食品策划案怎么写（带完整办法）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">咱们</span><span style="color: black;">来讲</span>说食品品牌营销策划有<span style="color: black;">那些</span>好玩的策略，学会这几招，不愁做<span style="color: black;">欠好</span>食品品牌策划案。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>跨界营销，1+1>2</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>想不到的创意，<span style="color: black;">无</span>玩<span style="color: black;">欠好</span>的跨界。食品类品牌在寻找跨界合作品牌时，要对自己的<span style="color: black;">制品</span>调性有充分的<span style="color: black;">认识</span>，<span style="color: black;">这般</span>才会玩出<span style="color: black;">公众</span>喜闻乐见的创意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：乐事+PUMA</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-b463412f6f01eb8c88b9f08341f6315b_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在今年3月份的樱花季，乐事薯片牵手德国潮牌PUMA，推出了一款浪漫限量礼盒，印着粉嫩樱花的PUMA帆布袋，装着软萌樱花味和<span style="color: black;">谅解</span>抹茶味的薯片，你是不是<span style="color: black;">亦</span>想说走就走，带着心爱的人<span style="color: black;">一块</span>去看一场浪漫樱花雨呢?(单身狗<span style="color: black;">暗示</span>受到了一万伏暴击)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐事品牌调性是<span style="color: black;">青年</span>有活力，与PUMA的品牌属性<span style="color: black;">不约而同</span>，受众群体<span style="color: black;">针对</span>两者的结合当然是喜闻乐见，愿意为之买单。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>搭上大IP，想不火都难</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在营销界，还有一种永<span style="color: black;">不外</span>时的方式<span style="color: black;">便是</span>IP。服饰和美妆玩IP是<span style="color: black;">平常</span>的，食品营销<span style="color: black;">同样</span>玩得6。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：麦当劳+愤怒的小鸟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2016年，愤怒的小鸟大电影上映，麦当劳趁势推出了合作新品。<span style="color: black;">喜欢</span>麦当劳和愤怒的小鸟的<span style="color: black;">体积</span><span style="color: black;">伴侣</span>，<span style="color: black;">必定</span>不会<span style="color: black;">错失</span>啦!</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-575ffff69da42347b12c7d160b5539df_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>一波内(zha)容(xin)营销，就问你怕不怕</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对于食品品牌<span style="color: black;">来讲</span>，<span style="color: black;">创立</span>与消费者的联系是成功的<span style="color: black;">第1</span>步。来<span style="color: black;">瞧瞧</span>将内容制造玩到极致的白酒品牌江小白是<span style="color: black;">怎样</span>说的?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：江小白</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的酒是久别重逢的不快乐</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一别<span style="color: black;">数年</span>的<span style="color: black;">朋友</span>会已然变调</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话里的客套掺杂着炫耀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">酒过三巡<span style="color: black;">才可</span>解除防备</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-367bab3614335ab37aa000024b36cabb_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的酒维持成年人的规则与体面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">酒杯里装的是城府</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面红耳赤<span style="color: black;">亦</span>难掩言不由衷</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是</span>真情你我心知肚明</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：麦当劳</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-80ae397e1e318520c8b5c0956fd4d3f4_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对你深情款款，熬过千回百转</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-5e4d5480ed7cfe1e7d39fcb87081a76b_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你吹一口气，我心里便泛起<span style="color: black;">波涛</span> 隔着腾腾热气看你，我<span style="color: black;">好似</span>发烧了</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-121051b182d331033f1eba2d48cd6216_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你来了，我的心就满了</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>热点来了，你还不上车</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不怕没热点，就怕你追不上。今年最大的热点<span style="color: black;">便是</span>世界杯了，各大品牌<span style="color: black;">亦</span>坐不住了。<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>瓜子界的老大洽洽是怎么借势的?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">热点：世界杯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌：洽洽</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-58b5539b2d9a6edf790de298b5ca161e_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这波海报看得热血沸腾有木有?想再去嗑一包洽洽瓜子了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借势营销除了热点营销外还有节日营销，尤其是和节日<span style="color: black;">相关</span>度非常高的品牌，趁这个机会还不赶紧秀一把。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了以上案例，食品营销策划案有思路了吗?任何营销策划都是基于对品牌的深入<span style="color: black;">认识</span>，对消费者的深入洞察，借此与消费者产生联动，拉近品牌与消费者之间的距离。这才是品牌营销的<span style="color: black;">重要</span>。</p>找活动策划<span style="color: black;">方法</span>，就上新<span style="color: black;">媒介</span>之家！
认真阅读了楼主的帖子，非常有益。 期待楼主的下一次分享！” 你的见解真是独到，让我受益匪浅。
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