小红书文案3大通用模板(测评类、种草类、教程类)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书文案其实大体归类<span style="color: black;">便是</span>三大类:测评类、种草类、教程类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<a style="color: black;">小红书</a>的<span style="color: black;">招数</span>说白了<span style="color: black;">咱们</span>多多少少都学过,上学时候的<a style="color: black;">语文老师</a>都给<span style="color: black;">咱们</span>讲过,小红书<span style="color: black;">重点</span><span style="color: black;">便是</span>记叙文、议论文、说明文为主,对应到小红书<span style="color: black;">便是</span>种草类、测评类和教程类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">重点</span>说说小红书新手<span style="color: black;">怎样</span>快速<span style="color: black;">把握</span>爆款笔记的创作<span style="color: black;">办法</span>,这只是<span style="color: black;">第1</span>步,你能写出来不<span style="color: black;">必定</span>代表能写好,写好了不<span style="color: black;">必定</span>就能<span style="color: black;">作为</span>爆款。<span style="color: black;">然则</span>这是最为<span style="color: black;">基本</span>,文案脚本都不<span style="color: black;">晓得</span><span style="color: black;">规律</span>那做博主就真费劲了。说<span style="color: black;">详细</span>怎么写之前先说怎么做选题,选题是最直接能够影响到笔记流量的<span style="color: black;">原因</span>。<span style="color: black;">倘若</span>你的流量<span style="color: black;">始终</span><span style="color: black;">无</span>大的突破的话,<span style="color: black;">必定</span>要<span style="color: black;">增多</span>你选题的广度和深度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,选题的广度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选题的广度<span style="color: black;">亦</span><span style="color: black;">便是</span>你选题所覆盖影响的范围。大热的爆款笔记<span style="color: black;">必定</span>是覆盖的人群非常广的,<span style="color: black;">例如</span>搞笑剧情视频就非常容易热门,你可能经常会看到<span style="color: black;">有些</span>教你写文案视频,一看就烦了?<span style="color: black;">然则</span>我要写一个:美妆博主顶流程十安文案流量<span style="color: black;">暗码</span>?这个选题既<span style="color: black;">包含</span>了文案怎么写,又<span style="color: black;">包含</span>了程十安这个<span style="color: black;">名人</span>ip,<span style="color: black;">因此</span>会吸引到两个群体,一是对文案写作感兴趣的人,二是对程十安感兴趣的人。这就在有限的时间里<span style="color: black;">增多</span>了内容丰富度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,选题的深度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二选题深度,当观众总是看某一方面的内容,再看到类似内容就直接划走了,<span style="color: black;">此刻</span>博主卷的厉害,做差异化的选题可能会在这个<span style="color: black;">方向</span>去<span style="color: black;">提高</span>你内容的点击率,还拿写文案举例子,都在讲文案怎么写黄金5秒怎么做,<span style="color: black;">然则</span>往深处讲视觉锤、语言钉<span style="color: black;">经过</span>细节方面吸引观众<span style="color: black;">增多</span>流量,就会有<span style="color: black;">非常多</span>人点进来,<span style="color: black;">由于</span>大部分人没听过这个概念比较新奇<span style="color: black;">同期</span>又戳中了博主<span style="color: black;">必须</span>流量的痛点。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>选题</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">选取</span><span style="color: black;">重要</span>词能够笔记<span style="color: black;">加强</span><span style="color: black;">揭发</span>量,<span style="color: black;">每一个</span>行业都<span style="color: black;">能够</span>从这六个<span style="color: black;">方向</span><span style="color: black;">选取</span><span style="color: black;">重要</span>词,确定好写作<span style="color: black;">方向</span>后,<span style="color: black;">按照</span><span style="color: black;">区别</span>目的创作<span style="color: black;">区别</span>类型的<span style="color: black;">文案</span>(测评、教程、种草)。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-a9392d291e57e44b91ef96c6b8013de6_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>文案类型</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">小红书笔记</a><span style="color: black;">重点</span>有:测评类、种草类、教程类。<span style="color: black;">每一个</span>种类都有一套通用模板。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">1,测评类:真实<span style="color: black;">运用</span><span style="color: black;">制品</span>后对<span style="color: black;">制品</span>属性、效果等进行分析与<span style="color: black;">评估</span>。</h3>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-7f207fe48986d9ee89d7654922ec575f_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<a style="color: black;">概念解释</a>:<span style="color: black;">有些</span>新词汇的含义。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、品名/别<span style="color: black;">叫作</span>/名<span style="color: black;">叫作</span>:如业界首款、明星<span style="color: black;">制品</span>、明星同款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、功能介绍:<span style="color: black;">制品</span>有什么功能、什么<span style="color: black;">成份</span><span style="color: black;">生效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、含有<span style="color: black;">成份</span>:特殊<span style="color: black;">成份</span>、效果介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<a style="color: black;">人群分析</a>:适合人群、<span style="color: black;">运用</span><span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<a style="color: black;"><span style="color: black;">制品</span>设计</a>:外观介绍,如<a style="color: black;">按压泵</a>,可控量等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、<span style="color: black;">制品</span>属性:颜色、香味、质地等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、价格/时限:一瓶<span style="color: black;">能够</span>用多久。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、操作<span style="color: black;">次序</span>:<span style="color: black;">运用</span>前后做什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span><span style="color: black;">运用</span><span style="color: black;">办法</span>:<span style="color: black;">详细</span>怎么<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11、体感:<span style="color: black;">运用</span>感受<span style="color: black;">怎样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12、效果:<span style="color: black;">能够</span><span style="color: black;">处理</span>什么问题、<span style="color: black;">生效</span>时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13、作比较:与同类知名<span style="color: black;">制品</span>比较。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14、性价比:个人看法,<span style="color: black;">举荐</span>度、评级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15、顺带安利:辅助<span style="color: black;">制品</span>、替代品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">16、贴士:<span style="color: black;">运用</span>技巧、<span style="color: black;">重视</span>事项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">17、适用人群:总结</p>
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