生鲜品牌节日营销把握这四个过程让你的品牌脱颖而出
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人人都<span style="color: black;">爱好</span>过节，过节<span style="color: black;">寓意</span>着假期，<span style="color: black;">寓意</span>着<span style="color: black;">休憩</span>，<span style="color: black;">寓意</span>着<span style="color: black;">能够</span>产生逛街旅游吃饭等一系列消费<span style="color: black;">行径</span>。<span style="color: black;">例如</span><span style="color: black;">刚才</span>过去的端午节。而各大品牌方就更<span style="color: black;">爱好</span>过节了，<span style="color: black;">做为</span>自带流量的超强IP，节假日<span style="color: black;">作为</span>各大品牌争相抢占用户视野的有利战场。而为了实现品牌的价值，<span style="color: black;">非常多</span><span style="color: black;">公司</span>都会针对节日推出一系列的活动，使出浑身解数进行“斗法”。疫情过后刺激消费，<span style="color: black;">作为</span>了当下社会各界的<span style="color: black;">广泛</span>共识。于是<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，各级政府部分<span style="color: black;">亦</span>都行动了起来。其中，最有<span style="color: black;">表率</span>性的<span style="color: black;">办法</span><span style="color: black;">便是</span>向消费者直接发放消费券，<span style="color: black;">经过</span><span style="color: black;">补助</span>的方式刺激公众的消费<span style="color: black;">心情</span>。<span style="color: black;">那样</span>品牌“节日营销”到底应该<span style="color: black;">怎么样</span>做呢？小陌今天给<span style="color: black;">大众</span>分享四个节日营销的<span style="color: black;">过程</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-8693f39e4cebcc22cd25980d8e00cdfa_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、受众分析，确定主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">区别</span>节日<span style="color: black;">咱们</span>的活动主题<span style="color: black;">亦</span>会有<span style="color: black;">区别</span>，品牌在进行节日营销前<span style="color: black;">必须</span>先进行受众分析，分析<span style="color: black;">目的</span>群众在这个节日更<span style="color: black;">爱好</span>什么样的活动，更<span style="color: black;">爱好</span>什么样的<span style="color: black;">制品</span>，<span style="color: black;">例如</span>你不可能在情人节去卖粽子，<span style="color: black;">亦</span><span style="color: black;">不可</span>在端午节去卖玫瑰花。<span style="color: black;">因此</span><span style="color: black;">咱们</span>在营销前<span style="color: black;">必须</span>先分析受众<span style="color: black;">而后</span><span style="color: black;">按照</span>受众的<span style="color: black;">行径</span>确定一个营销主题。即先针对<span style="color: black;">区别</span>的节日来锁定<span style="color: black;">区别</span>的<span style="color: black;">目的</span>群体，分析<span style="color: black;">她们</span>的用户特征、消费习惯与及<span style="color: black;">爱好</span>等，<span style="color: black;">而后</span>再去设置活动的主题和环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、独特创意，吸引用户参与。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个独特的营销创意能够<span style="color: black;">导致</span>受众的<span style="color: black;">重视</span>和好奇，吸引顾客浏览，点击<span style="color: black;">乃至</span>转发；互联网时代，网络上的信息<span style="color: black;">能够</span>说是一篇汪洋，<span style="color: black;">怎样</span>在一片海洋中<span style="color: black;">明显</span>自己，<span style="color: black;">首要</span><span style="color: black;">必须</span>够独特！千篇一律的活动创意只会让用户审美疲劳，<span style="color: black;">乃至</span>不愿点击。<span style="color: black;">此时</span>候<span style="color: black;">咱们</span><span style="color: black;">必须</span>另辟捷径，找到独特的<span style="color: black;">方向</span>做营销创意，吸引用户参与，<span style="color: black;">例如</span>当年支付宝的锦鲤活动。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-4ff50001cec7f88849a67c256b29ed56_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、活动提前准备拉长战线。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把节日当成节日，<span style="color: black;">便是</span>个时间点，<span style="color: black;">亦</span><span style="color: black;">便是</span>几天。但把节日当成“事件”便有了从节前序幕到节日高潮再到节后谢幕的周期，节日营销有循序渐进。要从预热到高潮到延续，刷够存在感。<span style="color: black;">例如</span><span style="color: black;">刚才</span>过去的京东618，活动便是从618前<span style="color: black;">起始</span><span style="color: black;">持续</span>预热，<span style="color: black;">而后</span>618当天达到高潮，之后又<span style="color: black;">经过</span>一系列返场活动来延续。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、以情动人，以服务留人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在做节日营销时<span style="color: black;">能够</span>采用以情动人，情感从来都是最容易打动人的，用好情感营销<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>的营销<span style="color: black;">更易</span>触动客户，从而产生消费，这是营销的<span style="color: black;">第1</span>步。当然<span style="color: black;">咱们</span>的营销<span style="color: black;">亦</span>不是为了一次性的<span style="color: black;">营销</span>，<span style="color: black;">由于</span><span style="color: black;">倘若</span>留住客户<span style="color: black;">更加是</span>营销的重中之重，<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>依靠服务来<span style="color: black;">增多</span>回头客。说起服务不得不提海底捞，<span style="color: black;">一样</span>是火锅，<span style="color: black;">为么</span>海底捞这么火，大部分的<span style="color: black;">原由</span><span style="color: black;">咱们</span>都<span style="color: black;">能够</span>归给服务。<span style="color: black;">由于</span>节日营销要<span style="color: black;">保持</span>“满足客户需求，为客户创造价值”这一宗旨，守正出奇，客户获益、<span style="color: black;">公司</span>获利，<span style="color: black;">这般</span>方能<span style="color: black;">保证</span>营销的有效性和可<span style="color: black;">连续</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了以上这4个<span style="color: black;">过程</span>，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>顺着这些思路，去细化一下各个细节，<span style="color: black;">而后</span>创造出专属自己品牌的节日营销。（<span style="color: black;">文案</span><span style="color: black;">源自</span>：178软文网）</p>
你的话语如春风拂面，让我心生暖意。 楼主的文章深得我心，表示由衷的感谢！
页:
[1]