软文推广的办法（干货分享）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">认识软文（上）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>什么是软文</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文的涵义：软即柔性，与刚、硬相对应；文即艺术性，与叫卖式相对应。过去是的电视<span style="color: black;">宣传</span>，平面<span style="color: black;">宣传</span>都是<span style="color: black;">商场</span>目的很强的来宣传<span style="color: black;">公司</span>或<span style="color: black;">制品</span>。软文却另觅蹊径，一种是<span style="color: black;">经过</span><span style="color: black;">资讯</span>、通讯、文学报告等形式，以旁观者的身份直接客观的来宣传<span style="color: black;">公司</span>和<span style="color: black;">制品</span>形象，读者看这类<span style="color: black;">文案</span>如看<span style="color: black;">资讯</span><span style="color: black;">报告</span>。一种是<span style="color: black;">经过</span>间接的、迂回的手法，隐去<span style="color: black;">显著</span>的<span style="color: black;">商场</span>目的，曲线式的宣传<span style="color: black;">公司</span>和<span style="color: black;">制品</span>，读者看这类<span style="color: black;">文案</span>似看小说、诗歌、杂文和散文等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-513e1f66302ec57cfcdc22e346309560_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>“软文”特征</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1．一是少花钱、或不花钱，当前许多被<span style="color: black;">叫作</span>为软文的<span style="color: black;">宣传</span>。以<span style="color: black;">宣传</span>的价格购买<span style="color: black;">媒介</span>版面，以长文案作宣传，只能<span style="color: black;">叫作</span>之为<span style="color: black;">宣传</span>，<span style="color: black;">不可</span>算作软文；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2．第二个特征为“隐性”，这一点在当前<span style="color: black;">亦</span>少有<span style="color: black;">公司</span>能够做到，<span style="color: black;">仅在</span><span style="color: black;">少许</span>大型<span style="color: black;">公司</span>的公关稿、搞会议营销和服务营销保健品<span style="color: black;">公司</span>的<span style="color: black;">宣传</span>文案中<span style="color: black;">能够</span>做到“隐性”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>“软文”的历史和应用<span style="color: black;">情况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1．脑白金，为诉求“脑白金体”概念，率先将软文<span style="color: black;">做为</span>一种主流宣传方式引入其营销<span style="color: black;">行业</span>，取得有目共睹的成就。脑白金的高明之处就在于：在<span style="color: black;">公司</span><span style="color: black;">无</span>亮相、消费者尚未产生戒心时，<span style="color: black;">经过</span>“炒<span style="color: black;">资讯</span>”<span style="color: black;">做为</span>市场导入的<span style="color: black;">重点</span>手段，将脑白金体这一概念和<span style="color: black;">功效</span><span style="color: black;">移植</span>消费者脑海，为日后的品牌打下良好概念<span style="color: black;">基本</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2．<span style="color: black;">咱们</span>是怎么<span style="color: black;">晓得</span>海尔和海尔模式的。相信大部分人是从<span style="color: black;">媒介</span>得知。各类<span style="color: black;">媒介</span>大肆宣传海尔的服务、“海尔模式”、张瑞敏，张瑞敏的管理哲学<span style="color: black;">做为</span>哈佛商学院的案例，海尔<span style="color: black;">作为</span>中国<span style="color: black;">公司</span>的<span style="color: black;">表率</span>，而这一切几乎完全是免费大餐。海尔发动全国<span style="color: black;">媒介</span>、<span style="color: black;">资讯</span>工作者为之服务写软文宣传海尔，<span style="color: black;">不可</span>不算高。<span style="color: black;">因此呢</span>，海尔的软文从水平、规模来看<span style="color: black;">拥有</span>很高水平。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3．关于格兰仕微波炉的<span style="color: black;">报告</span>报纸上<span style="color: black;">平常</span>，<span style="color: black;">咱们</span>很难说这不是软文。各类报纸经常<span style="color: black;">报告</span>格兰仕微波炉产销量世界<span style="color: black;">第1</span>，<span style="color: black;">经过</span>规模利润将单品利润降至最低，形成垄断。这些<span style="color: black;">资讯</span>直接威慑竞争对手：不要轻易降价，你杀<span style="color: black;">不外</span>我；<span style="color: black;">亦</span>威慑想进入此行业的<span style="color: black;">公司</span>：千万别进入，你将会血本<span style="color: black;">没</span>归。威慑性的软基本上<span style="color: black;">公司</span>不<span style="color: black;">必须</span>花费多少<span style="color: black;">花费</span>，主动联系<span style="color: black;">媒介</span>、或召开<span style="color: black;">资讯</span><span style="color: black;">颁布</span>会<span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-bda1b8b06f99b4b6ebcaccecc55aadcd_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4．脑白金遭《南方周末》<span style="color: black;">报告</span>后，销量巨滑。此时，各地<span style="color: black;">媒介</span><span style="color: black;">起始</span><span style="color: black;">报告</span>史玉柱<span style="color: black;">起始</span>偿还个人债务1亿元的<span style="color: black;">资讯</span>，<span style="color: black;">诱发</span>诚信的讨论。既将争论焦点成功进行转移，又使人们<span style="color: black;">经过</span>对史玉柱的好感转移至脑白金上。高，实在是高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5．<span style="color: black;">另一</span>还有自<span style="color: black;">叫作</span>为软文的显性<span style="color: black;">文案</span>，近两年的肠清茶、张大宁是<span style="color: black;">表率</span>，是内蒙军团<span style="color: black;">一般</span>的做法。功效<span style="color: black;">知道</span>，人群模糊，高举高打，效果确实不错。<span style="color: black;">这般</span>做<span style="color: black;">必须</span>强大的资金、<span style="color: black;">各样</span>整合资源作后盾</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6．自脑白金之后,软文达到疯狂状态，凡操作保健品，必写软文，软文被赋予<span style="color: black;">极重</span>的使命与责任。<span style="color: black;">全部</span>业界<span style="color: black;">暴躁</span>的<span style="color: black;">心理</span>将软文带入一个误区：软文<span style="color: black;">再也不</span>隐性、软文的价格与普通<span style="color: black;">宣传</span><span style="color: black;">同样</span>，这与“软文”有着本质的<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">瞧瞧</span>当年脑白金的软文：<span style="color: black;">1、</span>价格<span style="color: black;">需求</span>为<span style="color: black;">宣传</span>价的40%以下。<span style="color: black;">2、</span>《脑白金软<span style="color: black;">文案</span>刊登<span style="color: black;">需求</span>八十字诀》中有这么一段：<span style="color: black;">周边</span><span style="color: black;">没</span><span style="color: black;">宣传</span>、<span style="color: black;">不可</span>加黑框、形状不规则、热线不要加。足以</p>
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