;">期盼</span>在探索<span style="color: black;">商场</span>化道理上迷失自己。</p>以上只是<span style="color: black;">有些</span>个人拙见,<span style="color: black;">期盼</span>能给<span style="color: black;">日前</span>的平台<span style="color: black;">有些</span>思路和思考。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5)老翅寒暑</span><span style="color: black;">:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老博主赶回来发帖:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量时代,PC<span style="color: black;">必定</span>在没落,移动流量<span style="color: black;">必要</span>要<span style="color: black;">注意</span>,<span style="color: black;">包含</span><span style="color: black;">微X</span>公众号、抖音、头条、<span style="color: black;">乃至</span>bilibili都<span style="color: black;">必要</span>要接入引流。引流的方式<span style="color: black;">能够</span>参考知乎的公众号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对多种<span style="color: black;">区别</span>的流量平台,<span style="color: black;">必须</span><span style="color: black;">区别</span>的内容发送,综合园子热点、精选、技术要点泛谈、技术精讲进行推送。<span style="color: black;">亦</span><span style="color: black;">能够</span>邀请作者共创、连线。例如公众号和头条适合发热点解析,<span style="color: black;">文案</span>转载;抖音适合<span style="color: black;">1星期</span>热点和技术要点两三句;bilibili适合发技术精讲</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深入<span style="color: black;">认识</span>园子的特点:多、杂,<span style="color: black;">然则</span>水平相对较高。<span style="color: black;">因此</span>面向技术的高端知识应该是园子的卖点。<span style="color: black;">因此</span>园子的定位应该介于csdn,和infoq之间。infoq的定位很清楚,<span style="color: black;">便是</span>技术的前沿<span style="color: black;">行业</span>。csdn<span style="color: black;">便是</span>鱼龙混杂走量,虽然高质量内容比例低,<span style="color: black;">然则</span>分母大分子自然<span style="color: black;">亦</span>大,高质<span style="color: black;">文案</span>绝对数量其实并不少。<span style="color: black;">因此呢</span>,园子定位我<span style="color: black;">意见</span>几个方向:前沿内容的工程落地,流行技术的疑难处理,<span style="color: black;">各样</span>入门<span style="color: black;">指点</span>。反正<span style="color: black;">便是</span>让每种人群都有更大的收获:让新手快速入门,让老手飞速<span style="color: black;">提高</span>,让<span style="color: black;">能手</span>接触前沿,并联疑难杂症的处理,概念细节的深入理解等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他增收的途径:PC页面打赏<span style="color: black;">能够</span>有,<span style="color: black;">然则</span><span style="color: black;">过程</span>太多必定转化率很低,聊<span style="color: black;">强过</span><span style="color: black;">没</span>。博客页面和作者公众号<span style="color: black;">相关</span>我觉得<span style="color: black;">能够</span>加上,<span style="color: black;">由于</span>我自己<span style="color: black;">亦</span>有需求。<span style="color: black;">宣传</span>、招聘其他人<span style="color: black;">已然</span>说过了。github pages能否对接?能否让我markdown发博客?能否让我发一次github pages就同步博客园?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于增值服务。博友到博客园来,<span style="color: black;">首要</span>是表达的欲望,<span style="color: black;">怎样</span>更好的表达,更广泛的<span style="color: black;">途径</span>表达,<span style="color: black;">这儿</span><span style="color: black;">能够</span>有思考的空间。其次是社会学层面的需求,<span style="color: black;">例如</span>园子认同感(T恤、吉祥物等),同行交流的需求(网络大会、<span style="color: black;">各样</span>专题交流会议等)。第三<span style="color: black;">便是</span>个人能力<span style="color: black;">提高</span>的需求,<span style="color: black;">例如</span>培训、<span style="color: black;">指点</span>、新技术介绍,<span style="color: black;">然则</span>要<span style="color: black;">重视</span><span style="color: black;">不可</span>水,<span style="color: black;">倘若</span>能三两句话就让人明白的,就<span style="color: black;">必定</span>不要一节课,节约客户的时间<span style="color: black;">能够</span><span style="color: black;">得到</span>高溢价。第四<span style="color: black;">便是</span>内容参考,园子<span style="color: black;">累积</span>了高质量的内容(类似知乎),<span style="color: black;">倘若</span>能够接入ChatGPT之类的能力,结合用户<span style="color: black;">保藏</span>和发帖信息,实现快速的内容<span style="color: black;">指点</span>,等于<span style="color: black;">每一个</span>人给自己请了一个导师,<span style="color: black;">必定</span><span style="color: black;">特别有</span>价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>博客园的<span style="color: black;">商场</span>化,你有什么看法和<span style="color: black;">意见</span>吗?</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">欢迎在本文底部留言,精彩的留言我会帮你转发给dudu站长哦。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span><span style="color: black;">亦</span>欢迎<span style="color: black;">大众</span>加入</span><strong style="color: blue;"><span style="color: black;">EdisonTalk读者交流群</span></strong><span style="color: black;">,dudu站长<span style="color: black;">亦</span>在里面哦。</span></p><span style="color: black;"><span style="color: black;">源自</span>:博客园官方博客</span><span style="color: black;">编辑:爱迪生</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/r0Yeg3pq20kXBcStvMoDUdhY0LlibllkRC7l9RV1ROKHxIuCfQfTy09WLHTwN8l72OX2JV3z0lQXfsdQWCZ5BiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">年终总结:</span><a style="color: black;"><span style="color: black;">Edison的2</span></a>022年终总结<span style="color: black;">数字化转型:<a style="color: black;">我在传统<span style="color: black;">公司</span>做数字化转型</a></span><span style="color: black;">C#刷题:<a style="color: black;">C#刷剑指Offer算法题系列<span style="color: black;">文案</span>目录</a></span><span style="color: black;">.NET面试:</span><a style="color: black;"><span style="color: black;">.NET<span style="color: black;">研发</span>面试知识体系</span></a><span style="color: black;">.NET大会:<a style="color: black;">2020年中国.NET<span style="color: black;">研发</span>者大会PDF资料</a></span><img src="https://mmbiz.qpic.cn/mmbiz_png/fZwDaxnnNlclxpuYLYialbiaDxmy75ibpdDwic4XxFRDM4OA8opqq7vGysjc1DE9Pm8YwFhoL4tWQkQPPFV9y8PSZA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">




xuaiqiang 发表于 2024-8-23 14:10:45

楼主发的这篇帖子,我觉得非常有道理。

Myramillan 发表于 2024-8-27 21:22:59

“BS”(鄙视的缩写)‌

7wu1wm0 发表于 2024-10-25 01:12:39

我完全同意你的观点,说得太对了。

wrjc1hod 发表于 5 天前

我完全同意你的观点,说得太对了。
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