AI+旅游，这些行业巨头是怎么玩的？| 2024 环球旅讯峰会
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2024年，<span style="color: black;">报仇</span>性出行的浪潮<span style="color: black;">已然</span>平息，随之而来的便是用户更加理性的消费决策，<span style="color: black;"><strong style="color: blue;">“生意难做”</strong></span><span style="color: black;">已然</span><span style="color: black;">作为</span>各位业者的心声。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要说2024年对比往年有何<span style="color: black;">区别</span>？那<span style="color: black;"><strong style="color: blue;">AI新技术的应用</strong></span>可谓是首当其冲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;"><strong style="color: blue;">用户视角</strong></span>看，新世代用户<span style="color: black;">已然</span>从AI智慧生活中享受到<span style="color: black;">极重</span>的便利，AI一键P图、一键<span style="color: black;">举荐</span>航班/酒店、一问便出旅游攻略等等，用户完全驾轻就熟，<span style="color: black;">运用</span>体验直接是buff叠满。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由环球旅讯与数字100联合<span style="color: black;">颁布</span>的《2024-Q1中国旅游消费趋势洞察报告》<span style="color: black;">亦</span><span style="color: black;">显示</span>，约<strong style="color: blue;"><span style="color: black;">80%的受访者</span></strong>在旅行中会<span style="color: black;">运用</span>AI<span style="color: black;">关联</span>的<span style="color: black;">工具</span>或服务来制定自己的旅行计划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而从</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">公司</span>视角</strong></span><span style="color: black;">看，旅游业者们<span style="color: black;">亦</span>纷纷在AI布局上多维发力，快马加鞭地<span style="color: black;">起始</span>将AI技术与营销、运营及客户服务等多种业务场景结合，正在尽可能地减少低效重复作业，且向用户端<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的服务体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">环球旅讯观察员还<span style="color: black;">发掘</span>，当前有不少旅游<span style="color: black;">公司</span>皆已踏上AI这趟早班列车。<strong style="color: blue;"><span style="color: black;">Expedia</span></strong><span style="color: black;">近期</span>官宣了名为Romie的人工智能助手，旨在<span style="color: black;">帮忙</span>旅行者规划和预订行程，以及应对突发<span style="color: black;">情况</span>；<span style="color: black;"><strong style="color: blue;">阿里商旅</strong></span><span style="color: black;">近期</span><span style="color: black;">亦</span>推出AI助手“旅小助”，将基于客户的诉求智能<span style="color: black;">举荐</span>符合客户差标、申请单行程、历史<span style="color: black;">行径</span>偏好等的航班/酒店/车次；<span style="color: black;"><strong style="color: blue;">小度AI酒店管家</strong></span>当前已覆盖全国400+城市，“五一假期”<span style="color: black;">时期</span>小度AI酒店管家的日均服务次数高达1300万次；<span style="color: black;">同期</span>有不少<span style="color: black;"><strong style="color: blue;">酒店高层</strong></span><span style="color: black;">亦</span><span style="color: black;">暗示</span>会将AI技术融入到酒店全域营销及运营<span style="color: black;">其中</span>，在<span style="color: black;">加强</span>工作效能的<span style="color: black;">同期</span>还可减少人工成本的投入等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生意难做<span style="color: black;">亦</span>要做！在AI浪潮下，旅游业者们都更期待自己<span style="color: black;">能够</span>基于新的能力找到新的玩法和新的业务增量，但<span style="color: black;">同期</span><span style="color: black;">亦</span>会面临着<span style="color: black;"><strong style="color: blue;"><span style="color: black;">许多</span>挑战</strong></span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI元年，智能时代，2024年旅游业的新商机到底在哪里？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI<span style="color: black;">工具</span>或服务潮涌而至，<span style="color: black;">公司</span>该<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了AI助手、智能服务外，AI在旅游行业还有<span style="color: black;">那些</span>应用场景？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI大模型需靠大数据“喂养”，<span style="color: black;">公司</span>想落地AI应用，<span style="color: black;">怎样</span><span style="color: black;">评定</span>ROI？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2024 环球旅讯峰会</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI技术应用<span style="color: black;">不外</span>两三年，它并<span style="color: black;">无</span>确定性答案。但<span style="color: black;">咱们</span>却不得不思考，</span><span style="color: black;">行业巨头们都在布局的<span style="color: black;"><strong style="color: blue;">“AI+旅游”</strong></span>，旅游业者们到底<span style="color: black;">能够</span>怎么玩？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9月25-26日，<span style="color: black;"><strong style="color: blue;">2024 环球旅讯峰会&数字旅游展</strong></span>将在<span style="color: black;">上海国际会议中心</span>举办。自2008年<span style="color: black;">迄今</span>，环球旅讯峰会已连续成功举办16届。在2024年，<span style="color: black;">咱们</span>将再次与旅游业者<span style="color: black;">一起</span>携手，拥抱<span style="color: black;">将来</span>新变化、新趋势与新商机！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次</span>峰会将邀请到<span style="color: black;"><strong style="color: blue;">100+位</strong></span>大型旅游<span style="color: black;">公司</span>CEO、消费<span style="color: black;">行径</span><span style="color: black;">科研</span>专家、细分<span style="color: black;">行业</span>的营销/运营操盘者、新技术应用领航者等大咖<span style="color: black;">表率</span>来到现场分享，立即报名参会，来听听<span style="color: black;">她们</span></span><span style="color: black;">对AI新技术应用的价值理解及成功经验</span><span style="color: black;">，干货满满，千万别<span style="color: black;">错失</span>！</span></p>
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