软文写作技巧之办法与过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信站长<span style="color: black;">伴侣</span>们都<span style="color: black;">晓得</span>,网站要有一个很好的排名与权重,软文是必不可少的工作,软文<span style="color: black;">能够</span>带来排名,吸引蜘蛛的抓取,一在下高权重网站<span style="color: black;">颁布</span><span style="color: black;">有些</span>高质量的软文并且在软文中带着网站的链接,要比<span style="color: black;">咱们</span>在论坛发的外链有用的多,虽然<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>这个<span style="color: black;">办法</span>,<span style="color: black;">然则</span><span style="color: black;">针对</span>软文写作技巧<span style="color: black;">非常多</span>人还<span style="color: black;">无</span><span style="color: black;">把握</span>,软文怎么写才比较好,才会收录呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240429/e7bf55d05d6644008f8347ce0cc939f7.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">挖掘<span style="color: black;">资讯</span>点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找宣传亮点是许多<span style="color: black;">公司</span>颇为头疼的事情,其实<span style="color: black;">这儿</span>面有许多技巧,<span style="color: black;">把握</span>了它们,你就再<span style="color: black;">亦</span>不会发愁软文没的写了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不可否认,<span style="color: black;">公司</span>是一个理性的<span style="color: black;">公司</span>,<span style="color: black;">无</span><span style="color: black;">美丽</span>的人格化特点,它不像影视明星那样,有<span style="color: black;">非常多</span>传奇可写,大<span style="color: black;">都数</span><span style="color: black;">公司</span>是自成立之日起<span style="color: black;">循序渐进</span>发展起来的。 <span style="color: black;">亦</span>许<span style="color: black;">便是</span>这个<span style="color: black;">原由</span>,大<span style="color: black;">都数</span><span style="color: black;">公司</span>在面对<span style="color: black;">媒介</span>时,总觉得<span style="color: black;">无</span>什么可说的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,在这个时代,越来越多的人<span style="color: black;">作为</span><span style="color: black;">公司</span>人,因而,<span style="color: black;">亦</span>就有越来越多的人关注<span style="color: black;">公司</span>的人、事、物。从<span style="color: black;">媒介</span>的视角来看,<span style="color: black;">这儿</span>边充满着有价值的东西。<span style="color: black;">倘若</span>能用<span style="color: black;">媒介</span>的眼光看待<span style="color: black;">公司</span>内部的一切,你就会惊奇地<span style="color: black;">发掘</span>:原来自己的<span style="color: black;">公司</span>还有这么多亮点!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>认为,从<span style="color: black;">公司</span>以下几个方面最容易挖掘到<span style="color: black;">资讯</span>点:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 <span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">公司</span><span style="color: black;">研发</span>了非常有价值的新<span style="color: black;">制品</span>,这<span style="color: black;">亦</span>许<span style="color: black;">便是</span>一个大大的<span style="color: black;">资讯</span>。<span style="color: black;">为何</span>?<span style="color: black;">由于</span>:<span style="color: black;">制品</span>是推动社会进步的物质<span style="color: black;">基本</span>。社会的进步<span style="color: black;">重点</span>是<span style="color: black;">经过</span><span style="color: black;">制品</span>来让人们感知的。千万不要认为这么说是夸大其词,事实<span style="color: black;">便是</span><span style="color: black;">这般</span>!你对自己<span style="color: black;">公司</span><span style="color: black;">研发</span>的<span style="color: black;">制品</span><span style="color: black;">亦</span>要从这个<span style="color: black;">方向</span>来认识,从中找出<span style="color: black;">拥有</span><span style="color: black;">资讯</span>性的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设一个简单的例子:<span style="color: black;">倘若</span>海尔<span style="color: black;">机构</span><span style="color: black;">研发</span>出了家用<span style="color: black;">设备</span>人<span style="color: black;">这般</span>的新<span style="color: black;">制品</span>,相信只要你把<span style="color: black;">信息</span>透露给<span style="color: black;">媒介</span>,众多的<span style="color: black;">媒介</span>就会争相<span style="color: black;">报告</span>。<span style="color: black;">原由</span><span style="color: black;">便是</span>这种<span style="color: black;">制品</span><span style="color: black;">寓意</span>着社会的进步,<span style="color: black;">媒介</span>的特点决定了它们必将关注<span style="color: black;">这事</span>。采用纳米技术的家电<span style="color: black;">制品</span><span style="color: black;">为何</span>能<span style="color: black;">导致</span><span style="color: black;">媒介</span>的广泛关注?<span style="color: black;">便是</span><span style="color: black;">由于</span>这种技术是划时代的,这种<span style="color: black;">制品</span>以前<span style="color: black;">无</span>。要经常看到自己<span style="color: black;">制品</span>中的“<span style="color: black;">第1</span>”,它给什么人能带来巨大的利益,它的与众不同之处在哪里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 领军<span style="color: black;">名人</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">公司</span>的领军<span style="color: black;">名人</span>都有特点,不论是他的性格、业绩,还是经历,都有可能引人注目,这些<span style="color: black;">便是</span>亮点、<span style="color: black;">资讯</span>点。在领军<span style="color: black;">名人</span>身上做<span style="color: black;">文案</span>,就避免了“<span style="color: black;">公司</span><span style="color: black;">无</span>人格”这个特点,把重点转向了活生生的人的身上。在读者眼里,<span style="color: black;">这般</span>的<span style="color: black;">文案</span><span style="color: black;">常常</span>可读性强,因而阅读率<span style="color: black;">亦</span>就高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上,自改革开放<span style="color: black;">败兴</span>,国内已<span style="color: black;">显现</span>了不少<span style="color: black;">公司</span>界的明星,而随着<span style="color: black;">公司</span>家时代的到来,<span style="color: black;">这般</span>的明星会越来越多,<span style="color: black;">她们</span><span style="color: black;">亦</span>将像影视明星<span style="color: black;">同样</span>,受到崇拜、追捧。例如,史玉柱重出江湖<span style="color: black;">导致</span><span style="color: black;">媒介</span>广泛的关注,他<span style="color: black;">自己</span><span style="color: black;">亦</span><span style="color: black;">成为了</span>不少人的偶像。这些人<span style="color: black;">亦</span>许对脑白金并不感兴趣,<span style="color: black;">然则</span><span style="color: black;">经过</span>对史玉柱的关注,<span style="color: black;">她们</span><span style="color: black;">亦</span>就会关注脑白金,关注上海健特。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">非常多</span>报刊都辟有<span style="color: black;">名人</span>专栏,介绍各界<span style="color: black;">名人</span>的成功和失败,经历和思想。软文操作人员要善于发掘<span style="color: black;">公司</span>领军<span style="color: black;">名人</span>的亮点,这<span style="color: black;">亦</span>是<span style="color: black;">媒介</span><span style="color: black;">必须</span>的极好素材。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、行业地位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的<span style="color: black;">公司</span>处在比较受人瞩目的行业里,<span style="color: black;">因为</span><span style="color: black;">媒介</span>对该行业的关注,因而这些<span style="color: black;">公司</span><span style="color: black;">亦</span>免不了被加以<span style="color: black;">报告</span>。例如,在互联网热潮的时候,<span style="color: black;">媒介</span>争相<span style="color: black;">报告</span>了<span style="color: black;">各样</span>各样的网站;在倍受关注的电信业里,华为、大唐、波导、TCL、科健等等<span style="color: black;">公司</span><span style="color: black;">亦</span>自然<span style="color: black;">成为了</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>的焦点。软文操作人员应该抓住<span style="color: black;">媒介</span>的这一特点,<span style="color: black;">即时</span>将<span style="color: black;">有些</span>行业内的动向、资料编成软文,<span style="color: black;">供给</span>给<span style="color: black;">媒介</span>,借以宣传<span style="color: black;">自己</span>的<span style="color: black;">公司</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的例子在技术行业尤为多见。这是<span style="color: black;">由于</span>在技术行业里,行业标准变化速度快,<span style="color: black;">有些</span><span style="color: black;">公司</span>本身<span style="color: black;">便是</span>“行业标准”制订的参与者,<span style="color: black;">因此</span>它们<span style="color: black;">常常</span><span style="color: black;">把握</span>着最新的信息。例如UT斯达康<span style="color: black;">机构</span>是国内小灵通系统的<span style="color: black;">研发</span>商,它的<span style="color: black;">有些</span>技术动向直接影响着中国电信的<span style="color: black;">关联</span>政策。因而<span style="color: black;">有些</span><span style="color: black;">媒介</span>经常<span style="color: black;">经过</span>从该<span style="color: black;">公司</span><span style="color: black;">认识</span>信息而<span style="color: black;">发布</span>关于电信行业的<span style="color: black;">报告</span>。<span style="color: black;">这般</span>,在<span style="color: black;">媒介</span><span style="color: black;">报告</span>方面,这个<span style="color: black;">公司</span>经常能够占据比较主动的位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、事件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些<span style="color: black;">公司</span>本身并不引人注目,<span style="color: black;">然则</span>其<span style="color: black;">出现</span>的事件却<span style="color: black;">特别有</span><span style="color: black;">资讯</span>价值。<span style="color: black;">例如</span>深处内地的某小型<span style="color: black;">公司</span>突然被某<span style="color: black;">跨境</span><span style="color: black;">机构</span>兼并,<span style="color: black;">由于</span><span style="color: black;">媒介</span>对<span style="color: black;">跨境</span><span style="color: black;">机构</span>的关注使得这个小<span style="color: black;">机构</span><span style="color: black;">亦</span>倍受关注。在微波炉行业里,格兰士是<span style="color: black;">处在</span>垄断地位的,它<span style="color: black;">能够</span>达到行业同类<span style="color: black;">制品</span>的最低价,<span style="color: black;">然则</span>原来从未<span style="color: black;">触及</span>此行业的美的<span style="color: black;">机构</span><span style="color: black;">忽然</span>进入这个行业,并且把价格定得比格兰士还低,这立刻<span style="color: black;">作为</span>一个<span style="color: black;">资讯</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又<span style="color: black;">例如</span>苏宁、国美频繁的价格战,以及当年VCD行业的标准之争等,<span style="color: black;">亦</span>都是<span style="color: black;">很强</span>的<span style="color: black;">资讯</span>事件。当这类事件<span style="color: black;">出现</span>时,<span style="color: black;">公司</span>应<span style="color: black;">即时</span>与<span style="color: black;">媒介</span>联系,借<span style="color: black;">媒介</span>之力,把<span style="color: black;">公司</span>要说的告诉<span style="color: black;">公众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有特点、有影响力的活动大都会<span style="color: black;">导致</span><span style="color: black;">媒介</span>的关注和<span style="color: black;">报告</span>。在这方面,<span style="color: black;">有些</span><span style="color: black;">宣传</span><span style="color: black;">机构</span>、策划<span style="color: black;">机构</span><span style="color: black;">已然</span>做得很深入了,<span style="color: black;">公司</span>对此<span style="color: black;">亦</span>比较熟悉。<span style="color: black;">这儿</span><span style="color: black;">必须</span>强调的是,在<span style="color: black;">公司</span>赞助或策划某活动时,要站在<span style="color: black;">媒介</span>的<span style="color: black;">方向</span>,充分挖掘活动的社会<span style="color: black;">道理</span>,为<span style="color: black;">媒介</span><span style="color: black;">报告</span>和评论做资料上的准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">公司</span>管理<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些</span>成功<span style="color: black;">公司</span>的经营管理<span style="color: black;">办法</span><span style="color: black;">逐步</span>被人们所关注,因而<span style="color: black;">非常多</span><span style="color: black;">媒介</span><span style="color: black;">起始</span>专门<span style="color: black;">报告</span>这类<span style="color: black;">专题</span>。<span style="color: black;">例如</span>中央电视台的《经济半小时》节目、<span style="color: black;">有些</span><span style="color: black;">科研</span><span style="color: black;">公司</span>的报刊如《21世纪经济<span style="color: black;">报告</span>》、《中国<span style="color: black;">公司</span>家》等常常会对<span style="color: black;">公司</span>做深入的<span style="color: black;">报告</span>。<span style="color: black;">因此呢</span>,软文操作人员<span style="color: black;">能够</span>把有特点的<span style="color: black;">公司</span>文化、有成效的经营管理<span style="color: black;">办法</span>等加以总结,这都会<span style="color: black;">作为</span><span style="color: black;">特别有</span>价值的东西<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：http://www.fok120.com/</span>，查看<span style="color: black;">更加多</span></span></a></p>
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