这款乐事薯片，要带你足不出户游世界，遍尝异域风味！ | 食装
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<div style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">这款乐事薯片，要带你足不出户游世界，遍尝异域风味！ | 食装</span><span style="color: black;"><span style="color: black;"></span>www.foodtalks.cn/news/packaging/3365.html</span></span><span style="color: black;"><img src="https://pic3.zhimg.com/v2-2b8ee84f517ab3c2c116ccdccd972182_180x120.jpg" style="width: 50%; margin-bottom: 20px;"></span></a></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>，<span style="color: black;">咱们</span>在Twitter上<span style="color: black;">发掘</span>乐事以和粉丝互动的形式推出了一款新<span style="color: black;">制品</span>，将“疫情爆发，<span style="color: black;">非常多</span>人的出游计划都被迫取消”<span style="color: black;">做为</span>切入点，打造出了一系列富有异域风情的限量版薯片，让消费者足不出户<span style="color: black;">亦</span>能感受到<span style="color: black;">区别</span>国家的<span style="color: black;">特殊</span>。今天<a style="color: black;">【食装】</a>就和<span style="color: black;">大众</span><span style="color: black;">一块</span>来<span style="color: black;">认识</span>一下这场由乐事薯片主导的“舌尖旅行”！</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span><span style="color: black;">制品</span>背景：疫情下的创新</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐事薯片的包装<span style="color: black;">始终</span>很会“玩”，早在2016年，乐事薯片就结合当下<span style="color: black;">青年</span>人爱自拍的特点，把可爱搞怪的表情印在薯片包装上，给消费者<span style="color: black;">供给</span>了现成的“自拍小道具”，极具趣味性的<span style="color: black;">同期</span><span style="color: black;">亦</span>能很好地进行社交营销。时<span style="color: black;">迄今</span>日，乐事薯片的“表情包”包装系列<span style="color: black;">亦</span>仍在<span style="color: black;">持续</span>更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在如今疫情的大背景下，乐事<span style="color: black;">亦</span>结合了当下消费者<span style="color: black;">没</span>法出国游玩的<span style="color: black;">状况</span>，<span style="color: black;">期盼</span><span style="color: black;">经过</span>推出四种<span style="color: black;">区别</span>国家<span style="color: black;">特殊</span>口味的薯片，再以各<span style="color: black;">地区</span>的<span style="color: black;">特殊</span>景点为<span style="color: black;">重点</span>元素进行不<span style="color: black;">同样</span>的包装设计，让消费者足不出户<span style="color: black;">亦</span>能感受到独特的异域风情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百事高级副总裁兼首席设计官Mauro Porcini<span style="color: black;">亦</span>在Linkedin上<span style="color: black;">暗示</span>，<span style="color: black;">按照</span>CNBC<span style="color: black;">报告</span>，2019年<span style="color: black;">时期</span>就有一亿美国人外出度假，但今年<span style="color: black;">由于</span>疫情，<span style="color: black;">非常多</span>人<span style="color: black;">已然</span><span style="color: black;">不可</span>像往年<span style="color: black;">同样</span>外出旅行。<span style="color: black;">因此呢</span>，乐事将会<span style="color: black;">经过</span><span style="color: black;">供给</span>四种环球风味的薯片带人们领略异域风情。该系列<span style="color: black;">制品</span>口味<span style="color: black;">包含</span>有德国的啤酒香肠牛排口味、希腊的酸奶黄瓜口味、墨西哥的青柠海盐口味和泰国的罗勒辣椒口味。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-0da1a502df2c4de111f498c88e454860_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>百事副总裁兼首席设计官Mauro Porcini在Linkedin上的说明；<span style="color: black;">照片</span><span style="color: black;">源自</span>：Linkedin截图<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-8aaabcb9419493ec445914875ae1f330_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>德国的啤酒香肠牛排口味薯片；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-976bb56505cb013ea606d691069acb56_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>希腊的酸奶黄瓜口味薯片；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-07b1c2690206c8aceddb501a8de436e4_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>墨西哥的青柠海盐口味薯片；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-3179be4cc68f2329ea758791b7775dab_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>泰国的罗勒辣椒口味薯片；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">制品</span>营销：<span style="color: black;">精细</span>聚焦用户，玩转社交营销</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐事薯片“舌尖上的旅行”系列的<span style="color: black;">目的</span>受众是<span style="color: black;">青年</span>的消费者群体，<span style="color: black;">她们</span><span style="color: black;">爱好</span>吃零食，<span style="color: black;">亦</span>会<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>关注自己<span style="color: black;">喜欢</span>的品牌。乐事薯片<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>来<span style="color: black;">颁布</span><span style="color: black;">制品</span>海报并报询问用户“你最想去哪个国家旅行？是德国？还是希腊？<span style="color: black;">也</span>或是墨西哥和泰国呢？”参与回答的用户则有机会获得这<span style="color: black;">一般</span>只能在国外买到的限量系列薯片。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-5c8121c837f4f734a352e7994f6576af_720w.webp" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;">制品</span>合集；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐事在社交<span style="color: black;">媒介</span>上有自己的一个粉丝群体，在Facebook上的粉丝就大<span style="color: black;">大概</span>650万人，Instagram上有96万人，Twitter上有46万人。乐事的这次营销活动<span style="color: black;">亦</span>是非常<span style="color: black;">精细</span>的聚焦到这些粉丝群体，这些粉丝会非常乐意去参加这次活动以赢得<span style="color: black;">她们</span><span style="color: black;">喜欢</span>的限量版口味薯片。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-76b10e2a2b9b6b03322a40af43a7e6fd_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>乐事官方在Twitter发出的互动；<span style="color: black;">照片</span><span style="color: black;">源自</span>：Twitter截图<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，该活动从8月20日<span style="color: black;">起始</span>，直至所有<span style="color: black;">制品</span>送完为止，感兴趣的小伙伴<span style="color: black;">亦</span><span style="color: black;">能够</span>去试试哦~</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-2c0f59dbdaa90cb86b4d296d64b08205_720w.webp" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;">制品</span>合集；<span style="color: black;">照片</span><span style="color: black;">源自</span>：乐事<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提示：</p>
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