微X封杀外链，社交电商还能怎么做？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自从上周<span style="color: black;">微X</span>推出了《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》（以下简<span style="color: black;">叫作</span><span style="color: black;">微X</span>封杀外链），<span style="color: black;">大众</span>讨论最多的<span style="color: black;">便是</span>他对社交电商的影响。<span style="color: black;">由于</span>砍价，拼团，助力等社交电商主流功能，在这篇规范里都有限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商<span style="color: black;">伴侣</span>最关心的是，<span style="color: black;">微X</span>封杀外链后，还能<span style="color: black;">不可</span>在<span style="color: black;">微X</span>卖货了，拼多多<span style="color: black;">这般</span>的社交电商还能怎么玩？汇点易和<span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">同样</span>有不明白的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我们把其中几个和电商<span style="color: black;">相关</span>的条例，结合近期的思考和疑惑一并整理出来，欢迎电商<span style="color: black;">伴侣</span>们<span style="color: black;">一块</span>讨论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：以下内容不<span style="color: black;">表率</span><span style="color: black;">微X</span>平台的态度，只是汇点易的个人思考和疑惑，基于讨论目的提出，<span style="color: black;">期盼</span>能在讨论中结交<span style="color: black;">更加多</span>电商<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.关于外链</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-df631eb716e52f5e4c22270142f3772a_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是外链，<span style="color: black;">微X</span>小程序算不算外链？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span><span style="color: black;">以上</span>定义：非由<span style="color: black;">微X</span>公众平台产生（即域名<span style="color: black;">位置</span>不归属于<span style="color: black;">微X</span>公众平台）且在<span style="color: black;">微X</span>内传播的<span style="color: black;">外边</span>链接（下<span style="color: black;">也</span>简<span style="color: black;">叫作</span>“外链”）内容……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>问题来了，<span style="color: black;">微X</span>小程序<span style="color: black;">便是</span>基于<span style="color: black;">微X</span>生态的，它算外链吗？<span style="color: black;">倘若</span>发起的助力、砍价等活动引向的是小程序商城，还算不算违规？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 关于禁止诱导（砍价，助力）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-4b589895d16b38abff0c7f231e4cb763_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-728674a2a6fc42d06643994c0f1e6cea_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-9cbd8677cd00ef0b9ce0cbcab182d847_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">禁止诱导分享，关注，下载，<span style="color: black;">转</span>，不<span style="color: black;">表率</span><span style="color: black;">不可</span>引导，汇点易认为正常的引导话术应该还是被<span style="color: black;">准许</span>的，<span style="color: black;">例如</span>：<span style="color: black;">不可</span>一个人变美，快把XX面膜分享给闺蜜吧~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，今后<span style="color: black;">咱们</span>的要在引导文案的设计上要多花些心思了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.关于拼团</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-b99109ed7ec85e175b7fc6b8b731ad55_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">规则4.5，禁止任<span style="color: black;">安在</span><span style="color: black;">伴侣</span>圈传播的拼团外链内容，而4.1-4.4只是禁止违规拼团内容，这说明<span style="color: black;">微X</span>对<span style="color: black;">伴侣</span>圈和<span style="color: black;">微X</span>群的标准不<span style="color: black;">同样</span>，对<span style="color: black;">伴侣</span>圈<span style="color: black;">需求</span>更严格，只要拼团外链都<span style="color: black;">不可</span>分享，而分享给<span style="color: black;">微X</span>群和私人号，只要不违规，依然是被<span style="color: black;">准许</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在公众号和<span style="color: black;">伴侣</span>圈双双严控的<span style="color: black;">状况</span>下，社群的管理相对宽松，<span style="color: black;">因此</span>，电商<span style="color: black;">伴侣</span>以后要更加<span style="color: black;">注意</span>社群运营了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.关于分销</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-2d06e42fdd2f5da44f0ebe7a99ac51c4_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 分销比以前管理的更为严格，为了避免<span style="color: black;">危害</span>，这类功能最好<span style="color: black;">经过</span>独立的app实现，且<span style="color: black;">不可</span><span style="color: black;">经过</span><span style="color: black;">微X</span>传播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.关于获取用户数据</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-b3a1ef47ec89daf89b95929d4d2ee255_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未经用户同意获取信息，这是<span style="color: black;">微X</span><span style="color: black;">始终</span>不<span style="color: black;">准许</span>的，<span style="color: black;">亦</span>比较好理解。<span style="color: black;">必须</span><span style="color: black;">重视</span>的是11.4，禁止违规<span style="color: black;">运用</span>用户头像，这是<span style="color: black;">这次</span>的新规定。<span style="color: black;">根据</span>这个<span style="color: black;">需求</span>，像“给头像加国旗”“加圣诞帽”这类小游戏，以后都不<span style="color: black;">准许</span>做了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. 关于口令码</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-0335707ae8317c5d8e605624c1b58e4f_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像淘口令这种，用户在<span style="color: black;">微X</span>内复制口令，打开第三方app，可直接查看商品的玩法，以后就不灵了，想从<span style="color: black;">微X</span>直接<span style="color: black;">转</span>到商城app商品页，这条路几乎被<span style="color: black;">微X</span>堵死。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，以后得加强培养用户直接<span style="color: black;">运用</span>app的习惯，<span style="color: black;">或</span>加<span style="color: black;">体积</span>程序商城的推广力度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>汇点易对这次规范中，<span style="color: black;">有些</span>与电商<span style="color: black;">相关</span>的条例的理解和困惑，<span style="color: black;">亦</span>许不正确，欢迎<span style="color: black;">大众</span>关注公众号：汇点易电商服务，和<span style="color: black;">咱们</span><span style="color: black;">一块</span>讨论</p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 这夸赞甜到心里，让我感觉温暖无比。 这篇文章真的让我受益匪浅，外链发布感谢分享！ 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。 你字句如珍珠，我珍藏这份情。 期待你更多的精彩评论，一起交流学习。 你的见解真是独到，让我受益良多。
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