小红书最严软广政策出炉，螃蟹教你怎么样应对！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">似乎<span style="color: black;">每一个</span>双十一<span style="color: black;">时期</span>，小红书都不太平，<span style="color: black;">乃至</span>每年上热搜的时间都是相同的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-2da2bc79de0bf3bb48912a4e071509bb_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去年双十一<span style="color: black;">时期</span>是博主与平台之间的流量矛盾，今年前期是滤镜景点，后期则是“代写笔记4元一条”“店铺打卡”……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些事件再次把小红书推上了风口浪尖。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-425d37af6e42c50e445020ef33e54e41_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-cf8a3f738d03fa5670ba974ec93df87c_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>在今年双十一<span style="color: black;">时期</span>，小红书又<span style="color: black;">起始</span>了一次大整改……</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">小红书的软广整治<span style="color: black;">方法</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整治<span style="color: black;">方法</span>分为三期，为期三个月</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>期：10.25-11.25</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二期：11.25-12.25</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三期：12.25-01.25</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从这个时间长度和频次<span style="color: black;">咱们</span>不难看出，小红书<span style="color: black;">针对</span>软广的治理<span style="color: black;">并不</span>是<span style="color: black;">由于</span>双十一<span style="color: black;">忽然</span>爆发，而是要把打击软广<span style="color: black;">做为</span>一个<span style="color: black;">长时间</span>的整治<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次整治面向的是小红书全域用户，但会<span style="color: black;">尤其</span>关照MCN，<span style="color: black;">由于</span>MCN是小红书最容易管控的生态<span style="color: black;">构成</span>部分之一。（MCN的宝宝千万要<span style="color: black;">重视</span>啦）</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">小红书的软广审核方式为：人工+<span style="color: black;">设备</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书的审核机制<span style="color: black;">通常</span>是先机审，再人审。<span style="color: black;">针对</span>存量笔记，<span style="color: black;">亦</span>会进行复审（<span style="color: black;">重点</span>以用户举报为线索）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">似乎小红书的审核机制<span style="color: black;">始终</span>是<span style="color: black;">这般</span>，<span style="color: black;">那样</span>这次新规的区别在哪呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">规则本质上其实并<span style="color: black;">无</span><span style="color: black;">出现</span>变化，只是这一次小红书的<span style="color: black;">措施</span>说明，之后<span style="color: black;">针对</span>软广的监管会越来越严！</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">小红书软广整治处罚<span style="color: black;">办法</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">限流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">限制自然流量<span style="color: black;">举荐</span>，简<span style="color: black;">叫作</span>是限流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">亦</span><span style="color: black;">便是</span>该用户的内容不被平台<span style="color: black;">举荐</span>，但并不影响粉丝浏览和主页<span style="color: black;">表示</span>的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>要<span style="color: black;">重视</span>，限流<span style="color: black;">不仅</span>是限制单篇笔记流量，<span style="color: black;">全部</span>账号都会被限流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">禁收录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>搜索将<span style="color: black;">没</span>法搜到博主以及<span style="color: black;">关联</span>的笔记。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">禁收录之后，基本上博主跟社区的联系就所剩<span style="color: black;">没</span>几了，搜索博主的名字来关注<span style="color: black;">亦</span><span style="color: black;">作为</span>了一种奢侈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">禁投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>法<span style="color: black;">发帖</span>，更加<span style="color: black;">没</span>法参与社区<span style="color: black;">发帖</span>的<span style="color: black;">关联</span>活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方的所有活动活体都<span style="color: black;">没</span>法参与，显然是较前两种更为严厉的<span style="color: black;">处罚</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是签约MCN的博主：处罚<span style="color: black;">通告</span>会<span style="color: black;">经过</span>MCN下发到个人，限期整改。<span style="color: black;">倘若</span>限期内<span style="color: black;">无</span>整改，博主个人会<span style="color: black;">同期</span>受到以上3种处罚，而MCN则会上小红书黑榜（<span style="color: black;">倘若</span>上榜3次，小红书则会取消和该MCN<span style="color: black;">公司</span>的合作）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是<span style="color: black;">无</span>签约MCN的博主：就要多关注系统的私信，但系统私信只会告诉你违规，并不会<span style="color: black;">通知</span>哪一篇违规、<span style="color: black;">怎样</span>整改。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>规避</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书判断<span style="color: black;">是不是</span>为<span style="color: black;">宣传</span>，<span style="color: black;">仅有</span>一条准则：笔记<span style="color: black;">是不是</span>以“分享”为目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.遵守小红书的规定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">遵守小红书的规定，<span style="color: black;">无</span>违规就不会有处罚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>平台品牌合作<span style="color: black;">仅有</span>一种形式，<span style="color: black;">便是</span><span style="color: black;">经过</span>蒲公英平台来进行交易，<span style="color: black;">亦</span><span style="color: black;">便是</span>报备。有利益<span style="color: black;">相关</span>性但又不<span style="color: black;">触及</span>商单，<span style="color: black;">能够</span>在正文注明利益声明，<span style="color: black;">例如</span>线下店的试吃邀请之类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.MCN<span style="color: black;">公司</span><span style="color: black;">必须</span>避免海签博主</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>MCN<span style="color: black;">来讲</span>，以后最好不要再走海签博主的路线，<span style="color: black;">由于</span>哪怕旗下<span style="color: black;">公司</span>有任何一个不听劝的博主，不整改的博主，MCN<span style="color: black;">亦</span>要进黑名单。黑名单3次，小红书就会解除与这个<span style="color: black;">公司</span>的合作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲了这么多，其实重点就在于“内容”。小红书<span style="color: black;">做为</span>一个内容分享的平台，不管是什么新的整改<span style="color: black;">方法</span>，优化内容是才是最本质的问题。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-f0ffd6c8dc0ff72d6be70dd0d5e310af_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>博主和pr们<span style="color: black;">来讲</span>，整改<span style="color: black;">亦</span>不是一件坏事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>博主：<span style="color: black;">必须</span>做的<span style="color: black;">便是</span><span style="color: black;">作为</span>一个真诚分享、不恰烂钱、有底线有原则的内容分享者；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>PR：<span style="color: black;">必须</span>做的<span style="color: black;">便是</span>遵守平台规则，给博主创造出能够真诚分享的环境。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-00a4259b512c437cb91b6d9b253bcb0d_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">连续</span>整改，<span style="color: black;">持续</span>进步，网红营销行业前景必定一片光明。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蟹小妹会一如既往地跟<span style="color: black;">大众</span>分享行业内最新<span style="color: black;">新闻</span>，螃蟹在手，行业动态，<span style="color: black;">快速</span><span style="color: black;">把握</span>！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-8e973e714dd653361b59bbaccbf8d636_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下期预告：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">博主接单避坑指南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">行行有“坏银”，下期将与<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>典型案例，手把手教你<span style="color: black;">怎样</span><span style="color: black;">守护</span>自己，接单合作更舒心！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-本文<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，仅供学习、交流<span style="color: black;">运用</span>！-</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">照片</span>版权归原作者所有-</p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 请问、你好、求解、谁知道等。
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