软文怎么写比较吸引人?新手怎么样写软文
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 随着品牌方推广需求的扩大，软文写手越来越吃紧，有不少人想要尝试这个新兴职业，但<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，软文怎么写比较吸引人呢?来马传媒为您解答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">1、</span>做好受众分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">首要</span><span style="color: black;">必须</span>确定所要写的软文面向的是哪部分的群体，<span style="color: black;">而后</span>要<span style="color: black;">按照</span>群体特性来做出相应的表达方式的<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，面向中老年人群体的软文要多引用权威数据，充分获取信任;面向<span style="color: black;">青年</span>人群体语气则要<span style="color: black;">容易</span>幽默，多<span style="color: black;">运用</span>网络流行语，<span style="color: black;">增多</span>亲和力;面向女性群体语气<span style="color: black;">能够</span>是偏可爱欢快的，女性共情能力强，还<span style="color: black;">能够</span><span style="color: black;">思虑</span>以<span style="color: black;">自己</span>经历带动她们的<span style="color: black;">心情</span>... ...</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 这些都是基于受众群体的特点，<span style="color: black;">仅有</span>找准特点<span style="color: black;">才可</span><span style="color: black;">精细</span>打击。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-6eb8768bbc734446cc0346b592e407fb_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>软文怎么写比较吸引人<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>图文结合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文怎么写比较吸引人?单调的黑白文字当然<span style="color: black;">无</span>精美的彩色<span style="color: black;">照片</span>吸引人的眼球，<span style="color: black;">况且</span>纯文字读起来非常容易疲惫，这<span style="color: black;">是由于</span>人的生理结构决定的，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>利用这个特性，在软文中适当穿插<span style="color: black;">有些</span>符合<span style="color: black;">文案</span>主题的<span style="color: black;">照片</span>，以<span style="color: black;">增多</span><span style="color: black;">文案</span>阅读的舒适性和吸引力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，有些平台评判<span style="color: black;">文案</span>质量的标准中，会把图文结合的<span style="color: black;">文案</span>判定为比纯文字更高质量，从而分配<span style="color: black;">更加多</span>的流量，<span style="color: black;">针对</span>软文的推广<span style="color: black;">没</span>疑是大有好处的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>排版<span style="color: black;">恰当</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 除了<span style="color: black;">照片</span>的加入，文字<span style="color: black;">自己</span>的排版<span style="color: black;">亦</span>非常<span style="color: black;">要紧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 在手机阅读当道的时代，受限于手机屏幕的页面，<span style="color: black;">文案</span>的分段势必要做出和纸质<span style="color: black;">区别</span>的改变——多段落、少字数的分段方式，像网络小说式的一两句话的分段<span style="color: black;">便是</span>最舒适的阅读结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>还<span style="color: black;">必须</span><span style="color: black;">思虑</span>到软文<span style="color: black;">颁布</span>平台<span style="color: black;">文案</span>的特点，<span style="color: black;">例如</span>比较富有<span style="color: black;">特殊</span>的小红书体<span style="color: black;">文案</span>的撰写就需要在排版时额外加入<span style="color: black;">海量</span>的表情符号以及列表式排版等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">4、</span>细节真实感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">5、</span><span style="color: black;">移植</span>不突兀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 软文<span style="color: black;">最后</span>的目的都是推广，但<span style="color: black;">制品</span>的<span style="color: black;">移植</span><span style="color: black;">不可</span>太过突兀，否则会容易<span style="color: black;">导致</span>读者的反感，有种“图穷匕见”的既视感.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最好是以一两个亮点<span style="color: black;">导致</span>用户<span style="color: black;">重视</span>，引导用户自己<span style="color: black;">认识</span><span style="color: black;">制品</span>，而不是直接向用户解说<span style="color: black;">制品</span>，还<span style="color: black;">能够</span><span style="color: black;">经过</span>把链接等比较富有<span style="color: black;">宣传</span><span style="color: black;">寓意</span>的信息放到评论区来减少<span style="color: black;">文案</span>中<span style="color: black;">移植</span>的突兀性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>文笔流畅简洁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 文笔<span style="color: black;">针对</span>撰写软文<span style="color: black;">来讲</span>其实并不算太<span style="color: black;">要紧</span>，但<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，文字<span style="color: black;">最少</span>要能流畅地表达<span style="color: black;">自己</span>的意思，<span style="color: black;">不可</span>词不达意<span style="color: black;">或</span>语序混乱、错字百出，<span style="color: black;">况且</span><span style="color: black;">亦</span><span style="color: black;">不可</span>过于辞藻华丽、繁杂晦涩，要用最简洁明了的话来表达，<span style="color: black;">才可</span>让用户一目了然，<span style="color: black;">容易</span>抓住重点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>以上<span style="color: black;">便是</span>对软文怎么写比较吸引人的解答，<span style="color: black;">期盼</span>能够对您有所<span style="color: black;">帮忙</span>，<span style="color: black;">倘若</span>您有从事软文撰写的意向，<span style="color: black;">亦</span>欢迎咨询来马传媒。</p>
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