什么是软文？4000人阅读却成交10W的软文实战分享
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在分享这篇实战<span style="color: black;">文案</span>中，先给<span style="color: black;">有些</span>不<span style="color: black;">认识</span>软文的<span style="color: black;">伴侣</span>分享些<span style="color: black;">基本</span>概念</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>什么是软文？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度百科里面是<span style="color: black;">这般</span>定义的：</p>软文顾名思义是相<span style="color: black;">针对</span>硬性<span style="color: black;">宣传</span>而言，由<span style="color: black;">公司</span>的市场策划人员或<span style="color: black;">宣传</span><span style="color: black;">机构</span>的文案人员来负责撰写的“文字<span style="color: black;">宣传</span>”。与硬<span style="color: black;">宣传</span>相比，软文之<span style="color: black;">因此</span>叫做软文，精妙之处就在于一个“软”字，让用户不受强制<span style="color: black;">宣传</span>的宣传下，<span style="color: black;">文案</span>内容与<span style="color: black;">宣传</span>的完美结合，从而达到<span style="color: black;">宣传</span>宣传效果。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>软文<span style="color: black;">怎样</span>写？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>去写一篇软文<span style="color: black;">包含</span>“起一个勾人点击的标题和让人产生购买欲望的内容”？网上有<span style="color: black;">海量</span>的视频、<span style="color: black;">文案</span><span style="color: black;">能够</span>去搜索<span style="color: black;">认识</span>，不做赘述。但我想说的是，写软文<span style="color: black;">必定</span>要<span style="color: black;">认识</span>自己的<span style="color: black;">制品</span>和<span style="color: black;">运用</span><span style="color: black;">制品</span>是<span style="color: black;">那些</span>用户，<span style="color: black;">倘若</span>满足不了这个前提，随便找个编辑弄出来的那不叫“软文”，那<span style="color: black;">便是</span>普通的<span style="color: black;">文案</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>怎么做呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1>自己<span style="color: black;">机构</span>培养。<span style="color: black;">机构</span>内部人员耳濡目染<span style="color: black;">亦</span>慢慢会对自己<span style="color: black;">机构</span>的<span style="color: black;">制品</span>了如指掌，<span style="color: black;">倘若</span>对文案写作感兴趣，稍加培养，应该是没问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2>找软文写手。<span style="color: black;">能够</span>找<span style="color: black;">有些</span>适合的软文写手，<span style="color: black;">海量</span>反复沟通，让写手明白您的<span style="color: black;">制品</span>和用户，让其代写。（这不是随便找个编辑写个<span style="color: black;">文案</span>几百元的事情，<span style="color: black;">倘若</span>您是<span style="color: black;">这般</span>想的，<span style="color: black;">那样</span>效果大概您<span style="color: black;">亦</span>会<span style="color: black;">晓得</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>软文<span style="color: black;">怎样</span>投放？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文写好了，没人阅读那<span style="color: black;">亦</span>还是一篇<span style="color: black;">没</span>用的<span style="color: black;">文案</span>。投放<span style="color: black;">途径</span><span style="color: black;">亦</span><span style="color: black;">非常多</span>，下面<span style="color: black;">陈列</span>一下<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1>自<span style="color: black;">媒介</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>有<span style="color: black;">非常多</span>，例如<span style="color: black;">微X</span>公众号、头条号等，各有利<span style="color: black;">坏处</span>。<span style="color: black;">微X</span>公众号<span style="color: black;">日前</span>是封闭式，<span style="color: black;">重点</span>开放的是自己的粉丝。<span style="color: black;">倘若</span>您<span style="color: black;">无</span>粉丝，公众号推送<span style="color: black;">功效</span>等于0；头条号，用户海量，但<span style="color: black;">倘若</span>你的软文<span style="color: black;">不足</span>“软”，今日头条的<span style="color: black;">博主</span>会不<span style="color: black;">举荐</span>，<span style="color: black;">亦</span>会是0阅读；<span style="color: black;">因此</span>只要够“软”，头条号会是不错的<span style="color: black;">选取</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2>大号投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大号投放价格<span style="color: black;">不方便</span>宜，<span style="color: black;">日前</span>有两种合作方式，一是投放一次多少<span style="color: black;">花费</span>；<span style="color: black;">另一</span>一种是CPS，按<span style="color: black;">实质</span><span style="color: black;">营销</span>额分成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大号投放对软文的文案绝对有<span style="color: black;">需求</span>，要不你会肉疼的受不了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3>高权重站投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>高权重<span style="color: black;">便是</span>您的软文会被百度等搜索引擎收录，并且有<span style="color: black;">必定</span>的排名；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018年4月7日，<span style="color: black;">颁布</span>了一篇《微商城怎么开通?2个<span style="color: black;">过程</span>6个细节》，当天就被百度收录。如下图所示</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收录以后，百度搜索“微商城<span style="color: black;">怎样</span>开通？”<span style="color: black;">就可</span>在百度首页找到这篇<span style="color: black;">文案</span>，<span style="color: black;">日前</span><span style="color: black;">已然</span>阅读4013次。如下图所示。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-fb1196ace342f77b57df3c30d2074a81_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，<span style="color: black;">经过</span>这篇<span style="color: black;">文案</span>达成合作已超过10W。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>做软文投放，<span style="color: black;">意见</span>找高权重站点投放是一个不错的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1><span style="color: black;">精细</span>的效果营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户<span style="color: black;">选取</span>搜索，那肯定是想去寻找答案。<span style="color: black;">倘若</span>您的软文能够给用户<span style="color: black;">供给</span>答案，<span style="color: black;">那样</span>该用户就会是您潜在的意向客户；如上图，<span style="color: black;">咱们</span>司瓦图本身<span style="color: black;">能够</span><span style="color: black;">供给</span>微商城<span style="color: black;">研发</span>，<span style="color: black;">那样</span>进入该<span style="color: black;">文案</span>都会是<span style="color: black;">咱们</span>的意向客户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2>直接转化：能留<span style="color: black;">tel</span>、<span style="color: black;">微X</span>、网址；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高权重网站一般<span style="color: black;">能够</span>留<span style="color: black;">tel</span>、<span style="color: black;">微X</span>、网址等等联系方式。相比自<span style="color: black;">媒介</span><span style="color: black;">或</span>其他门户只能留一个品牌名<span style="color: black;">叫作</span>，效果转化上要好<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3>成本可控</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比大号代发的报价，高权重站的软文<span style="color: black;">颁布</span>价格可控，例如<span style="color: black;">能够</span><span style="color: black;">颁布</span>一篇，五篇等等，<span style="color: black;">按照</span><span style="color: black;">实质</span>效果再去决定<span style="color: black;">是不是</span>继续投入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，就分享这么多。<span style="color: black;">期盼</span><span style="color: black;">伴侣</span>们都能找到软文营销的最佳方式<span style="color: black;">办法</span>。</p>
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