粉丝为皇，内容为王|写好微X文案的9个技巧及参考器具大全
<img src="data:image/svg+xml;utf8," style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">微X</span>运营中，<span style="color: black;">倘若</span>品牌官微推送的内容<span style="color: black;">无</span>足够的营养、对关注粉丝<span style="color: black;">来讲</span><span style="color: black;">没</span>用或<span style="color: black;">不可</span><span style="color: black;">导致</span><span style="color: black;">她们</span>的兴趣，<span style="color: black;">那样</span>，<span style="color: black;">她们</span>就会感到失望。事<span style="color: black;">不外</span>三，便会<span style="color: black;">引起</span>僵尸粉的日益<span style="color: black;">增加</span>，或是取关率的居高不下。<span style="color: black;">因此呢</span>今天小J就来分享一下，在<span style="color: black;">微X</span>运营中，<span style="color: black;">能够</span>借鉴的图文内容写作技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三个理由，让<span style="color: black;">微X</span><span style="color: black;">文案</span>更出众:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 选题不走寻常路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">靠热点吸睛、靠切入点服人；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 满仓干货：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的<span style="color: black;">文案</span>对“我”有用；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 赏心悦目：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排版配图，看着<span style="color: black;">便是</span>享受。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>选题不走寻常路 </h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 靠热点吸睛: </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要<span style="color: black;">文案</span>吸眼球，抓热点是一大诀窍。跟热点最<span style="color: black;">要紧</span>的<span style="color: black;">原因</span><span style="color: black;">便是</span>时间，一个热点的热度是短暂的，<span style="color: black;">做为</span>一个<span style="color: black;">微X</span>公众号平台的运营者就<span style="color: black;">必要</span>与时间比赛，在热点温度<span style="color: black;">无</span>降下去之前写出<span style="color: black;">文案</span>。</p>热点从何抓起？介绍两大神器供<span style="color: black;">平常</span>参考——神器<span style="color: black;">举荐</span>：<span style="color: black;">微X</span>&<span style="color: black;">博客</span>热点排行榜<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span><span style="color: black;">博客</span><span style="color: black;">大众</span><span style="color: black;">每日</span>都在刷，难道没<span style="color: black;">发掘</span>里面有<span style="color: black;">非常多</span>用户需求，有<span style="color: black;">非常多</span>问题，有<span style="color: black;">非常多</span>不错的观点吗？不要放过，碰到比较热门的问题，直接写成一篇<span style="color: black;">文案</span>告诉<span style="color: black;">她们</span>。</p>而碰见<span style="color: black;">有些</span>不错的观点，<span style="color: black;">博客</span><span style="color: black;">微X</span>上面<span style="color: black;">通常</span>都是百十来字，不足以很好的解释，<span style="color: black;">那样</span>，不要吝啬你的笔墨，用一篇<span style="color: black;">文案</span>来表述你的观点。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 切入点独到: </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的热点<span style="color: black;">专题</span>，<span style="color: black;">一样</span>的<span style="color: black;">资讯</span>事件，<span style="color: black;">非常多</span>人在写，<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">无</span>新颖独到的切入点，<span style="color: black;">文案</span>很难得到读者的<span style="color: black;">尤其</span><span style="color: black;">喜爱</span>。而<span style="color: black;">做为</span>品牌的官方<span style="color: black;">微X</span>，内容更要兼顾和品牌所处行业<span style="color: black;">关联</span>，和品牌一贯形象相符。<span style="color: black;">这里</span><span style="color: black;">基本</span>上，有颠覆<span style="color: black;">公众</span>思维的观点，能够自圆其说、<span style="color: black;">供给</span>一种<span style="color: black;">鲜嫩</span>的看世界的<span style="color: black;">方向</span>，便能成就一篇吸睛的图文内容。</p>神器<span style="color: black;">举荐</span>：论坛博客评论 <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上文<span style="color: black;">说到</span>的，热门<span style="color: black;">博客</span>、论坛或博客的正文后面<span style="color: black;">常常</span>跟有<span style="color: black;">海量</span>评论，而这些评论里大多都<span style="color: black;">包括</span>了用户的<span style="color: black;">有些</span>需求、看法，经常<span style="color: black;">瞧瞧</span>这些评论，收集起来，就<span style="color: black;">能够</span><span style="color: black;">认识</span>到用户在寻找什么、想要看到什么，这些都<span style="color: black;">能够</span><span style="color: black;">作为</span>运营者的灵感、选做<span style="color: black;">微X</span><span style="color: black;">文案</span>的切入点，围绕这一主题展开<span style="color: black;">作为</span>图文内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">文案</span>和“我”<span style="color: black;">相关</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到所写<span style="color: black;">文案</span>内容与<span style="color: black;">公众</span>的<span style="color: black;">相关</span>点，站到读者的<span style="color: black;">方向</span>去思考问题。</p>神器<span style="color: black;">举荐</span>：JINGsocial Survey<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">区别</span>方式，<span style="color: black;">定时</span>给用户发送<span style="color: black;">意见</span>调查问卷，实时<span style="color: black;">认识</span>用户的最真实反馈。</p><img src="data:image/svg+xml;utf8," style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">文案</span>对“我”有用</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写技术流的东西，在某个<span style="color: black;">行业</span>的深厚知识、技术和经验的<span style="color: black;">累积</span>，对某一个问题的深入思考，对某种现象深刻的<span style="color: black;">科研</span>都是<span style="color: black;">微X</span><span style="color: black;">文案</span>写作的经典主题。阅读<span style="color: black;">做为</span>移动互联网和最<span style="color: black;">基本</span>性的需求，<span style="color: black;">亦</span>是<span style="color: black;">运用</span>时长仅次于社交APP和游戏的需求。只要是需求，就有被<span style="color: black;">科研</span>的价值。分析用户的需求，<span style="color: black;">亦</span><span style="color: black;">便是</span>要选题。而<span style="color: black;">怎样</span><span style="color: black;">才可</span>写出切入用户“痛点”的干货<span style="color: black;">文案</span>呢？下面几个神器<span style="color: black;">能够</span>帮你——</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 精华帖整理:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>行业里总会有<span style="color: black;">有些</span>人气很不错的论坛，有<span style="color: black;">非常多</span>热点内容，有许多的精华内容<span style="color: black;">或</span>有<span style="color: black;">有些</span>不错的观点，有的评论就有几十页。但论坛<span style="color: black;">通常</span>都比较杂乱或观点<span style="color: black;">无</span>说清楚，<span style="color: black;">那样</span>这个时候<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>进行收集整理，<span style="color: black;">况且</span>要进行<span style="color: black;">弥补</span>完善，<span style="color: black;">这般</span>不仅内容受用户欢迎，你的用户还<span style="color: black;">能够</span><span style="color: black;">得到</span>更系统的、完善的</p>
感谢楼主的分享！我学到了很多。 太棒了、厉害、为你打call、点赞、非常精彩等。
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