有哪些合适的软文推广媒介或途径?
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您好,<span style="color: black;">做为</span>一名资深软文营销行业的从业者,我结合<span style="color: black;">日前</span><span style="color: black;">重点</span>投放软文的<span style="color: black;">途径</span>给您解答。</p>
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<h2 style="color: black; text-align: left; margin-bottom: 10px;">什么是软文推广:</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文是相<span style="color: black;">针对</span>硬广而言,<span style="color: black;">通常</span><span style="color: black;">是由于</span><span style="color: black;">公司</span>策划人员<span style="color: black;">或</span><span style="color: black;">宣传</span><span style="color: black;">机构</span>的文案人员负责撰写的“文字<span style="color: black;">宣传</span>”。与硬性<span style="color: black;">宣传</span>相比,软文之<span style="color: black;">因此</span>叫做软文,精妙之处就在于一个“软”字,让用户在不受到强制<span style="color: black;">宣传</span>的宣传下,<span style="color: black;">文案</span>内容与<span style="color: black;">宣传</span>打到完美结合,从而达到<span style="color: black;">宣传</span>宣传的效果。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 俗话说“巧妇难为<span style="color: black;">没</span>米之炊”,光有文案还<span style="color: black;">不足</span>,还<span style="color: black;">必须</span>有投放软文的<span style="color: black;">途径</span>,绿萝软文给<span style="color: black;">大众</span>总结了以下几类<span style="color: black;">平常</span>的软文推广<span style="color: black;">途径</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、传统平面<span style="color: black;">媒介</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报纸、杂志等传统<span style="color: black;">媒介</span><span style="color: black;">经过</span>单一的视觉、单一的维度传递信息,相<span style="color: black;">针对</span>电视、互联网等<span style="color: black;">媒介</span>可<span style="color: black;">经过</span>视频、音频传递信息,报纸杂志这类<span style="color: black;">媒介</span>只能单维度以传递信息,被<span style="color: black;">叫作</span>为平面<span style="color: black;">媒介</span>。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这类<span style="color: black;">媒介</span>上投放软文,<span style="color: black;">一般</span><span style="color: black;">必须</span>与报社<span style="color: black;">或</span>杂志编辑社取得联系,软文的投放<span style="color: black;">通常</span>是<span style="color: black;">根据</span>字数进行收费,<span style="color: black;">每一个</span>字的价格从几元到十几元不等。传统平面<span style="color: black;">媒介</span><span style="color: black;">宣传</span>辉煌的时代是在上世纪九十年代。<span style="color: black;">亦</span><span style="color: black;">便是</span>脑白金兴起的年代,史玉柱当时带着他的团队正是靠软文在报纸上投放来打开市场,<span style="color: black;">最后</span><span style="color: black;">得到</span>了不错的</p>
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