小红书软文怎么写吸引人（专业撰写小红书文案）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书是当下<span style="color: black;">青年</span>人中非常流行的一款内容APP，<span style="color: black;">因为</span>其<span style="color: black;">拥有</span>强大的用户群和优越的带货<span style="color: black;">要求</span>，被<span style="color: black;">非常多</span>明星网红所<span style="color: black;">喜爱</span>。既然要带货，软文这种形式在上面肯定不难见到。<span style="color: black;">然则</span>，并不是所有的商品都<span style="color: black;">能够</span><span style="color: black;">移植</span>软文<span style="color: black;">其中</span>，<span style="color: black;">例如</span>烟草，国家<span style="color: black;">已然</span>明令禁止烟草<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【专业撰写各类演讲、总结、报告、计划、材料、简历、PPT、<span style="color: black;">方法</span>等文案，一站式帮你<span style="color: black;">处理</span>写作问题】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☆点击链接，<span style="color: black;">就可</span>咨询，售后<span style="color: black;">没</span>忧☆</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人都看过软文，软文是在<span style="color: black;">文案</span>内容中<span style="color: black;">移植</span>商品的“软性”<span style="color: black;">宣传</span>，是间接传播商品信息的一种营销方式。软文的形式灵活，成本低，发挥自由度较高，如今被广泛应用。<span style="color: black;">然则</span>，软文推广<span style="color: black;">亦</span>要讲究“基本法”，<span style="color: black;">不可</span>宣传的东西坚决<span style="color: black;">不可</span>触碰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要做到成功的营销，遵纪守法是基本原则，软文营销<span style="color: black;">亦</span>不例外。<span style="color: black;">不外</span>，仅仅做到遵纪守法<span style="color: black;">亦</span>是不可能做好软文推广的，写软文很容易，但写一篇好的软文，还<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">有些</span>技巧。小红书<span style="color: black;">咱们</span>看过<span style="color: black;">非常多</span>，<span style="color: black;">那样</span><span style="color: black;">详细</span>应该怎么写好一篇小红书文案呢？下面就让<span style="color: black;">咱们</span><span style="color: black;">一块</span>看一看！</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书推广软文的撰写技巧：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一篇文案<span style="color: black;">没</span>论<span style="color: black;">怎样</span>，都要有内容、<span style="color: black;">规律</span>、<span style="color: black;">招数</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平淡<span style="color: black;">没</span>奇的标题在小红书最致命，要<span style="color: black;">按照</span><span style="color: black;">文案</span>的需求<span style="color: black;">或</span>文案类型去撰写标题。如：种草类标题要直戳要点，直接点出要种草的东西。其他类型标题都<span style="color: black;">能够</span>一律沿用以下<span style="color: black;">拥有</span>吸引力标题的写法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）身份聚集法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直呼这类人的大名，<span style="color: black;">导致</span><span style="color: black;">她们</span>的<span style="color: black;">重视</span>。如学生党、宝妈等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）名词象征替代法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类名词<span style="color: black;">通常</span>比较夸张，但又会成功<span style="color: black;">导致</span>观看者的好奇心。如口红中的爱马仕。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）制造对比，营造前后反差</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：喝口水都胖的人，<span style="color: black;">此刻</span>狂吃不胖！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）<span style="color: black;">经过</span>提问，设置悬念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点场景、点价格、点地区，吸引相应人群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【专业撰写各类演讲、总结、报告、计划、材料、简历、PPT、<span style="color: black;">方法</span>等文案，一站式帮你<span style="color: black;">处理</span>写作问题】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☆点击链接，<span style="color: black;">就可</span>咨询，售后<span style="color: black;">没</span>忧☆</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）嵌入数字，<span style="color: black;">表现</span>文案的干货性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对成本、优惠进行写作，吸引人眼球。如：学生党百元内平价口红必入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）<span style="color: black;">表现</span>主次性、层次性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">巧用竖线，圆点等把标题隔开，有侧重点，主次分明。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（7）紧跟热点<span style="color: black;">专题</span>，学会蹭热度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟标题时学会结合热门的事件、综艺、<span style="color: black;">或</span>明星，如：xxx同款面膜‖get爱豆同款水光肌！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（8）标题直戳<span style="color: black;">文案</span>重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反映<span style="color: black;">制品</span><span style="color: black;">目的</span>人群、<span style="color: black;">制品</span>特点及效果。如：自用分享‖油皮<span style="color: black;">女子</span>抗初老本命面霜（十几个字就<span style="color: black;">包括</span>了<span style="color: black;">目的</span>用户、<span style="color: black;">制品</span>卖点以及<span style="color: black;">制品</span>的购买背景）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（9）生动形象、有代入感</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>正文</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正文内容<span style="color: black;">包含</span><span style="color: black;">非常多</span>方面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用人群、<span style="color: black;">制品</span>特点（品牌、价格、</p>
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